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    Angelic Pretty

    4.3 (60 reviews)
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    raelene m.

    My favorite store in the whole world!!!! Angelic Pretty is a fashion brand from Japan that sells Lolita dresses. The store feels like a princess dream come to life, filled with all the shop's latest goods, events, and friendly associates who always help me out. It's hard to show what the inside looks like, as these shops usually don't allow photos to prevent people from replicating prints. However, I found a few photos online that I attached here ^__^ Their dresses are priced in Yen, so they convert to USD. All of their dresses have amazing quality and last collectors for years to come. (I have some AP dresses that I got second-hand from 2011, still in perfect condition!) They also carry other brands, like Q-pot, Emily Temple, Metamorphose, etc!

    Store front
    livy h.

    Uber cute outfits. Gosh this stuff is way expensive. I think in Japan 3.5 yrs ago I dont remember it being this much. My daughter loves it. 300-$350 for full price items. 50$ headbands. $200 purses. Shoes and more. Cute boutique. You must make appt to enter & shop. Nothing like this in Denver.

    Business
    Dena A.

    Just left store no one was in the store...lady saw me but didn't acknowledge or open the door sign said "only 4 people allowed in store but no one in the store...RUDE on her part!

    Bunny bag
    S A.

    Angelic Pretty is a well known and popular brand for Lolita fashion. Their style of Lolita is more on the sweet side but they also have Classic and occasionally, Gothic styles too. Common themes for their prints include princess storybook related ideas, food (especially sweets), pretty flowers, and cute animals like cats and bunnies. Don't expect cheap knock offs or prices. If you are a bit tight on money, AP does occasionally have sales and they offer so many options in their sale stock. Like other Lolita brands, Angelic Pretty puts out collections with a certain theme and print. They first put reservations for the collection online and then stock whatever is left in store. There are one piece dresses, jumperskirts, blouses, jackets, coats, skirts, cutsews/knits, cardigans, accessories, petticoats, head wear, tights/socks, and shoes. If you see something in stock on the regular AP website but not in store, you can special order it. If you are busty or plus sized, be aware that this brand might not give you a lot of options in terms of clothes but you can find beautiful jewelry, socks, tights, bonnets, hats, mini crowns/hats, umbrellas/parasols, hair bows, veils, bags, pass card cases, cell phone cases, wallets, gloves, wrist cuffs, and shoes (up to size 8 1/2, occasionally 9 if you are lucky) to accessorize your outfit. Look for jumperskirts with full shirring on the back which will give you the most stretch. AP reopened again after remodeling. The place is very beautiful. The dressing room now has a red velvet curtain with a small chandelier inside. I really like the shopgirls. They are always so nice to me. Probably helps that I drop some serious cash here but I feel their friendliness to be genuine. They have a company policy against taking pictures so you will have to take pictures of your merchandise at home. This is because these Lolita brands are small companies and there are replica companies that steal the designs and images of the brands' merchandise and up them up on their website. So don't take this personally if they ask you to put your camera away. Angelic Pretty has a stamp card program. For every 30 dollars, you earn a stamp. They regularly post on their Facebook with upcoming collections and reservations, outfit coordination ideas, sales, and special events. To participate in an event like a tea party, you would have to make a purchase that is a certain amount in total and then you would qualify to purchase a ticket. The biggest event they have to offer is their yearly Anniversary Tea Party in the fall time where you can meet the designers. Even if you are not in the mood to buy anything, it is still fun to dress up and look and feel like a princess (or a princess boy in my case).

    Alejandra G.

    My friends and I went into the store because I wanted to buy some clothing. We understood they do not allow photos/videos. As we were looking around a lady with brown hair who was in charge told us "not to touch the dresses because we couldn't afford it." My friend asked her why she was following us around the store and she said because she "doesn't want us stealing anything". I have never been treated so awful.

    The store front on opening day.
    Li T.

    I was there with a friend for the grand opening. It was a bit messy inside but it's the opening day so it's excused. It's located on a corner near the corner of Geary and Market right next to Discount Camera. The store front is a bit plain looking but it'll look better in due time. As for the opening day, the line was huge! All the gift packs were completely sold out and most of the items were as well. The store is combined with Harajuku Hearts so only the right side was AP. Inside, it is a pretty small store. Only about 30 people were let in at a time because it was so small. It isn't as extravagant and cute as the other locations around the world but it's still just as great! At least now you won't have to pay for expensive EMS to import their items over. I will be looking forward to seeing the finished product once they get settled in. I got pictures inside of the store on its first day to compare the next time I visit them again. Looks like BTSSB has competition now that its rival is in the same city. +More options for lolita fashion +Two stores, two styles, one location +Clean and cozy store -Not the greatest location since parking is horrible -Not as big of a selection on opening day -Only a single fitting room

    Harajuku Hearts / Angelic Pretty Shop in downtown SF
    Joyce K.

    The first thing I noticed about the Angelic Pretty (or Harajuku Hearts) shop in downtown San Francisco was the very cute window displays. It had adorable Gothic and Sweet lolita coordinates on each side. I love Japanese fashion, and I am a fan of the Lolita, Mori and Gal trends. The shop is divided into two sections - Dark/punk vs. Pink/sweet. The Dark section sells items like Putomayo, Algonquins, etc. And the Pink section sells items from Angelic Pretty. The prices are quite expensive, since it's imported from Japan (and this fashion style is generally pricey). I have gotten items from Angelic Pretty - skirt, head accessories, pouch. And I love the quality. The staffs are dressed in cute lolita dresses, and are very friendly. If you love Japanese fashion, you have to check out this place in downtown SF!

    Berry sweet!
    Ode S.

    I love this place! I bought I lovely Lolita dress Of course, this is not cheap, but if you know the brand you know what you are getting ;)

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    Page 1 of 2

    Ask the Community - Angelic Pretty

    Review Highlights - Angelic Pretty

    Lolita is a pricy hobby, so be prepared to fork out some dough if you wanna shop here, but it's so worth it!

    Mentioned in 13 reviews

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    Angelic Pretty - womenscloth - Updated May 2026

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