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    UBAE

    4.3 (870 reviews)
    ModerateDesserts, Bakeries
    Closed 8:00 am - 7:00 pm
    Updated 1 month ago

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    Recommended Reviews - UBAE

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    Ube & Pandan swirl
    Pauline T.

    A must-stop for a treat that tastes as amazing as it looks. Vibrant purple and green colors of the Ube and Pandan swirl - pure eye candy! The soft serve is incredibly smooth, and the ube pairs perfectly with the sweet, fragrant vanilla-coconut notes of the pandan. It's refreshing, not overly sweet, and a 10/10 flavor combo!

    Ube Cheesecake
    Berneta A.

    So I'll start by saying if you're thinking about getting one of their Ube cheesecakes, go for it, but be prepared. I picked one up for a recent gathering and didn't expect it to be that big or that dense. This thing has some serious weight to it. Flavor wise, it's really good. Super rich, very ube, and definitely the kind of dessert that gets people talking. Just a heads up, they only make it in one size, an 8 inch cake, and it costs about $65. You also need to order it 2 to 3 days in advance and prepay over the phone. I've tried my luck walking in to see if they had one ready to go, and that has never once worked out for me, so placing an order ahead of time is the way to go. The only thing I really didn't love: the cake was partially frozen when you pick it up. They tell you it needs about 30 minutes to defrost, but mine took way longer than that on the counter, and I even kept it in the refrigerator for about seven hours after and the inside was still icy. So if you're planning to serve it, give yourself plenty of time for it to thaw. That part was a bit frustrating for me. Is it worth the price? For a party or special occasion, yes, absolutely. It looks great on a table and feeds a crowd. For everyday eating, not for me. I'm more of a savory person, and this cake is sweet, rich, and filling enough that a little slice goes a long way. Customer service was excellent. I had to change my pickup time last minute, and they were completely cool about it. Ordering was simple, pickup was smooth, and I'd keep this place in mind anytime I need a dessert that makes an entrance.

    Front
    Jarod H.

    Went in for a quick eight pack of the UBAE tarts. It's great stuff and very delicious. The front counter help asked me if I wanted the frozen ones or the refrigerated ones. I decided on the refrigerated ones. The ambiance was nice and clean. Always feel welcomed there.

    Cat N.

    This gem of a spot offers delicious ube desserts. I came here from California to try their pandan and ube swirl soft serve. The nice lady behind the counter informed us that since it was Friday everything was 15% off. Oh hell yea! We ended up getting a few things. The ube swirl was the perfect consistency and sweetness. The two flavors were nice together and I really enjoyed my cool sweet treat. If you prefer one flavor over the other you can get them by itself too. I also got some ube crinkle cookies which comes in a pack of 6. They were really moist and delicious. Yummy! I also got some packaged good to bring home to give out at gifts as well. Besides cookies and soft serve they also had a variety of cakes ready to go. They also had cheesecakes and some other sweet treats. They also sell merch as well. I recommend you checking out UBAE if you want something ube and are in the area.

    Ube pandan soft serve fruit bowl + ube pandan soft serve swirl
    Maggie W.

    I came here with my boyfriend and my friend and we got the ube pandan soft serve swirls with fruit! I really liked our orders, but the pandan flavor was not too strong. It was hard to differentiate the two flavors, IMO! I also wish that there was a spot to sit at within the store, since they have a decent amount of square footage. It's definitely more of a grab-n-go vibe within this store. I prefer acai bowls to UBAE's fruit bowl due to the level of tartness that acai introduces, but this was a fun experience. Lots of fragrant yummy goodness within our bowls! I love making ube crinkle cookies, and UBAE's seem very legit! I saw them sold inside the Daniel K. Inouye airport domestic terminal, so if you're having second thoughts and want a quick sugar fix right before your flight definitely check out the storefronts nearby!

    Ube Crinkle Cookies + Ube n' Buko Pandan Soft Serve Swirl. YuMmmz!
    Jill F.

    @fortunefoodfinds: "Oh, U-BEtter watch out, U-BEtter not cry. U-BEtter not pout I'm telling you why, Santa Claus is coming to town! Throwback to receiving this pack of UBAE Ube Crinkle Cookies for free during my birthday week n' ofc I had to add-in an Ube + Buko Pandan Soft Serve Swirl. A reward so sweet, n' the taste continues to be elite!" SERVICE: friendly INTERIOR: enough space to walk around, no dine-in. Merch n' other vendor products available for purchase. EXTERIOR: located at the City Square Shopping Center in Kalihi WAIT TIME: 5 mins PARKING: lot right in front OVERALL COMMENTS: haven't visited in a while so it was nice to return. Crinkle cookies are really good, just be prepared for the crumbs. The soft serve is so creamy n' very yuMmmy. Not too sweet, but just right. Definitely still one of the top Ube dessert spots on da island!

    Jean D.

    Visited their Pearlridge location and dont get me wrong, service was fast and good. There was only 1 person ahead of us, but my rating mostly goes towards the soft serve ube-pandan swirl. It tasted sooooo artificial especially the pandan that it was starting to leave a very unpleasant, bitter taste on my tounge everytime I tried to eat some. Perhaps, maybe they just added too much flavoring or my taste buds have become too sensitive. I honestly wish I enjoyed it but I didnt. Ended up giving the remaining to a friend of mine.

    Ube cheesecake
    Laura S.

    I was so ready for this ube cheesecake and was surprised at the lack of flavor. The color was vibrant, but that's just the coloring. I was seeking the ube flavor and was left wanting. The cookies were dry and flavorless. The customer service seemed to be only "tolerating" customers. I'd rather keep baking my own ube desserts, despite the messy purple clean up.

    June 2024
    Kyoo C.

    Been recommending uber factory to my friends since years ago since I have no idea how their tarts could be improved. But I had noted ubae as well, just never got ti try. My best friend's family tried both on their last trip and they actually preferred ubae! Wow, so on my short stop in Oahu, I made sure to visit Ubae this time (June 2024), but they were closed due to short staffing... :( But that night while walking around waikiki, I found ubae tarts in the 7/11!!! Immediately got a pack to bring back to hotel to try. Hmmm, for my tastes, I still think uber factory is the best, hands down. But it was good to finally at least try ubae and reconfirm what works for me. But then it's not a fair comparison to get ubae from 7/11 vs at the store, so I guess add a star if in store maybe? Whichever way, I don't think it can beat uber factory for me. But give both a try, since my friend's family preferred ubae.

    July 2025
    Lolo A.

    Love the ube tarts! It's better than the other establishment in Wahiawa. Although the lines can be long, service is quick and efficient. Don't miss out!

    Ubae cream puff so yummy
    S. R.

    Super yummy we love it all Nice staff as well thank you Costco sells Ubae gift cards

    Ube Pandan soft serve
    Emily L.

    Went while in the same shopping area. Saw they had soft serve with my favorite Filipino flavors, Ube and Pandan, so I had to try. It was about $8. It wasn't busy at all when I got there around lunch time on Thursday. The cashier was super nice and made it for me right away and offered a fresh or frozen one- I got the fresh one. It was delicious and perfect for a hot day. I'm definitely going to come back when wanting soft serve icecream.

    Renta P.

    Service was great! And the Ubae ice cream was delicious! Soft, creamy and just overall good.

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    3 years ago

    Ordered the ubae krinkles and it was surprisingly delicious. Next time I'll have to try the other things they have on their menu.

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    UBAE Reviews in Other Languages

    Ask the Community - UBAE

    Are the ube crinkle cookies vegan?

    Yes.

    Flan bae any good?

    yes!! we enjoyed it :) i would recommend

    Is the soft serve gluten free?

    Aloha Dee! Per UBAE's website, the soft serve is noted as "dairy-free, plant-based ube soft… 

    Is the soft serve dairy free?

    Yes! Reference: http://www.ubaehawaii.com/menu.html

    Where is the wahiawa location?

    Ubae doesn't have a Wahiawa location. The ube place you're thinking of is actually Uber Factory, which is in a strip mall on Kam Hwy across from Maui Mikes and a church. The strip mall is also to the left of Surfer's coffee, one way entrance from… 

    Do they have vegan options?

    Yes, they have a Dairy free soft serve machine that has the classic Ube or Buko Pandan ice cream.

    Is it recommended to pre-order items? Do they run out towards the end of the day?

    You should call ahead because yes, sometimes they do run out... especially the tarts. If you're not picky then take the chance... but I went like 30 mins to closing and only options was the cheesecake and cookies. Both did not disappoint though!

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    Pipeline Bakeshop & Creamery

    Pipeline Bakeshop & Creamery

    4.4
    (894 reviews)
    5.7 mi
    $$

    I love Pipeline Bakeshops Malasadas! I have been to several Malasada places in Hawaii but | love…read morethere's the best for the following reasons: 1. the size of the malasadas: some restaurants tend to make their Malasadas smaller and when places do this it ruins the overall texture and quality of it. The bigger the malasadas size the more airy and fluffy and more bread layers that will be inside. 2. their malasadas always taste fresh and the same quality each time. 3. their malasadas don't feel oily or heavy at all Overall I would highly recommend this place for their Malasadas! I'm so happy to have found them. I can back multiple times on my trip. They also have other desserts too that I have yet to try. They have ice cream, cakes, and other desserts Also tip: if you are ordering a malasada also order a coffee or a matcha drink to go with it. The cinnamon sugar from the malasada just matches so perfectly with a drink this restaurant is also a nice place for walking! There's lot of stores and restaurants to walk around! I'm trying to remember but I think there was a book off that was not too far from here! If you either drive or maybe walk. Service: staff was super helpful and friendly while I was there. I was having an issue with my online order because my phone was being glitchy and they were so nice in helping :) Also wanted to note their branding is so cute!! They even sell merch items too

    Everyone knows to go to Leonard's for freshly made malasadas, and the constant crowds there attest…read moreto their quality and variety (review: https://yelp.to/jaduiZfQRq). However, there are many alternative malasada purveyors throughout Honolulu, so I depended on local vloggers to find the best ones. This one popped up often on YouTube, and as luck would have it, we were dining at The Pig & The Lady on the next block. How calorifically convenient. We took the opportunity to stop by for a pre-dinner snack since they closed at 6PM. It's a cute shop with multiple sweets including quite a selection of housemade ice cream and delectable mouthfuls called Cake Bombs (Photo 10). We decided we would be good and ordered one unfilled Malasada each. Dusted with various sugar flavors, they were just $2.65 a piece. I went for the Coffee, while Jamie chose the daily special, Cinnamon (Photo 6). They were soft and tasty, quite comparable to Leonard's albeit a tad smaller. That wasn't necessarily a bad thing since we had dinner ahead of us. However, we let temptation get the best of us and shared a $5.50 slice of the Ube Haupia Mac Nut Bar, a yummy combination of sweet potato and ube topped with haupia (coconut milk pudding) on a macadamia nut crust (Photo 9). Truth be told, it stole the show from the malasadas. FOOD - 4 stars... the malasadas were good, but that ube dessert was next level AMBIANCE - 4 stars...really a takeout operation with a lot of temptations SERVICE - 4 stars...very calm and orderly TOTAL - 4 stars...yet another spot for sweet Hawaiian decadence RELATED - Exploring Hawaii? Here's a collection of places I've visited and reviewed: https://yelp.to/U7YPblfoMP

    Photos
    Interior during Malasada Day / Fat Tuesday, 2/17/2026
    Interior during Malasada Day / Fat Tuesday, 2/17/2026
    1/2 dozen malasada
    1/2 dozen malasada
    Pipeline Bakeshop & Creamery

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    Cha To Gelato Zen

    Cha To Gelato Zen

    4.6
    (179 reviews)
    4.9 mi
    $$

    My friend and I chose to sit at the bar, which was an amazing choice since we got to see them pour…read morethe matcha! The matcha was so so delicious, probably the best matcha i've had in the US (considering i'm from socal LOL)! I got the samidori with oat milk after referencing the chart on the menu which was super helpful! Really nice nutty aftertaste and stronggg rich matcha ! Originally i was gonna get less sweet but the woman at the bar told me it is already not sweet and i agree it's not necessary to adjust it! i also sampled some of the ice creams (black sesame, miso, and kinako) which were all super rich and delicious! The owner (I believe his name was Toru) was also super pleasant and we got to chat a lot about Hawai'i and matcha! super awesome experience all of the staff was so sweet :D I went back twice on my 4 day visit here and i will 100% come back!

    After having Chinese food and some beers, we wanted dessert…read more Usually it's very tough to find parking anywhere on Kapahulu Ave. We were kinda lucky. I guess cause it was a little later after dinner time. I'm just happy we got parking so we could try Cha to Gelato Zen. The ice cream is probably the best I have ever tasted. The green tea is very creamy. There's no pieces of crystallized ice in it. I also tried the Kinako ice cream. It tasted so good. How good? I bought a pint of each to take home. Our server's name was Yuzu. She was very nice and friendly. She also told us she works next door at Aburiya Ibushi. That restaurant is on my list of places to try and eat at. If only parking were easier. There are so many good eateries on Kapahulu Ave.

    Photos
    Inside seating
    Inside seating
    Tea leaves with some shoyu topping
    Tea leaves with some shoyu topping
    New friends

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    New friends
    Okayama Kobo Bakery & Cafe

    Okayama Kobo Bakery & Cafe

    4.5
    (384 reviews)
    2.4 mi

    I've been wanting to come here for months! I finally had the opportunity to! I'm so happy I did!…read moreThere was so much to choose from-pastries and drinks! My hubby missed out! Great excuse to go again! There was a line, but it moved quickly. You could tell which items were popular cuz their spot was empty. However, they were quickly replaced. Everything was delicious!!! I did bring some items to share with coworkers. I bought my breakfast and lunch from this quaint bakery. It took me back to my visit to Japan! Loved it! Will definitely be back!!!

    I needed to occupy myself after I dropped hubs off for his first cataract surgery…read more After doing some retail therapy at NR I had half an hour to spare. Hubs had to fast from 6 am for his 2 pm surgery so I thought he would probably be starving and would enjoy a delectable salt and butter roll from here. At $4.50 a piece I consider this a luxury for us. I found a close stall in the parking structure. A very cheerful polite male employee took my order. I had seen two occupied tables as I walked into the shop. Both had matcha drinks. Why not? I asked the young man assisting me, what's the best matcha drink? He said his favorite was banana matcha with extra banana foam. Okay I'll try it. He repeated it to the cashier. So popular there was a wait for beverages to be prepared. Soon enough mine was ready. I think Doc would enjoy this drink. This shop is a working bakery. Many yummy pastries displayed. Menu is posted high up above to choose from. Rather tiny shop with room for customers to stand in line to order and wait for drinks. Clean, busy with a few tables and chairs outside but pretty much in direct sun.

    Photos
    Coffee anyone?
    Coffee anyone?
    Cinnamon roll
    Cinnamon roll
    Coconut haupia bun

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    Coconut haupia bun

    UBAE - desserts - Updated August 2026

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