I admittedly got a coupon in the mail to try this place out and I'm so glad I did! This place is tucked away in Vista but the location is huge -- I'm wondering what, if anything else, they'll add to it. The service was quick and friendly. I ordered the vanilla cinnamon latte with oat milk -- a large comes with three shots which is music to my ears. The latte was a perfect balance of sweet and spice and you definitely tasted the coffee, which is important to me. I also treated myself to the Santa Fe bagel which was packed with flavor and ingredients! Definitely worth the price and I would order it again. This may be a new addition to my coffee rotation :) read more

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Oh, Ascend Roasters -- where hospitality goes to die and a place that masquerades as child-friendly clearly is not. My friend and I came in today with our three infants, thinking we'd enjoy a nice morning and support a local spot. Big mistake. We dropped over $30 on a sad panini, bland avocado toast, and a forgettable coffee. For those prices, you'd hope for decent food -- or at the very least, air conditioning. Instead, we got a sweltering room full of flies. Nothing says "artisanal café" quite like batting away bugs while sweating through your latte. But the real masterpiece was the customer service. As we were leaving, I asked if we could get a few ounces of milk to top up my baby's bottle. You'd think I'd asked for liquid gold. The baristas looked like I'd just broken a company policy they made up five minutes ago and scurried off to find their manager. Enter the manager -- who must have a PhD in Missing the Point. She told me they "sell 10oz kids cups" (how helpful!) even after I said we just needed a few ounces. Then she proudly returned with *a condiment container* of milk, like she was performing some grand act of generosity. When I asked for it in a cup, she declared, "This is a business. I can't give any more because I buy the milk." Iconic. Truly. Nothing screams good business sense like nickel-and-diming moms over a few ounces of milk after they've already paid thirty bucks. Honestly, if you're looking for overpriced food, sauna-like temperatures, and management that treats milk like it's a controlled substance -- this is your place. As for me, I'll take my money somewhere that remembers what customer service and common sense look like. Ascend Roasters has officially descended to the bottom of my list. read more

This place is impressive. They make an awesome brown sugar Macchiato that is $7 for a large. The staffers are the friendliest people and calmly eager to help with all of your needs. The venue is Huge and they host several events here too. Things like makers markets and an upcoming cultural event. They make their pastries in house and the lemon muffins and chocolate croissants are scrumptious!! Once you have them you'll be craving them. I know I already am! My daughter and I sat on the patio that had both sun and some shade during the early evening gathering here. Uh-mazing ! We are looking forward to trying more items from here next time. read more

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The food, coffee, and vibes are always great here! I especially love their smoothies and breakfast burritos. read more

Ascend Coffee Roasters - Coffee Roasteries Near Me - Vista, California

Wow! How fun is the cute family friendly community supportive coffee and more boutique! It's female owned and Erin couldn't be kinder! All coffee is roasted locally and it's also ethically sourced! I tried the Blueberry smoothie and it was delicious read more

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This is a cute spot to enjoy a drink/ bite while your little one/ones can run around and play for a bit. I like how open it is, and even has a little area for younger babies to crawl around with some toys. Plus there's a a patio area as well, that also has a few things to entertain the kiddos. The drinks are decent, but not a huge fan of the food. Overall, I really appreciate how kid friendly it is and think it's a fun spot to hang out with friends and the kiddos! read more

Ascend Coffee Roasters - Coffee Roasteries Near Me - Vista, California

Cool little coffee shop with fresh pastries, roasted coffee for sale, including Swiss water processed decaf for those who care. Pleasant barista and great coffee. I'm adding this to the list, will be back. read more

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Super disappointed that I payed $8.30 for this matcha! This was my first time going and I was excited to try (I saw they have ceremonial grade matcha on their menu so I had high hopes). There is barely any matcha in my drink, the color is alarming!! I would have gone back into ask them to add more, but the barista wasn't nice when I ordered, so I didn't want to have to interact with her again. read more

Ascend Coffee Roasters - Matcha latte with cold foam - Coffee Roasteries Near Me - Vista, California

All of the above for me ! If anyone rates this place less then a 5 they just have not been there enough :). Location is awesome, prices are more then reasonable, environment is family and animal friendly , food is so so good, but their service and staff are excellent. Shout out to Jesse for being the perfect face of Ascend. He has a way of making everyone feel valued and welcomed. The entire staff does. Love this place. Thankyou Erin for hiring the best of the best read more

Saw this place advertised on social media several times and decided to stop by. It is a very nice location. There is a lot of seating both inside and outside the building. Lots of people working remotely, myself included. This does seem to be a place where parents take their kids so there were many yelling kids while I was there but nothing headphones couldn't block out. I tried 2 drinks and 1 food item while I was there. The burrito was amazing! I definitely recommend it, the flavors were very good and the sauce has just the right amount of kick. Both of the drinks I got were just okay, they weren't bad but nothing about them stood out to me. Most people had ice teas while I was there. Most of the staff I interacted with were great. I really recommend this place for working from home or for some good food. read more

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This location is amazing! Please get their pesto chicken sandwich. It is so yum! I do not know how this place is not famous because it is one of the places I bring everyone who visits North County to. Definitely a great place to study, work, or bring kids to play. Their app to order ahead is so convenient and easy to use. They have a great point system and amazing people who work there. Once I received the wrong sandwich, so I called and we scheduled a time later in the day for me to pick up the correct one. Such an easy fix and the situation was dealt with great customer service. They are the best! Highly recommend read more

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Overall nice experience, just nothing to rave about. Panini was pretty good, the cheese stood out to make it flavorful. Everything is super spread out so it feels a little empty since it's a multi use space. This space is probably perfect for kids, they do have a huge space for babies to play. Tons of parking. Chai was good and not too sweet and not spicy. They had a live musician on a Saturday afternoon who was ok and played melancholy music (sorry if that's too direct ). read more

Ascend Coffee Roasters - Chicken pesto panini and house chai - Coffee Roasteries Near Me - Vista, California

The coffee here was not it. The espresso based drinks that I ordered were overly dry (too much foam) and completely washed out any flavor from the coffee. The steamed milk was also burnt. I did not enjoy any of the drinks here. The one saving grace was the chocolate croissant which had a decent amount of chocolate filling. The space here is an event space so it is very and oddly spacious. Parking here is easy but I recommend folks go through Vista Downtown for other coffee places. read more

I was sooo excited to come to this shop and get a matcha because I've had three different friends tell me that the matcha is the best they ever had!! I went on 4/27 and first off was not welcomed or greeted in any way :( I then ordered a plain unsweetened iced matcha and a sweetened iced matcha with cold foam on top. I do not consider myself picky about my food or drinks but when I tell you I wanted to cry after seeing the color of my matcha, I just knew it wouldn't be yummy. The color was closer to brown than a vibrant matcha green. So sad. It tasted like nothing, just milk. And the sweetened one just tasted like milk and sweetener. :(. Could not even drink it. I told this to my friends who recommended it to me and they were shocked and didn't believe me and went in the next day to get matchas and they agreed that it was horrible. :( Not sure what changed but very disappointing especially for the price. :( Hopefully the shop can improve in this area and I'll come back another day and get a super yummy matcha!! Best wishes! read more

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This is our second time here and very disappointed they have tons of flies still flying inside their pastries case. We came 2 months ago and told the cashier and she didn't care. Came today and multiple flies still flying inside. Plus side it's a really nice quiet atmosphere to hangout and read a book or work on your laptop. read more

DO NOT order matcha from here. tasted terrible like an unflavored watered down milk but worse. & the color was closer to brown than to green. i ordered on door dash & couldn't get a refund for it, i literally just threw it away, i couldn't even stomach it, absolutely disgusting. read more

Ive been here a few times. Food is reasonably priced and tastes pretty good. Coffee was great, and service was quick. I love that they have a gated area in the middle for babies and toddlers and an outdoor space. Free wifi is a plus. The music is kept pretty loud if you're trying to work inside. There are only 2 plug ins for electricity. 3 if you pull a table to the other side. One thing I found a little weird, I see the same girl with short skirts and half of her butt hanging out while walking thru the cafe. read more

Ascend Coffee Roasters - Live music plays here sometimes too - Coffee Roasteries Near Me - Vista, California

Interesting place. Huge and roomy. Good coffee options. Good breakfast food. Nice outside space for you and your dog

Small coffee shop with nice vibes and good coffee. They sell their own roasted coffee, Swiss water processed organic a total plus! Americano with oat milk, fantastic! Will add this to my list. read more

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Dear Yelp Community, First time visiting this week, and I was surprised to find this massive new building in the heart of Vista with a coffee shop, indoor and outdoor seating, plus children's toys (please reference the photographs)! I have to also mention how genuinely friendly the staff was...really seems to be a good culture/atmosphere here. Traveling around and visiting other coffee shops, I have to say that the pricing is okay. I ordered a plain avocado toast. Enjoy! Sincerely, Anna read more

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Nice workers, love the outside play area for my kid to meet friends . Carlsbad burrito is a must try!!

Had heard about Ascend and have driven by a few times, decided to stop this morning. To start, the space is bright and welcoming, not to mention the beautiful breeze flowing through. There was live music, he sounded wonderful. I was torn between two drinks and the cashier shared what was the most popular of the two and why she liked the other better based on her likes. I went with the Cinnamon Vanilla Latte, which was delicious. When my name was called to pick up my coffee and mentioned how beautiful the space was, that's when I learned the woman making my coffee was Erin the owner. Both she and the cashier were wonderful. If I hadn't been to Trader Joe's and had frozen stuff in my trunk, I would have gotten something to eat and enjoyed the amazing ambience. I'll be back soon to do just that. read more

Cool new coffee shop in Vista. I had a lavender matcha latte which was pretty tasty. The area is really big and spacious. We were told it's used for church services on Sundays. I'll definitely be back to try some of their other drinks on the menu. read more

This was a great find. I used it as a place to wait for an hour while my friend was at a doctor's appt. Had a great cup of coffee and the Early Bird Bagel. Bagel had the perfect kick of salsa. Delicious bagel and coffee. Looks like it was good meeting area for young parents and their toddlers. Front and back patios were spacious. Clean bathrooms! read more

Very cute space. Staff was very nice and helpful. Prices were a little expensive. For three drinks it was $27. I saw two dogs inside and they have a cute outdoor space and toys for kids. read more

Ascend Coffee Roasters - Coffee menu - Coffee Roasteries Near Me - Vista, California

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In love with Ascend!. Great vibes!, Great Customer Service!, and absolutely delicious food! 10/10 recommend! Thank you and Welcome to Vista! read more

Ascend Coffee Roasters - Coffee Roasteries Near Me - Vista, California

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Love this space, and great coffee and pastry to boot! Erin the owner couldn't be nicer or more grateful, and my iced matcha was perfect! Try the homemade blueberry scone....delicious! I'll bring my laptop to get some work done on their back patio next time. Pet and kid friendly! Love it! read more

Amazing place. I love the space and the food and coffee were both delicious. The barista went above and beyond to make my visit a great one, and I will definitely be back. read more

The service is friendly, the place is huge, and the food is great! This is very kid friendly as well with a big outdoor area with a slide and giant indoor area. It has a very nice ambiance. read more

Can't wait to rave about this place. If you've been here before, I'm sure you've seen me here too. The owner, Erin, is always kind and warm when seeing her - she is personable and I love getting to connect with her. All staff has been nothing short of amazing. Jesse is our favorite, he always remembers my order, he is so sweet and genuine. I love seeing Chaan, she is so sweet! Kelly is so kind. Seriously feel so loved being able to be in this positive environment. I can bring my son with me to play in the baby area, and work at a table - I meet with friends often and it is such an easy place to be. I love the crafted drinks, they are so good and I love that it is a woman owned business! I love ALLL the pastries, they are always baked well and so yummy. The whole menu for breakfast and lunch - so good! I definitely have spent so much money here but it is always encouraging to be here and the staff always lifts my spirits. 10/10 this place for not only the coffee and food but 10/10 quality people who are involved in the culture of this place. read more

Second time visiting. Love the atmosphere. Such a bright, inviting room. Had the breakfast tacos. Perfect portion and great value for the price. My favorite though is the matcha latte. Strong, earthy matcha flavor. Just right for my palate. And the owner Erin is super friendly and professional. Love her story in supporting ethical farming practices while ensuring great tasting products. Please support this local business. We need more coffee shops like this. read more

Ascend Coffee Roasters - Torched Latte - Coffee Roasteries Near Me - Vista, California

What a joke! This place will fail. Huge empty echo chamber warehouse with a cage of children on in the middle - bizarre. Music too loud. No vibe. Not possible to work there at all. Manager is not helpful. I asked her for the WiFi code so I could email a business colleague that I was meeting there but she refused and asked did I buy something. I said not yet but I will - and then she pointed to the line and said after we help all these people and you buy something then I will give you the code. Sorry honey your business will fail - I guarantee Yelp will say "Permanently closed" in 6 months or less - we'll see... read more

Interesting wide open concept with a work area, wide open space for kids and eating areas. Huge and yummy bagels and delicious pastries

Love Ascend!!!! I was so sad when the San Marcos location closed and thrilled when this new location opened. I love how kid friendly it is. I took my boys on Saturday planning to stay just a few minutes and spent an hour. They watched the music and then played outside on the awesome patio! I also come to get studying done during the week. It's a large enough space to accommodate all vibes The coffee is amazing, love the brown sugar macchiato and the seasonal cardamom latte. Food and pastries are always good. My kids really like the smoothies here and I like that they have real fruit Love everything about this new location and so happy you guys are back in the area!!! read more

Stoked to visit the new (temporary?) location. This place has a TON of seating. There's also outdoor seating. There can be some noise from the kid areas but you can find a quiet spot no problem. read more

Saw this cute coffee shop walking my dog and it's just the cutest place with the nicest workers! I ordered a iced brown sugar macchiato as recommended from the workers and it was delicious! I can't wait to come here more often during my mornings now read more

The coffee is good. We ordered a California breakfast burrito, little did I know for $12 it was just a prefab burrito, served cold. When I went to the front I asked for a refund when they brought it back just microwaved hot. The male working is extremely rude and lacks customer service. The female was nice. It's overall a good place for kids but is lacking in other areas. read more

Always love Jan's , we were part d the OG Jan's in HB. Kayla took wonderful care of our order . Love that you're in Del Mar now

My favorite coffee shop in all of Vista! Love the location and building, staff always provides great service, and they have a killer menu.

We stopped in on our way to a meeting and were pleasantly surprised. Wide open space, friendly staff, and great coffee! The food (I had the chicken pesto panini) was yummy. read more