I knew what I had to do. It was time for an upgrade. But was it absolutely insane to try to buy a new iPhone on the day it came out? As a child of the early 2000s, I thought so. But I decided to call AT&T in Lincoln Plaza anyways to see if they had the new iphone. As I prepared myself for a long wait time on hold, I was surprised that the store manager answered the phone on the second ring. She told me they did have the new iPhone and to come on in. As I drove to AT&T, I braced myself for a store full of tech bros, frustrated seniors, and perhaps screaming children. When I opened the door to AT&T, I was stunned and delighted to see that there was only one customer there and multiple sales associates available!! David helped me purchase my new phone. He was extremely accommodating, communicated wait times and inventory effectively, and overall had a friendly energy that couldn't help but make you smile. And it wasn't just me! As more customers came in, everyone in the store was laughing and chatting with each other. I was in and out in 30 minutes. As David helped me, the other sales associates did an amazing job of communicating and supporting customers as they, together, worked to resolve any and every issue that came up. The store didn't have something that I wanted and David recommended other stores that I could look at to meet my needs. I had prepared myself for wait times, angry people, and overwhelmed staff but the AT&T in Lincoln Plaza greeted me with a calm serene environment, exceptional staff care, and an overwhelmingly positive experience. Look no further than AT&T at Lincoln Plaza! read more

Throughly irritated with this AT&T store and I had used their company for so long!! Went into transfer a prepaid to a postpaid account. They said we couldn't do anything in the store and to call 611. We got home, I called, they gave me the RUNAROUND and all 3 people I talked to said to go into the store!! Ugh so annoyed with their laziness at this store to help! read more

First the service sucks big time. These employees don't care about you to be honest. Most of them don't even want to be there. In May I went in and spoke to Mirracle. She was supposed to set us up with a new Samsung A37, a new Samsung A17 and a tablet. Get this, she said we qualified for 2 phones (which were 2 new lines because we had AT&T PrePaid and were going to have post paid service). She said they system crashed and she said we needed to come back. We told her we were going to come back the following week because of my husbands schedule. Mirracle (with 2 R's) said she would put the 2 phones (with 2 new lines/phone numbers) and the tablet aside with a note stating that they were to be held until the following Wednesday along with our phone numbers. When we got there Camron and David I believe were working. David refused to help us because we had spoken to Mirracle and he said he wouldn't get credit for it and actually walked away from us. He wasn't even friendly or anything. His eyes said it all. I could tell he didn't even want to be there. I told him I was upset and that he may need to de-escalate me when I heard his comments. He just glared at me. I run my own business, I would have fired him for that behavior if he treated any of my clients like that. Camron came over and I once again explained my situation. He said nothing was set aside in the back by Mirracle (like she said she would do). Mirracle did everything in my name and Camron said he couldn't and decided to use my husbands information. After a few minutes he came back and said we didn't qualify and unless we paid cash for everything he couldn't help us. That meant for 2 phones and a tablet. We walked out and went to TMobile and got 2 phones. Two weeks later AT&T took $295 out of my checking account for 2 phones, 2 phone lines, a tablet and phone line for the tablet. I was told I didn't qualify and was charged for 3 phone lines, 2 phones and a tablet. I called AT&T and asked why I was charged $295 and they said it was for 3 phone lines, 2 phones and a tablet. My blood was boiling. Now I'm dealing with 611. They refunded me $227 because I had my original line. It was $60 plus taxes and I was charged $68. This was June 12th. Now today June 17th I got another bill this time for the $227 that they now said is past due. We walked out of AT&T we went to TMobile to get 2 new phones. I called the AT&T Customer Service number to talk to them. This girl named Michelle kept telling me that $227 is past due. I asked for what - and get this she said 3 phone lines, 2 phones and a tablet (that I never got). I had to explain everything again over 1 hour on the phone I kept telling her I only have 1 prepaid phone that I bought last October at Walmart. I kept telling her that the $295 was taken out of my bank account about AT&T and I said I would pay $60 plus tax for the post account. She said I owed the $227 and she didn't show a $68 payment. I had to explain over and over that I was reimbursed $227 because I paid the $68. I told her to take $295 minus $68 and asked her what amount was left she said $227 and she had the nerve to tell me that I don't know how AT&T works. I told her she needs to learn how the banks work and told her too much money (taxes were taken out because I was charged for 2 lines and wasn't credited the right amount). After arguing wover and over with her because she didn't didn't understand what I meant when I told her that my bank account shows payments that are taken out I told her to cancel my account over and over because she kept trying to upsell their internet and phones. I got upset and finally told her not so nicely that I canceled Directv because they were too expensive (I get the same with YouTube TV for $100 a month less) and there's no way in hell, that I would ever use AT&T ever again and I did tell her that I would tell everybody. This female had the nerve to tell me that I still owe $227. I told her there's no way in hell that I'm paying $227 for a prepaid phone that I purchased at Walmart and hung up on the stupid female. Never use AT&T or go to this specific store on 38th St!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! read more

I went to trade in my phone and Ron diberatially broke my phone right in front of me so I don't get the 1k credit. I reported the incident to the Office of the President oonly up find out they were not a AT&T store they were a agent store. Plz don't conduct business here. read more

ABOUT GABRIEL AND MANAGER THAT HID HER NAME TAG: Terrible terrible customer service. The workers here are completely unreliable and untrustworthy! I came in to upgrade my iPhone and was told my old phone was worth $1,000 for the trade in. The employee I worked with was Gabriel. I agreed to proceed with the upgrade. I bring my old iPhone a week later to return it (I had one month to return it after upgrading) and Gabriel is saying it's worth much less, not $1,000 like I was told and that I had to pay extra. I was furious because I only decided to upgrade because they said my old phone was worth $1,000 for trade in value. I ask how can this be, why did you tell me it was $1,000 initially and Gabriel tells me to just call customer service and they will refund me. I go home furious, and come back that day and tell them to figure it out at the store because I am not going to waste hours talking to customer service and them not being able to help me since it was Gabriel that lied to me. He lied to me about how much my old iPhone was worth, so he can fix it. I come back and he says oh no problem this is an easy fix I will fix it (I'm thinking why he didn't do this when i was here earlier in the day! He says he "fixed" and I will get an email of the receipt in an hour. I go home and hours later still no email. I call, he says he forgot and sending it again. Nothing. Then they were closed. I call next day, he's not in and the employee that worked says she's not sure what Gabriel was trying to send to come in the next day when he's in. I come in the next day, he says he's sending it again. No email. He is acting very surprised how I am not getting the emails. I ask for his manager and he says she's in a meeting to come see her in one hour. I leave and come back in one hour to speak with the manager. I tell her everything and she is very rude and tells me to calm down that I am being aggressive. She also hides her name tag so I can't see her name to file a complaint on her. So rude and unprofessional! Anyways, long story short, there was never no new receipt Gabriel was emailing me. He completely was lying about him fixing it and sending me an email. How can he lie he's been sending me an email for days!! Just tell me sorry I can't fix this I messed up when I told you your phone is worth $1,000. But no, he did not take credibility for his mistake in beginning and kept lying every encounter we had probably just to get rid of me. I am completely enraged with Gabriel and the manager at this location! I have never been lied to my face by a business like this before, repeatedly. Completely unacceptable. read more

Completely unhelpful and rude. When we arrived the store looked closed as the employees were hiding in the back. Seemed put out by our request for help. Had no answers. Went to the AT&T store at the Mall. Very helpful and solved our problem immediately. read more

First I wanna say this place should have 5 stars on yelp these guys are professionals and need to be paid the big bucks I came in and I was greeted right away by one employee which was Z aka Zaire I told him my problem and he listened and resolved them right away I asked for the other employee name his name was Bryce and the manager name was Ryan they where awesome the environment was so peaceful in there full with good energy I love it I would recommend everyone to come here read more

Tacoma Mall location doesn't deserve 1 star ZERO stars and new management is needed immediately! NO CUSTOMER SERVICE FROM THE HUGE ASS OF THE SO CALLED "MANAGER" Only walked in to talk about our ever changing monthly bills. Ridiculous that I've paid over $1200 in 7 months for 2 phones, not even the latest models- an iPhone 8plus and a 10. The ass AT&T manager said he couldn't look up my bill due to Covid, WHAT? You're kidding right? No, he was a total jerk! Obviously using Covid as an excuse to help a long term, now pissed off customer and couldn't do anything because that's just the way the carriers are now. No offer to help. Tried to hand me a business card and told me to call in to customer service. Which I've done every month for the past 6 months and the last time I called was told to go into the store and this was the greeting I got! This AT&T store needs a manager who understands customer service and knows what it takes to please your customers who walk in. I've been an AT&T customer for over 15 years and I am furious right now with this runaround. AT&T really needs to look at this store management, the biggest guy working there should not be in management or customer service. Absolutely disgusted with how we were treated! read more

I FINALLY HAVE UNLIMITED DATA! I didn't even know AT&T brought it back but while I was in the store Laeshun and I ended up talking about my home and my entertainment system. Soon enough we got to talking about how I have DirecTV and how AT&T is offering unlimited data for DirecTV customers! I literally have been going over my data 3 to 4 GB per month and now I can use all of my music apps without worrying about getting data overages! This is what sales is all about finding out needs and solutions I didn't even know existed! I will continue to give the 38th St. AT&T my business due to Laushun and her coworkers! Keep on keeping on and thanks for making me comfortable in your store! read more

AT&T Store - Screen shot of the first month with unlimited data! - Mobile Phones Near Me - Tacoma, Washington

We came in looking to get our daughters a phone, and upgrade my husbands phone, and Tresa was above and beyond friendly and knowledgeable about the products and accessories. She also made sure the account was updated correctly. I would recommend her to anyone if they need any services with AT&T! read more

This makes 3 fruitless trips! Have been trying to sign up for their new FirstNet service. Every time I go there, they have some new thing that they (failed to mention on my prior futile visit) in order to sign me up. Their website doesn't work. (They don't even have our hospital system - biggest in this area) in their database. Need to copy and recopy my ID's every time...WORTHLESS!! read more

Giving this location a "high score of 1" because there is no minus 10. This store sold my mother a chip & a package for her phone, but they sold her a chip that is not compatible. No refunds! No effort to make it right. Told her the employees at this AT&T location don't know how to match the appropriate chip with the phone. Told her it will do no good to call corporate AT&T because they stand by employees with no education selling the incorrect parts & services. They told her to go buy another phone that may or may not work with the chip they sold her!!! HORRIBLE "service" and ripping off senior citizens. DON'T shop this AT&T or any AT&T. read more

Huge shout out to Ben at the 38th St. location! Not only was he friendly and knowledgeable, but he was patient and walked me through the entire process step by step. I've been putting off getting a new phone for a few years now and he made it such an easy and quick process for me. Thank you so much Ben!! read more

5 Stars, 2 Thumbs Up, a twist with a snap, and a HUGE thank you to Laeshun at this AT&T Store. Somebody better give this young girl a raise, a promotion, a paid va-cay, and buy her dinner. She's all that and a bag of chips...heck, she's a whole partay mix. She helped me with my iPhone when no one at the AT&T "resellers' locations would give me the time of day. I was having technical issues with the phone that were starting to get beyond annoying. Laeshun told me that she had had a customer a few weeks earlier that was having the same problem and that she found a solution to the problem via the almighty Google Gods. Laeshun made a few tweaks to my phone and everything is back to normal. No charge, no hassle, no upsell. Just great customer service. Can you tell who I'm going to go to purchase iPhone 7+ when it comes out, that's right...Laeshun. Thank you...you R-O-C-K! read more

After the flight from hell, we ended up having to take a cab home. Husband lost in phone is said cab. Cab company naturally played dumb. AWESOME! As the one authorized to handle affairs on the account, I naturally got the wonderfulness of dealing with this situation that I was sure was going to be bad. He was still under contract and outside his upgrade so we figured he'd be SOL and have to buy a phone full price. Not so! We went to this store and explained our predicament. The manager went ahead and authorized upgrade pricing on the condition that we bought some accessories package that cost us like 70 bucks. WAY cheaper than buying the phone outright, lemme tell you! We were helped quickly too and greeted with a smile as we walked through the door. I forgot my ID and had to run home and get it, but in that time the associate had everything packed up and ready to go so when I walked in the door I just had to show ID and pay. I truly appreciate his forethought to have that all put together so it didn't take more time than I'd already wasted. If you have the misfortune of having AT&T for your service provider, these guys at least take the pain out of having to deal with someone in the store! read more

Sorry when my contracts are up I'm looking for another carrier , I don't want to hear you don't have a way to report stolen phones in stores yet you can sell us a new one asap Weak Weak Weak response ! That tells me all you care about is sales , in professional & no supper to consumers that just experienced a hardship read more

BUYER BEWARE!!!! AT&T IS A NIGHTMARE! I ordered internet & bundled with my Directv and paid my bill in advance $112.16. Plus $50/AT&T charged to my Directv account (Total I paid $162.16) So 31.08/month × 4 = 124.32 I should still have a credit of $37.84. Plus the $50/gift card promised and the referral of new customer. Yet nothing. I have called in to fix this over 20 time & at least an hour (3 hrs Tuesday)and got hung up on, transferred, promised call backs (pass the buck)and AT&T still hasn't resolved the issue because my bill is now over $114 ($45/late fees imagine that!) Then Directv won't reimburse the movies & taxes they charged me for UNAUTHORIZED purchases! I am sick over this and can't handle another migraine! What is so difficult! At this rate they should pay me to keep services with AT&T and Directv. I only got the internet for my husband, who passed less then a week from installation. read more

We started using this AT&T location about 6 months ago and the service they provide is top notch!! Thanks for getting my boys set up with their phone tonight :) read more

AT&T Store - My boys getting their first phones. Thanks for making it easy and enjoyable. - Mobile Phones Near Me - Tacoma, Washington

Their customer service and willingness to support the customer is a disaster. I came in here trying to get a resolution of my bill because it went up $100 without any changes from my previous bill. The lady kept telling me this is normally based on how many lines I have. She didn't even want to hear anything else. How could be normal when my phone bill went up $100 more? I would give a zero star if it's possible because that's what they deserve. read more

Shout out to Shaila at the AT&T Store at the Capital Mall in Olympia, WA. My special needs sister was very upset she wouldn't be able to call her family at Christmas time. She had hit too many buttons on the replacement phone and now the new phone was locked. Shaila took her time to calm her down and to help fix the cell phone even when it looked impossible to unlock the new replacement phone. Thank you so much Shaila! You don't know how much I really appreciate you in this very much needed time. Thank goodness for people like you! God bless you and Happy Holidays to you and your family! read more

AT&T DISCRIMINATES AGAINST OLD PEOPLE AND PUTS THEM IN DANGER my sister lost her iphone on the 7th of this month. it was insured thru Assurian, via AT&T. she filed a claim on the 12th, and they said it would be 2 days. they have given her nothing but the run around. she has spent more than 8 hours in their store, trying to get a replacement phone. she left my number as a contact- you know, since they cant contact her. Nobody has called me about this matter, and i'm damn tired of them putting her in danger. I tried calling them, and they said they would have a manager call me- still nothing. i tried emailing them- nothing. I tried to contact Assurian, and they said "have her call us". How can she do that when she has no phone or email??? I ended up filing an FCC complaint against them. read more

I wish I could give 0 stars. The customer service was horrible. There were 2 customers inside the store, including myself, and 7 people working. No one wanted to help us. Then I showed them my AT&T app that stated I was eligible for an upgrade. They said my app was wrong. I asked them to call the corporate office to verify my upgrade. They said they wouldn't. I left, called the 611 number. The customer service rep on the phone said I was eligible for an upgrade. It was unbelievable customer service. I will never go back to that store and will most likely leave AT&T. read more

I have been a customer for over ten years and went in for a simple matter. The service was great, everyone there is extremely courteous and helpful. The store manager, Justin, helped me and showed me how I could be saving a substantial amount in my bill every month! read more

Raeshun was very helpful. My sister was in the car with two children under the age of two and I had to be in a hurry. She made the service very quick and easy. this is contrary to what I normally believe about dreading the long lines at most AT&T stores! Thank you!! read more

Best customer service around! We actually drive up from Olympia to this store just best the service is THAT GOOD! We are a family of 4, each with a phone. Laeshun and her awesome team are patient, quick and work hard to accommodate all of our needs. read more

I recently switched from Verizon to AT&T. I went to a non corporate AT&T store and got terrible service. The guy was really nice but the answers he was giving me were all wrong. Trying to charge me over $300 for a new phone, then saying i didnt qualify for an upgrade (I JUST started a new service with them). I went to this store, and Breece helped me. I was SO pleased with her excellent service from start to finish, i wanted to hug her! I have never been treated so well while purchasing a phone. She was able to get me a great trade in deal, and a bunch of new accessories for my phone, and helped me set the whole thing up. I will definitely be going back to see her any time i need a new phone or accessories. THANK YOU! read more

Every one in this store was SUPER friendly, fast and informative. Cracked my screen and they were able to fix it within 45 min. Thank you guys. read more

AT&T was a great company I had had them for years and I was proud to say they were my cell phone carrier. I now would not recommend their services to anyone. Take your business to the other cell networks before you experience what I'm going through. AT&T took more then they were due for a bill and now say I owe them. So frustrating Customer service has not been so great also. And that includes the store. read more

First AT&T store I went to....HORRIBLE customer service. There were only 2 employees there...and it was basically empty. I tried to get some help about getting my Galaxy Note 3 getting activated and changing my number. Shouldn't be that difficult to do. Just rude and lazy customer service. I'm glad I found this place. Soooooo much better! It was a bit busy when I got there but I was acknowledged the moment I came in and had to wait just a few min until I got helped. All the times I've been there the employees were very kind and helpful. LOVED THE CUSTOMER SERVICE. Took awhile for everything to get figured out but the employee was there the entire time helping us out. I really did feel like they were doing all they could to help. Definitely coming here in the future if I ever need help with my phone~ read more

I just want to give a huge shoutout to Justin. He is always helpful when we come into the store! He went above and beyond for us tonight. He stayed an hour after they were closed trying to help us get setup and unfortunately we weren't getting anywhere. Just when he was going to send us away empty handed, Justin made some phone calls and took care of everything for us, he did not disappoint! We left very happy customers and I hope to work with him every time I come into AT&T he provided exceptional customer service that I've never received at another phone store. Thank you Justin, you are awesome and I appreciate all of your time and patience. Thanks for staying late we appreciate the entire team!!!! read more

A wonderful employee named Nick at this store helped an elderly, homebound woman that I know in Tacoma switch her AT&T service from prepaid to postpaid. She is unable to go to the store, which is typically the way it must be done to keep the number and everything else the same. However, he figured out how to do it by working with a representative on the phone, and they got it done. It took almost an hour of them working diligently, but they truly made her day. A+ service, would highly recommend this store and AT&T. They take the time help their customers, be compassionate and friendly, and listen to their needs. read more

I'd been with AT&T for 12 years. I am switching over to Verizon due to AT&T's sales people not informing me of hidden fees that increased my bill by $100/ mo. This company has lost this family's business forever. read more

My wife and I have bought a number of AT&T phones through this store (and a few others) and have always received fast, friendly, competent service at this store. This has not always been the case everywhere, so we now make a point to go here. read more

LOVE THE CUSTOMER SERVICE HERE! Everyone is so friendly and helpful. Nick and hakim the retail store manager and assistant store manager are both incredible and his team was so supportive and helpful in a really bad situation. I appreciate the hard work and dedication here to make the customer happy and work to get them there regardless of what it takes. Will always come back to this store! They really care about the customers! Thanks again nick and team! read more

Representatives took almost an hour to address our issues, even though the store was dead..

I have been charged for multiple data overages that I did not incur. I have 15 G of date to used every month. I live and work at home. I am only away home about 2% of the time. That means 98% percent of my phone usage is at home with a very strong wifi signal. I rarely use data. I called multiple times to resolve this. I was called a liar. I was forced to pay an average of 40 dollars xtra on several bills. All setting are correct on my phone. My apps are closed, when not in use. My data roaming is turned off. Again, I hardly ever used my phone outside of wifi range. They would claim I was using a gig in one hours time. I have received back to back text from ATT stating I had gone over. Some text are an hour apart, each text saying I used another gig. I went on their website to complain, and they said I was ranting, whining, and called me a liar. I have screenshots of these interactions. Needless to say, I am now with Sprint. I don't want anyone else to suffer the same nightmare I did. PLEADE DON'T USE ATT. THEY STOLE FROM ME AND MAY DO THE SAME TO YOU!!!! read more

Okay... so we spent a good part of the weekend going to 5 different AT&T stores and speaking to Customer Service getting the complete run around. It was awful. We kept getting told different things and our frustration was mounting. We went to the Tacoma store (our last attempt at getting our account figured out). Iris helped us and she tried to do the best she could but unfortunately her hands were tied because something had to be done on the customer services end. So we left feeling frustrated once again. After talking to Customer Loyalty we decided to give this one last attempt. They told us to go into the Tacoma Branch and that they would make sure THIS time that our transfer would be good. We met with Tu. He was amazing and so helpful. He sat with us and worked through all the issues that we encountered. He is a great employee and has exceptional service skills. He is literally the only reason that we decided to stay with AT&T... so y'all should give him a raise and then get your shit together? read more

Awesome staff especially Iris and her manager Laeshun! Thank you so much for your superb customer service! You guys are fantastic and so accommodating. We are so lucky to have you both attending to us and explaining patiently all the stuff that we need to know. You guys are a definite asset to AT& T. Sincerely, Richard & Mary Anne read more

My i-phone 4S was broken and I went in to get it replaced. I spoke with the sales agent, who could not help me and then with the manager and they were both disrespectful and rude. Neither of them would look me in the face and talk to me, they just kept their faces in their ipads acting like they were looking something up. They wanted to charge me $549.00 for a new i-phone 4S. I laughed at them. I was in an AT&T store less than a year ago and paid $99 for the same phone and I was not due for an upgrade. They looked it up on their ipad and saw it there, and then continued to say that the price was still $549.00 I explained how I would buy a new phone and have my contract start again from that point on. I have been a loyal customer for 10+ years with multiple lines and I am not going anywhere. You would think they would be a little more accommodating and helpful. The manager said she would have to call her "boss" and would get back to me within 24 hours if she could get approval to do that. It has not been 24 hours and I have not heard anything yet. I literally walked out of the store and called the 1-800 AT&T line and within 5 minutes had a brand new 4S phone being shipped to my house within 7 days for the price of $1.08 (with tax!) Don't waste your time at the store, it seems they are paid on commission and will not actually help a customer out. The gentleman on the phone thanked me for being a loyal customer for all of these years and he waived my shipping charge and the other fees that they have. When I get my phone next week I am going back to the store to share my experience with the manager there. Good luck! read more

This was the first AT&T store I went to when i had to get a personal account (I had an AT&T Corporate account). The two times I was there the associates were very helpful, however when I called as my 13 day old iphone 6 plus cracked and spoke to the manager (Nick) he was not at all helpful, said not inexpensive way to resolve the issue - rude and disrepectful which is why I am only rating this a one star - he soured me for the whole store (again the two associates were very helpful which is a shame). AT&T customer care has since taken care of the issue. read more