Found this place by chance when I was looking for a bakery near Ascension St. Francis to get some treats for the nursing staff at the hospital. They have good reviews on Yelp as well as Google. They have plenty of parking in the front of the store. I got a dozen of varieties of large donuts for about $40 ($3 each). I also tried their blue berry muffin which is fluffy and not too sweet. I did not know that the bakery is vegan and gluten free until reading some reviews! So, more power to them (wink wink)! The hospital staff enjoyed the doughnuts (based on their smiles and caring for my dad!) The people at the shop is also very nice and friendly! If you are looking for a vegan and gluten bakery, look no further! read more

FIVE STARS Wow!!! What a place for Me (& You!!!) First You walk in & the Ambiance & Smells line You up for some good food & excellent service!!! Got cookies,cupcakes & cinnamon rolls, Yummy I'll be back!!! FIVE STARS read more

Finally made my way back to Sweet Theory Baking Co and let me say this loud for the people in the back Vegan and gluten free does NOT mean boring. Donuts, cupcakes, cookies, and other baked goods that hit just as hard as any classic bakery. Honestly eating here reminded me that some of the most delicious treats live in the vegan and gluten free lane and I am perfectly fine cruising there. I have been a fan of Sweet Theory for a long time and this visit felt like running into an old friend you have not seen in forever and immediately picking up where you left off. I go on so many culinary adventures around Jacksonville that sometimes I forget to circle back to the places that were there from the beginning. That one is on me. If you still think vegan baked goods cannot be crave worthy this place will happily prove you wrong bite after bite. Sweet Theory is comfort nostalgia and straight up joy in dessert form. Do yourself a favor and stop sleeping on this spot Oh and try their Biscuits as well. Amazing!! read more

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They have so many vegan options, I love the sausage biscuits and the sweet treats. I've had multiple cakes from here and I can truly say it's delicious. Can't even tell it's vegan! read more

Searching for a cake that is both dairy-free AND gluten-free in Jacksonville can be a challenge. We had a plethora of options in the Washington DC area, but there were only a handful of options in Jacksonville. I hadn't been to Sweet Theory in decades (since my move away), but all of my friends kept singing its praises. So I knew this was the place to order our wedding cake. Sweet Theory doesn't specialize in wedding cakes, but we dressed up a simple cake with edible flowers and a cake topper (both of which we purchased ourselves). Originally I wanted to use a cake wrap, but unfortunately, the one I ordered had ink that bled and ruined the design. Sweet Theory communicated this issue ahead of time and they were able to add a simple texture to the sides of the cake. Sometimes less is more. The cake came out gorgeous and tasted absolutely delicious! I am really impressed with the kind and helpful staff at Sweet Theory and will definitely use them for future cake purchases in Jacksonville. The bakery itself feels like grabbing a snack in your home kitchen. They sell a good variety of dairy-free and gluten-free donuts and brewed coffee. read more

Sweet Theory Baking - the sides of our cake - Bakeries Near Me - Jacksonville, Florida

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My favorite donuts and baked goods in town! I ordered some cakes and had a tea party with my friends and was blown away with the flavors. My favorite thing there is just the classic donut and the cinnamon roll, but they have such creative combinations. A must try! read more

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Lovely spot. Easy to find. Lots of variety. Fair pricing. Solid service. A nice chance to get a dozen vegan somethings for our son who was doing a big favor for his parents. read more

This is the best bakery in town hands down. The donuts are insanely good! All other sweets are gluten free! So if you have any gluten sensitivity this is the place to go. Also, the fake bacon is actually really good definitely a must try. read more

Sweet Theory Baking - Bakeries Near Me - Jacksonville, Florida

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This store is amazing! They are gluten, nut, and dairy free. All their items are extremely yummy! I can't believe how good they are. The only thing not gluten free are the doughnuts read more

Sweet Theory Baking - Chocolate brownie explosion, strawberry, salted Carmel, and pumpkin spice. - Bakeries Near Me - Jacksonville, Florida

Man this place if vegan but you would never know I love there bacon sooo good. The workers here are the sweetest group of people and the atmosphere is beautiful. read more

if you're vegan or just like vegan food done right or eat gluten-free, you'll like this place. The double down breakfast sandwich on an everything bagel was delicious. I loved the coconut bacon. The Homer donut was super good too. Service was ok. The cashier seemed kind of short when taking our order. read more

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Yes! My Club Chick was on point and a perfect way to start the morning. Customers were ordering a little bit of everything today and the Yoga pants cupcake is my favorite for sure - but I chose to be good today. The line was to the door per usual but the service was still swift. Honestly, It's like they kept bringing endless goodies from the back and it was just too early for me to binge sweets . I love that they are quick and efficient and the staff will take the time to answer all dietary questions. This a great sweet treat place for my vegan or even non-vegan counterparts. The atmosphere is inviting and pleasantly quaint. You just gotta try them to understand the hype. They are known to sell out early so just come in at a decent hour to secure the goods. lol read more

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If you are a vegan or gluten free, this place is a must try! Everything here is vegan and a majority of the baked goods are gluten free. All employees are always super knowledgeable of allergies and able to educate you on what products are safe for you. My best tip is beware this place stays very busy. I don't remember the last time I went when there on a Saturday and there wasn't a line out the door. Also keep in mind they are closed on Sunday and Monday! read more

Sweet Theory Baking - Club Chick - Bakeries Near Me - Jacksonville, Florida

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Just wanted to update to ensure I include that not ALL of their baked goods are gluten free read more

Sweet Theory Baking - Cinnamon roll - Bakeries Near Me - Jacksonville, Florida

Stopped here this morning for breakfast! The cinnamon bun was one of the best I've had! Service was friendly! The café was clean. There are only a few tables for sitting. We sat outside and it was nice. Definitely recommend their cinnamon bun and I give it 5 stars. read more

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Biscuits- fluffy, flakey but no overly crunchy/ hard pieces (a blissful treasure) Donuts- pillowy, flavors POPPED OFF! Staff- kind and helpful. read more

I feel bad leaving this review, the woman working there was super nice, the items smelled delicious but they had a strange gummy consistency like squishy donuts, 3 of us had to dispose of our donuts all different kind and all 3 of us had the same reaction, the crumb cake was not delicious and unfortunately we had to dispose of all our items. They did seem fresh, just strange consistency and lacking in flavor. But it is a popular place so it seems the local public loves this place and that's all that matters, just wasn't for us. If you sr looking for light and fluffy donuts this is not the place for you. I have tried vegan and organic places throughout the USA and sad to say this comes in last place for me. I am sorry, I really wanted to like this place. read more

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Wish I could give more The best Donut I've had in my life and that is very noteworthy because I am a donut snob!! Check my Yelp reviews and you'll see I can't resist trying new places and sharing the donut details with all of you!! So tender, so fresh, so light and the flavor was out of this world!! Matcha and salted caramel brownie. Wow' 5 Gotta come early because this place sells out!! read more

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Never disappointed when I go here! Great cupcakes, biscuits and cakes! Staff is always friendly, no matter how busy. I love all the signs!

We had a 1st birthday party for my youngest, a few of the families attending have celiac disease, so to make sure all the kids could enjoy the birthday party I ordered from Sweet Theory. It was super easy as I was able to place an order online after reviewing their menu. I received a quote in a timely manner and scheduled a pick up date. I paid for the order in full a few days before the scheduled pick up date. When I arrived the staff had the order ready to go for me and helped me walk everything to the car. I ordered a variety of flavors from: lemon/lavender, vanilla birthday cake, lemon, & chocolate w/ salt Carmel. I was only able to try the smash cake as the cupcakes went so fast!!! Everyone talked about how delicious the cupcakes were. I LOVED the lavender cake, I will definitely order that again. Now I am interested in trying their other baked goods I always see on Instagram! Definitely a MUST try read more

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I asked the crunchy moms group where to go for gluten free and allergy friendly baked goods and this place had an overwhelming amount of positive responses. Drove up today and I fell in love. The spot is adorable. Rustic, classic feeling. Reminded me of a penny candy store. The desserts- I asked what was gluten free and he said everything in the dome and I about died of happiness. I ordered 6 cupcakes because I was so excited to try what I could without going a little overboard lol They were delicious. All of them. So fudging good is so fudging good! This is my new favorite gf spot and I can't wait to go back!! read more

Sweet Theory Baking - Bakeries Near Me - Jacksonville, Florida

Sweet Theory is amazing! Their donuts are soft, flavorful, and you'd never guess they're vegan. The cinnamon rolls and biscuit sandwiches are also incredible. Friendly staff and great vibes. Go early, things sell out fast! read more

Amazing homemade baked goods. The cinnamon crumb coffee cake was so crispy yet creamy and moist. I had it twice in one week and it's a huge portion. read more

Always welcomed and greeted ! Besides the small space it definitely makes up for it with its hot and baked goods. The throw down biscuit is so delectable even if you not vegan, you just have to try it ! read more

Everything I got here was AMAZING . I really loved their gluten free loaf and their glazed donut . My mom had the cinnamon roll and it was glorious . Everything was so tasty . I'm a vegan baker and wow their stuff blew me out the water especially that French toast loaf that was gluten free I was like wow . The moistness it was just delicious . The staff was helpful and sweet . And the place is very retro and cuteeeee . When I visit Jax again will def be back here read more

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I am recommending this spot to my friends who want a sugar fix in Jax! All their products are vegan and free of many common allergens (with many gluten free options). Their bestsellers are their lemon cake, coffee cake, cookie sandwiches, chocolate fudge cupcakes, cinnamon rolls, and donuts. I couldn't buy the whole store so I just got the coffee cake and a matcha rose cookie sandwich ($9 total). The cookie sandwich was amazingly soft but not messy to eat, while the coffee cake slice was rich with flavor. Probably some of the best vegan baked goods I've had in awhile! read more

Sweet Theory Baking - Matcha rose cookie sandwich and coffee cake slice ($9 total) - Bakeries Near Me - Jacksonville, Florida

I've been coming to Sweet theory for years. Havent been in a while now. Went today for donuts. What a huge disappointment. I got 4 different donuts and it was a complete waste of money. While they looked good, they are awful. They had a tough texture and zero flavor. They weren't light or cakey but almost rubbery. Inedible. I've had vegan donuts all over the country and these were the worst I've had. read more

I had never heard of Sweet Theory until last weekend. One of my friends insisted we go in after hanging out next door. I've been on a health kick so I stayed outside while they went in. They brought out their goodies and let me have a bite of each and I was hooked! I decided to go in and made two purchases. My first purchase was a small chocolate cupcake with a dabble of salted caramel on top. So moist and delicious! Gone in two seconds. My second purchase was a donut topped with cookie crumbles. The texture of the donut was not as soft as a glazed but not as thick as a cake donut. It was somewhere in the middle. And let me tell you the middle is where it's at LOL! I enjoyed this delightful pastry so much. Honestly I'll probably not go back for a while because I am on a weight loss journey. But I will go back at some point in the future! read more

Sweet Theory Baking - Chocolate cupcake and amazing donut - Bakeries Near Me - Jacksonville, Florida

This place is amazing! I went with my fiancée and we ordered a variety of baked goods. For reference I am vegan and he's not. But he loved everything just as much as I did. The donuts were amazing. I've been looking for good vegan donuts for years and these are the best I've ever had. The cupcakes were delicious as well. The service was great and it wasn't too pricey. The inside was small but it's great to take to go! We will be back many more times :) read more

Sweet Theory Baking - Donuts cupcakes - Bakeries Near Me - Jacksonville, Florida

Love this place but its dangerous because i want everything. All that ive had has been delicious. I love the cinnamon rolls everything

Such a cute place. The vegans treats are so DELICIOUS! The biscuit by far is the best I've ever had. The service was friendly.

Pretty good cake , decorating did make it seem like three turds on top. Had to redecorate myself .. read more

Sweet Theory Baking - My personal decoration - Bakeries Near Me - Jacksonville, Florida

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Everything was delicious and they had a lot gf to choose from. Definitely worth a stop and be prepared to wait but you won't be di read more

Sweet Theory Baking - Coffee cake was the best I've ever had, the salted Carmel brownie bite did not disappoint and the cupcake was delicious. - Bakeries Near Me - Jacksonville, Florida

I love baked goods and Sweet Theory is a name I have heard and read- so when it popped up as the closest bakery when John was craving a cookie (or something sweet)- I clicked directions and found my way over. Now, we both read the sign out front that says vegan-gluten free.... but when you are not vegan, it really doesn't register what the implications are. As my other half found out when he grabbed the last maple-bacon donut. I opted for the lemon-lavender cake (which I was saddened the label was wrong- as it read lemon-blueberry) and the strawberry-lavender cake. Before we arrived I had mentioned that we should grab something for John's parents- since we were going to dinner there later- but nothing jumped out at me as something either of them would like. Now- I enjoyed the lemon-lavender cake, but could only eat 2 bites because it was so dense. I was guzzling my iced tea trying to find the moisture the cake had sucked from my entire throat. And even this morning- with my coffee- I am struggling to eat the cake because of how dense it is. John, on the other hand, realized his mistake after taking a bite of his not bacon- maple-bacon donut. OooOOhhhh- it's vegan. It was laughable. In fact- I did laugh. He said he was looking for that sweet to salty ratio and that it was missing with the fake bacon. I suggested an alternative- but he insisted he was good now. He also assumed I didn't like my cake because I only took a couple bites and put it back in the box. I corrected him, but our choices from the bakery leave me feeling this is "ok" instead of great. IF you are vegan or in need of gluten free then I am sure you will rave about this place. For me it was a miss- but I've seen so much love for this bakery, so I know my opinion won't make a dent in their stellar reputation! Maybe it will be a warning for the randoms like me who only like but don't love vegan. ;) read more

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I drove 35 min from my house to try their amazing cinnamon buns! I must say the drive was so worth it. A friend posted a picture of the pastries she purchased on Facebook and it made me want to give it a try. When I arrived, they had a ton of Covid safety measures by restricting how many people were inside and where they waited. All employees social distance md wear masks and gloves. I purchased 2 cinnamon buns and 2 donuts, a homer and a maple bacon. They were all freshly baked, soft and delicious. I was so excited and the fact that it vegan made with wholesome ingredients. I highly recommend. Tastes amazing! I will return for more cinnamon buns. read more

Sweet Theory Baking - Bakeries Near Me - Jacksonville, Florida

So happy to find vegan gluten bakery!!! Too many Options here!!! Everything very tasty and courteous service read more

Absolutely delicious sweets you will not regret stopping by and trying one of they're delicious Dougnuts or cupcakes.

Sweet Theory was such a pleasant surprise! We visited a couple weeks back and the store had protocols and measures in store to keep staff and customers safe during the pandemic. Even with a mask on the staff was friendly and smiling. You can tell in the eyes. The store itself still has a nice atmosphere even with the seats stacked and instructions for where to stand six feet apart. My wife and I ordered a donut each, a double down biscuit sandwich (Biscuit with White Bean Sausage, Earth Balance and Coconut Bacon), and an iced coffee. Each item was superb! My biscuit was very tasty and I couldn't tell and didn't care that it was vegan. My donut, a simple chocolate glaze, was amazing. I made sure to try and slow down while eating it because I wanted it to last. Some items may seem a little pricey, but the quality is so high that you will understand after the first bite. I highly suggest a visit to anyone who has a sweet tooth or a hunkering for a nice indulgence. This place is special! read more

When it's National Donut Day....we eat donuts!! maple & "bacon" and a biscoff donut.. always very good, all vegan and some gluten free options. They have donuts, cupcakes, brownies, sandwiches, cakes. Go in early because they do sell out. I'll say my absolute favorite is the cinnamon roll!! read more

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Delicious pastries! We are so lucky to have this wonderful sweet shop in our city. The doughnuts are luscious and tasty. The maple bacon was off the charts good! The cinnamon roles looked so good but by our turn they were gone bye bye. They had a lemony roll and it was a great choice. I had to get a chocolate whoopie cake, a brownie (yum) and strawberry lavender cake. Everything is fresh, homemade and will sell out! read more

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