I came here a couple weeks ago to get some Christmas shopping done, but also support some Santa…read moreCruz local shops. I walked in and it was pretty small and nobody was at the counter, but I walked around and looked around anyway. I wasn't totally impressed and from what I remember it was VERY overpriced for some of the most simple and basic items that I can get anywhere else for a fraction of the cost. I understand that it was local, but it didn't appeal to me and wasn't unique. I might give this another shot some time down the line.

Owner is very nice. Cute boutique. I had returned something m, and owner gave me store credit. When…read moreI moved back to SC 1.5 years later, I returned to the store and she still let me use the credit. Really appreciate that! I would shop there again when looking for a gift or something more unique.

Really liked this shop! From the eclectic blend of reasonably-priced merchandise to the friendly…read moreservice. I did read the reviews of the store in Carmel - wowzers. I did not experience the level of horrible customer service that Yelpers complained about at this location. I bought a fun scarf - kind of like a cheap knock off of the striped Missoni-style scarves. They were only $7.50! Acrylic of course. Great spot to buy a unique souvenir or a gift for someone. Highly recommend!

This is the capitola edition of the carmel bay company, located just a block off the beach…read more Parking is street only which sometimes (weekdays in the winter) possible at other times (weekends, the entire summer/tourist season) the rarest commodity on earth. There is a surface lot a block (off of Monterey) away that has all the same problems as the street parking. Generally speaking I like the odds that the lot behind the police station offers, but in peak tourist season you'd best plan ahead for parking. This is a medium ish sized store very typical in layout for the shops that line this block close to the beach. The entrance faces the street, and the stock is laid out through the store with the cashier at the back. It will seem narrow but isn't really. The stock falls into mid range giftables. It's not a super expensive spot where you can blow 500 dollars on a purse but is the kind of spot where you can pick up a decent clutch for 40 bucks or so. Most of the items fall into the home décor category with a mild beach theme. There are inspirational books, wine accessories, all sorts of beach gear, light clothing, candles, leather craft goods, cups, and yes magnets because of course there are. Overall it's a reliable source of better quality gifts then you'll find elsewhere on the esplanade, the kind of things that won't embarrass you when you get home.

ISH and ISA are Fantastic at what they do. In a DEAD mall that struggles for foot traffic, the…read morePeople skills and connecting with the guest is a lost art and Big Retail stores. Small Towns store remember the connection longer than the Item. I did NOT purchase today. But Ish and Isa (Manager on Duty) attended not only me, but the traffic flowing in and out of the Store with ease. Clean, store with plenty of selections of Dr Martins, Birkenstock, DC and More! Got some Great Stuff on Sale TOO! Tremendous JOB Team! Keep it Up! -Rob

i walked in searching for a new pair of birkenstocks and there were 3 employees there none of which…read moregreeted or offered help to. i went up to ask if they had it in my size and an employee first sighed, put his phone down, and very slowly walked back to find my shoe request. all 3 of them went to the back and only the guy came back with the shoe i requested...2 size bigger and in men's size for me. he shortly disappeared too, so i left the shoe on the counter and left. i don't think i'll be shopping here again.

I have always got great service from Becks Shoes store at Capitola mall location. Since it has been…read morea few years, I did not know that the Store moved to a new location. Becks Shoes 4105 Portola Drive Santa Cruz. The new location is great and accessible from 41st avenue and is in the corner of 41 st Ave and Portola Drive. There is parking in the back and the front of the store is off of Portola Drive. Addison the sales clerk is very knowledgeable and very easy to work with. Not a pushy salesman! He provided his knowledge and patience and helped me select the appropriate superfeet orthotics for my feet to give me comfort and stability to my tennis shoes! He also suggested a certain type of tennis shoe that can provide stability for pronation and supination. He did not push me in buying these new stability tennis shoes. But he actually found some good superfeet insoles for my condition and and stability and comfort for my existing tennis shoes. In the future I will look into buying new tennis shoes that he recommended that I can fit my new superfeet orthotics and provide more stability and comfort! I greatly appreciate his help and easygoing manner and would recommend you stop by the new Becks Shoes store at the above mentioned location. Thank you, Alberto Barba

I'm here from out of town. This mall has so much potential…read more I felt kind of sad walking through seeing how many empty stores were around and how many stores look like they're holding on by thread If this was my town, I would definitely want to pull community together to get it going. We walked in here to find food. Unfortunately, the food court only had five different places only two to choose from for food. Unfortunately, the Ramen place was a no go for us. The Taqueria Gabrielle was super good and they do a great job at how much food they put together in their food and prices are well meaning french fries meat, etc. The service was really great at the Taqueria Gabriel they do have a coffee shop here called the daily grind coffee I have to say my favorite place to see here was the bookstore. If you love books definitely drop by. It is huge. It is so nice. You could get lost in there. I really hope the community comes together and makes this place a great place that it can be for all the teenagers and young parents to come and bring their kids and go shopping . Don't forget to check out the thrift store if you're around as well ! Lots of parking and they have tons of bus stops so you're able to come with public transportation and or have plenty of places to park

I came here for a specific sunscreen after a friend recommended. (If curious it's Avasol.) I wanted…read moresomething that had clean ingredients and easy to apply for the kids. There are a ton of clean options and bulk refills for your reusable bottles. I ended up grabbing a chapstick too. It's a great shop and a fun change of the typical shops in the village. The only downside is getting through the village. I would love if they opened earlier in the summer to grab some things before it gets busy.

We need more stores like this in every town: eco-friendly, sustainable, carbon-neutral, and…read moreplastic-free! They sell a variety of household goods, skincare and beauty products, and so much more, with the emphasis on good-for-the-planet and good-for-you. I had run past this shop and driven by many times, always saying to myself that I needed to drop in when it's open (which by the way is 11am-6pm), and finally got a chance to during the Capitola Art & Wine Festival. There's so much more in this store than I expected, and it's a lot bigger inside than it looks from the outside. Not only do they sell a lot of specialty and everyday items from quality and earth conscious brands, they also are a refillery so you can pop in armed with your own bottles/containers to refill with everything from body lotion to laundry detergent! It's awesome! Ethos is also a Certified B Corp, donates some of their proceeds to environmental nonprofits, is locally-owned, and women-owned! So many positive reasons to support and check them out! Do it for your health and for the planet! :)

The cleanest Goodwill we've ever been to. Great selection. Found some nice name brand clothes…read more The best part is they actually have dressing rooms to try things on! Prices were a little high but we would definitely come here again.

I used to go to this goodwill but stopped going a couple years ago due to high prices. I went in…read morerecently when I was in the area and remembered why I don't go there. Shein clothes priced higher than new Shein clothes, basically encouraging people to go buy sweat shop fashion because it's cheaper than buying it at the thrift store. Grey Bears in soquel or Hope Thrift in Watsonville are way better options with real thrift store prices. I walked out without buying anything.

The sales can be good and brings down the prices significantly. Great selection and helpful staff.read more

Great selection of the latest styles and last year's models. Picked up a pair of Van's new X…read moreSpitfire Wheels Skate Old Skool Black/Flame kicks. This store is located in the Capitola Mall. They also sell skateboard decks/accessories, and clothing for guys, women and children. Service was enthusiastic by both employees. Great music while shopping.

The most professional, courteous and knowledgeable sales clerk helped me today at the Macy's…read moreCapitola Jewelry counter. Her name is Christina. Unlike another clerk in cosmetics, who was abrupt and didn't take time. BUT Christina...is a gem. More people should be like her. I definitely will return to shop with her.

I was blown away of what a disaster the Toys R Us section is in this location. It was filthy and…read moredisorganized. Packages were ripped open. Someone's half eaten lunch on the shelf in reach for my child. It seemed nobody was even working here. We won't be going back but I miss the old Toys R Us. Too bad Macys ruined a great legacy but no surprise. Macys is a dying animal .