Ever since Sweden, I'm always on the lookout for the ultimate Kanelbullar (cinnamon roll) which is not like the American version. For a small shop, there was a wide selection of Swedish items (see photos). For my fika, I ordered a Kanelbullar and a slice of Princess Torte (cake). Although both were really good, the tiny shop's seating was all filled up. Even the little bench outside had a person sitting on it so I had to take my baked goods to go. read more

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Sensational bakery! We stopped in right as they opened and many items were making their way from the kitchen into the display cases. We ordered one of just about everything that made its way out when we were here. This is the coziest, sweetest, most yummy bakery. It was a chilly morning and Bageriet exemplifies hygge to a T. The candles, coffee, warm, plush surroundings are the absolute coziest. I could have stayed in here all morning, eating treat after treat but we had somewhere to be ;) so I had to wrap it up. Highly, highly recommend. Fantastic, friendly service. Dare I say, better than any bakery in Sweden. read more

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Bageriet is a cute Swedish bakery on Rose Street in the SoHo area of London that is well known for their cinnamon sweet rolls. We arrived at the bakery just as they were about to open. The staff was very kind, but informed us that a lot of the pastries were not ready yet. We waited a bit until they were finished and happily ordered a chocolate danish and cinnamon roll. The chocolate danish was okay. It did not taste particularly fresh and no surprise flavors. It's a basic chocolate and custard sweetness wrapped in a flaky pastry. I would give it a 7/10. However, the cinnamon roll was a standout! One of the best I have had in London. The filling had a great cinnamon sweetness and the top was speckled with condensed confectionery sugar. I would gladly get this pastry again (9/10). Overall, I loved this bakery and I was so glad to enjoy it in its cute outside seating. If you are in the area or traveling to London for a trip, I recommend you stop by. read more

Fabulous pastries. I think we got eight different pastries from this place and a lot of them had ground almonds which I adore. Everything was really good, including the cardamom bun, the fruit pastry, and all of the almond pastries. The staff were really lovely and the space is small, but unique and beautifully decorated. I was so happy to find this place! read more

This was such a small, cute, unassuming bakery tucked away in the busy streets of Covent Garden that I walked by it several times during my time in London without trying it out. On my last day however I finally caved -- and I'm so glad I did, because it turned out to be one of the best bakeries I tried during my time here There were so many beautiful rolls and pastries that I had no idea where to start, but the lady behind the counter was very sweet and described all the baked goods and noted the popular ones to help me figure out what to order. We landed on the kanelbullar / cinnamon roll (since that one seemed to be the most popular) and the sugar pretzel (that one just looked really amazing) and I was immediately in heaven when trying both of them. They're so unassuming but the cinnamon roll was so sticky and delicious and the sugar pretzel was so much fluffier than I was expecting. Neither were too sweet and were perfect with a cup of coffee My only regret is not trying it sooner -- I definitely would've returned several times to try everything else (and to get a couple more of those sugar pretzels) read more

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I purchased two items: the butterknot and the vanilla heart. The butterknot is one of the best pastries I've ever eaten--beyond wonderful. The vanilla heart was more subtle in its flavor profile. Coming back here! read more

Pastries were so good! I had the on that had cream, apples and almonds-Wienerbrot Went back and had it again it was so delicious read more

They were so nice and the pastries and coffee were delicious! Definitely recommend as a quick bite before exploring London! read more

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Bageriet is a charming hole-in-the-wall Swedish bakery tucked into an alleyway in Covent Garden. Walking by, you'll be enticed by the delightful decorations and tantalizing pastries visible through the window. There's often a line, but you can oogle over the sweet treats while you wait. The interior is just a tiny counter for ordering and paying (it's all for takeaway only). The bakery really comes to life during Christmas, when you can get the tasty Christmas bun (fun flavor profile with cardamom), alongside classics such as mulled wine (with raisins and almonds) and hot chocolate. Though I'm sure it's a fun place to visit at any time in the year! Swing by if you're looking for a sweet baked good to brighten up your day. read more

Bageriet - Cinnamon bun - Scandinavian Near Me - London, XGL

Very nice small bakery, mostly for take-away although they have a couple of small tables outside. I had a pastry of which I didn't catch the name but that was really good, not too sweet and with a good delicate flavor. read more

Bageriet - Scandinavian Near Me - London, XGL

I visited here with one goal: a slice of Princess Cake, which is very difficult to find in America (outside of the little frozen version from Ikea). I've wanted to try it since I saw it on Great British Bake Off. This bakery is incredibly small--even with a map app, we had to loop around to find it tucked down an alley--and their few tables were occupied. We got the cake slice to go. Let me tell you, the Ikea version has nothing on the real thing. It truly is a royal cake! read more

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Bageriet is a lovely little spot in Covent Garden. As a lover of Scandinavian style cinnamon roles and Bageriet has one of my favorites in London. The texture is perfect and it's the perfect amount of sweetness. Their other baked goods are also absolutely fabulous read more

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Kokostopp (coconut top) was delicious. The cake inside was super moist. Only a couple small tables inside, so we just got ours "to go", and stood outside. read more

Good pastries, wonderful staff. Would surely go back for another slice of Princess cake

I had a flat white which was very good and a Lussekatt (Saffron bun) which I think is available only in December. In Sweden they serve Lussekatt for St. Lucia (December 13th). Not to mention that the staff is Swedish and they are very nice and welcoming. I love Scandinavia so this place is a piece of heaven in London for me. read more

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Swedish style. Nice dessert. They got so many kinds of cakes which suit everybody's taste

ALERT:: THIS IS A SWEDEN BAKERY SHOP. Location: another shopping circle, where I cannot recall its name. I found this rare bakery shop in a small valley. You have to really watch the sign and try to be focus so that you may end up here. Place is small, three tiny tables, I was quickly served and introduced by their crazy good looking bakeries. By the time I ordered their pieces and then sat down, I felt like this place is too tiny to be here for more than 20 mins. Food: I had their traditional cake (SORRY, I FORGOT THE NAME) It looks very much artificially unhealthy but it is surprisingly good. The cream is not at all sweet but serves as a buffer to introduce to its bottom cake. Service: nice. price: nice Overall: like I said, it is a great place to visit and try ! read more

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Tiny little cafe in a hidden alleyway. I discovered this place via yelp on my recent trip to London. The place is small, with 2 communal tables situated on the side of the cafe. I ordered their infamous princess cake and the barista situated me into a seat as if it was a dine-in cafe (kudos point!). The cake came quick and at first glance I thought it might be too heavy. However, the cream was much lighter than I thought and the marzipan exterior added a different texture to the soft cake that I appreciated. They had a bunch of other pastries that looked equally delicious. However, my one stomach was unable to try all of them. Would I come here again? Of course; I would like to try the other pastries as well. I probably won't eat the princess cake again (even though it's good) since I've had better. read more

Bageriet - Princess cake - Scandinavian Near Me - London, XGL

I walked out of Stanfords & the most amazing smell assailed my nose. It was like fresh wine was being mulled, it filled the street and it only served to make me extremely hungry. I had bookmarked Bageriet on Yelp, quite some time ago and since it looked like it was in the area, I decided to head there for a coffee. (Its in the tiny lane running along Stanfords) Imagine my surprise when the aroma got stronger as I got closer to this cafe. I had to ask & the lovely lady manning the counter said that it was the smell of the ginger & spice cookies baking in their basement kitchen. The cafe is really tiny, just enough seating space for around 6 people (tight fit) and a tiny table for 2 outside, but it was raining, so I just picked up a bunch of stuff to bring home. On heavy recommendation, I tried the Princess Cake - this was layers of sponge with custard and raspberry jam and a marzipan/fondant like icing. It was so pretty & colourful & I loved the taste, but the Mr. wasn't too keen on it. The Mazarin / Notkongress & Almond Tart were a amazing. My outstanding favourite of all the things I picked up on this trip were the hazelnut tarts. But then, I do love hazelnuts. I also picked up 2 packs of tiny Swedish cookies - almost like shortbread, but Oh so good. They just melted in my mouth & ***Guilty Confession***, I finished a whole packet with a cup of tea. They brew fresh coffee on site, but I didn't try any on this occasion. They seemed to have 3-4 sandwiches at the counter, but 97% of what is sold in this store, is firmly in the "sweet" section. The cinnamon buns too are very highly recommended & they did look good, but I'm not a big fan of bread/buns. I'll take cake & cookies any day. The prices are slightly on the higher side, but the quality is very very good. Looks like I will be stopping here, each time I am in the vicinity. #YelpEveryDamnDay read more

I don't usually write about coffee shops because I don't really drink coffee. But Bageriet on Rose st is definitely worth an honorary mention. Bageriet is the tiniest coffee shop on a tiniest side street near Covent Garden. Depending on what you are familiar with, it's next to Peruvian restaurant called Lima or opposite Stanford, the map store. Their speciality is Scandinavian cakes. They usually have a few Danish pastries at the window, and have cakes and breads inside. There are two tables inside and one small round table and a pair of garden chairs. That's it. You can imagine it's very hard to find seats on weekend afternoon. The cakes here are just brilliant. When I have some free time on weekday, I like to sit on one of the seats and indulge myself with a cake or two. Don't judge me. They are really good. I even order a coffee occasionally as it seems to be what grown-up people do. read more

Bageriet - Very berry danish - Scandinavian Near Me - London, XGL

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HOLY MOLY! this tiny place is a secret heaven tucked away just off the main street! Delicious food, beautiful herbal and fruit teas.. I saw coffee to buy by the paper bag so I'll be back to try that... the staff are so friendly, and the interior itself manages to be both clean and cozy. Love!!! read more

Bageriet - A trio of deliciousness. I'm sharing.. I promise... - Scandinavian Near Me - London, XGL

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This is one of my favourite little hideaways, just a short walk from Covent Garden /Leicester Square tube station. There's limited seating so it's not always guaranteed to get a table - only able to seat approximately 8 people, or 9 if you squeeze in an extra chair! They have a great selection of little Swedish pastries - I especially love their cinnamon buns, so light and fluffy! Also loved their coconut macaroon...and their meringue shortbread... I haven't tried all of their pastries (yet!) but they all look really good! Their hot chocolate is also very rich and indulgent with a nice hint of cinnamon. They do a selection of the usual teas as well as some Scandinavian ones. It's very cosy inside, and the staff are also very friendly. I'd definitely recommend a visit, whether to sit in or take out :) read more

Bageriet - Coffee + tea + meringue shortbread - Scandinavian Near Me - London, XGL

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Proof that the Yelp concept works - saw Nicola W post a review about this place, thought, WHAT? There's a Swedish bakery around the office? Went there and tried the Princess Cake and, SOLD! I read on Wikipedia that this Marzipan cake is called the Princess Cake because the 3 Swedish princesses love this cake. What a touching story. What is even better is that if you ordered this £3.80 slice of cake, you will then fall in love with the cake like Princes fall in love with Princesses! It's so light and fluffy inside. The marzipan doesn't over power you with sweetness (I am usually not a fan of marzipan!!!!) The shop is tiny but it's very cosy, and all the bakery products look amazing. There are maybe 2-3 tables to sit on so you have to be fast or be prepared to do a takeaway instead...I have introduced at least 5 people to this place already, I am sure I will hear good things about it from them! read more

Bageriet - My lovely dovey princess cake!!! - Scandinavian Near Me - London, XGL

A tiny gem- immaculate cakes, coffee strong enough to raise the dead, all delivered in an atmosphere of Nordic efficiency and calm. I wouldn't plan on descending on this place with your ten closest mates ( four of them wouldn't get a seat for a start), but for a more intimate group or to take away I thoroughly recommend this place. read more

Bageriet - Tiny, wedged in next to a very nice chocolatier down an easily missed , and hence peaceful, side street. - Scandinavian Near Me - London, XGL

Loves this little gem hidden away from Covent Garden 's busy streets. Came here to collect the traditional Swedish Birthday cake for a friend, immidateately attacted by all their little Swedish cakes, pastry and cookies. So why not have a quick lunch here? Friendly staff, the delicious smell of pastry and cakes! They have a selection of special teas to go with ur lunch! The two Swedish owners bake their cakes in the downstairs kitchen everyday, so everything is so fresh!! Can't resist the wonderful smell!!! Surely come back!!! read more

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Super small, like being in someone's 1-bedroom apartment kitchen. Some customers seem to think its a good idea to plonk themselves down with a book and block a seat in this little space for hours. I applaud the initiative to serve hard to find Swedish cake treats. The staff even speak Swedish, so I suppose they know what they are doing. They were sold out of Princess cake, which was the reason I came here. They have semlor, which is probably seasonal. This is a white bun with whipped cream in between top and bottom. Other cakes are mazarine, coconut top, cinnabun and other cakes that I've never seen in Sweden. The lack of seating will stop me from coming back. They have most of their cakes sitting out in the open next to where people line up to order. I imagine you are in for a germ coated cake here. Not even covered with plastic, or anything , makes me question the sanitation. read more

I honestly must leave a review for my top gastronomic experience in London. This diminutive jewel of a bakery entices like some Hansel and Gretel tale from the window, with an array of varied pastry creations. An oversized brioche like pretzel with a dusting of icing sugar like fallen snow. But my fantasy remains the danish with cardamom and Apple. Boy do I love danish. It ain't brioche and it ain't croissant. It's a bit rich and a bit soft. Just rich enough but less so than brioche to me. And to get that with cardamom which you basically never can get anywhere. Perfection. Great robust (horribly overused word in politics nowadays that deserves its own analysis why) filter coffee, a brewing method hard to find on this side of the ocean. A world of tradition here, going centuries back in time. read more

Was looking for some pastries and coffee. The place is small, two tables of 4 people each. The coffee was delicious and my appelbulle was amazing. The service was great too. Worth checking out read more

Bummed about this three star, but just got off the phone with them to let them know they forgot to write "Happy Birthday" along with the name on the cake. Clearly asked for that greeting and was just told to write down the name for spell check. Man on the phone said, "next time if you email us you will have no mistakes." So..they expect drop in customers to email them as well so they don't make mistakes? Wouldn't admit it was their mistake. Ended up just pulling some passive aggressive stunt and blaming the customer when a simple sincere apology would have sufficed. Lousy. Pity because the girl in the front was friendly & helpful in store. Whoever was on the phone, for shame. Oh and I got an overwhelming dosage of powered sugar on the cake which I didn't ask for. Covers up the beautiful green color to the princess cake..which is kind of the whole point. I'll take my business elsewhere next time. read more

Once you try swedish sweets, there's no way you can forget about it. After my trip to Stockholm, I missed princess cake dearly. That moist silky sponge cake filled with custard and whip cream covered with delicious marzipan! Now I can get it here in London at Bageriet! The cinnamon roll was okay, not out standing but still worth to try. Hope they serve semla and apple kaka too. Ah...I am so going back there. Writing this review made me hungry!!! read more

Bageriet - Princess cake and cinnamon roll!!! So yummy! - Scandinavian Near Me - London, XGL

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This place is amazing! We love the bakery and all of the bagels they have on here. We just ask that anyone who comes here please try the coffee. It's the best coffee in the entire world. I live in the USA- but coming here was the best thing that I have ever accomplished. I highly recommend their cream cheese as well. It makes me ponder my life and if I should should consider buying a pet lion. Think about it. You are the me and I am you. read more

Honestly I'm so sad I didn't buy another princess cake. Nothing here in America can compare to the amazing tastes this bakery had to offer I'm so utterly sad when I think about how I only had 1 slice. Ugh londoners you're so lucky! Enjoy a slice for me ! read more

Bageriet - Scandinavian Near Me - London, XGL

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Immediately I was drawn in by the array of goodies displayed at the front window. In particular, I spied what appeared to be a sugared donut/pretzel hybrid that I've never seen before that I wanted to try. The shop was small and we were disappointed there were no available seating as I would have liked to stay to order a coffee to "Fika". The pastries tasted as good as they looked. We ordered a few varieties including a slice of their Princess Cake that was delightful. I really dislike too sweet Marzipan and theirs was perfect. The wonderful and friendly staff welcomed and bagged everything nicely for us. This shop is tucked away in an alley away from the buzzy areas of Covent Garden. But it's worth the visit if you happen to be here. read more

Exceptional coffee and baked goods. The helpful service staff will also go out of their way to ensure you are aware of the specials and taken care of. Very cute environment and rich coffee that wakes you up and makes you properly alert. read more

Really adorable small cafe. Can be tricky to find but in my opinion, definitely worth it. It's more of a hole in the wall feel. I wouldn't plan on getting a seat but be prepared to want to buy a variety of goods. I think everything is good so you really can't go wrong. I will definitely be coming back as many times as I can. read more

I'll keep going on the tradition of 5star reviews so far. The pastries, shortbreads and tartes are exceptional. Plus they stayed open late for us so we could get a few treats for the next morning. They were closing the door as we arrived late from the tube. The pastries just didn't quite make it in whole back to the hotel. So no pics. Sorry. read more

After visiting Stockholm and tasting their delicious fika pastries, I was keen on finding a good Swedish bakery in London, and Bageriet hit the spot! I tried the princess cake, cinnamon bun, and chocolate ball along with the largest cup of tea I've ever seen (it was practically a bowl!). All of the pastries were very tasty, but the princess cake definitely took the cake! The sponge cake was soft and light, with a layer of creme, raspberry jam, and of course, pastel green marzipan delivering the perfect amount of sweetness. (I'm drooling just thinking about it.) As other reviewers have mentioned, the seating is limited, but my friend and I were lucky enough get seats by the window. The servers were friendly and kindly recommended pastries and refilled the hot water. All in all, I love this place and plan on coming back to try the other pastries/biscuits. read more

I adore this spot. In part because of its very special location tucked away - ever so sneakily! - from the craziness of Covent Garden. The smell of cardamom in the air really got me; it's a smell from my childhood, and you don't smell it a lot. My eyes went directly to THE PRINCESS CAKE (watch this season of Great British Bake Off if you want insight on how challenging it is to get right) but I settled instead on some dark rye bread and one of the cinnamon buns. If you haven't had one before: Swedish cinnamon buns are a special treat. Cardamom in the dough, and then a sweetened cinnamon filling. Perhaps the most distinctive - and enjoyable - feature is the rock sugar traditionally scattered atop. Who doesn't like a little crunch with their baked goods? It's basically the cool adult version of a sprinkle. There's seating both in and outdoor, but it's limited. Coffee is strong. Service is lovely and attentive. Super fresh. I will be back for more...promise. Yelp note: also some prepackaged heartier cookies and things like rye crisps with honeyed nuts to take to go...perfect hostess gift (if they can last) read more

Great place in Covent Garden. Super friendly staff! It's small but has a lovely atmosphere. Definitely try the kanelbulle (cinnamon roll), chokladboll (chocolate ball) and some strong Swedish coffee. I'd recommend this place to anybody. read more

Bageriet - Bageriet - The Swedish Bakery - Scandinavian Near Me - London, XGL

This little bakery has amazing pastries made in Swedish style. The coffee was very good, but rather strong for my weak coffee drinking ability. Service was friendly and I will be back. read more

Bageriet - Scandinavian Near Me - London, XGL