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ASSET

4.0 (211 reviews)
Closed 4:00 pm - 10:00 PM
Updated 2 months ago

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ASSET ATMOSPHERE

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Moderate noise
Casual
Trendy
Intimate

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Chicken Wings
Ronak P.

So the vibes are pretty great at this place and the apps are tasty. That's where it stops. I highly recommend the wings. Super tasty and saucy. I also recommend the orange wine as it's nicely balanced on the dry side rather than too sweet. The shrimp dumplings were decent but needed more sauce to accompany it. The main dishes seemed to have gone from a Asian forward place to a more American grill kind of entree. The flavors were too subdued and borderline bland. The cook overall was great but the execution and flavors were just not hitting the right notes. Would be back for maybe drinks and a bite or two but not for any one that prefers punchy flavors for their meal. Overall service was attentive but lacking towards the end of the meal.

Chinese BBQ Pork Ribs
Katherine C.

Randomly found this spot and ordered the chopped Thai salad, malpeque oysters, Chinese bbq pork ribs, flaming spicy tuna crispy rice, and bone in ribeye teriyaki. All of the food was delicious and beautifully presented. Wish the portions were bigger, considering the price, but we shared this food amongst 3 people and we were all full. Service was attentive and our waitress was super nice and knowledgeable about the dinner and drinks menu. She also recommended an amazing desert and did something special for my friend's birthday. The ambiance is super cool, love the decor and overall vibe.

Amanpreet K.

We went in with high expectations given the buzz around this place however we were pretty disappointed over the course of the meal. Most of the food tasted like it had been heated from frozen and was cold when it came out. The crispy rice was anything but - although the flavors were nice, the rice was pretty soggy and cold, definitely not fresh. The orange chicken we got was pretty inedible and went untouched after the first bite. Fried rice was okay and sushi was good, although they sent out the wrong one first. Service was okay. The cocktails and vibes were cool so if you're looking for a fun spot to grab a drink, this is a great place but if you're looking for a good dinner spot, there are many better options on the UWS.

Kumquat fizz
Jayme B.

To start, the vibes were great in here. I love a moody restaurant with low lights and this place checked those boxes. However, we made a reservation for 4 at 8:30 on a Friday night. We were seated right away. We remained seated for almost 30 minutes until someone in our party had to flag someone down to say that we weren't greeted yet. A few minutes later our waiter comes over with water. We placed our drink orders. I ordered the kumquat fizz which has kikori whiskey, king ginger, kumquat, thyme, and agave. The cocktail was really nice. Light and not too sweet. For dinner, I ordered the asset salad which is supposed to have raddichio, gem lettuce, tomato, avocado and ginger dressing. I also ordered the tofu stir fry. Overall, my food was fine. I think the salad was a bit pricey ($20) for a starter place with no protein on it. This place was okay, but in a city where there are plenty of other options, I probably wouldn't return.

Outside
Andrea H.

I love stopping in here on my way home. Same owners as Tessa on Amsterdam but Asset is open later so I tend to come here more often. It has a great vibe and chill ambience. Drinks are good, service at the bar is great ask for Jerome, he's a lot of fun and pours some good cocktails.

Happy Hour Menu Feb 2024
Rebecca S.

Maybe closer to 3.5 stars. I am a huge fan of the sister restaurant Tessa so I was dying to try Asset A few comments, the happy hour menu is available from 4-6. The regular menu is available from 5 pm on. This isn't so clear on the website... my recommendation is to arrive at 5 so you can get the best of both menus. we arrived at 4 pm so we ordered a few apps and half priced drinks, relaxed for an hour and then ordered off the regular menu. My friend ordered the Sizzling Peach cocktail which she really enjoyed. I ordered the Lychee Island Elixir and found it to be very heavy on the last ingredient (coconut) and not very lychee like. For $10 each though the drinks were nice. From the happy hour menu we ordered shrimp toasts and the general tsos cauliflower $10 each. Both were tasty, the shrimp toast was a favorite. My friend and I both wished there was a salad or veggie on the happy hour menu as we wanted something refreshing to cleanse our palettes after the fried food. We ended up waiting a solid half hour to order one from the regular menu. I then ordered a cherry lemonade which was delicious, refreshing, tart and not too sweet! We had the wagyu beef tataki $25 and a yellowtail roll $19 which was also quite tasty I also ordered the bluefin tuna poke $21- which was good, but I prefer the Tessa version with mango a bit better. Would come back for happy hour and apps But I would arrive an hour later :-) +Service was great, very attentive +Great ambiance- cozy and intimate inside. +Convenient location on 72nd and Columbus

Mandarin Chicken
Trae F.

While a fan of the previous iteration of Asset, the beau and I love the rebrand. Asian Fusion can be difficult to pull off but they do it successfully here. The place was full on a Saturday night but we managed to snag two bar seats to have dinner. The food was really enjoyable as were the bartenders who were so friendly and helpful for being in the weeds all night. The place is dimly lit and the lanterns add a festive touch to an otherwise vast space. They've really gone all out and we are here for it. Can't wait to go back!

Potstickers
Eric S.

It was a warm Sunday afternoon and some tv personality celebrities including Michael Strahan were hanging outside. We had just saw Kate McKinnon walking past us nonchalantly. This is the upper west side at its finest. The food was good and the flavors were familiar but unique too. The rock shrimp doesn't rival Nobu what so ever but it fixes the craving. The potstickers came out cold in the inside which tells me they were frozen. But when we told them they brought out a new hot plate for us. The potstickers were good! The crispy rice with spicy tuna on it was also warm/cold but tasty! Sitting outside is a scene and great for people watching. The service can be a bit slow but they were also nice and accommodating.

Tanja T.

Forget the same old brunch routine! Asset has taken brunch to a whole new level with its bold Asian flavors. Say hello to Korean Fried Chicken & Waffles, with that gochujang honey glaze adding a spicy-sweet punch. They've got a whole menu of innovative dishes, you'll just have to come and see for yourself. Don't forget the drinks! Plus, their brunch playlist is fireeeee, setting the mood for a fun and unforgettable brunch experience. So ditch the ordinary and head to Asset! You won't regret it. what we ordered:  yuzu french toast  mixed berries, yuzu whipped cream  korean fried chicken & waffles gochujang honey glaze, pickled lotus breakfast crispy rice soft scrambled eggs, caviar, sambal hollandaise, crispy rice, togarashi salmon burger black sesame bun, avocado, sweet potato fries, spicy mayo ASSET benedict trio sauteed pea shoot, thai sausage, lobster, sambal hollandaise, english muffin BRUNCH BAR:  immortal pink tito's vodka, dragonfruit molasses, lemon, elderflower   duck duck goose dahlia cristalino, dry curaçao, matsui umeshu paw paw liquor , goose berries

Lobster Fried Rice
Kirsten G.

Gorgeous! The place is STUNNING inside and the vibes are so good. I got the volcano roll and miso soup, and my partner got the lobster fried rice and lobster bao (a special), and we shared shishito peppers. He loved the shishito peppers but said the lobster fried rice was average. My volcano roll was very good. The miso soup was not worth it for the price ($13).

Amber P.

I been talking about this experience every chance i get. This restaurant was so gorgeous the staff was hands down amazing the hospitality was top tier my food and drinks was so good i love this restaurant would i go back absolutely it's great for a birthday , first date , celebration or if u need a smile they would surly make it a great day

Tenesha S.

The vibes were really good, drinks were on point and the food was okay. They allowed dogs in the resturant which threw me off and I thought it was gross tbh and the only reason I would not come back but I know that isn't an issue for other people.

Udochi M.

My roommate recommended this place, said it had amazing Italian food. But to my surprise they rebranded a month ago into an Pan Asian restaurant. Interesting... but okay fun! Our server was really nice and gave us really good advice when picking from the menu. Most items on the menu are to share and I was a little worried about wether or not it was going to be filling, but pleasantly surprised that everything filled me up. The food: Chilean sea bass skewer 11/10 Spicy tuna crispy rice 8/10 Brussel sprouts 8/10 Spicy yellow tail 9/10 Everything I ate was literally amazing and it was a fast turnaround after ordering. Really happy I tried this spot out and I'll definitely be back. Standout pieces definitely have to be the chilean sea bass skewer and spicy yellow tail! But also the Brussel sprouts and spicy tuna crispy rice! So everything!! Price: $$$ (50+ each)

Upstairs table

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1 year ago

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4 years ago

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2 years ago

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9 months ago

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1 year ago

Service was excellent and the bartender was very attentive. The food was cold and not very tasty.

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10 months ago

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5 years ago

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4 years ago

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3 years ago

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3 years ago

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4 years ago

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2 years ago

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2 years ago

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Morgan B.

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1 year ago

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2 years ago

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1 year ago

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2 years ago

Disgusting food. Terrible service (oh, I spilled your drink on you? Here's a napkin) and trashy ambiance. Eww.

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3 years ago

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Morgan B.

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2 years ago

Cool atmosphere but the food does not hit the way I hoped it would. Pretty empty on weeknights and too much oil in the sauces.

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4 years ago

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2 years ago

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2 years ago

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4 years ago

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3 years ago

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6 years ago

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4 years ago

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2 years ago

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2 years ago

One of my favorite chill spots in the area. Good food, and kind staff. The bar is nice too , to hang out and have some drinks

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7 years ago

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3 years ago

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1 year ago

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2 years ago

Ambiance and food was great. Service was a bit slow when we went, but we went specifically for the Valentine's drag show.

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2 years ago

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4 years ago

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Page 2 of 6

ASSET Reviews in Other Languages

Ask the Community - ASSET

Are there Outdoor seatings available?

They had outdoor tables, but it was a very cold and windy night and the outdoor seats were neither heated nor protected. They may have changed that by now.

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Break Bar

Break Bar

4.4(195 reviews)
2.0 miMidtown West, Hell's Kitchen
$$

Came here on a whim after a long day, just looking for a fun, laid-back night out. From the moment…read morewe arrived, the staff at the door were super welcoming and encouraged us to try out their breaking glass activity. Check-in was quick and easy, and even though it was a full house for a Saturday night, we were still able to find seats without an issue. The space was definitely lively and a bit crowded, but there was still enough room to move around comfortably. Our bartender was really sweet and made great drinks , the cranberry vodka and Long Island were both spot on. We didn't pay extra for the additional glasses to smash, but the six cups included were enough to make the experience fun and satisfying for a casual night. I can see why people would want to buy a full bucket though as it definitely adds to the excitement. The crowd was respectful, and the bathrooms were decently clean, which is always a plus. Overall, a great spot for an stress-relieving, spontaneous night out!

I came here for an event, and the drinks were amazing. Mikey and Austin really hooked me up. I…read moredidn't know how much I needed to throw glass at people that I didn't like. It was such a great release. This is a great place to come to let off some steam and get some drinks in. I will absolutely come back. I enjoyed my time. It's a nice bar not too big and the break room is secluded and safe. Don't forget your glasses.

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Break Bar - Throwing glasses!!!

Throwing glasses!!!

Break Bar - The bar

The bar

Break Bar

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Local 42

Local 42

4.4(45 reviews)
1.7 miMidtown West, Hell's Kitchen, Theater District

Been doing "Dive Bars" in NYC for decades, so I thought I'd stop in based on the 4.5* ratings. I…read moreWAS BLOWN AWAY! There is nothing like this place! I had the good fortune of being taken care of by Adam, the owner, an extremely welcoming and knowledgeable host. The bourbon selection is absolutely 10/10. He has vintage and specialty bottles, all priced clearly by the oz., that are really beyond imagination. Trust me on this one.. you WILL NOT be disappointed. After savoring 4 vintage bourbons, I had their very delicious Reuben with onion rings. Cannot wait to return!

Ok if you wanna ball on a budget and be in midtown come here! $9 for a freaking burger? Unheard of…read moreanywhere in the city unless you know a guy. The mozzarella sticks said 5 of them but we got four of them. They were good none the less. ::bathroom alert:: Very clean bathroom. I was very happy about this because I had just ate. There was tons of soap, it smelled nice in there. The beer and shot special under $10 in the city? Haven't seen that in awhile. The beers are super cheap here as well. They feel like old NY prices! Can't complain. They have four booths in the back maybe it was three. I did notice one of the hanging lights was from an 80s pizza hut joint. Letting you know now the paper towels for your face at the table felt like jail toliet paper, very rough. The bar doesn't have bar stools with backs! You either need to get one or two tables by their mini kitchen, very hot there not recommended for preimenopause or menopausal women or one of the booths. This is a great bar they played 60s music a lot. Heard some weird al too! Very random and fun place to be. The bartender was nice as well as security! Try the burger! Worth the $9!!

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Local 42 - Every one was better than the next. Worth every penny.

Every one was better than the next. Worth every penny.

Local 42
Local 42

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High Bar

High Bar

3.5(15 reviews)
1.8 miMidtown West, Hell's Kitchen, Theater District

What a great place and the views are great. What made our time was a wonderful waitress named…read moreAlyssa. I am a wing lover. The wings were amazing. Her drink suggestions were wonderful. Great spot to hang out with amazing photo ops

This place has so much potential it's honestly a little offensive that it's not living up to it…read more Like... you walk in and you feel like something should be happening. The energy is right there, hovering, but it never actually lands. It's giving "almost iconic" but not quite--like a party that never fully starts. And that's what gets me. Because this bar could EASILY be that spot. The kind people plan their week around. Where are the themed nights? Where's the drama? The chaos? Give me a reason to come back on a random Wednesday. Do a city-event tie-in, a holiday takeover, literally anything that makes it feel alive instead of just... existing. Because right now it feels like a missed opportunity wearing a cute outfit. BUT--let's talk about the one thing they absolutely did not fumble: the view. The VIEW??? Insane. Genuinely stunning. The kind of view that makes you pause mid-sentence and remember you're in New York and not just spiraling in your own life choices. It's carrying the entire experience on its back, respectfully. So yeah. I'd come back... but mostly for the view and the potential. If they ever decide to actually do something with this space? It could be dangerous (in a good way). Until then, it's vibes... just not fully realized ones.

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High Bar - Caesar Salad, Cod Fish Tacos, Tuna Tartare

Caesar Salad, Cod Fish Tacos, Tuna Tartare

High Bar
High Bar

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The Yard’s Pub - Avocado Toast

The Yard’s Pub

4.7(15 reviews)
2.0 miMidtown West, Hell's Kitchen

My coworkers and I were looking for a lunch spot after attending a trade show at the Javits Center…read moreand stumbled across The Yard's Pub a few blocks away. We asked if we could have the stool window seats that face the sidewalk. The windows were open and we had a nice view of the busy street outside. I ordered a buffalo chicken salad ($20) and a glass of Pinot Grigio off the happy hour menu ($10). I was pleasantly surprised to see that their happy hour begins at 12pm and goes all the way until 8pm! The salad was a generous size and filled me up. Service was great and our waitress checked in on us a few times. A great Irish pub with delicious food and reasonable prices! Buffalo Chicken Salad: 5/5 Pinot Grigio: 5/5

So happy to have stumbled in on a rainy Monday afternoon!…read more *Beautiful bar and cool atmosphere with the playlist and decor (colors, tile-work, textures) -- TVs everywhere and ample seating available: booths, long bar, tables in the back. *Different Happy Hours: 12pm-8pm Mon-Sun: $10 margs and wine + All Day one w/ $6 house draft/shots/Miller High Lifes and bucket specials + a daily printed slip of food specials *Large menu and variety so you'll definitely find something for every taste. Traditional bar fare apps, burgers & sandwiches, flatbreads, Irish entrees, salads, sides, options for kids, etc. Ordered: Nachos as is + Fried Pickle Chips + Fish n Chips w/ minted (whole) peas, fries, coleslaw + house draft + 2 Smithwicks drafts + a Guinness on draft. In love with all the food and drinks. They offer malt vinegar for the fries on the side which is crucial. Perfect pours on the beers from the bartender, big portions. Our waitress Cathy (or Kathy) was awesome! Checked in on us but not obtrusively, was so friendly and personable, helpful, funny, and really took care of us for lunch. *They're open LATE -- til 2AM most nights, 3AM Fridays and Saturdays.* My partner said: "I loved the private environment even on a busy street, the vibes, selection, our waitress, the bar and decor, our food, even the house draft beer which was only $6 and described as light but was really refreshing." come visit!!

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The Yard’s Pub - Bar area

Bar area

The Yard’s Pub - Irish spice box

Irish spice box

The Yard’s Pub - Bar top

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Bar top

Dear Irving on Hudson Rooftop Bar - Gorgeous sunset

Dear Irving on Hudson Rooftop Bar

4.3(387 reviews)
1.8 miMidtown West, Theater District, Hell's Kitchen

Beautiful rooftop bar on the west side. It's dark and cozy inside; invites intimate conversation…read more The cocktail selection is great, a wide range of tart and tangy to sweet and smooth. The service at Dear Irving is top notch, they are reliable and quick. They understand the difference between providing privacy and providing assistance. Great date night spot.

As I've said previously, I try to avoid midtown. It's congested and touristy and the restaurants…read moreare usually just not that great. But Irving on Hudson is an exception. The view is gorgeous and sweeping. The service is attentive and professional. The drinks are sophisticated. I ended up here because I saw a video about their gin and tonic. Sounds simple, but it's one of my favorite drinks, and I'm always looking for someone who can do it well. I ordered their "dear G&T" and it was a fruity, complex riff on my old favorite. I also got the foreign forage, "a bourbon smash with a mint zing." It was also a delicious take on a classic. They have several types of cocktails, all broken down by spirit and flavor profile. They also offer a lot of spirits made in New York State. They have cocktails with earthy notes, fruity notes, fancy martinis, and a section boasting limited edition and special spirits, if you're "feeling fancy" and wanna cough up 35 bucks instead of 20 or 25! They have a bar snacks menu (sliders, nuts, and the like). I had their thick cut fries and they were light, seasoned, and tasty. I couldn't stop eating them. Midtown or not, I highly recommend this spot, which also has a couple other locations, including Gramercy.

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Dear Irving on Hudson Rooftop Bar - Caviar toast

Caviar toast

Dear Irving on Hudson Rooftop Bar - View from the balcony

View from the balcony

Dear Irving on Hudson Rooftop Bar - Christmas Eve

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Christmas Eve

ASSET - bars - Updated May 2026

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