My son saved for his dream car.... dodge challenger. We called and spoke with the owner.... drove…read moreall the way there. He was not honest about the cars issues. Promised us there were no issues!! What a LIE!!! The car had been a money pit and needed so much work. Paid $6700.00 AND have dumped $4000.00 more already. Just so our son can drive in a safe car. DO NOT RECOMMEND THIS PLACE!!!!

He's a liar. Period. Flew all the way to Birmingham from North Carolina, was promised a certain car…read morewas ready for me, got to Goldstar right at 9am when they opened, then was told "the car was in the shop, it will be here in an hour". After 30 minutes passed he showed the biggest theatrics saying that the car caught on fire on the way from the shop. I can only assume that the car was never ready. I believe that he was trying to do a bait and switch in attempts to have me buy a different vehicle. He blatantly lied to me and my family about the car being ready knowing that I was spending a lot of money to travel to pick it up. The one fact that I know is he's untrustworthy. He was dressed head to toe in gotti designer clothes, and everything that came out of his mouth seemed to come from ego. All the cars on the lot looked great from afar, but when I looked inside them they were all beat up, like he didn't even try to make them look presentable. Instead of driving home today in a new car, I'm spending an extra $1k to get home.

The whole experience. Courtesy from everyone. They took care of everything possible since I was…read morean out of state purchaser. All I had to do was walk in to the courthouse at home and hand them the packet from MTO, answer two or three simple questions, pay for my tag, put the tag on and that's it. So simple! !! THANKS MTO !!!

I visit this location for my oil change for my Highlander and they always provide good service. Now…read moreI must say I leave a lot of this up to the mister to take care of but the couple of times I've visit it has been a good experience. Our service provider Josh Woods does a great job with taking care of us. The waiting area has plenty of sitting options, clean and they give some cute perks like coffee, desserts and even saw free manicures one time.

I had a wonderful experience at Serra. From the beginning, Noah, my representative made it a…read moreterrific experience. I had a bad experience at Bill Penney so it was great to have such a wonderful experience at Serra. It's only 15 miles away from Penney. You will not regret the drive.

This company was used by my insurance company for towing service. Waited for 21/2 hours no show…read moreand no response from the text communications that was sent by them. Wound up having to call the insurance company back to start the process all over again!! The worse in reliable experience/service we've ever had.

DO NOT BUY A CAR FROM THIS PLACE!! We made a mistake and bought our teen a car from these shysters…read moreand find out that the frame is bent. Tried to reason with them but they're totally uncaring and dishonest. The owners favorite phrase is "sold as is." Don't trust them, please!

Straight up guys. My wife purchased her Tesla from them and went with their financing options with…read morevery competitive rates. We also purchased the extended warranty and that was the best thing we did. We are back in the market for my daughter a car and will be shopping with them again since we had a super great experience.

10/10 would recommend! Very patient company, willing to work with you, and great salespeople!read more

Kevin Malone was very helpful in my purchase of a 2023 Honda Ridgeline. Overall easy and smooth. I…read morehighly recommend him with any of your needs. Jackie Jimmerson

If you have some in-laws or coworkers you don't like and want them to be treated poorly, send them…read moreto Brannon Honda. There is a stunning lack of professionalism and accountability as well as disrespect for the customer (at least in my case). This list is by no means exhaustive of my negative experiences, just the highlights: 1. I received an errant text from one of their sales managers referring to me by my last name in insulting terms. I immediately pointed it out, never got an apology for it. 2. My wife had to come up to do paperwork while I was at work, her first comment after being there a very short time was that the finance manager was extremely disrespectful, sarcastic, and condescending to my salesperson in my wife's presence, so much so that it made my wife uncomfortable. This salesperson quit before my purchase of the car was complete. 3. The car initially stayed at the dealership for tinting; a few days after taking possession of the vehicle, I noticed a number of cosmetic issues and blemishes that I had not seen during the test drive involving numerous scratches on the door pillars, scratches on the gear shifter plate, and a paint defect. It looked as if someone had dried the car with debris on the towel and scratched the plastic parts. When I sent pictures to the new salesperson I had been assigned to, I was told these things "should have been caught prior to sale" and "we should've never put that car out there on the lot like that". 4. I was assured by the finance manager that they had a "whole fleet of loaner cars" should anything arise with my new purchase. After the issues came to light, I waited weeks so that I could leave my car for inspection/rectification of the issues, yet no loaner car became available. Was then told they "certainly don't have a fleet, we don't have nearly enough". 5. One of the issues is a paint defect on the back hatch; I was told by both the salesperson and the service manager that it could be fixed under warranty but that I was taking the risk of the new paint not matching the old. At that point, I was told by both that I could likely opt for a reimbursement and forego repainting. I spoke about the concern with the paint not matching and that I'd rather opt for a reimbursement if possible with the same sales manager that insulted my last name. He said he'd look into it. A week later I'm told that the "body shop does good work I don't see where it wouldn't match" despite what the service manager told me. No-one would just say I'm sorry for all the trouble and offer to take responsibility for making everything right. If I could just take this car back and go spend more money on a different car, I happily would. Barring that, if I could get my service transferred elsewhere I'd jump at the chance. I have been insulted, mislead, and given the runaround quite enough.

I highly do not recommend this dealer. The prices are ideal BUT you get what you pay for. When I…read moresay this was an overall horrible buying experience for me. It was HORRIBLE I purchased a car from this dealer over a week ago. Now they are wanting the car back because the deal wasn't approved. I was informed that "the sale" was final and done on the day of purchase. The owner (son) and the associate have no clue what goes on with the buying process (nor do they care) they are only seeking their profit back. They do not care! They will literally sell you a rock if they could profit from it. Both had me coming to the lot multiple times and providing my all my personal info just for them to want the car back. I have wasted time, energy and money with this whole process. Please save the troubles and DO NOT SHOP HERE!! The cars are just pieced together and not even really up to par... I am glad I am not trapped in this deal. God works in mysterious ways. I will be contacting the BBB and also reaching out to my attorney because this is unacceptable though. Please take my advice and do not do business with these poorly managed individuals they are very inept at business dealings. I am highly upset !!!! So much waste time and money!!!

Worst service department we've ever dealt with! They lied about the issues with our car, did not…read morefix the issues! Finally the real issues were taken care of by another dealership after having it towed a second time. We will never recommend Serra Volkswagen to anyone! They treat you like an idiot and take your money!

Worst interaction with a VW dealer ever. Daughter took her car in for warranty work and the…read moredealership damaged the car. The manager said would have to bring back when other manager was there to get it checked. 45 minute drive each way twice to finally get told would have to bring back to get it fixed later. After multiple calls and non returned calls told would get loaner then strung that out for multiple weeks with lies and no returned calls. Then told shuttle would drive her back to school bring car in drove the 45 minutes again and low and behold no one available to drive her. Then cost us $110.00 Uber ride to get her home was told would take 3 days and would come pick her up imagine that no shuttle available another $110 Uber ride to get the car. No apologies just a run around for 5 weeks and their mistakes costs us money. Will never use this dealership again and will stear everyone away from them.