Obviously, the go-to experts for 20(?) years. Really care about the right shoe for you…read more Recently, I needed very specific, corner case shoe. We figured it out, and their distributor couldn't get it, even though they carry that brand! Tim just said, "Order it online, we'll catch you again someday." That'll be the very next pair!

Very friendly, knowledgeable staff who take the time to ensure you get the correct shoe for your…read moreneeds. While on vacation stopped by not intending on buying a new pair of road runners but they found me a fit I couldn't refuse. Nice selection and fair prices! Would highly recommend.

This place. So fun. Dare you to leave without a pair of…read moresocks for every human you love. And a new favorite pair of shoes for yourself. Epic piece of Santa Cruz.

I always stop in at Sockshop & Shoe Company when I'm in downtown Santa Cruz. They have a huge…read moreselection of cute and funky women's shoes in brands I love, like Taos, Vionic, Born, Clark's, Birkenstock, Uggs, and more. They also sell men's and kid's shoes. It was a bit crowded today for a Monday afternoon. I saw lots of adorable shoes, but nothing in particular jumped out at me. I got a kick out of checking out the socks with funny sayings on them. I love the way they decorate the shop with various vintage pieces tucked in between the shoes. The huge ceramic vases were made by local artist Mattie Leeds.

We stopped in after brunch on a recent trip and were pleasantly surprised by the bright airiness of…read morethe store and happy to see a well-curated kids section. Ended up getting our little a pair of Vans which he loves and the person who helped us was super kind and patient, figuring out the right size and holding down the entire store. There were lots of people buying and looking and the sole employee did a great job balancing it all, even offering to replace the sneakers with the stretchy laces we bought. The price was amazing great value! They also had a huge selection of sunglasses which I would've looked at closer if my kid didn't keep asking me to play the coin operated arcade machine lol

Was able to find exactly what we were looking for, selection was fantastic! Top notch service,…read moregreat value and prices! My daughter wanted some Dr. Martens 8065 Mary Jane shoes, sold out everywhere, stores, online, with no idea when they'd be restocked. Old School Shoes had them and in her exact size that we were looking for, website was easy to navigate to find the product we were looking for, they also shipped them out same day. Next time we're in Santa Cruz, we'll shop at their store in person!

Thank you to Carlos, the gentlemen who helped me find the perfect shoe ever! He worked so hard to…read morefind what I thought would be impossible. He's beyond a knowledgeable shoe fanatic, his passion to help people is evident. As I was there, potential customers came in and tried on stacks of shoes. Some snapped photos. Broke my heart, shared to watch! Manager Carla is also a rockstar !! These two powerhouse's will find you whatever fit and style you want. Sure we pay a bit more, but remember folks, we always pay for services, these awesome, professionals are no different. Shoes were a few bucks higher, but the width, arch & style was exactly what I would dream of! Nailed it! To Carlos and Carla, thank you for everything you do for your customers. Your pride shows with each customer you help!! Love my Brooks!

I love this outlet store. Went for the first time this week and it didn't disappoint. I usually go…read moreto the Boulder Creek location, and it was nice to not have such a long drive. They sell overstock and past styles of luxury shoes. I saved about $326 in four pairs which would have come out to about $466 retail and only $142 at Beck's. I leave about two hours to shop as you have to dig for the gold amongst all the boxes. Great service all around. You won't be disappointed.

Little man is starting cross country, so we came by. Walked in and were immediately greeted and…read morehelped find the right shoes. Good shoes are important, so be aware. They scanned and measured the feet, bringing out a selection to try. He found one he loved and on his first run with them he hit his longest run and said he felt really good.

Best shoe shop ever! It's a private shopper experience…read more They do complimentary foot scans and the results shocked me! I never knew that I was flat footed and compensating with wearing shoes that were too big for me. I will now only buy wide shoes that are a size smaller. They also recommended synthetic socks as well. My life is changed! The shoes aren't cheap but it's worth the investment.

Yeah, this is another famous footwear. This review is based purely on my experience purchasing a…read morepair of shoes and picking them up at this location inside the Capitola mall. Let's face it, shopping is tricky these days for everyone. Truthfully I never thought I would become a person that would obsess over a pair of sneakers, but as soon as I saw the blue Nike court vision low online, I knew I had to have them. After going to three different locations with no luck they had my size here. When I arrived at the store, I walked in and was greeted right away. They have someone at the front desk who asked if I was shopping or pickup. The associate was very polite to me, at first I did not see the shoes. She checked in the back for me and was literally back in 10 minutes. I tried them on, they are so comfortable and I was lucky because they were the last and only pair left in the store (in my size too) it was meant to be lol. When she rung me up at the register, then checked my account and told me I had ten dollars in rewards points, so I used those points to save money. Overall I am completely satisfied with my purchase and I will continue to shop at famous footwear - thank you

How often do you give 4 stars All you corporate people out…read morehere reading this take note This store has a. Employee who is absolutely amazing and her picture belongs next to the definition of customer service Associate 296496 Unfortunately I didn't get her name I was too blown away by her awesome customer service I miss getting the customer service that this person gave Thank goodness for her dedication

The poster boy for any shoe store with an urban touch is Gary, at Shiekh Shoes in Capitola. He use…read moreto be the assistant manager of Shiekh's in Valley Fair. They gave him his own store (probably to send some color to Santa Cruz) and I have to say... I make the trip to Capitola to buy my shoes all the time. One day this cat will have his own business! He's that good at what he does. I know I like to see him... don't know if he really likes to see me! I'm the cat that always needs a discount and will tell him about it.. Gary, "I can't give you a discount today man." Jamal, "G, I've been coming to you for 6 years now... always buy my shoes from you.. always referring-" G-"ALRIGHT, DAMN... HERE'S YOUR DISCOUNT. I THOUGHT I COULD GET AWAY FROM YOU BY TRANSFERRING STORES?" J-" hell no... not with the discounts you give me." ;0) So if you ever in the area or live in Santa Cruz.. check out G at Sheikh Shoes. Tell him Jamal's cousin's- best friend's- brother Gabe sent you.

For someone who's obsessed with shoes, I'm shocked to say I've never actually gotten shoes from…read morehere, but I have gotten some sweaters and tops over the years. The shoes are always what drive me in, but I quickly remember I have too many pairs that I never wear, and instead shop the clothes. They don't have much in terms of clothing, but what they do have is typically cute, comfy, and moderately priced. The trends they carry are very in style, but also unique to the store. I love the boutiquey feel this shop offers. On occasion, they also have some good sales, which usually sells me on whatever I was looking at. The sales associates are always friendly and willing to help, but not pushy - which is a huge plus.

We had a great time wandering around Santa Cruz last week, and one of the cute little shops we…read morevisited was Bunny's. It's not all shoes, but you know places with shoes where you always find something adorable that you can't resist, because the management does such a great job curating the place? That's Bunny's. There are pretty dresses on the wall, stuff on shelves all around, and tables with jeans and all kinds of things. Really, you end up looking all over, because the place is so eclectic. The prices were reasonable, and be sure to check in on Yelp, you might get a couple like we did!

Another trip in, another terrible customer service experience. There is no one available and one…read moremust search for assistance to open a fitting room. Employee - "Are you staring at me because you need a fitting room?" Me - "yes. It's not an efficient system." "It's not efficient for any of us!" Haha thanks for the help dude. I found everything on my own just fine. Sorry to bother you...

Quality/Quantity - We are regular customers at your Reno, NV location…read more My wife reminded me that we had a $30 gift card, so we stopped by here. Did not find anything here we wanted or needed. And not that a $30 gift card would make much of a difference for the electric bikes that I was looking at, lol. Guess we have to finish our shopping when we get back to Reno, NV. Atmosphere - Smaller location. Clean and organized. Open 7 days a week from 10am to 6pm, 7pm, or 8pm. See their website. Plenty of parking. Service - Self service, not one employee approached us. Even though I was looking at their $7k electric bikes. Price - Expensive, but that is the cost for quality and service... Owner Comment - Congrats on your success since 1938! I like the COOP concept and the $30 lifetime membership model. We are members. Many of my friends are also loyal customers due to this model. You created a good and strong culture. Keep up the good work.

Amazing store, amazing selection and the owner, Amy is super kind and helpful! I highly recommendread more

I just moved to the area with my family and took a stroll in Capitola Village with my 1 year old…read morebaby girl in a stroller and walked by the cutest shoe shop! I found salt water sandals and the nice and friendly young girl that who worked there mentioned they had a sister store across the street in a bigger selection for toddlers. I walked across and looked thru the window and realized that my stroller wouldn't fit in the store. The owner came out happy to help and literally brought out the sandals in her size for her to try on! I even got a matching pair for myself! She even gave me a discount since I bought two pairs. I'm definitely going to be back and would suggest anyone who's looking to get Some beach wear while in the area to stop by and check her store out. Totally worth it 100%!!