A new store at the Ala Moana Shopping Center on the third floor Ewa Wing across from North Face. Nice to see a small local business thriving and now have a store at the busiest shopping center. Owner Lynn Sakutori was born and raised here. The first store was at the South Shore Market! Her clothing line was sold at Macy. I admire their simple, modern but elegant tropical design women dresses and clothing. Sizes run from extra small to extra Large. They have petite size and regular size. If you're under 5'5" , you're a petite! Hand washing is recommended for the garment. A new collection releases every month. Other women accessories are also available for sale such as hats, bags, jewelry, some by local artists. They also have Men's and Boy's matching prints for matching family wear. Sign up for their rewards program on line and start earning points! You get a $5 reward for creating an account on line. Get extra on promotion deals and on your birthday but remember the reward points expires after one year. Grand opening is on February 7-8, 2026. They are open daily from 10am -8pm. read more

The first time I stopped in to this cute boutique was with my cousin in December 2024. We, and our moms, enjoyed browsing the many charming offerings in the form of locally designed & printed & some solid color dresses, blouses, skirts, pants, jumpsuits, etc. They also have some bags, accessories, and little assorted tchotchkes. We all bought something that we felt pretty and confident in. I purchased a short skorted onesie in a burgundy floral pattern with pockets! Anyway, I really loved it and when I brought it home, I wore it frequently throughout the summer Fast forward to December 28, 2025, I'm wearing the onesie (it looked better than it sounds) and we return to Always A.Line My onesie is a little faded but I amble into the store anyway. I immediately spot a tank top dress that I really like. It's in a similar pattern & color to what I'm wearing that I know will look great on me. I try it on in one of the three fitting rooms. It is a dream. It fits flatteringly and looks cute. It's definitely coming home with me. ($130) When I'm at the cash wrap desk, I ask the kind sales associate how I can better take care of the stretchy, soft, printed material and she suggests that I wash it by hand with delicate detergent. I believe she said to turn it inside out as well. I will keep the careful care instructions in mind, and wear it well. My cousin, and our moms, also successfully purchased some cute things as well. While the items are not inexpensive, they are made well. They have items that regularly go on sale, and they had a Fukubukuro sale going on as I was there at the end of December. The store is located in a lively mall with other cute retail stores and several casual eateries. There are many nice restaurants in the area and there is ample paid parking available in the several indoor lots nearby -there's one adjacent to the mall and another across the street. Mahalo. read more

Pretty disappointing in-store experience--stopped by to see the relatively new Ala Moana location, and the employee behind the counter didn't offer any assistance or acknowledge my presence. I've shopped at many other brands before (high-end boutiques, locally-owned businesses, etc.) and, regardless the types of items sold, the main component that stands out to me is customer service. Even minor discourse such as a greeting can go a long way--I always support brands that are attentive in service, and have been a loyal patron of other boutiques for a long time. Although the prints were beautiful, the lack of customer service dissuaded me from purchasing anything. read more

Great boutique in South Shore Market. I love a line style dresses. The prints here are designed locally and they have mommy / daughter sizes to match. I love that I can find a size and buy several different designs after only trying on one. Other than a line dresses, they have skirts, pants, jackets, and other clothes for both casual wear and for the office. Accessories like rings and earrings are from a different designer but a nice collaboration. I even have a reusable bag I bought at least two years ago I use almost every time I am at the grocery store. Some of the prints may have faded slightly after a few washes but I have turned those into jammies. After my daughter grew out of her dresses I was able to pass those along to other friends on island! Stop in, they always have helpful service. They have a rewards point system to help save on your favorite items, too. read more

I've always loved this brand - my go-to for every occasion, but today's visit to their new location has left me disappointed. Walked in and two employees standing behind the counter just turned and stared. No smile, no hello. I said hello anyway, hoping for a warm greeting and maybe an introduction to their new prints and styles. It never came. Walked around, but felt unwelcome, so I walked right out. In a space like at Ala Moana, I imagine it can be daunting for a local business to thrive. I hope you make it, but please, take more care with your customer service. For myself, I will not be back. read more

Fast friendly service. I came to get a gift card. Called first for directions helpful cheery voice answered. Located at the far left end of South Shore Market across from Off The Wall beer place. read more

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Always love to support small and local, Always a Line is that and so much more! Located in South Shore Market in Ward Village Always a Line is a super cute and vibrant boutique that's filled with comfort to wear and accessorize it feels like they bring in products I've visualize inside my head. All clothing are for women and are designed and made locally here in Hawai'i is just mind-blowing, everything from tanks to jackets, tops to dress all in beautiful unique designs. I've found several pieces in the clearance section that are super affordable and noticed they also have a section filled by local biz including teas, candles and even items from Kris Hawaii which I looooove! What I absolutely admire about Always a Line is there's also a plaque with the biz name right beside their products on it that describes the store behind the biz...so selfless and just kind and generous of them! Small supporting small is a huge thing and there's absolutely nothing more beautiful than that...the line here is stunning and filled with love! Thank you! read more

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Shopping in Honolulu, Hawaii... Yesterday, when I was having lunch with mom and her friend at Tango Contemporary Cafe, I saw the sign: "always a.line". It was across Queen Street at the South Shore Market. I was so excited that I visited the very next day! South Shore Market is kind of a bougie place. There are some boutique shops, T.J. Maxx, a few restaurants, a convenient restroom, pleasant air conditioning, and a free covered parking structure! always a.line fits right in, with its locally designed and made women's clothing. I know about this brand because I used to get emails for their factory sales. The dresses, tops, jackets, and pants are comfortable, made with quality fabrics, and have classic styles. Sometimes, this clothing line can be found at Macy's. Today, I zoomed in on the Clearance section and found a dress for $25! (I think the regular price may be $78.) There was a flaw in the print which is hardly noticeable! What a deal!!! Service was great! I was greeted right away. When I was checking out, I was invited to join the Rewards Program. My point status was sent to me by email immediately! I think I should return every month and look for more bargains! read more

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Browsing around Ward Village Shops' South Shore Market, I found local designer Lynn Sakutori's stand-alone boutique. I've seen and admired her basic styles that focus on the petite woman exclusively at our local Macy's Department Store. Yeah... I'm short, standing only 5'2" and maybe having shrunk in height while expanding width-wise. Geez, thanks to aging, I've found a line of clothing that can hide a multitude of heavy dining sessions. LOL. Always a.Line boutique is located at South Shore Market's East entrance across from Off The Wall Craft Beer & Wine. Anyway, Lynn Sakutori's Always a.line is a petite women's label that is well-constructed basics made from thick knit fabric that's easy-to-care-for AKA machine washable, doesn't wear out, fade or pull. Because the styles are essential, you can mix and match pieces for casual to work or resort casual. The pieces come in solid colors or prints featuring a striking palette of blues, purples, greens, and corals mixed with black. Their colors and styles make it a snap to mix and match. Basic styles never go out of style like trends. I can wear Always a.Line basics or essentials to get me out of wearing my "senior uniform" daily, whether I dress them up with accessories or not. Her prices are reasonable for the fabric quality and long-lasting wearability. The sales representative at this boutique is helpful and friendly which makes the shopping experience even more attractive to me. read more

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I love their clothes. Every time my friends come to visit me from the mainland, I bring them to Always A-line to shop. They always buy something. Their clothes are so cute and comfy and also compliment every figure. They also make great travel wear, no ironing needed. read more

I've loved their clothes since they were selling through Macy's. Their clothes are casual but dressy at the same time. Comfortable, relaxed fit with a classic design read more

This was the first time I stepped foot into this store. It was a bit hard to find in South Shore Market (it was at the very end of a hallway). I thought the clothing was quite expensive considering the simple styles and fabrics. A short-sleeve top was $74. Didn't look like there was a sale of any kind, so have to pay full price. The worst part of shopping in this store were the rude salesclerks. There were three of them standing around the cash register not doing much. When I entered the store, they saw me but didn't acknowledge me at all. No "Hi, welcome!" (Geez, would it kill you to say "hi"?) I walked around the store, looking thru the racks, and passed in front of the cash register where they were standing. Not a word. No "Can I help you find something?" or "Let us know if you have any questions." Nothing. I felt invisible. Talk about customer service...or the lack of it. Obviously they don't want/need my business, so that was the first and last time I'll be stepping foot into that store. read more