I stopped by Soto in Sherman Oaks while I was in the area for a laser appointment (I live in Santa…read moreMonica and rarely make it out to the Valley unless I have something scheduled). I had a little time and was looking for a cute lounge set to wear for work and running errands, so I asked ChatGPT for boutique recommendations in the area and Soto Sherman Oaks was one of the places suggested before I even checked Yelp or Google. That alone made me curious to stop in. First of all, this is an excellent place if you like to shop on your own without someone hovering over you the entire time; no pushy sales energy, which I personally appreciate. I was able to browse comfortably and take my time. I ended up finding exactly what I was looking for -- the cutest lounge set. They had it in black, pink, and blue, and I went with the blue one. I also picked up a pair of sunglasses and a really cute choker necklace. They have a nice selection overall -- shoes, jewelry, friendship bracelets, bags, accessories -- lots of fun pieces. The pricing is on the higher side, but the quality definitely feels better than what you'd order online. You can tell the pieces are more thoughtfully curated. The only thing I would mention is that greeting customers when they walk in makes a big difference. When I came in, no one greeted me or smiled. One of the sales associates, Michaela, walked by a couple of times and didn't acknowledge me at first, even when I smiled. It wasn't a huge deal, but it did stand out. Once I tried on a few outfits and initiated the interaction myself, she was pleasant and helpful. The other sales associate (I didn't catch her name) was also lovely. Parking was easy. I found street parking right away. Overall, I had a good experience and found some lovely pieces. If you're in the area and like discovering fun, trendy items without feeling pressured, it's worth stopping in.

The customer service is terrible. My mom was looking for a specific pant and asked where they were…read morein the store. The woman in the picture just kept saying "they're over there" and pointing from behind the counter and never moved to show my mom where they were. She just kept looking at her phone. She had an attitude the entire interaction and was extremely lazy with a condescending tone. I'd rethink your sales associates and maybe hire people with better customer service skills and who are approachable and helpful. People would probably want to spend their money if they had pleasant interactions with your staff.

I love this store! What a gem of a find in the valley, really in all of LA. The pieces I've found…read morehave been made of the softest cotton and most romantic beautiful construction. I literally spend hours in here sorting through and trying things on. Everything I have ever bought I always get compliments on! The clothing is timeless yet unique, you can tell it is quality by the texture and the design/embroidery. Not fast-fashion knock offs. These are originals but you can tell that high end boho chic designers are inspired by things like this (Isabel Marant, Ulla Johnson, Vita Kin) There are some indian specific designs but many of the items seem very European in general. Breathable, flattering, & elegant! Many can be layered with other things in the store such as loose pants, skirts, or long duster jackets. I could go on about this place forever! The owner & manager are also the sweetest most friendly people. So glad to support this local business and so glad to have found this amazing shopping resource!

Beautiful clothing and jewelry. Very large inventory. Owner is very nice. Problem is they are never…read moreopen!

Aerie is the new "Lulu Lemon" for this girl but about 1/2 the price. My daughter introduced me to…read moretheir leggings over a year ago and I have been hooked ever since! When I saw the sign that this location was opening, I could not wait! It is much closer to where I live and the staff here are super friendly! I love the simplicity yet fashionable styles...And did I mention that the leggings feel like butter? Soooo soft, light weight and a variety of colors. They have bathing suits, matching workout outfits, lingerie, bras, bodysuits, lounge wear, bags and more:) Changing rooms available. *You can order online and pick up here *Plenty of parking in the lot *Across from Starbucks *Great sales in store & online *Rewards Program ~ sign up for money saving coupons

Super kind manager and all employees and very good display so u want to buy something :…read moreI ordered from website and pick those up from the store!!

Reformation is one of the shops I've always enjoyed visiting. It's a charming boutique with…read morebeautiful style, and I especially love their linen dresses. I used to stop in whenever I was in the area. That said, I consistently left feeling confused about the customer service. The team never seems eager or willing to help. I've always had to ask if they have my size or if they can check in the back, and even when making a purchase, it often feels like ringing me up is an inconvenience. There are many great stores in this center, but unfortunately, this location has become my least favorite in terms of service. The designs are great and the value is good, but a bit more warmth and attentiveness would make a world of difference. I've stopped going in for now, but I hope the service improves because the products truly are lovely.

Love this store. Friendly staff & I always find a cute dress or sweater! Their prices are…read moreReasonable- it's also a great location- many cute stores & delicious chicken humus place next door.

Great designs!! Even got discount…read more Love everything Had great experience Damn how much more can I say

Unfortunately the customer service is awful, BE AWARE TO THEIR RETURN POLICY!…read more My sister bought me a top in this store, before she paid she asked the lady if I can return if the size is not good, her answer was " yes ! " TWO days after I came to the store to return ( with the receipt, tag , bag and any damages ) The same exact worker in the store tells me very clearly " No return only store credit " I asked her to call her manager immediately it's been over 40 minutes phone call , and very not customers friendly ! She didn't care what I have to say and it's only my problem I didn't read the return policy in a very very small letters ! In the end she gave me the refund back ! But to this store I'll never step in again Sorry!

Alas another newbie in the trend of Boulevard Boutique pop ups. This one I can't really say I was…read moretoo impressed with. It was really waaaaaaaaaaay too overpriced for what they were selling and even with the 50-75% off sale upstairs, it still wouldn't make me wanna spend $75 on a tshirt. Most of the styles seemed pretty dated. For example the sweats with the writing across the booty that says REBEL. I'm sorry, but that was soo 3 years ago. They did have a few pieces that we really cute, but it's nothing that a scenester couldn't have pieced together from the Goodwill in Los Feliz for a fraction of the cost. Sadly it seems to me that this store thinks it's on Robertson and rumor has it, YA AIN'T, so I really don't see it lasting more than another few months. Sorry Charlie.

It seems to me that this business has closed down? (Someone please correct me if I am wrong). I…read moreordered a pair of earrings from their online website. It took them 7 weeks to ship it to me. Their excuse was, the earrings were shipping from overseas. Okay... I'll give them a pass for that. Another time, my husband wanted to surprised me with another pair of earrings - he ordered it from that website (www.shoprumor.com). The earrings NEVER came, even after months. We tried to call them to find out what's up -- apparently they closed down shop but they STILL TOOK OUR MONEY. Now we're in the hassle of having to deal with this via the credit card company (getting a refund for merchandise never received). Shady business. Beware.

We've stopped in here several times as we shopped at fashion square. The quality is obviously very…read moregood. The employees, especially Alex G provide friendly patient service and go out of their way to help us out. Only downside is the user unfriendly way of checkout. It's all self checkout which is fine as long as you don't have any questions. If you do have questions, difficult to find answers. The first time we shot there we were told we had a $10 coupon for the next time we came in. When we checked out we found out that the $10 coupon was good as long as we spent more than $100 and only if we ordered online. I wanted 8 shirts, and they only had seven in stock. We had to stop the checkout process and then go through the process of ordering everything online for delivery. Quite inflexible. I wanted to try a couple of the shirts to make sure they fit. I have trouble with one of my arms and have a very hard time taking a t-shirt on and off so my husband was going to come into the try on cubicle with me, but we were told only one person was allowed. I wonder if they've heard of ADA. She had to check with her manager to get permission, which we did not appreciate. I am looking forward to my new t-shirts though. And thus, only four stars

It's something different. There checkout technology was unique. Later explained, I sat imagining of…read moreupcoming and present world possibilities. Think, "what if Burlington's updated to a similar model? The 99Cent store? Sears and RadioShack? The possibilities are endless!

Great prices and has a lot of inventory. Big store. Will for sure be going back. I love the is Ross…read morehas a lot of stuff.

After spending over an hour shopping and waiting twenty minutes in line, the staff made zero effort…read moreto look up an untagged item using the inner tags or properly investigate the price. Instead, they tried to force me to pay the same price for a 3-pack item as a completely different 4-pack simply because the 4 pack was already there and they did not want to walk back and check a similar item. When I pointed out that I shouldn't pay the same price for 3 as a set of four, the cashier refused to help. She then called over a guy who gave me a take-it-or-leave-it ultimatum and insisted on charging $8.99 for the 3-pack without any regard for proper pricing or fairness, rather than checking the floor or honoring a reasonable resolution by price matching the other 3 packs. When I pushed back, they rudely told me to go find another price tag myself. I do not work there and it is entirely absurd to expect customers to do the employees job.

True, your prayers have come true -- therefore there's a new True Religion store next door for you,…read moreyour boo and Scooby Doo, too -- but who would go there when you can get the same ridiculously trendy (some might say played out) jeans on sale at 818 Freight next door -- a one-off store that's been at Sherman Oaks Fashion Square for years? Not you, sexy, that's for sure! Glide right past the entrance and the regularly priced merch, and home right in on the SALE shelf and racks. Honestly, at least a third of the store is on blowout sale at any given time, and if you're talented at wheedling, even regularly priced items will have a healthy percentage shaved off if your pleas come forth in the right key. Those $260 jeans suddenly only cost you $110, so now you can afford to invest in that high-yield stock portfolio you've always told yourself you'd add to your curriculum vitae. Or just buy some shoes, whatever. Right? The owner/manager is a sweet Asian woman who kind of looks mean but reveals her kindness whenever she asks you if you need help, and whenever she thoughtfully looks the other way when you realize girls' pants will fit you better than men's, if you're male but can talk with your hips and make the world come hither with your lips. The store's collection leans heavily toward young women but sways every now and then back to guys, so that there's something for everyone to add to their wardrobe. Button-up shirts with sequins and applique are available in case you're tired of being the only one of your friends who isn't living out his Entourage fantasy (btw - please say your fantasies aren't as douchey). T-shirts, too, of course, though honestly, the jeans are the only worthwhile men's item unless you want to dress like one of those people who drives a leased Audi and tells everyone that they're a music producer when they really pump yogurt for their rent money. For ladies, there's lots of dresses that will fit me. Er, you. You. So cute, and so stylish! There are hair accessories, too, but forget about buying your extensions here, because there are none. Grow it out, honey -- or buy them from a kiosk near Bloomingdale's on the other side of the mall. Oh, my good[bad]ness... These Miss Sixty's would SO fit, too. Is there any way I can cover up the "Miss" part? No? Okay, then. Get ready, world.

Staff is amazing. Helped with all my needs, questions, sizing, pulling product. I've returned a…read morefew times. Always the same.

Located at the Sportsman's lodge shops. They have good selection of well made clothes and all the…read moresalespeople are so friendly and helpful.