Lovely, found via Yelp. Cupcakes are fabulous, service was really lovely and chocolate chip cookies, amazing!!

I came to Sweet Bakery in Hoboken. I've noticed in my experience that customers are treated differently when getting service. I'm a black woman and had to wait while the owner and the staff was talking and looking right at me and never acknowledged my presence until I said something. I did notice when other customers came in that were non black there was quick assistance. I'm not one to call the race card for everything, but this was obvious and has happened more than once. I will no longer come to this establishment or purchase any products. Every customer should be treated equally especially if they are supporting your business. Nicole W read more

This place is a disaster. They were supposed to deliver a cake - for a birthday party. 40 person cake. Said they'd deliver. They never delivered the cake. They called me 4 minutes before they closed that I needed to pick up the cake. Ran down to the store (left my wife's birthday party). Lights off. Store closed. No one answering the phone. Called the next day - the owner was the most smug arrogant person I've dealt with. She said "sorry I ruined your party" sarcastically. Just awful people. I generally love supporting local businesses but these people are assholes. read more

Best cakes in Hoboken, beautifully decorated, taste great, well w. These would cost twice as much in Manhattan.

From our previous post (Mavi's at Fort Lee), hop onto River Rd. to Hoboken...all the way down to Church Square Park on Garden and 4th... One word: There's a bright little corner cafe here, where the iced coffee isn't bitter, which is a good place to start... But the personal quiche was a tad dry and lacked flavor at the time. (I'd suggest stroking your quiche-diction at Dames or Brewshot in JC, or Perk Up at the Bay, unless you know of others, as I can't seem to keep up with your sinful ways...) The small scones (plain and cheese) were decent though, as well as the service. (But I'd have to say Cafe Bene for scone, which satisfies more for about the same cost.) HOWEVER: do NOT expect WiFi here. You're supposed to be people-watching (the park across says hello!?!), if not buried in a book or a convo with your company or yourself. (And DO watch my sugar, I mean your sugar--just saying, you know.) Final word: Still, this small corner cafe is quite all right. So 4 stars largely for its bright location, and I was able to park at one of its three tables when I stopped by. We'll see if I feel the same way next time there happens to be a huge crowd... Extra words: They make their own pastries and desserts (if I'm not mistaken, as I've been mistaken before *thinks of a bake shop in O.Grove that outsources its baked goods*). Additional note: Parking in Hoboken is, well, you know--!@#$%&:(((!! But the cake, which I have yet to try (though I have to go with L'atelier first), might be worth the drive for some folks. read more

See all

Service: quick and friendly. Price: awesome! Cake: OMG. Chocolate cake with peanut butter and chocolate frosting. Legit tasted like Reese's cup. The cake was moist and had a delicate crumb, the buttercream was not overly sweet, plus it was nicely decorated. Our guests enjoyed it very much! First time ordering from this bakery, but will definitely be back. read more

Sweet - Desserts Near Me - Hoboken, New Jersey

Ordered a cake for my 30th birthday, sent them inspiration pictures based on what I was aiming my cake to look like. When I went to pick it up day of my party I was BLOWN AWAY at how amazing they did! They made the exact inspiration picture I sent them! All my friends were obsessed with the cake! It looked AMAZING and of course it tasted beyond good! Tatiana was so helpful throughout the whole ordering process and making sure I got the perfect cake! read more

Sweet - Desserts Near Me - Hoboken, New Jersey

We love sweet!!! The mini cupcakes are our favorite. Fan favs of the peanut butter, pumpkin, and lemon! You really can't go wrong with any choice. read more

We have had their cupcakes many times and absolutely loved them! They did an amazing job on our surprise baby shower cake, totally nailed the woodland creature theme! read more

Sweet - Baby shower cake - Desserts Near Me - Hoboken, New Jersey

I placed a last minute order for a cake and was very happy with the final product. I first ordered a red velvet naked cake, then looking at their Instagram I realized that they were able to decorate it with fresh flowers, I called (two says before the pick up date) and asked them if they could do it for me to what they said yes! I only had to bring the flowers. My girlfriend LOVED her cake and we ate it all! read more

Sweet - Red velvet naked cake. - Desserts Near Me - Hoboken, New Jersey

Cupcakes: 4 of 5 stars Service: 0 of 5, negative if possible The quality, taste, and design of the cupcakes have always been pretty good. Good variety of flavors and always a good spot if you need some unique designs or customizations. The service is horrible. I went to pick up a custom order of cupcakes, spending close to $200, and the person behind the counter was extremely rude. I asked if it'd be possible to rearrange some of the cupcakes, moving them from one box to the other - a simple ask. The employee flat out said "No," and then followed with "once we give them to you, if they get damaged, then it's on you, not us". Ironically, I left the store happy with the sweet cupcakes but with a sour taste in my mouth after this experience. Management, if you are reading this, I hope you address this aspect of customer service with your staff. read more

I can't believe I just paid 95 for this.. 45 for the cake itself and then 50 for the customization... acme cakes look better than this! I can't speak for the taste yet, as the party is tomorrow, but honestly I am embarrassed to put this cake on the table. The flowers on the top are very pretty, but this cut out princess monstrosity... is something else. read more

Sweet - Desserts Near Me - Hoboken, New Jersey

Two very important milestones in my life will be forever remembered with a delicious cake from Sweet: my 30th Birthday and my engagement! Sweet bakes a scrumptious and moist banana chocolate chip cake with cream cheese icing that is addictive. Their cake and icing is not too "sweet" but perfectly balanced. The texture is pleasing as well in that it is smooth and thick. Thank you, Sweet, for your attention to flavor, design, and overall presentation! read more

Sweet - My boyfriend proposed to me with this cake! - Desserts Near Me - Hoboken, New Jersey

WOW! This place is amazing! I honestly think it is one of the best (if not the best) Dessert places in the Hoboken and Jersey City area. It is a very small bakery buy wow is the pastries amazing. I had the the mini cupcakes and they were perfect! Not too sweet but just right. In addition to great cupcakes, the service at Sweet is great! Everyone is very attentive to their customers. I would highly recommend this place to anyone looking for amazing desserts! I think Sweet is far better than that other pastry place (a TV pastry establishment). I must note that i was not a big fan of their coffee, but that is the ONLY thing that i did not like about Sweet. I would rate Sweet as follows: Food/Desserts is 5 Stars, Price is 4.5 Stars, Service is 5 Stars and Atmosphere is 4.5 Stars. The views expressed are of my own and are my true personal experience at this establishment. My personal experience may not reflect this actual establishment, their quality or someone else's experience at the establishment. read more

Sweet - Carrot mini and Fluffermutter mini - Desserts Near Me - Hoboken, New Jersey

Mini cupcakes taste better than the regular sizes..... Yup that's basically all I really have to say. I ordered a mini and a regular (oink oink) of the mocha, ganache, red velvet, and chocolate. The minis were lovely bites that melted in my mouth. The regulars were ok but a bit dry and sooo did not melt in my mouth. The cupcakes are decorated pretty regular, but I'm all about taste anyways. It's a cute little bakery with cute little cupcakes, I recommend if you're in the area. I'd go back but I'd just get the minis. read more

This has been my little spot for a while now. I am surprised I have not written a review for this. Nice and cozy feel to this place, I remember it used to be awful looking candy store. Now it's a Cupcake spot with the moistest cupcake I have tasted. Yes! They have the trendy mini cupcakes too, don't worry. However, one will not have a sugar attack or be attacked by tourist. Unlike Magnolia Bakery (really that place should be called "Sweet as "ish" " The décor is all white with metal tables. The seating is limited. Yet, it is never a problem to get a seat. What is great if one cannot find a seat there is a park right across the street. You can grab a La Colombe coffee. Then be amazed by their wide assortment of cupcakes. I particularly enjoy the chocolate cupcake/ chocolate frosted butter cream, so damned delicious. It's not overbearing. I usually do not like the frosting on my cup cake. The owner is a very "SWEET" woman. She is always ready to chat, very approachable. Even more reason to check it out. It's always a joy to visit a place where the workers and owner are happy to be there! read more

Sweet - La colombe rocks - Desserts Near Me - Hoboken, New Jersey

Cute cupcake shop. Recipe is top secret! Don't you dare peek into the kitchen on your way to the bathroom for fear of having the curtain closed in your face. Whoa, buddy. They serve one of my favorite coffee brands: La Colombe Torrefaction! YUM. So drip here is awesome. Cupcake (chocolate) is good- too sweet for my taste.... but definitely moist and yummy! read more

Expensive but worth it for special occasions. They're very sweet cupcakes but for one or two they're also worth the calories. Really cool flavors like PB&J, red velvet, s'mores, etc. Great to bring to a party or event as dessert! read more

I adore the cupcakes here! I've been to various cupcake joints such as sprinkles, crumbs, Georgetown, magnolia's, and etc. Even though I've tried many cupcakes from various places, I'm not a huge fan of cupcakes or cakes because I'm very picky with the frosting. This place was an exception! My sister surprised me with the black bottom (chocolate cake topped with chocolate chip cheesecake) and red velvet (topped with cream cheese frosting) cupcakes for my birthday! Because they had to write on the cupcakes, they used different frosting or made the icing flat (see pics), so there wasn't a lot of frosting, which I love! Also, the cake itself was very fresh and moist! The flavors of the cake went very well with the frosting!! I absolutely enjoyed the great selection of the flavors. read more

Sweet - Desserts Near Me - Hoboken, New Jersey

See all

Review of the Cupcakes ONLY! This week I was inspired by a dear friend of mine from high school, who considers herself a cupcake connoisseur. She travels far and wide sampling the best of the best, and after conquering New York City, she recently laid her sights on our fair town. For this week's review, I decided to gather a sampling from the big three cupcake bakeries, Crumbs Bake Shop, Carlo's Bakery, and Sweet, and perform my own Pastry Pepsi Challenge. I bought 4 similar cupcakes from each of the shops and brought them back to my apartment and set up a blind taste test for my roommates and myself. The results may surprise you. Sweet - I wouldn't expect many people to know about this small bakery on the corner of 4th and Garden, but they definitely have what it takes to keep up with the big boys. The shop is small and they only offer a few varieties each day. However, they also offer mini cupcakes, so you can try out a greater variety during your visit. The Vanilla with Chocolate Frosting, the Chocolate with Vanilla Frosting, the Pumpkin, and the Red Velvet Cupcake were approximately the same size as Carlo's and almost the same price at a total of $10.50. The cupcakes weren't as aesthetically appetizing as the competitors, but they were a perfect example of not judging a book by its cover. Winning 8 out of the 16 votes, Sweet came out on top with their perfectly moist morsels. Their cupcakes also struck a perfect balance of cake and icing that never left me feeling like checking my insulin. Bottom Line: In this clash of cupcakes, Sweet cooked up marvelously moist morsels that made them the top tasty treat. (How's that alliteration for you!) read more

Sweet - Desserts Near Me - Hoboken, New Jersey

See all

This place is perfection! Customer service was on point. I never ordered a cake before, and the woman on the phone was patient and made great suggestions! We ended up going with one layer of chocolate and one of vanilla with chocolate mouse in between and vanilla frosting. Not only did the cake look amazing, but it tasted phenomenal!!! I The decorator was so creative and our unicorn cake was everything we were hoping it would be. read more

Sweet - Desserts Near Me - Hoboken, New Jersey

If you're looking for cupcakes this is the spot to order them, a great mom and pop shop right near Church Square Park, so if you're with kids and have a sweet tooth and need some caffeine, this would be the place to satisfy your craving. I would recommend the vanilla cupcake with chocolate buttercream frosting icing on top it costs around $3.25 they also sell minis for $1.75, they also do custom cakes but no gluten free, there is bike and car parking available, they accept cash or cc . They normally close at 6 pm & no bathroom . read more

Sweet - Desserts Near Me - Hoboken, New Jersey

I love places that specialize in one thing. Whether its french fries, hamburgers, wings, or in this case cupcakes, they always taste better when it's a place's specialty. Sweet has the best cupcakes I've ever had (homemade aside of course). They're very affordable and I love that I can buy milk in the same place. Most people will take about the red velvet but in the fall season you have to try the pumpkin cupcakes! Small cupcakes are about $1.50 and big ones are typically $2.25 but a couple varieties will be a few cents extra. read more

This is the kind of place that makes me so happy I live in Hoboken. Never saw it before and then i randomly saw this lil place on a corner while walking. Everything looks amazing, I went with a peanut butter and chocolate rice krispie treat, which was awesome. Can't wait to come back for more stuff. The owner is also a very nice woman read more

I love to bake and have a sweet tooth so by nature I had to try this place out when my boyfriend told me about it! We were welcomed by a nice girl in the back (I assume it's the kitchen) as well as the owner who asked us what we'd like to devour. Her recommendations were that everything was fairly popular, for cupcakes in particular: the chocolate bottom, red velvet and carrot being the top favorites by her customers. I personally have a unhealthy addiction to peanut butter so I went for the fluffer nutter cupcake, my boyfriend going with carrot. They have two sizes of each flavor which I think is a neat idea, I can't recall the prices but couldn't have been that bad bc it didn't strike me as expensive when I glanced. I'd love to come back for other baked sweets, the majority of the selection was cupcakes. I am not a huge fan of cupcakes but they were named just perfectly. read more

Sweet - Fluffer nutter on the left, carrot on the right. Both mini sizes. - Desserts Near Me - Hoboken, New Jersey

I found this place courtesy of yelp. I was in the area and did a search for peanut butter because I had a craving and this was one of the places that popped up. And I am quite glad that I chose to stop by! Firstly the store is incredibly cute. It is on the corner and has a very adorable store front with big windows. The interior is quite pretty. The walls are white with black tree branches and birds on them. Very inviting. The girls who work here are very nice. Customer service is important and they do it right here. The girl who served me smiled, and kept up small talk, even asked me where I was from and recommended which cupcakes I should try! When I mentioned I was paying with a credit card she said they have a $10 minimum but that it was okay and she'd let me have it if it was less (my order came out to $12 however since I wanted to try a buncha different cupcakes!) As for the cupcakes, they all look delicious. And what's wonderful is that they offer mini-cupcakes. So if you wanna try a flavor but don't want a normal sized one you can get a mini! I got two minis, two cupcakes, and a large ice latte. The cupcakes I tried were the peanut butter, marshmellow, chocolate cocunut, and pumpkin. As I sit here writing this I have not tasted the pumpkin yet but ate the other three and omnomnom were they good! Stop by here if you can! It's worth it! read more

Sweet - Pumpkin and peanut butter cupcakes - Desserts Near Me - Hoboken, New Jersey

Cupcakes are not my favorite dessert, but I could them all day at Sweet! Because I was hesitant, I started off with there minis, and ended up ordering 4! The red velvet and chocolate are heavenly! A friend also ordered her baby's first birthday cake from here and it was beautifully decorated. I think that Fondant gross, but theirs was absolutely delicious! read more

I was disappointed because I love cupcakes and saw positive reviews. I ate them same day and they just weren't very good. With such a price tag excellent cupcakes are required. read more

This place was pretty decent! the vanilla and red velvet cupcakes were both pretty good. However, the real show stopper was the black bottom cupcake. If you decide to come here the black bottom is a must try. read more

Sweet has amazing cupcakes. The owner/baker is always there and she's very friendly and knowledgeable. I love the pumpkin cupcakes, which they only have during the autumn and winter. Also, be sure to try the Red Velvet. Sweet is hands down the best cupcake place in Hoboken. Sorry Carlos and Crumbs. I only gave it 4 stars instead of 5 because the cupcakes are so damn pricey! read more

Their mini cupcakes are freakin awesome. Tried this place for the first time and was not disappointed. Red velvet are heaven. My least favorite was the marshmallow one. Still tasty but not my fav. Great Place and I def will be back if I'm in the area. read more

The Hubs ordered a vanilla cake for my Birthday and it was delicious! Seriously, it was the best. It was moist, dense, and very tasty. It honestly made my day a little more special. I 100% recommend them. read more

Sweet - Delicious vanilla B-day cake!!! - Desserts Near Me - Hoboken, New Jersey

I got a 6 inch red velvet cake here. Not only was it delicious, but very beautiful (didn't get a customized cake.. just a basic one). At $25, the cake can easily serve 8 people. The cream cheese frosting is very smooth and the cake is moist. I will definitely be coming back the next time I need to order a cake. I also tried their cupcakes awhile ago.. also great. read more

Sweet - Desserts Near Me - Hoboken, New Jersey

The cupcakes were absolutely delicious. Great flavor, not overly sweet, and super moist. We loved all but our top three were the fluffanutter, raspberry, and carrot cake. Definitely recommend! Also - their lemonade is SO GOOD. Slightly sweet, tart and refreshing read more

Sweet - Desserts Near Me - Hoboken, New Jersey

I was looking for a place near Jersey City and Hoboken for a quick fix of cupcakes and Sweet didnot disappoint. I was pleasantly surprised that they offered all the cupcakes in mini and regular sizes which made it easy to try multiple. I got chocolate, vanilla, red velvet, strawberry, mocha and lemon. As suggested by the person behind the counter, chocolate and red velvet were our favorite. Mocha was good too. Lemon and strawberry were our least favorite as both seemed to use some artificial flavor which we didnot enjoy the after taste of. read more

Good place for mini cupcakes and custom cakes. The owner Angela makes the custom orders directly and does a great job of creating what you want, even though her prices are higher than average. It is best to email her a picture of the cake and describe in writing exactly what you would like to change in terms of colors/shape/writing etc. The only issue is some of her staff is truly unprofessional. I had to call 4 times before I could speak to her, as the girl (with the backward hat) at the counter never gave my messages. I almost decided to cancel, but given my support for small businesses, stopped by to meet Angela and personally explain the order at store closing time. She could be losing business because of that employee who is on duty during the weekends. read more

Cupcakes are good but wish they weren't 4.50 for a "regular" sized one that is nothing too special. Thought fluffernutter would be more than just fluff and pb on top... maybe inside, or something other than vanilla cake? Disappointing to then get them in a paper bag. Just a little underwhelming for the price and can find others in the area more creative and priced better. read more

We got the chocolate cake with chocolate buttercream. It was the most delicious cake I ever ate and so beautifully made!!! The cake definitely rocked our party. Thank you Sweet. Extremely pleased and satisfied with the way our cake turned out. read more

Sweet - Desserts Near Me - Hoboken, New Jersey

See all

I ordered a cake for my daughter's christening and it was absolutely gorgeous and so delicious! Will definitely order another cake from Sweet! read more

Sweet - Desserts Near Me - Hoboken, New Jersey

See all

Disappointed .... I used to love their cookie brownies. You want to support small businesses but the price has increased and their product got smaller. read more

Sweet - This brownie is maybe 2x2 inches and $5..... used to be be bigger and less money. - Desserts Near Me - Hoboken, New Jersey