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    The Victory

    4.2 (69 reviews)
    Closed 7:00 am - 2:00 pm

    The Victory Photos

    Business Info

    THE VICTORY ATMOSPHERE

    What's the vibe?
    Moderate noise
    Dogs allowed
    Good for working
    Outdoor seating

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    Recommended Reviews - The Victory

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    Reviews With Photos

    Classic panini
    Andrea S.

    Funky little "old style" coffee shop with actual baristas in the form of a couple of local college kids. ThE menu is limited. Fun alternative music playing from one of their play lists. A bit loud but they were willing to turn it down. We both ordered paninis (which is most of the menu). Mine veggie and my husband classic (w/ summer sausage). Both served with ripple chips. The girls are preparing everything from scratch so it takes a while. Some guy came in with his folding bicycle. Absolutely looks like a friendly locals place and this rating reflects that.

    Peppermint hot chocolate
    Ila S.

    While the staff was very kind and this hot chocolate was beautiful, it didn't quite do it for me. I ordered a peppermint hot chocolate, which I found to be too sweet and overly minty. The ambiance is quite pleasant, so I may try it again.

    Muffins and donuts

    Yum! Stopped mid morning on a Wednesday, no line. Great vibe. Parked alongside street. Daughter got an iced vanilla latte with extra vanilla and loved it. Great flavor. I got a London Fog with added vanilla and lavender. London Fogs are my favorite but never had it with lavender before. It added a subtle flavor and was delicious. Drink was HOT which can be lacking at many shops as them serve them warm. Would be a regular of this location if we were local.

    Oat Milk Latte, Level 5 Donuts
    Lexi G.

    A very cozy spot that makes you want to hunker down for awhile. The owner is so friendly and seemed to know everyone who walked through the door by name. The oat milk lattes are solid and they carry Level 5 donuts, which is truly the key to my heart. I only wish they had extended hours!

    Hot Chocolate at The Victory
    Anne T.

    Saturday around noon and I need a break. Just came from an errand, putting cash on the counter for a new stainless steel sink, faucet, countertops. Undecided about where to go, The Victory is ahead of me and it makes the decision for me. I park on a side street, maybe half a block down, and make my way into the cafe through their door, and the draft protecting velveteen curtains. Such a considerate touch. The vibe is mellow, Louis Armstrong and a vocalist are on deck, waffles are being served. I choose an 8 oz hot chocolate with a bit of whipped cream ($3.25) and the very friendly staff person brings it to my table. Sun comes in the large windows facing Atwood. Conversations are quiet and customers are warmly greeted and quickly served. The hot chocolate hits the spot - and 8 oz is just enough to soothe my consumerist nerves. I feel fine. I really needed this reminder that my neighborhood has one of the best coffee shops in Madison in The Victory. I decide to chart my kitchen re-do project with trips there to keep it upbeat.

    chicken empanada for a lazy Sunday
    Ian M.

    Victory reminds me of the cafes I used to frequent in inner city Sydney (Glebe, Newtown, Surry Hills etc...) back in the 90's and, like many others reviewing it here, it is my favourite coffee shop in Madison. I don't drink coffee, but their tea selection is good and they actually boil the water for the tea rather than just get it out of the coffee making thingy. They also have a good selection of savoury and sweet snacks. I like that the paninis are made to order, rather than made who knows when, cling wrapped and then kept in the cooler (Zoma, I am thinking of you). The lack of WiFi is a bonus as there are no students taking over the tables for hours on end, so for those whinging about no WiFi, go back to Barriques or Alterra, check in on FB so your friends can see your mediocrity and then share your inane cell phone calls with the dozens of others doing the same.

    Perfection. Trifecta.
    Sarajane L.

    Love this place. Still. More than ever. I hadn't been in in awhile, and my hair is a lot darker now, but Patrick greeted me instantly and with an instant apology for not having a Chemex pot anymore, as they keep breaking. Love that kind of memory for customers preferences, and he also asked me if I was alone today...then said 'whew', as if relieved. Hilarious. I'm not going to specifically advertise the amazing, over-the-top other very unexpected happy surprise I received there today, but let's just say Mr. Hooper would approve, 100%. Can you tell me how to get, how to get to... The Victory? (Click on the directions.) The very best Sunday mornings always happen here. Hung out with my new book, my salmon panini and my coffee, listening to the rock opera Tommy. Good times.

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    15 years ago

    Best coffee I've had in a long time. Glad to not see a bunch of self-absorbed surfers on the way in. Super friendly staff.

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    Page 1 of 2

    Ask the Community - The Victory

    Review Highlights - The Victory

    Patrick, the owner, is often found working just as hard but can always spare a few minutes for a chat.

    Mentioned in 12 reviews

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    Bradbury's - Ham

    Bradbury's

    (420 reviews)

    $$

    Capitol

    Very small but usually quiet on a weekday. Weekends are crazy busy! Great natural lighting. Great…read morefor catching up with a friend or getting some work done. Workers are very nice and hardworking! The coffee is some of the BEST you can get in Madison. I have never been disappointed with an order. Same with the food! My favorite is their ham, Gruyère, mustard crepe but I recently tried their ramp pesto, egg, and balsamic reduction crepe and it was also DELICIOUS! Their sweet crepes are amazing, as well. I recommend the lemon curd one as it is not overly sweet.

    First time here. We were visiting Madison and walking around the downtown area. It's a small space…read more(almost tiny) that sits at a narrow intersection, so it's literally a pie-shaped space. The upside is that there are lots of windows with natural light. The inside seating consists of long tables or counters along the windows. This is not a place where you are likely to hunker down for a quiet or private conversation. You can tell that storage space is at a premium, with boxes stashed in overhead areas or equipment in the bathrooms. The staff there were very pleasant and helpful. Ended up getting a Chai Latte (extra foam) in a mug. It didn't take long to make, and they delivered it out to the table. It was an excellent drink -- hot, flavorful, extra foam, and not too sweet. A joy to drink. The atmosphere is a bit manic. With the tight seating, you can feel a bit claustrophobic, or on the other hand, like you are at a concert and getting energy from the crowd. For me, it's a place to grab a drink and find a quiet space elsewhere. So not likely a place that I would return to.

    The Victory - coffee - Updated May 2026

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