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    UBAE

    4.3 (871 reviews)
    ModerateDesserts, Bakeries
    Closed • 8:00 am - 7:00 pm
    Updated 3 months ago

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    Ube & Pandan swirl
    Pauline T.

    A must-stop for a treat that tastes as amazing as it looks. Vibrant purple and green colors of the Ube and Pandan swirl - pure eye candy! The soft serve is incredibly smooth, and the ube pairs perfectly with the sweet, fragrant vanilla-coconut notes of the pandan. It's refreshing, not overly sweet, and a 10/10 flavor combo!

    Ube Cheesecake
    Berneta A.

    So I'll start by saying if you're thinking about getting one of their Ube cheesecakes, go for it, but be prepared. I picked one up for a recent gathering and didn't expect it to be that big or that dense. This thing has some serious weight to it. Flavor wise, it's really good. Super rich, very ube, and definitely the kind of dessert that gets people talking. Just a heads up, they only make it in one size, an 8 inch cake, and it costs about $65. You also need to order it 2 to 3 days in advance and prepay over the phone. I've tried my luck walking in to see if they had one ready to go, and that has never once worked out for me, so placing an order ahead of time is the way to go. The only thing I really didn't love: the cake was partially frozen when you pick it up. They tell you it needs about 30 minutes to defrost, but mine took way longer than that on the counter, and I even kept it in the refrigerator for about seven hours after and the inside was still icy. So if you're planning to serve it, give yourself plenty of time for it to thaw. That part was a bit frustrating for me. Is it worth the price? For a party or special occasion, yes, absolutely. It looks great on a table and feeds a crowd. For everyday eating, not for me. I'm more of a savory person, and this cake is sweet, rich, and filling enough that a little slice goes a long way. Customer service was excellent. I had to change my pickup time last minute, and they were completely cool about it. Ordering was simple, pickup was smooth, and I'd keep this place in mind anytime I need a dessert that makes an entrance.

    Front
    Jarod H.

    Went in for a quick eight pack of the UBAE tarts. It's great stuff and very delicious. The front counter help asked me if I wanted the frozen ones or the refrigerated ones. I decided on the refrigerated ones. The ambiance was nice and clean. Always feel welcomed there.

    Cat N.

    This gem of a spot offers delicious ube desserts. I came here from California to try their pandan and ube swirl soft serve. The nice lady behind the counter informed us that since it was Friday everything was 15% off. Oh hell yea! We ended up getting a few things. The ube swirl was the perfect consistency and sweetness. The two flavors were nice together and I really enjoyed my cool sweet treat. If you prefer one flavor over the other you can get them by itself too. I also got some ube crinkle cookies which comes in a pack of 6. They were really moist and delicious. Yummy! I also got some packaged good to bring home to give out at gifts as well. Besides cookies and soft serve they also had a variety of cakes ready to go. They also had cheesecakes and some other sweet treats. They also sell merch as well. I recommend you checking out UBAE if you want something ube and are in the area.

    Ube pandan soft serve fruit bowl + ube pandan soft serve swirl
    Maggie W.

    I came here with my boyfriend and my friend and we got the ube pandan soft serve swirls with fruit! I really liked our orders, but the pandan flavor was not too strong. It was hard to differentiate the two flavors, IMO! I also wish that there was a spot to sit at within the store, since they have a decent amount of square footage. It's definitely more of a grab-n-go vibe within this store. I prefer acai bowls to UBAE's fruit bowl due to the level of tartness that acai introduces, but this was a fun experience. Lots of fragrant yummy goodness within our bowls! I love making ube crinkle cookies, and UBAE's seem very legit! I saw them sold inside the Daniel K. Inouye airport domestic terminal, so if you're having second thoughts and want a quick sugar fix right before your flight definitely check out the storefronts nearby!

    Ube Crinkle Cookies + Ube n' Buko Pandan Soft Serve Swirl. YuMmmz!
    Jill F.

    @fortunefoodfinds: "Oh, U-BEtter watch out, U-BEtter not cry. U-BEtter not pout I'm telling you why, Santa Claus is coming to town! Throwback to receiving this pack of UBAE Ube Crinkle Cookies for free during my birthday week n' ofc I had to add-in an Ube + Buko Pandan Soft Serve Swirl. A reward so sweet, n' the taste continues to be elite!" SERVICE: friendly INTERIOR: enough space to walk around, no dine-in. Merch n' other vendor products available for purchase. EXTERIOR: located at the City Square Shopping Center in Kalihi WAIT TIME: 5 mins PARKING: lot right in front OVERALL COMMENTS: haven't visited in a while so it was nice to return. Crinkle cookies are really good, just be prepared for the crumbs. The soft serve is so creamy n' very yuMmmy. Not too sweet, but just right. Definitely still one of the top Ube dessert spots on da island!

    Ube cheesecake
    Laura S.

    I was so ready for this ube cheesecake and was surprised at the lack of flavor. The color was vibrant, but that's just the coloring. I was seeking the ube flavor and was left wanting. The cookies were dry and flavorless. The customer service seemed to be only "tolerating" customers. I'd rather keep baking my own ube desserts, despite the messy purple clean up.

    Jean D.

    Visited their Pearlridge location and dont get me wrong, service was fast and good. There was only 1 person ahead of us, but my rating mostly goes towards the soft serve ube-pandan swirl. It tasted sooooo artificial especially the pandan that it was starting to leave a very unpleasant, bitter taste on my tounge everytime I tried to eat some. Perhaps, maybe they just added too much flavoring or my taste buds have become too sensitive. I honestly wish I enjoyed it but I didnt. Ended up giving the remaining to a friend of mine.

    June 2024
    Kyoo C.

    Been recommending uber factory to my friends since years ago since I have no idea how their tarts could be improved. But I had noted ubae as well, just never got ti try. My best friend's family tried both on their last trip and they actually preferred ubae! Wow, so on my short stop in Oahu, I made sure to visit Ubae this time (June 2024), but they were closed due to short staffing... :( But that night while walking around waikiki, I found ubae tarts in the 7/11!!! Immediately got a pack to bring back to hotel to try. Hmmm, for my tastes, I still think uber factory is the best, hands down. But it was good to finally at least try ubae and reconfirm what works for me. But then it's not a fair comparison to get ubae from 7/11 vs at the store, so I guess add a star if in store maybe? Whichever way, I don't think it can beat uber factory for me. But give both a try, since my friend's family preferred ubae.

    July 2025
    Lolo A.

    Love the ube tarts! It's better than the other establishment in Wahiawa. Although the lines can be long, service is quick and efficient. Don't miss out!

    Ubae cream puff so yummy
    S. R.

    Super yummy we love it all Nice staff as well thank you Costco sells Ubae gift cards

    Ube Pandan soft serve
    Emily L.

    Went while in the same shopping area. Saw they had soft serve with my favorite Filipino flavors, Ube and Pandan, so I had to try. It was about $8. It wasn't busy at all when I got there around lunch time on Thursday. The cashier was super nice and made it for me right away and offered a fresh or frozen one- I got the fresh one. It was delicious and perfect for a hot day. I'm definitely going to come back when wanting soft serve icecream.

    Renta P.

    Service was great! And the Ubae ice cream was delicious! Soft, creamy and just overall good.

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    Page 2 of 22

    UBAE Reviews in Other Languages

    Ask the Community - UBAE

    Are the ube crinkle cookies vegan?

    Yes.

    Flan bae any good?

    yes!! we enjoyed it :) i would recommend

    Is the soft serve gluten free?

    Aloha Dee! Per UBAE's website, the soft serve is noted as "dairy-free, plant-based ube soft… 

    Is the soft serve dairy free?

    Yes! Reference: http://www.ubaehawaii.com/menu.html

    Where is the wahiawa location?

    Ubae doesn't have a Wahiawa location. The ube place you're thinking of is actually Uber Factory, which is in a strip mall on Kam Hwy across from Maui Mikes and a church. The strip mall is also to the left of Surfer's coffee, one way entrance from… 

    Do they have vegan options?

    Yes, they have a Dairy free soft serve machine that has the classic Ube or Buko Pandan ice cream.

    Is it recommended to pre-order items? Do they run out towards the end of the day?

    You should call ahead because yes, sometimes they do run out... especially the tarts. If you're not picky then take the chance... but I went like 30 mins to closing and only options was the cheesecake and cookies. Both did not disappoint though!

    View All 8 Questions

    Okayama Kobo Bakery & Cafe - Cinnamon roll

    Okayama Kobo Bakery & Cafe

    4.5(390 reviews)
    2.4 mi•Kaka'ako

    I've been wanting to come here for months! I finally had the opportunity to! I'm so happy I did!…read moreThere was so much to choose from-pastries and drinks! My hubby missed out! Great excuse to go again! There was a line, but it moved quickly. You could tell which items were popular cuz their spot was empty. However, they were quickly replaced. Everything was delicious!!! I did bring some items to share with coworkers. I bought my breakfast and lunch from this quaint bakery. It took me back to my visit to Japan! Loved it! Will definitely be back!!!

    I needed to occupy myself after I dropped hubs off for his first cataract surgery…read more After doing some retail therapy at NR I had half an hour to spare. Hubs had to fast from 6 am for his 2 pm surgery so I thought he would probably be starving and would enjoy a delectable salt and butter roll from here. At $4.50 a piece I consider this a luxury for us. I found a close stall in the parking structure. A very cheerful polite male employee took my order. I had seen two occupied tables as I walked into the shop. Both had matcha drinks. Why not? I asked the young man assisting me, what's the best matcha drink? He said his favorite was banana matcha with extra banana foam. Okay I'll try it. He repeated it to the cashier. So popular there was a wait for beverages to be prepared. Soon enough mine was ready. I think Doc would enjoy this drink. This shop is a working bakery. Many yummy pastries displayed. Menu is posted high up above to choose from. Rather tiny shop with room for customers to stand in line to order and wait for drinks. Clean, busy with a few tables and chairs outside but pretty much in direct sun.

    Photos
    Okayama Kobo Bakery & Cafe - Coffee anyone?

    Coffee anyone?

    Okayama Kobo Bakery & Cafe - Coconut haupia bun

    Coconut haupia bun

    Okayama Kobo Bakery & Cafe - Cinnamon roll

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    Cinnamon roll

    Epi-Ya Boulangerie & Patisserie - Butter pastry

    Epi-Ya Boulangerie & Patisserie

    4.4(309 reviews)
    2.7 mi
    •$$

    I highly recommend going to Epi-Ya Boulangerie & Patisserie for all your sweet and savory pastry…read moreneeds. Their staff are friendly and greets you upon entering. Once you step in the smell of fresh bread instantly fills the air. Located in the Times Arcade Mall on Beretania, there is plenty of parking in front of the bakery. Whenever I go I always get their Curry Pan, Apple Muffin, Shio Butter roll, and White Bread. Curry Pan: nice crispy exterior, soft bread interior and good Japanese curry filling Muffins: light flavoring and airy, not dense Shio Butter Roll: good balance of salt and butter. It may look plain but it packs a lot of flavor. White Bread: soft, buttery and they can slice the bread to your desired thickness

    It's pretty nostalgic when you are able to take your baby to one of your favorite bakeries growing…read moreup I remember growing up and coming here with my mom to pick up an assortment of things. She would sometimes have ham rolls and raisin breadsticks waiting for us afterschool. My coworker said they have the best croissants on island. They are indeed very similar to those I've had in Paris. My favorites from Epi-Ya? The custard pudding! While plentiful in Tokyo, not very many establishments will make or sell custard pudding. Because of this, I would get one almost everyday when visiting Japan The bread is baked fresh daily and everything is much lower in price (compared to other bakeries) It's always busy, so that just goes to show that the community also enjoys this beloved patisserie. Thanks for reading my reviews! Let me know what I should try next!

    Photos
    Epi-Ya Boulangerie & Patisserie - Butter pastry

    Butter pastry

    Epi-Ya Boulangerie & Patisserie - Entrance to Epi-Ya Boulangerie & Patisserie

    Entrance to Epi-Ya Boulangerie & Patisserie

    Epi-Ya Boulangerie & Patisserie - Matcha azuki bread

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    Matcha azuki bread

    The Local General Store - Butter Mochi Danish: hojicha butter mochi, local mangoes, coconut whipped cream and brown butter coconut streusel

    The Local General Store

    4.7(168 reviews)
    5.4 mi
    •$$

    So far I've only tried the breakfast items here a few times. The breakfast sandwich is different…read morebut good. I think the meat changes but it's usually some slice of meat rather than a sausage or bacon and there's also cooked greens on there that are a little different. The croissant items I've had have all been really good. Today I tried the quiche and it was very good and had a really tasty croissant crust. The egg and ricotta in there was really creamy and custard like. Mushrooms were good but I wonder if this would be even better with Hamakua mushrooms? It would mesh well with their use of local ingredients. The one negative is that the $3.75 coffee was TINY. Granted if you eat there I think you can refill it but kind of a rip off if you're getting things to go. The meat is all pretty pricy but it's local stuff so that's cool. There's also some unique things that you probably can't find elsewhere. I was excited to see venison pastrami and venison liver mousse. Hoping to try some of that stuff soon!

    My friend has me loving these pastries from local general store. I have been horrible with taking…read morepics but got to eat more of their delicious baked goods. Since it was their anniversary on Sunday, also got their celebratory funfetti cupcake which also like their baked goods did not disappoint. The croissant base of many of their pastries is flaky. When fresh it crunches with every bite that you take. This time around we had the cinnamon roll, mango danish which had a chocolate mochi filling, and their char siu bun. It's such a neat take to have char siu in a croissant. We are used to having it in the doughy bao bread but in a croissant, savory with a crunchy outside tastes so much better. I love sweet but this one wasn't overly sweet, who would have thought that mango and chocolate pair so well together. It's the summer months, fresh mango on pastries. It was the perfect ripeness. For the cinnamon roll, you honestly cannot forget get their cinnamon roll...It's flaky and again the frosting is not overly sweet. Can't wait to get another box of their pastries again soon.

    Photos
    The Local General Store - Black sesame mochi danish

    Black sesame mochi danish

    The Local General Store - Black sesame mochi danish cross section

    Black sesame mochi danish cross section

    The Local General Store - 3 delicious pastries!

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    3 delicious pastries!

    Pipeline Bakeshop & Creamery - Pumpkin Crunch

    Pipeline Bakeshop & Creamery

    4.4(896 reviews)
    5.7 mi
    •$$

    Review only based on the Malasadas. They are made to order so they come out fresh. They do not…read morecontain any fillings, so if you are looking for something Leonard's you may be disappointed. Haven't tried their other offerings, but will do so next time. Good location in Kaimuki, around other shops and restaurants. It is clean and bright inside. There isn't really anywhere to sit in the shop to eat, so you'll have to take it to go.

    I love Pipeline Bakeshops Malasadas! I have been to several Malasada places in Hawaii but | love…read morethere's the best for the following reasons: 1. the size of the malasadas: some restaurants tend to make their Malasadas smaller and when places do this it ruins the overall texture and quality of it. The bigger the malasadas size the more airy and fluffy and more bread layers that will be inside. 2. their malasadas always taste fresh and the same quality each time. 3. their malasadas don't feel oily or heavy at all Overall I would highly recommend this place for their Malasadas! I'm so happy to have found them. I can back multiple times on my trip. They also have other desserts too that I have yet to try. They have ice cream, cakes, and other desserts Also tip: if you are ordering a malasada also order a coffee or a matcha drink to go with it. The cinnamon sugar from the malasada just matches so perfectly with a drink this restaurant is also a nice place for walking! There's lot of stores and restaurants to walk around! I'm trying to remember but I think there was a book off that was not too far from here! If you either drive or maybe walk. Service: staff was super helpful and friendly while I was there. I was having an issue with my online order because my phone was being glitchy and they were so nice in helping :) Also wanted to note their branding is so cute!! They even sell merch items too

    Photos
    Pipeline Bakeshop & Creamery - Interior during Malasada Day / Fat Tuesday, 2/17/2026

    Interior during Malasada Day / Fat Tuesday, 2/17/2026

    Pipeline Bakeshop & Creamery - 1/2 dozen malasada

    1/2 dozen malasada

    Pipeline Bakeshop & Creamery

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    Liliha Bakery - International Market Place Waikiki - Green Tea Puff ($3.75) and Coco Puff ($3.69) - I didn't like these. The chantilly topping was way too sweet. Pudding filling tastes cheap.

    Liliha Bakery - International Market Place Waikiki

    4.0(1.7k reviews)
    4.4 mi•Waikiki
    •$$
    Locally owned & operated
    73 years in business

    I had the best mushroom omelette here it is soo good and cheesy , Must try!!…read more We also had the mahi mahi sandwich it was busy with many components that you can barely taste the fish yet is good. Brewed coffee was great not sour not bold very smooth. They give you complimentary toasted Hawaiian bread and home made jam which is lovely. We also picked some Chou buns and cranberry scones to go from the front which were so yummy. There are many seatings in and out and the service is friendly and fast.

    We fell for all the reviews here and were quite disappointed. Food quality here is equivalent to…read moreDenny's diner. The food and service were neither good nor need to take bad. Loco Moco came with 2 eggs, hamburger meat, and rice with gravy. Nothing special about this dish. NY steak and eggs were okay. The steak was a bit dry and the eggs not scrambled (per request) but in a rectangular roll that's wet. The banana short stack (2 pancakes) was good but a whooping $17.95! Hawaiian rolls were complimentary. They were warm and came with a red syrup to dip. OJ was not fresh and most likely from a Tropicana can. Coffee was generous. I ordered one cup but was given a whole jug! The bakery has many pastries including their famous cream puffs. Those were good but not extraordinary. The host took a while to seat us when we got there. The cafe wasn't even busy and yet no one greeted us or seated us for a good 10 minutes. Our server was cordial but seemed unenthusiastic. The patio was nice if you wanted fresh air. Beware kf birds trying to steal your food! These birds were fearless hopping onto our table and next to our plates. I'd skip this place and try other eateries in the area. Grab a coffee and possibly pastries elsewhere.

    Photos
    Liliha Bakery - International Market Place Waikiki - Inside view

    Inside view

    Liliha Bakery - International Market Place Waikiki - Onion Roll ($2.89) - very rich. Overall savory, but the dough is a bit sweet.

    Onion Roll ($2.89) - very rich. Overall savory, but the dough is a bit sweet.

    Liliha Bakery - International Market Place Waikiki - Dining area

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    Dining area

    UBAE - desserts - Updated September 2026

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