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    Fortnum & Mason

    4.2 (572 reviews)
    Open 10:00 am - 8:00 pm

    Fortnum & Mason Photos

    Recommended Reviews - Fortnum & Mason

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    Scones in the food hall.
    Judy I.

    Beautiful department store! Well worth a visit to browse or shop. There are a wide assortment of gift teas, biscuits, and more in the ground floor. The food hall is located one level below. You can take the spiral staircase up or down and move quicker as the elevators are small and slower.

    marzipan candies
    Joann B.

    I did not get a chance to try their afternoon tea, but I did make it a point to buy some items while visiting. The store is fairly sized, but you wouldn't know it with everyone milling about shopping. The upper floors aren't as packed, but the main attractions are at ground level and below. If you need any assistance, there's usually a Fortnum's employee out restocking, so you won't be hard pressed to find someone to ask a question. I know I took pictures of all the goodies in the display cases, but I didn't buy anything from there. I know I should have, but it's not like I left empty handed. Items I bought: baked focaccia, aged cheddar wheel, tea (Victoria Grey, Rwanda orange pekoe), jam/preserves (plum, cherry), biscuits (cherry almond, pistachio clotted cream, and classic shortbread), blueberries, and Christmas pudding. Everything I bought was enjoyed by my family, with the exception of the Christmas pudding. We'll be eating that soon! The focaccia was really good. It was a bit chewy and crunchy, but the inside was super soft and paired well with the cheddar (nice and sharp) we bought. The loose leaf teas are very fragrant and the Victoria Grey was surprisingly floral scented. Our favorite biscuit was the cherry almond. This biscuit is labeled gluten free and vegan, but don't let those things deter you from trying it. I love all things cherry almond and this was really good. It's not a soft chewy 'cookie,' it's crunchy and reminiscent of an oatmeal cookie. I bought the blueberries because they were pretty big and looked tasty. The price wasn't too far off from what I'd pay in the U.S. So far, the only thing I didn't need to buy was the classic shortbread. I think Walker's is just as good and I can buy them locally. Overall, I really loved shopping at Fortnum's despite the hundreds of people shopping there at the same time. It's definitely sensory overload here, but I would shop here again in a heartbeat.

    business front, entrance
    Van D.

    Fortnum & Mason is a cute upscale department store that seems to have all of your home shopping needs or gifting needs in one place. They are located in the Piccadilly area and easily assessable off the Piccadilly line, exiting Piccadilly Circus and less than 10 minutes walk over. My sweet boyfriend bought me a very nice assortment of tea set here, in which I still keep the tea boxes for. This time he brought me back to visit the store for myself. The following are the description at the time of my visit and subject to change: Lower Ground Floor - Food Hall & Food To Go Ground Floor - Sweetland of Teas, Coffees, Jams, Chocolates, and more First Floor - Christmas Foods Second - Fragrance & Beauty Third Floor - Christmas Shop - Wrapping and Décor, and Bookshop Fourth Floor - Diamond Jubilee Tea Salon What I appreciated the most was how their bookstore had plenty of seats for tired shoppers is sit down and rest before resuming shopping. My boyfriend and I rested on this nice window seat where we looked out the window and mapped out our next steps. Definitely a fun place to browse and look for gifts to bring home but be ready to pay a premium for these luxury goods.

    Out of all of the biscuits here, I'd say the earl grey tea shortbread rounds would be the only re-purchase (deliciously strong tea taste!)
    Gillian A.

    First off, I wanna give the advice of not underestimating the weight of the packaged treats here lol. Being a tourist, my carry-on luggage ended up feeling like a boulder (and of course my British Airways return flight voyage had to begin with me carrying the luggage step-by-step up metal stairs from tarmac level lol). In hindsight, I went a little overboard with the biscuit purchases in particular lol. *Most* of the biscuits that I tried ultimately gave me Trader Joe's vibes; very eye-catching and colorful packaging, but the biscuits themselves are average in terms of taste. Word of caution: if the biscuits are chocolate dipped, the chocolate coating is verrry thick, and honestly it's the main reason why I didn't really enjoy the -lossus series (toffolussus, mochalossus). The pistachio & clotted cream biscuits gave a slightly-chewy, stale-like bite fresh out of the packaging, but funny enough I liked them much more days later when they became strangely soft. The only biscuits that I would re-purchase are the earl grey tea shortbread rounds; super strong earl grey flavor that's scrumptious!! Classy and whimsical multi-level interior. Very friendly staff. Overall I'd say as a tourist this spot is still worth adding onto the London trip itinerary for food souvenir shopping.....just try not to get caught up on all-out purchasing here. :p

    Daria B.

    What an experience!!!!! Came here for afternoon tea and some shopping. We ordered 1 afternoon tea and 1 high afternoon tea and both were absolutely delightful. Ask for Harrison if you go - he's a gem! He helped us navigate the menu perfectly.

    The Diamond Jubilee Tea Salon Menu
    Gene D.

    When in London, one must have tea. And what better place to partake in this quintessential English tradition than at F&M. In addition, it is a unique place to shop for sweets, teas, tea sets, picnic wares, etc. However, the star of the show can be had on the 4th floor. There are 5 different choices of food sets to choose from and 1 just for the kiddies in your group. After that, one must choose a tea from a 24 page booklet/menu! This is a perfect way to take a step away from the hustle and bustle of being a tourist. Listen to the piano playing whilst enjoying quiet conversations with loved ones, etc.

    Tea cakes on first floor!
    Ginny C.

    I came during construction and missed the reveal of the new special staircase by a few weeks! The construction area was covered so it made the place seem really small but still a lot to see and eat here.

    Bethany L.

    What an exceptional department store! First, the tea, biscuit and confectionary floor is absolutely packed, so be prepared for overstimulation. The rest of the floors are a bit more slower-paced and spread out. The tea tins are stunning - so not only can you take home tea, but you then have this gorgeous tin you can also reuse or display. They varieties they offer - of tea and biscuits - was truly exceptional, and I appreciated that they offered so many variety packs of different products, so you can also try different blends and flavors. After having afternoon tea at their tea salon (top floor), I wandered around the store and picked up a few things to take home. They offer shipping to the US for 25 pounds (find it on the third floor), so I didn't have to worry about purchasing liquids, or worry about fitting it into my suitcase. Plus, it's all set to arrive the day after I arrive home - perfect timing!

    Evelyn F.

    I found this to be a better alternative for souvenirs over the tacky souvenir shops. While expensive, I found some of their products to be worth the cost. If your wallet is too shocked by the prices, just come for the architecture and wander the floors! It's truly a lovely shop with all sorts of things. I bought a couple of the biscuits, but found them to be a bit bland, though their tin was gorgeous. I'd recommend buying some of their tea blends. I wouldn't leave until checking out their lowest level which houses a little food market, and when I was there close to closing time, they were marking down a lot of the patisserie. We left with a bundle that was 50% off! I can't find any info on this on their website, so unsure if this is an everyday occurrence.

    Interior - Antiques for purchase
    Samantha G.

    I had the most amazing Afternoon Tea experience at Fortnum and Mason! The staff here make you feel so special and cared for! The pastries and sandwiches were delicious! There were plenty of options to try, but to be honest, I was truly stuffed after the sandwiches and a couple pastries! They offered refills and take away if your heart truly desired! For tea, I had the royal blend, which was so good! I had to buy some to take home in the store. The store itself was MASSIVE! On the first floor they had tea, chocolates, and biscuits for purchase. Each floor had its own selection and theme (e.g., kitchenware, picnic baskets "trunks", clothing, journals/books, furniture). You can find a gift here for anyone and everyone on your list...for a price LOL!

    Marzipan
    Ashleigh M.

    This place is pretty neat! Everything was so dainty and beautiful. I was truly a treat to get to just walk through and feel extravagant. We got to try some of their biscuits and they were so yummy. We went upstairs and perused their stationary and purchased some cards to take home. I could spend hours here!

    Fox stuff
    Cherie G.

    Cute store in London with history. I was here for tea. Beautiful restaurant! Sandwiches were delish and as many as you can't eat. My only minor complaint is you are served the tea of the day. i would have liked to try different teas. They were accommodating to my hubs allergies.

    Salmon and scrambled eggs on toast.
    Michael M.

    This review is for The Parlour, a second-floor, more casual version of the Jubilee Tea Room on the 4th floor. It's a better space for kids, too. We went for a late breakfast. My companion had the salmon and scrambled eggs, which was perfect. I tried the Scotch egg which was a bit dry for my taste, but very tasty nonetheless. It's a very pleasant room to eat in with walls adorned with whimsical illustrations and quotations from a children's book. Then you can go downstairs and dive into the food hall!

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    Good selection and a beautiful store in London, but it's pricey. The cashier seemed to be snobby.

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    Fortnum & Mason Reviews in Other Languages

    Review Highlights - Fortnum & Mason

    I did not get a chance to try their afternoon tea, but I did make it a point to buy some items while visiting.

    Mentioned in 94 reviews

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    The Great Frog - Front

    The Great Frog

    4.7(13 reviews)
    0.3 miSoho
    £££

    Been to this shop three times over the years and I just can't get enough of the amazing quality and…read moredesigns of their rock n roll inspired jewelry and pieces. This location is very easy to find as it's off the main drag of Carnaby street just off to the side. The black paint and signage make it easy to spot. The inside was clean and not overdone so you can really focus on the pieces there. I've always wanted a piece from here but was apprehensive because of the prices (I'm just cheap, the pieces are quality and reasonable for the craftsmanship) but mainly because since all of the pieces are custom made to your size, the items need to be shipped. Told myself for years I'd just go to their Los Angeles store but never did. It's so much more special getting a piece here though as the Great Frog originated here. Staff member named Jaws helped me out and was a lovely human being. Approachable and helpful, not pushy but made me feel good about my purchase. Walked me through sizing me for a ring and talked prices and shipping. Also was friendly that we got off topic talking about life and overall just a nice person who made the experience A+. I'm so happy with my rock n roll ring purchase that I'll be a fan going forward. If you love badass jewelry with a rock n roll edge and history, this shop is the one for you.

    The Great Frog has been a Soho institution for as long as I can remember - and that's a bloody long…read moretime now. My heart sank when I saw the original shop front in Ganton Street boarded up on a post-lockdown visit to Central London. Turns out, they just moved to a new location around the corner in Newburgh Street - phew! With quite a queue outside as well, so the future seems secure. This is the original rock'n'roll jeweller and famous for its collection of skull rings.

    Photos
    The Great Frog
    The Great Frog - Showcasing my medium skull ring

    Showcasing my medium skull ring

    The Great Frog - New address in Newburgh Street

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    New address in Newburgh Street

    Dahlia

    Dahlia

    3.8(6 reviews)
    0.4 miSoho
    ££

    Not much has been done to a great standard in the shop itself. Having said that, the wallpaper and…read morethe mirror in the dressing room feels quite homely. The shop is quite cutting edge in what they offer, the emphasis on shape and cut and are amongst the freshest themes out there, there is always an interesting cut to look out for at Dahlia's. Attention to detail is essential, buttons, pockets, stitching and lining. For instance, I fell in love with one of their new season sailor coats, with red buttons and navy backdrop, the lining in silk and printed red stars. Unfortunately, the shape was a bit to frumpy for my height but I can see it being worn by a specific kind of woman amazingly! I encountered the same problem with other outfits, it was such a shame. Their clothes won't fit everyone, but you never know; one of their vintage type, fun cut dresses might fit you perfectly.

    I was strolling through Carnaby Street before catching the bus when I stumbled across this lovely…read morelittle shop down an alley. Supposedly the designer is British and began selling her pieces on Portobello Road ten years ago. The shop is brightly lit, small and very quaint. I found the Dahlia collection to be rather vintage-inspired, with precise tailoring feminine details. The quality of the pieces are very good and I feel like the price point is fair. There also is a section of vintage pieces in the shop, all in wonderful condition. I found the service to be great as well, my salesgirl was quite attentive and gave me her advice when I was conflicted between two vintage 1950s dresses I had selected. She asked for my contact information so she could ring me when they got in a trench I was eyeing earlier that had sold out straight away. Also, she said she would let me know when the shop got in their next vintage shipment. Overall, wonderful and very genuine customer service. I look forward to what the Dahlia shop has in store for F/W 2010 and I will be back in the shop very soon.

    Photos
    Dahlia
    Dahlia
    Dahlia - Christmas window decoration

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    Christmas window decoration

    Hirst Antiques - Gorgeous store that has had beautiful antiques and jewelry for 60 years.

    Hirst Antiques

    4.7(6 reviews)
    2.6 miNotting Hill
    £££

    So exploring west London in preparation for Yelp's WestFest I stumbled upon this fabulous shop…read more Ignore the name, antiques enthusiasts look away now, the jewels here are for fashionistas! Art deco designs, 1950s plastic pineapples, Lady Di diamante replica drops, you name it and this shop has it! All with a price tag mind you but if you are looking for a special gift or item that will wow and impress all your friends look no further. You really can spend hours in here, or at least that's what I did. Everything is in a glass case as most of it is delicate and it must be hard stopping people with a five finger discount from snapping up these beauties otherwise. The items are all laid out thematically, so you'll find your scotty dog choker with the houndstooth broaches off course. Head on down if you have some time during the week, that way the whole place isn't over run by tourists and you can look in peace, even better than that, go on a rainy day... Notting Hill becomes a ghost town.

    OMG soooooo many different pieces of costume jewellery. All displayed in colour coordination. It's…read morebreathtaking that you can have as many pieces of perfection in such a small area. There are labels to let you know what styles/eras you are looking at and everything has a price tag on them. I'm sure you'll be able to find anything specific you are looking for and the staff will be able to point you in the right direction if you are overwhelmed with choice. Please please go and see it for yourself. There are no words to describe the overwhelming beauty of the jewellery.

    Photos
    Hirst Antiques - Vintage Jewellery by Trifari USA

    Vintage Jewellery by Trifari USA

    Hirst Antiques - Jewellery by Askew London

    Jewellery by Askew London

    Hirst Antiques

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    Fortnum & Mason - accessories - Updated May 2026

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