1. The Mercantile

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London, XGL

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The Mercantile

4.7 (3 reviews)
Closed • 11:00 am - 6:00 pm

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A Child of the Jago

A Child of the Jago

4.5(4 reviews)
0.3 mi•Liverpool Street / Broadgate
•£££

I had been curious about this store for some time until a few months ago I finally went in and…read morechecked it out. This really is a one of a kind and truly unique store, from the minute you walk in the door you feel a buzz. The staff are a crazy bunch of extroverts, one was sitting on the counter telling her colleague some story about what happened her the night before. After taking a swift look around at the beautifully crafted menswear I made my way downstairs, the green walls of the winding staircase are lined with drawings. For me downstairs was the highlight, here I was faced with a stuffed hog, German Fighter Pilot jackets from the second world war, Victorian Pea coats and some other interesting artifacts. On making my way back up the stairs the sent of citronella filled my nostrils and I got chatting to the owner who told me that he happens to be the co-founder of Agent Provocateur, he also informed me that the name of the store comes from a book with the same title, written by Arthur Morrison and takes place in the London slums in the 1890's. Fascinating stuff and a wonderful addition to the East End!

What a delicious and happenstance experience! Our first day in London and a huge fan of Vivienne…read moreWestwood and Malcom McLaren and here we stumble upon the shop of their son named Children of the Jago. ...I was immediately and entirely completely smitten both with the garments and the staff... I left with a beautifully imaginitive and unusually styled dress featuring a map of the area and wonderful memories of meeting some wonderful individuals!

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A Child of the Jago
A Child of the Jago
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The Mercantile - womenscloth - Updated October 2026

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