This is a hard review for me because not only did I want this place to be fantastic, I liked the owner and what they had going on. Worse, I was so desperate to find a colorist I really trusted and could rely on, I didn't even want to believe that my hair color was so mediocre. The name Beauty Mark appealed to me, because I am a sucker, I wanted to keep using the same brand of dye my last colorist used (they use Redken products) and, on the phone, Traci seemed totally cool and really wanted to do a good job. I think these are all good signs.
After a two hour trek on CTA (2 trains and a bus!) to get here (I will cross mountain, sea and chicago buses for a fierce dye job), I stood outside the building, which I recognized from the Yelp pictures, but didn't think it could be that apartment building with some old handymen smoking outside, guarding the door. After looking lost and a little bit unsettled by the otherwise deserted street, I finally asked the old men if there was a hair salon inside. After ten seconds of the men staring at me, one slowly got up and unlocked the door. I found the door to the salon (straight back) and surprised Traci, since I didn't buzz in.
The salon is about the size of my bedroom, with a large closet where the supplies are kept. I wish my closet was that big. We talked, I gave painstakingly specific instructions on my hair, showed her a picture of the otherworldy handiwork of my lover in LA who did my hair before the big move to the midwest, and we got started. I was really emphatic about the lack of blue in the hair. I wanted it very warm, a level 7 with no blue. That purple-y red that does not exist in nature is my greatest fear in life, after being trampled, of course. And I had a picture of my hair. She created a concoction of 3 shades, and I waited. Normally, the color oxidizes to almost orange. This time it was oxidizing pink. Since it was the same brand of dye I've used for a couple years, I knew this couldn't be a good sign, but I kept thinking good thoughts. Besides a quick hair cut for the next door neighbor, I was the only one in the salon the whole time (Rori was on vacation), and Traci dyed my eyebrows while I waited, and we chatted about everything from college, to Russia, to her experience at a Yelp event, to her stints on reality tv. Good times.
By this time it was late afternoon, and the great, giant windows in the room were good, except the afternoon glare made it hard to see exactly how the color was when it was done. She blew dry my hair, not the greatest of blow outs, sadly, and my hair was more of a level 6 than a 7, definitely had that terrifying, purple tone in it, of which I am terrified, but I really couldn't see it that well because the lighting was rather spotty. I want to stress Traci really did want me to be satisfied, and told me to come back if I didn't think enough of the purple washed out after a couple washings. Still in denial that it was anything than perfect, I wrote her a check (no cards), and began my epic journey back home. The single process took just over two hours and cost $100, which is about the same as the larger, fancier salons downtown.
On the bus/train rides home, I did that really awesome, subtle photographing of myself with my phone, and began that painful process of realizing that the hair color was less than fierce.
As it turned out, the roots were really hot, and the color didn't seem to take evenly, and as it faded, the warmer, coppery color came out in some places and the terrible bluish red stayed in others. Also, I guess there wasn't enough dye on my brows, because only every three hairs were red, and the rest were the ashy, light brown god cursed me with. It wasn't a nightmare (not like that time I got an accidental mullet), but it was mediocre at best. Although Traci offered for me to go back, I was honestly kind of scared, and since i was going back to LA for a visit anyways, I ran back into the arms of my beloved Paul at Louis Licari and he made it all better.
I think the idea of the place is great and I wish more salons had the vibes of Beauty Mark, I just don't recommend getting red color there. I would give my color two stars, and the experience five. read more