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    UBAE

    4.3 (868 reviews)
    ModerateDesserts, Bakeries
    Closed 8:00 am - 7:00 pm
    Updated 1 week ago

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    Ube & Pandan swirl
    Pauline T.

    A must-stop for a treat that tastes as amazing as it looks. Vibrant purple and green colors of the Ube and Pandan swirl - pure eye candy! The soft serve is incredibly smooth, and the ube pairs perfectly with the sweet, fragrant vanilla-coconut notes of the pandan. It's refreshing, not overly sweet, and a 10/10 flavor combo!

    Jean D.

    Visited their Pearlridge location and dont get me wrong, service was fast and good. There was only 1 person ahead of us, but my rating mostly goes towards the soft serve ube-pandan swirl. It tasted sooooo artificial especially the pandan that it was starting to leave a very unpleasant, bitter taste on my tounge everytime I tried to eat some. Perhaps, maybe they just added too much flavoring or my taste buds have become too sensitive. I honestly wish I enjoyed it but I didnt. Ended up giving the remaining to a friend of mine.

    Ube Cheesecake
    Berneta A.

    So I'll start by saying if you're thinking about getting one of their Ube cheesecakes, go for it, but be prepared. I picked one up for a recent gathering and didn't expect it to be that big or that dense. This thing has some serious weight to it. Flavor wise, it's really good. Super rich, very ube, and definitely the kind of dessert that gets people talking. Just a heads up, they only make it in one size, an 8 inch cake, and it costs about $65. You also need to order it 2 to 3 days in advance and prepay over the phone. I've tried my luck walking in to see if they had one ready to go, and that has never once worked out for me, so placing an order ahead of time is the way to go. The only thing I really didn't love: the cake was partially frozen when you pick it up. They tell you it needs about 30 minutes to defrost, but mine took way longer than that on the counter, and I even kept it in the refrigerator for about seven hours after and the inside was still icy. So if you're planning to serve it, give yourself plenty of time for it to thaw. That part was a bit frustrating for me. Is it worth the price? For a party or special occasion, yes, absolutely. It looks great on a table and feeds a crowd. For everyday eating, not for me. I'm more of a savory person, and this cake is sweet, rich, and filling enough that a little slice goes a long way. Customer service was excellent. I had to change my pickup time last minute, and they were completely cool about it. Ordering was simple, pickup was smooth, and I'd keep this place in mind anytime I need a dessert that makes an entrance.

    Front
    Jarod H.

    Went in for a quick eight pack of the UBAE tarts. It's great stuff and very delicious. The front counter help asked me if I wanted the frozen ones or the refrigerated ones. I decided on the refrigerated ones. The ambiance was nice and clean. Always feel welcomed there.

    Cat N.

    This gem of a spot offers delicious ube desserts. I came here from California to try their pandan and ube swirl soft serve. The nice lady behind the counter informed us that since it was Friday everything was 15% off. Oh hell yea! We ended up getting a few things. The ube swirl was the perfect consistency and sweetness. The two flavors were nice together and I really enjoyed my cool sweet treat. If you prefer one flavor over the other you can get them by itself too. I also got some ube crinkle cookies which comes in a pack of 6. They were really moist and delicious. Yummy! I also got some packaged good to bring home to give out at gifts as well. Besides cookies and soft serve they also had a variety of cakes ready to go. They also had cheesecakes and some other sweet treats. They also sell merch as well. I recommend you checking out UBAE if you want something ube and are in the area.

    Ube Crinkle Cookies + Ube n' Buko Pandan Soft Serve Swirl. YuMmmz!
    Jill F.

    @fortunefoodfinds: "Oh, U-BEtter watch out, U-BEtter not cry. U-BEtter not pout I'm telling you why, Santa Claus is coming to town! Throwback to receiving this pack of UBAE Ube Crinkle Cookies for free during my birthday week n' ofc I had to add-in an Ube + Buko Pandan Soft Serve Swirl. A reward so sweet, n' the taste continues to be elite!" SERVICE: friendly INTERIOR: enough space to walk around, no dine-in. Merch n' other vendor products available for purchase. EXTERIOR: located at the City Square Shopping Center in Kalihi WAIT TIME: 5 mins PARKING: lot right in front OVERALL COMMENTS: haven't visited in a while so it was nice to return. Crinkle cookies are really good, just be prepared for the crumbs. The soft serve is so creamy n' very yuMmmy. Not too sweet, but just right. Definitely still one of the top Ube dessert spots on da island!

    Ube cheesecake
    Laura S.

    I was so ready for this ube cheesecake and was surprised at the lack of flavor. The color was vibrant, but that's just the coloring. I was seeking the ube flavor and was left wanting. The cookies were dry and flavorless. The customer service seemed to be only "tolerating" customers. I'd rather keep baking my own ube desserts, despite the messy purple clean up.

    June 2024
    Kyoo C.

    Been recommending uber factory to my friends since years ago since I have no idea how their tarts could be improved. But I had noted ubae as well, just never got ti try. My best friend's family tried both on their last trip and they actually preferred ubae! Wow, so on my short stop in Oahu, I made sure to visit Ubae this time (June 2024), but they were closed due to short staffing... :( But that night while walking around waikiki, I found ubae tarts in the 7/11!!! Immediately got a pack to bring back to hotel to try. Hmmm, for my tastes, I still think uber factory is the best, hands down. But it was good to finally at least try ubae and reconfirm what works for me. But then it's not a fair comparison to get ubae from 7/11 vs at the store, so I guess add a star if in store maybe? Whichever way, I don't think it can beat uber factory for me. But give both a try, since my friend's family preferred ubae.

    July 2025
    Lolo A.

    Love the ube tarts! It's better than the other establishment in Wahiawa. Although the lines can be long, service is quick and efficient. Don't miss out!

    Ubae cream puff so yummy
    S. R.

    Super yummy we love it all Nice staff as well thank you Costco sells Ubae gift cards

    Ube Pandan soft serve
    Emily L.

    Went while in the same shopping area. Saw they had soft serve with my favorite Filipino flavors, Ube and Pandan, so I had to try. It was about $8. It wasn't busy at all when I got there around lunch time on Thursday. The cashier was super nice and made it for me right away and offered a fresh or frozen one- I got the fresh one. It was delicious and perfect for a hot day. I'm definitely going to come back when wanting soft serve icecream.

    Therese H.

    They don't offer their ube sauce anymore but have expanded their menu since opening to full ube cheesecakes, a new ube cookie with white chocolate, and more. Their combo platter of cookies and tarts make a great gift at a housewarming party!

    Renta P.

    Service was great! And the Ubae ice cream was delicious! Soft, creamy and just overall good.

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    7 months ago

    The Ube Cheesecake Tart is so good! The flavor is very rich and very delicious. I wished I had time to grab some back home.

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    2 years ago

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    7 months ago

    It's been years since I've had ube crinkle cookies and it seems like the recipe is totally different... They were really thick and dry

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    UBAE Reviews in Other Languages

    Ask the Community - UBAE

    Are the ube crinkle cookies vegan?

    Yes.

    Flan bae any good?

    yes!! we enjoyed it :) i would recommend

    Is the soft serve gluten free?

    Aloha Dee! Per UBAE's website, the soft serve is noted as "dairy-free, plant-based ube soft… Read more

    Is the soft serve dairy free?

    Yes! Reference: http://www.ubaehawaii.com/menu.html

    Where is the wahiawa location?

    Ubae doesn't have a Wahiawa location. The ube place you're thinking of is actually Uber Factory, which is in a strip mall on Kam Hwy across from Maui Mikes and a church. The strip mall is also to the left of Surfer's coffee, one way entrance from… Read more

    Do they have vegan options?

    Yes, they have a Dairy free soft serve machine that has the classic Ube or Buko Pandan ice cream.

    Is it recommended to pre-order items? Do they run out towards the end of the day?

    You should call ahead because yes, sometimes they do run out... especially the tarts. If you're not picky then take the chance... but I went like 30 mins to closing and only options was the cheesecake and cookies. Both did not disappoint though!

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    Kamehameha Bakery

    Kamehameha Bakery

    4.4
    (1.1k reviews)
    0.0 mi
    $

    @fortunefoodfinds: "If you DO-NUT know, you can find banana fritters here! You read that right, I…read morecame across n' scored the last banana fritter that KAMEHAMEHA BAKERY in Kalihi had for the day n' also picked up our usual go-to poi malasada, strawberry malasada, orange malasada, n' da kiddies chose a glazed donut, donut twist, n' chocolate covered long John. When you get the last one, it's like the feeling that you won!" SERVICE: fully staffed INTERIOR: when you enter the line forms to the left n' moves across to the right, narrow space, no dine-in just pick up n' go, canned soft drinks n' bottled water are available for purchase that are located in the fridges to the far left. EXTERIOR: next door to Ubae in Kalihi WAIT TIME: right under 10 mins from entering to leaving PARKING: free lot OVERALL COMMENTS: it's been years since my last visit n' I usually come for the poi malasadas so when I saw that they had one banana fritter, I had to have it! I've only had a banana fritter in Cali so this was a nice surprise. Bc it was banana mixed with apple, it had a hint of banana flavor. Crunchy n' glazed exterior with a very soft n' cinnamon interior. The malasadas are always tasty. Out of the poi, strawberry, n' orange, the orange has the most flavor come through. Ofc my kids highly enjoyed their donuts. Prices are really good on all the items we got ranging between $1.55 - $2.12; we spent right under $12 for everything. Will be back again!

    We got a bunch to share including the poipan, glazed croissant donut, malasada, glazed twist, poi…read morehaupia, and banana fritter. My favorites were the glazed items. The glazed croissant donut and glazed twist were sweet and delicious. They did a great job on their glazed items. I feel like sometimes glazed items can feel like old/stale glaze with dry pastry on inside but I can only describe theirs as juicy.

    Photos
    Poi Haupia - inside
    Poi Haupia - inside
    Banana Fritter $1.55
    Banana Fritter $1.55
    Custard Danish.

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    Custard Danish.
    Kona Coffee Purveyors

    Kona Coffee Purveyors

    4.4
    (2.6k reviews)
    4.4 mi
    $$

    Good things come to those who wait. I only wish there were more people here specifically waiting…read morefor the coffee because it was absolutely delicious! Sadly, it seemed more folks were there for the pastries though. First off, I'm surprised I found such a fabulous cup of coffee in what feels like the epicenter of tourist life on this island. While visiting another island nearly establishment had signage stating they served Kona and/or Hawaiian coffee, but nearly every establishment's coffee was absolutely awful. Seeing the location I fully expected them to phone in the coffee, but it's clear that coffee comes first here, even if many of the guests are trying to get pastries! You'll be shocked by the line, but just know the staff is efficient and it moves fast. They offer a variety of their own locally roasted beans here, with options for batch brew, espresso drinks and even pour overs (impressive considering the volume of customers). The coffees are well described and the baristas have the additional knowledge you may be seeking when you order, and all in all this went as quickly as I could have expected. Truly, the coffee was delightful, and the fact I was drinking a hot drink on an extremely hot day didn't even phase me. I wanted so badly to bring home a bag of each one, but given that everything is more expensive in Hawaii, these were all 4x the price of the specialty coffee I buy on the mainland and I just couldn't make it happen. What will happen is me telling everyone to visit this shop when they're in Hawaii because it is 100% worth it. Won't you consider opening one in Reno NV?

    Long line, oven was broken, so only coffee and desserts available…read more Ordered a "Kona" coffee for $5. Quite frankly it's one of the worst cups of coffee I had. Watery, flavorless. This can't be Kona coffee, and if it was, they don't know how to brew it. Terribly horrible, really expensive coffee. Don't bother.

    Photos
    Sample drink
    Sample drink
    Delicious dessert
    Delicious dessert
    A cup of Americano

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    A cup of Americano
    The Local General Store

    The Local General Store

    4.7
    (164 reviews)
    5.4 mi
    $$

    My friend has me loving these pastries from local general store. I have been horrible with taking…read morepics but got to eat more of their delicious baked goods. Since it was their anniversary on Sunday, also got their celebratory funfetti cupcake which also like their baked goods did not disappoint. The croissant base of many of their pastries is flaky. When fresh it crunches with every bite that you take. This time around we had the cinnamon roll, mango danish which had a chocolate mochi filling, and their char siu bun. It's such a neat take to have char siu in a croissant. We are used to having it in the doughy bao bread but in a croissant, savory with a crunchy outside tastes so much better. I love sweet but this one wasn't overly sweet, who would have thought that mango and chocolate pair so well together. It's the summer months, fresh mango on pastries. It was the perfect ripeness. For the cinnamon roll, you honestly cannot forget get their cinnamon roll...It's flaky and again the frosting is not overly sweet. Can't wait to get another box of their pastries again soon.

    I met up with my friend at the Local Heneral for a quick snack. I was pleasantly surprised by the…read moreselection of food and pastries. It's a cute little shop with benches facing the windows to people watch. It was hard to pick one item, but I ended up trying the Char Siu Croissant. I loved the flavors combining the sweet glaze and the savory meat. It's now one of my go-to weekend treats!

    Photos
    Black sesame mochi danish cross section
    Black sesame mochi danish cross section
    3 delicious pastries!
    3 delicious pastries!
    Front entrance

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    Front entrance
    Pipeline Bakeshop & Creamery

    Pipeline Bakeshop & Creamery

    4.4
    (895 reviews)
    5.7 mi
    $$

    I love Pipeline Bakeshops Malasadas! I have been to several Malasada places in Hawaii but | love…read morethere's the best for the following reasons: 1. the size of the malasadas: some restaurants tend to make their Malasadas smaller and when places do this it ruins the overall texture and quality of it. The bigger the malasadas size the more airy and fluffy and more bread layers that will be inside. 2. their malasadas always taste fresh and the same quality each time. 3. their malasadas don't feel oily or heavy at all Overall I would highly recommend this place for their Malasadas! I'm so happy to have found them. I can back multiple times on my trip. They also have other desserts too that I have yet to try. They have ice cream, cakes, and other desserts Also tip: if you are ordering a malasada also order a coffee or a matcha drink to go with it. The cinnamon sugar from the malasada just matches so perfectly with a drink this restaurant is also a nice place for walking! There's lot of stores and restaurants to walk around! I'm trying to remember but I think there was a book off that was not too far from here! If you either drive or maybe walk. Service: staff was super helpful and friendly while I was there. I was having an issue with my online order because my phone was being glitchy and they were so nice in helping :) Also wanted to note their branding is so cute!! They even sell merch items too

    Everyone knows to go to Leonard's for freshly made malasadas, and the constant crowds there attest…read moreto their quality and variety (review: https://yelp.to/jaduiZfQRq). However, there are many alternative malasada purveyors throughout Honolulu, so I depended on local vloggers to find the best ones. This one popped up often on YouTube, and as luck would have it, we were dining at The Pig & The Lady on the next block. How calorifically convenient. We took the opportunity to stop by for a pre-dinner snack since they closed at 6PM. It's a cute shop with multiple sweets including quite a selection of housemade ice cream and delectable mouthfuls called Cake Bombs (Photo 10). We decided we would be good and ordered one unfilled Malasada each. Dusted with various sugar flavors, they were just $2.65 a piece. I went for the Coffee, while Jamie chose the daily special, Cinnamon (Photo 6). They were soft and tasty, quite comparable to Leonard's albeit a tad smaller. That wasn't necessarily a bad thing since we had dinner ahead of us. However, we let temptation get the best of us and shared a $5.50 slice of the Ube Haupia Mac Nut Bar, a yummy combination of sweet potato and ube topped with haupia (coconut milk pudding) on a macadamia nut crust (Photo 9). Truth be told, it stole the show from the malasadas. FOOD - 4 stars... the malasadas were good, but that ube dessert was next level AMBIANCE - 4 stars...really a takeout operation with a lot of temptations SERVICE - 4 stars...very calm and orderly TOTAL - 4 stars...yet another spot for sweet Hawaiian decadence RELATED - Exploring Hawaii? Here's a collection of places I've visited and reviewed: https://yelp.to/U7YPblfoMP

    Photos
    Interior during Malasada Day / Fat Tuesday, 2/17/2026
    Interior during Malasada Day / Fat Tuesday, 2/17/2026
    1/2 dozen malasada
    1/2 dozen malasada
    Pipeline Bakeshop & Creamery

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    Liliha Bakery

    Liliha Bakery

    4.0
    (1.6k reviews)
    4.4 mi
    $$
    Locally owned & operated
    73 years in business

    We actually didn't plan to do dinner. I was told by many that the baked goods here were something…read morespecial and worth trying. Knowing me, I was most interested in the dessert, but we ended up dining here on a whim. We had really great service when we dined in. I ordered the oxtail soup because I hadn't had it before, which fulfills my rule of trying new foods when I can. It was tasty, with a unique spice blend reminiscent of other beef soups I've had in the past. However, I was particularly wowed however by the complementary bread and raspberry jam. Call me simple, but the bread was actually the star of the show for me, perfectly soft and buttery. The location in Waikiki is perhaps a clear reminder that it is a tourism city. The atmosphere is that of fine dining. Not a bad place to grab a meal when on vacation in Honolulu.

    Claims to have "freshly baked" bread... they're made early in the morning, I wanna say around 6am…read moreand sell into the night until closing, which is 10pm. The management really sucks. Bad customer service. When you get there in a busy/rush hour, they expect you to grab a ticket but they barely use that thing. I waited with my family while the ladies behind the counter talk amongst themselves to finally notice us. Server Emily had a really bad attitude. She didn't even welcome us or greeted us when we walked in. Seems like they just hire anyone.. Rush hour is around 6pm-7pm. Not that busy. You usually see the same people everyday. Food at the restaurant... the prime rib isn't even a prime rib. New York and shrimp is too expensive for a very thin not deveined shrimps. I like my steak med rare but the last time I ordered it, they cooked it very medium well & so I got it taken back to the cook to get another one but a manager named Geraldine stepped in and said they'd have to charge me twice if I wanted another one. I'm a local and this was really unfortunate. Will never come back here due to the lack of customer service.

    Photos
    Dining area
    Dining area
    Steak and Eggs
    Steak and Eggs
    Inside view

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    Inside view

    UBAE - desserts - Updated July 2026

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