What a pleasant experience. I ordered a customized cake for my son's first birthday. Not only did the cake look absolutely amazing, it also tasted phenomenal! We ordered a split cake of vanilla and chocolate. In addition, they were able to work within my budget. Thanks so much for your service! read more

Sweet - Lovely cake for my son's first birthday@ - Desserts Near Me - Hoboken, New Jersey

This is a hidden gem in Hoboken, just across from Church Square Park, that looks like an old school bakery back in the 60's. They have amazing homemade cupcakes, beautiful cakes and awesome cold brew coffee. I regularly stop by in the morning to pick up some homemade rice krispies treats for the office. Everyone flips over how delicious they are! Also, the black bottom specialty cupcakes are out of this world (chocolate cake topped with chocolate chip cheesecake). Pickup some treats, sit by the park, and enjoy! read more

Cute little bakery in the middle of Hoboken. Fun cupcake flavors and friendly staff! I love their mini cupcakes, so you can taste a bunch without overdosing on sugar. My boyfriend and I came on a Sunday morning. We were the only customers eating in, but saw multiple pick-up customers in just a half hour. We ordered 4 mini cupcakes: vanilla with vanilla frosting, chocolate with chocolate frosting, fluffed nutter (our favorite!) with peanut butter and marshmallow frosting, and "black bottom" - a brownie cupcake with cookie dough. Would definitely come back. Great place for a quick treat and a cup of coffee, or to stop and get a box of cupcakes as a gift! read more

Sweet - Desserts Near Me - Hoboken, New Jersey

Amazing cupcakes, all of them. My favorite is the ganache, with a cup of coffee. The scones and quiche are literally the best my husband and I have eaten in our lives. The cookies rotate in theme and are absolute scrumptious!! The birthday cakes are so incredibly beautiful that my jaw drops and heart pounds to see them during what I call my Saturday morning 'gallery run'...they are spectacular works of art. The coffee is as good as it gets! Strong, aromatic, never acidic, smooth and perfect....as a coffeeholic (I drink at least 2-4cups daily for 25 years), definitely, my go to place. Sweet has become my second hoboken home from home! Thank you!!! read more

I have been going to Sweet for years, so with a birthday coming up I wanted to order a custom cake from them. I thought this would be a simple request but the bakery does not have a streamlined process for taking orders. When you email the bakery you get an auto reply telling you to call them directly, which I did. The phone rang and rang with no answer and no option to leave a voice mail. I was eager to finalize the order before it became too close to the cutoff date to submit one, so I sent 3 emails over the course of a week requesting a call back. After a week, when I still didn't receive a call back, I called the bakery several times throughout the day until I finally got a live person on the phone, at which point, they told me they couldn't fulfil my custom cake request. Ok, that's fine, but I wish they could have told me that a week ago. At that point, it was too late for me to go anywhere else so now I will have to buy a generic supermarket cake for my b-day. A custom cake is a rather expensive purchase, so I sent Sweet an email letting them know that I was not thrilled at how they handled my request. Since I have frequented this bakery for years, I vowed that if they wrote back to me with any response at all I would not post a negative review on yelp. Alas, they ignored my email, so here I am complaining on Yelp. read more

Brought a bunch of mini's to a superbowl party & they went over big! Our faves were the coconut & marshmallow, but all were great & not dry at all. read more

Sweet - Desserts Near Me - Hoboken, New Jersey

An absolute gem that puts a certain famous NY bakery to shame. My boyfriend and I got a sampler of the chocolate ganache, chocolate coconut, red velvet and chocolate chip cheesecake and all four were EXCELLENT - it was difficult to choose a favorite (though if forced, the red velvet and chocolate coconut are in close contention). Their coffee was lovely as well, and a fantastic pairing to the cupcakes. Add to that the charming, old-school aesthetic of the bakery, and I can confidently say there's no need to travel over the river to get your sweet-tooth fix. read more

Our cake came out amazing and was very delicious and after reaching out to many bakeries I found them to be a fair price for really good quality! read more

Sweet - Desserts Near Me - Hoboken, New Jersey

We adore Sweet!! Perfect spot to grab a sweet treat (mini cupcakes are delish!) along with an iced coffee. It's our go-to place for any special occasion. They also do beautiful specialized cakes and have come through on a few days notice in the past. Perfect location too right off church square park in hoboken! read more

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Dry, dry dry cupcakes. More like dry muffins with super sweet frosting. Pretty uninspiring. The chocolate are a bit less dry than the vanilla ones. I guess the Hoboken standard is pretty low, judging from the reviews here. read more

You've become sloppy. It's unfortunate because you had the potential to be such a great local business. Would be great if you could also respond to email so that I wouldn't have to leave such a review... to express my displeasure with your unreliability and poor customer service. read more

Great cupcakes in Hoboken each cupcakes was a surprise. I got one dozen for my sister BDAY SHE WAS VERY HAPPY!!!!

Love this location for something sweet (location = very 'busy little city', literal school meets park meets library), perfect service, decent quality of baked goods (unfortunately not consistent in freshness of baked goods; mini cupcakes seem more consistently fresh-tasting than regular). read more

Great bakery! Loved their cupcakes already, so when it came time to order a cake for a local bridal shower I decided to order from Sweet. Beautiful, delicious, reasonably priced and an absolute pleasure! Their suggestion to go one layer taller with a smaller diameter cake to accommodate more space on the sides for decorations was spot on. Highly recommended. read more

Sweet - 8 inch round with 3 layers for a bridal shower - Desserts Near Me - Hoboken, New Jersey

Forget about Magnolia's, that place is sh*t - in a bad way. Sweet is THE SH*T - in a good way. A very good way. Located in an unassuming street off of Washington street, it is a small, no-frills bakery with miniature bite-size cupcakes, full-size cupcakes, and other delectable desserts. The cupcakes are moist, fresh, and flavorful - not overbearingly sweet like some places, just sweet enough to give you the full flavor of the cupcake flavors they offer. The icing on these babies are amazing though and it truly makes these cupcakes amazing.. they need to patent that shit, seriously. Red velvets are ridiculously good, I also love the pumpkin, carrot, and peanut butter cupcakes. The miniatures are the perfect 2-bite size so that you can eat them without the guilt - that is unless you eat 6 of them at a time like myself. They also serve cheesecake squares that are amazing and their creme brulee is heavenly. All items are made extremely fresh, so it really should be eaten within the day. If you keep it for longer than 2 days in the fridge, you lose the moistness of these cupcakes. They are a bit pricey at $1.75 for a miniature and $2.50 for a regular, but these cupcakes are a special treat. It's like saving your pennies when you were younger to buy yourself a special treat at the candy aisle in the supermarket. The ladies behind the counter are super sweet. I really hope everyone in Hoboken supports their business, because the mom and pop shops are what keep Hoboken "cute". Crumbs is opening on Washington street soon, but I don't support it. It's a chain and the cupcakes won't be made fresh on the premises. I boycott Crumbs and SUPPORT SWEET all the way!!! read more

My standard is red velvet. For the sake of consistency, I judge cupcake stores simply on their ability to make good red velvet, and unfortunately, Sweet just didn't cut it for me. The cupcake itself was pretty dense, but the thing that really stood out was the lack of tang in the frosting. A good red velvet, in my mind, has a nice tangy cream cheese frosting, and if they are really good, a bit of a buttermilk flavor in the cake itself. These cupcakes lacked both. Also, I had to fight for a box to buy my cupcakes. We were about to head back on a bus, so I wanted to have a box to protect the cupcakes from getting squished, but they tried to convince me to use a bag instead, which didn't seem very practical for my situation. I'm a Prius-driving, canvas-bag-toting, recycling, environmentalist from Seattle. The one thing I try to do is to not collect unnecessary bags or boxes, so I really wouldn't ask for a box if I didn't think it were necessary. They seemed less convinced. Overall, both the cupcake and the service were just average. read more

Stopped by because I was craving a sweet pick me up. Ordered a carrot cake cupcake and a chocolate coconut to go. The icing to cake ratio for the carrot cake was good but not the chocolate coconut, way too much icing. Both cakes were moist BUT they were super sweet and kinda tasteless. Will not be going back. read more

Sweet - Carrot cake and chocolate coconut - Desserts Near Me - Hoboken, New Jersey

Dude...Sweet! Ignoring the current trend, my affinity for cupcakes comes from a severely neglected sweet tooth, because I'd much rather eat something savory. But every now and then I just want a *lil* piece of cake...perhaps one small enough to fit into a cup... Magnolia (more like Gag-nolia) with their dry-as-matzo bread cupcakes, is never an option. And while I do like Crumbs, with their huge proportions and extreme toppings, they're like the Ben-N-Jerry's of the cupcake scene, which is alright if you're into fist-sized servings of ***IN YOUR FACE*** sugar. Sweet, on the other hand, is more like Haagen-Daas; while they may have fewer varieties, the subtle sophistication of the low-key flavors really shine through. No crazy concoctions or colored sprinkles here - while being simplistically picture perfect, no matter the size of the cupcake (they offer a mini - which is more like a two-bite amuse bouche, and a regular sized) Sweet somehow maintains the perfect flavor ratio; 80% is a moist and dense cake base, that's topped with 20% of a lovely swirled dollop of frosting. Though it's a lil store, they also offer coffee and other baked goods (that I have yet to try) and along with a great view of Church Square Park diagonally across the street...in the event that eating Red Velvet cupcakes makes you nostalgic for your fleeting youth and the urge to bogart the playground swings overcomes you. I mean...I've never done that. :::looks away nervously:::. read more

I have a pretty short list of things that annoy me: - People who ignore text messages - Cardio queens - Rudeness - Calories Okay, so that last one....why on earth would I be in a dessert shop if I avoid calories (and most things deemed enjoyable) like the black plague? Anger. Actually...it was Italian woman rage. I stormed off the Path, stomped up Washington street (steered clear of the gym) and stampeded into Sweet. And I was SO......happy to find that they have mini cupcakes! So even when I'm being bad and indulging my inner bitch with sugar, butter and chocolate...it doesn't derail me entirely or force me to wear my fat clothes for three days. The cupcake was really good (I just got one chocolate one to go) and it quelled the fire that was burning inside of me. I want to go back and try some of their other flavors, like red velvet and pumpkin. read more

The ladies here at Sweet were .... well, SWEET! :) I ordered a cuppie, which was a little too dry/cakey for me - not like that would stop me from ea .... WTF - oh good gawd Nicole .... I dropped it on the ground! Good job! Well, as it turns out, yes, in fact, it WAS a good job. The super "sweet" girl behind the counter heard that I was a cupcake snob and also felt bad for me dropping 3/4 of my cuppie on the floor and offers us up to try one of their new creations. Sweet sweet: "It's not on our menu, yet, but we were trying a Guinness Cupcake." Me: "Really? Sounds quite odd, but absolutely, let us try it!" Okay YUMMMMMMMMMMMMMMMMMMMMMM!!! My message to the sweets at Sweet, definitely put the Guinness Cupcake ON the menu! And my message to any of you Hobo Yelpers, order one (or 2, 3, 4) up! Moist, slightly spicy and truly unique. Yummmm. Yummmm. A cupcake with a beer buzz .... Perfection! ;) read more

Okay, I finally feel ready to report on my experience here after holding off a few weeks to process my disappointment. Was so excited to try Sweet that I bought four, count 'em 4, full sized items for myself, one small woman. I could not contain myself and wanted to tear into everything right away, but, wait.... it was refrigerated and rock hard. Most every cupcake specialty spot I've been to stores some inventory cold for future savoring and some at room temp to be devoured immediately. Sweet, please adopt this as your protocol. I bought fluffer nutter, pumpkin, and mocha cupcakes and a key lime tart. Temperature aside, my chief complaints with the cupcakes are lack of innovation and lack of texture. For example, the fluffer nutter is vanilla cake topped with peanut butter icing and marshmallow . Sounds incredible. Actually, meh. I took two bites and tossed it out. The cake tasted out of the box. The icing was fine but it was all too one note. How about putting the marshamallow as a delightful center to the cake? Or maybe adding peanut butter chips to the cake batter? Or using peanuts as a garnish? A graham cracker crust on the bottom of the cake would have added a dimension of flavor and a welcome textural element. The cream cheese icing on the pumpkin was pretty great, but the cake itself lacked flavor. It could have used more nutmeg or ginger to add a holiday spice. How about walnuts as a garnish? Or perhaps a dollop of cinnamon icing in the center for a sweet surprise? My point is, this is not the bakery section at a grocery store. This is not even a bakery with a wide variety of options. This is a cupcake place, and as such, I really think they need to step their game up. I'm sorry, but I was very underwhelmed. read more

I think I just have to accept that maybe I just don't like cupcakes, and maybe it's not the fault of any of these many cupcake shops that have taken the country by storm. I picked up four cupcakes to try with the bf a couple weeks ago: red velvet, carrot cake, coconut, and peanut butter. Honestly I can't remember much about them, other than they were all REALLY sweet and a little dry, and we had enough after trying a bite of each. But the sweetness level was not any different than most other places, so maybe I should just give up on cupcakes. Maybe they're just not for everyone. As for my experience in the shop: the guy behind the counter was ok. Not friendly, not unfriendly, just did his job. I will say that he was quite the saint for putting up with this family of three that was there: mom, dad, and little bratty girl, who managed to take all of the entire seating (not much to begin with; like two tables and seating for maybe 6?) But anyway, this bratty child was stomping back and forth on the bench that lined one wall, and cupcake crumbs and frosting was EVERYWHERE. All over the bench, chairs, tables, floor. They left while I was there, and while the dad did grab some napkins to give the furniture a few cursory wipes, they left most of their mess behind. I really hope they at least left a decent tip in the tip jar. read more

I can't believe I didn't write a review for Sweet- I love it here! I came here last on a boring day off, with no one to keep my company but my music. I found it quite refreshing to walk over to a side of Hoboken that I don't normally go to, very reminiscent of LES. Sweet not only made me feel at home, but also gave me a tiny bit of NJ pride. I'm glad NJ finally has a cupcake place that is not the Satan that is Crumbs or the crappy basic cupcakes you'd find in the supermarket, or bland hometown bakery. The cupcakes here are little morsels of love. Sweet allows you to order mini-versions of their cupcakes, which is good if you don't want to feel guilty, or if you want to feel guilty and buy ALL of the mini cupcakes, which is what I did. My favorite is the coconut. It was soft, sweet and delicious. The coconut was fresh, the cake was melty-fresh-good. I'm very picky about my red velvet, and I didn't care for the one that was offered here. I'm not opposed to trying it again though, maybe it was an off day. I also had some unsweetened ice tea here, which got rid of my cupcake dry mouth perfectly. I will say that Sweet has the best cupcakes I've ever had in NJ, and I think I'll pay them a visit today, its about time. read more

I never stroll around that area of hobo past bloomfield ave, but i'm glad that i did. I randomly walked into Sweet after dinner and was blown away. I got the red velvet cupcake and my bf got the peanut butter chocolate cupcake. They were so creamy and delish!!! It tantalized my taste buds and was creamy and rich. I've never tried Magnolias but Sweet has taken my cupcake virginity. It was fantastic!!! I highly recommend this place to anyone who's looking for a small treat. The place is cozy, clean and super cute. i love that you can see into the kitchen and watch the baker making her masterpieces. Bon appetite! read more

Was walking through Hoboken just going on an adventure through it and happened to come upon this place. Walking up to the corner my friend and I were wondering where that amazing smell was coming from. Turns out it was from Sweets. Initially we just turned the corner and walked by but the smell was so amazing that we decided to take a quick look inside. The cupcakes there looked DELICIOUS! But I'm happy to say I was able to restrain myself and only ordered a coffee. Giving it a 4/5 stars because the coffee was pretty ehhhh. I consider myself a coffee connoisseur and it took a LOT of sugar to make that coffee good. But I will definitely be back to try out the cupcakes. read more

The best cupcakes in the world are made at Sweet. It's a one of a kind bakery that gets by on it's genuine quality and neighborhood patronage. First off, the location is adorable. A corner spot across from a cute park with basketball courts, a dog run, playground, etc. - so if it's a nice day outside you can find a park bench and enjoy your sweet treat in the company of others outside. Most importantly, the quality can not be beat! Everything is fresh and baked on the premises. It's so fresh that they don't even keep anything in the fridge on Monday (the one day they are closed), but instead they sell all their remaining cupcakes on Sunday afternoons from 5-6pm buy-one-get-one-free for cupcake Happy Hour! My favorites include Red Velvet (ahhh-mazing!), Carrot Cake, & Peanut Butter - of course, the standard chocolate/vanilla is also fantastic in any combination! All you fools should venture off of Washington Street and away from Crumbs to get some real cupcakes at SWEET! read more

Not a big fan of cupcakes unless they are from a well know bakery like this one ;) My cousin Yelped this place so I decided to give it a shot. Went here with a friend and we tried red velvet with the cream cheese frosting. I was very excited to have eaten it here! SOoooo GOOD!! Then I had a peanut butter cupcake to go, and ended up eating it before walking out of the place. Like I said, Im usually not a fan of homemade cupcakes especially but these cupcakes are very good. I will swing by here again one day and try other varieties. The place isnt big at all, but the place is a HIT! read more

Their pumpkin cupcake was yummy. The latte was good but not my go to spot for coffee/espresso drinks. Service was adequate and polite but not with a smile. read more

I dragged my boyfriend here in the rain when I saw their cute website - cute websites usually translate to chic cupcakeries from my experience. Or maybe not (see my review for International Pastry.......) The shop is small and really cute inside, just as I suspected it would be. They have both mini and regular sized cupcakes, and are all quite enticing to the eye. Sadly for taste however, these cupcakes were just okay. Maybe among the best I've had in NJ, but not really comparable to my favorites in the city (like Butter Lane or CupcakeStop). The cakes themselves were pretty good. I think I liked the cream cheese frostings better than the cupcakes with buttercream - which is unusual for me - but the buttercream was too stiff (not like the kind you get at Butter Lane!) As for their other desserts - my boyfriend was really excited to see creme brulee on their menu - but they didn't have any that day. I LOVE key lime pie so I went for 2 key lime bars but after taking a bite of one I discovered they were way too sour (not tart....just sour) so I ended up tossing the other one. Maybe it was a bad batch? Definitely needed some more sugar or maybe condensed milk/whatever they use to make it creamy. Overall, not bad, but if you're heading into Manhattan anyway, might as well skip Sweet and go for some place like Butter Lane. read more

It's a hidden gem in Hoboken's always fresh, wonderful flavors, and decadent. Perfect for a snack or small part. I pick up a dozen or so for every party or getogether I go to, and they are always a hit. I just love the minis. read more

I love their location! It's located right in the corner of the street. Tables are facing big windows so you can sit, chit-chat and enjoy the scenery. It was a blistering, cold day so I stumbled in and got myself a red velvet cupcake and a cup of hot cocoa. The cupcake was moist and the frosting wasn't overly sweet. The two went well with each other. I left happy and was on my merry way... $2.75 for a regular cupcake. Chyeaa. read more

This place was great! my boyfriends sister loves chocolate so for her birthday i wanted to get an assortment of cupcakes for her to try. I live in Hoboken so I figured picking them up before I headed to AC would be easiest. I called ahead and gave them my order of 18 mini cupcakes. They assured me the cupcakes would travel well and not to worry about the ganache needing to be kept cold. They were right! Not only were they very pretty, they tasted amazing! I thought the cake was moist and the icing was sweet but not too grainy or processed tasting which you sometimes get with cupcakes. Even after refrigerating the few that werent devoured overnight, they held up well. In addition, the service was great. After I told them I was traveling and needed to grab them at the time the store opened (9am), they took down my order and everything went seamlessly the next day when I picked them up. They had boxes to hold nine mini cupcakes each, so traveling with them wasn't hard at all. She even taped them shut and gave me a handled bag so they didnt shift! I ordered the following: Red velvet: my bf's sister thought thy were great Peanut butter: these were yummy especially if you are a pb fan. You could smell them right away Chocolate on chocolate: great if you like chocolate. The icing was light and smooth. Chocolate ganache: probably my favorite. I loved the ganache layer that gave the cupcake a cool contrasting texture and flavor. These were a little sweeter than the other cakes, so if you're not keen on the sweet and sugary taste, try the chocolate on chocolate. Carrot cake: who doesn't love mini carrot cupcakes? I didnt get the carrot taste where you sometimes crunch down on bits of carrots or nuts as you can with carrot cake but I prefer it that way. I cant wait to go back and try the other flavors and some of the larger versions! Minis 1.50 each* Regular: 2.25-2.00 each* *they have special prices if you buy in larger prices read more

Reasonably cute little Hoboken shop just off the main drag. It could be a really cute option over the tourist cake boss shop down the block, but the product nor atmosphere really lived up to its potential nor to the cuteness of the Hoboken neighborhood. Awkward customer service. We were only half way in the store and the woman glared at us " CAN I HELP YOU?!?" Dude, smile and give your customers a freaking minute to at least walk fully in the door and get a chance to at least glance over the product. Anyways, her weird attitude made me feel rushed despite there were no other customers in the shop at that time. I tried the Toasted Coconut and the Mocha cupcakes. The coffee/teas didn't look special, and with many nearby specialty shops we decided against getting drinks there. The cake of the cupcake was mediocre, it wasn't overly dry, but it wasn't particularly moist or enjoyable either. I really liked the toasted coconut frosting, which was a slightly chocolately mousse buttercream with toasted coconut flakes. On the mocha cupcake, I appreciated the fudgely layer below the frosting. The frosting itself was a little dense and artificial tasting, I wish that I had gone for the peanut butter instead. It's fresher and a little better than chains like Magnolia or Crumbs, but for a potentially cute neighborhood shop that home makes the cupcakes, they could be doing a lot better. read more

At the risk of sounding corny, Sweet is....sweet! HA! Now shaddap and read the rest of my review, which is based on multiple visits. PROS: * With the exception of some other cakes and pastries, Sweet is really a cupcake place and that's a good thing since one can concentrate and perfect the craft of...umm....cupcakery. Yeah. * The cupcakes are quite delicious, but not overbearingly sweet the way Magnolia cupcakes have recently become. Cheaper too! Obvious favorite is the Red Velvet. The bannana one isn't bad either. * Coffee is good which is an essential companion to cupcakes (although my personal preference would've been just a lill bit stronger). * Place is smallish, but clean w/ample window views if you care to eat in. * Service is attentive. They do their best to move the long lines during the weekend rushes. CONS: * Needs more variety of cupcakes. * Afflicted w/the Hoboken curse of scarce street parking. In short, a tastier and cheaper (not to mention closer if you're from Joisey) alternative to the famous Magnolia cupcakes in NYC. read more

I love this place!!!!!!!! Their mini cup cakes are to die for especially the chocolate/cheesecake cupcake. I used to come here at least once a week, before my coworker left me, and it would literally make my day. The staff is always so friendly and nice as well which makes it even more of a pleasure to go there. If you are craving something sweet you cannot go wrong with paying this place a visit. They will not disappoint. read more

Great tasting cupcakes loved the lemon. And the coconut. But when you walk in the place it smells like a harsh cleaner. It's a bakery so u would expect to walk in and smell something baking. I saw Clorox wipes containers on both counters. I hate the strong smell. How about a milder organic scented product in vanilla? read more

I love that this place was recommended to me. I love that this place has regular and mini sized cupcakes! My favorite cupcake here is the fluffernutter. The peanut butter frosting is soooo good! It's peanut-y and not too sweet, which is great because with the sweet marshmallow fluff on top it's perfect! Their red velvet was pretty good, too. I like how their red velvet isn't BRIGHT RED like other stores. The artificial color kind of freaks me out. The cream cheese frosting on that one was really creamy and yummy, as well. read more

Sweet - my 2 favorites - Desserts Near Me - Hoboken, New Jersey

When we walked in at 4:50pm (closes at 6) on a Sunday, they were already starting to clean up, and it felt as though we were interrupting the cleaning. There was no greeting or warm hello, no small talk about the few cupcakes left and no attempt at recommendations around the few cupcakes that were left. I'm a new Hoboken resident and have experience amazing customer service and super friendly business owners. Maybe we caught them on an off day, but first impressions are everything. read more

Cupcakes are a dime a dozen and SWEET's service is anything but SORRY but product isn't the only important thing to merit reviews. Both times I've called or gone inside, the service has been deplorable and I won't be back. The clerk stuffed my desserts into a flimsy, sandwich-sized wax bag and when I winced she told me they would survive the mangling. I insisted on individual bags and she grudgingly obliged but then quickly disappeared without an offer to package my desserts to take home. How about a bag or box? SWEET should take some cues on how to treat customers with professional courtesy if they'd like to lure folks from the red velvet ropes only a few blocks away! read more

Best red velvet cupcake ever. Moist spongy slightly sweet dense cake, topped by tangy creamy cream cheese frosting. I dream of this cupcake when I'm away. The vanilla buttermilk and pumpkin (with cream cheese frosting) were also fantastic, never too sweet or too heavy on the frosting (both cupcake pet peeves of mine). The coconut was my least favorite; it was just OK. (I prefer my own, made with Ina Garten's recipe). I love that they have mini cupcakes--you can try several different flavors of mini cupcakes instead of blowing all of your allotted naughty calories of the day on a single flavor cupcake. The mini cupcakes don't sacrifice any of the flavor or texture of their bigger siblings; they're just as good. It's also a really cute shop with blue-and-white decor located near a park, and the people behind the cupcake display counters are always friendly, particularly to kids. I always feel happy, and reconnect with my inner kid, whenever I stop by and fill a little cardboard box with cupcakes. Ummm...any thoughts about opening a branch in NC? *hint hint* read more