Love this cute boutique and stop in every time I'm in Capitola. They have cute & girly clothes,…read morewhich is much appreciated from today's style that seems to be more relaxed and grunge. (There is also a selection of men's clothing.) Their clothes are also offered in sizes that actually fit and are not cut super tiny only for teenagers. I love that they carry the Lush brand. The store is a small business owned by a friendly young woman. Her mom is also there sometimes and she's very friendly as well. They're so appreciative of those supporting the store. Can't wait to go back and grab some pieces from the fall collection!

Updating my review. One of the owners did call me on Friday and refunded me for the items they…read morewere not able to get me the size in. They also gave me a couple of sweaters for the inconvinience. They should update the phone number and email of business.

Good selection and nice people. The yellow tag sale items are half price. Good quality.read more

This is a shop that must be checked out. I may not go often but when I do I always find a great…read morebargain. I notice that quality of the clothing and shoes is very good to excellent. Name brands. The volunteers are always pleasant and helpful. I highly recommend shopping here for the bargains and excellent selection and quality of women's clothing.

I love this store! They have the cutest stuff anywhere in Cap. I purchased a long dress and some…read morejeans last summer and love both. The merchandise is pretty cool and is mainly for a younger crowd, but I don't care, the stuff is adorable! I like that most of the clothing is bo ho like style, which I love. My favorite piece is this white off the shoulder top with a big ruffle all around, my daughter purchased this for my birthday gift. I've wore it constantly during the summer, I can't wait to bust it out next summer. I can't forget to mention the prices, they are super reasonable for sure!!!

No longer at this location. They appear to have a store in Capitola and they sell online.read more

Let's support locally owned Santa Cruz business! They have taken a beating over the years with…read moreCovid, online shopping, and prolific shoplifting. This store has somehow survived it all and manages to be a fun place to shop and a local's favorite. There are always plenty of sales associated to help, and there is a solid inventory of everyday minimalistic casual California-style quality clothing. You just CANNOT go wrong picking anything out here. Yeah, it is costly, but anything you buy will last you for years and not go out of style.

My 5 star Yelp review is primarily for the outstanding inventory…read more As many years as I have been coming to Gayle's Bakery in Capitola, Pacific Trading Company has been next door. Talk about a great location for them! Gayle's is like one of the busiest businesses in Santa Cruz County, so yes, potential customers are plentiful. When the time factor is right, I do enjoy popping in and doing a walk through. This is a hip and trendy shop full of cool items. Classy and quality cool stuff. Expensive cool stuff:) Clothing, jewelry, accessories, and shoes. I have to really love it to make a purchase. Today, I really loved two particular hoodies and bought them immediately. It was just cold enough in Capitola to justify these cute little numbers! Photos included. And btw...it is fall with winter not far behind. Service has always been luke warm. Nothing memorable. Unfortunately, I feel a walking on eggshells type of atmosphere during my many visits. Not sure what's up with that. (I know the return policy is pretty strict.) But today, a young woman, Isabel, greeted me immediately and came over to assist. I really appreciated that! She was helpful with her advice on which size to purchase. Thanks, Isabel. All in all, this is not a large store, but it is organized and packed with great stuff. There are always a few racks of sale items...so there is that. Next time you are in the hood, take a peek! I know you, too, will find something you just can not live without. Yeah!

Dangerous. I just…read morepopped in after noticing a table of Mother Jeans. I have a few pairs, but I was hoping they had these particular jeans I haven't been able to locate in my size. They did! I purchased them, a beautiful wrap top and green beaded drop necklace. I jumped back in the next day to get another pair of jeans, and bought a gorgeous mother of pearl necklace. Service is super friendly and selection is fire!

Been shopping her for decades at this point. They always seem to have something I "need." They…read morealmost always have a treat for my dog, too. But I am leaving a review today because one week after I bought a necklace here it broke - so the owner took it to the original artist for repairs. It's now back to me in less than a week! Impressive service.

A great Boutique with lots of selections to choose from! The service is exceptional, and they can…read morehelp you put together out that will last forever!

The quality was excellent. I loved what I bought as a matter of fact I went back the next day and…read morebought one item in another color and ordered a belt and another color in the pants I bought the day before. They were lovely!

The fashion is on trend, the price point is pocket book friendly. GREAT sales. ACCOMIDATING…read moreservice. Kind owner. My first stop for trendy clothing without breaking the bank!

Awesome service. Charlene was wonderful and very helpful. I basically bought everything she…read morerecommended. Great selection and very flattering

Hands down my favorite shop in the village! Kat hosted a sip & shop for us and we had the absolute…read morebest time. She went above and beyond to spoil us, and now we're all dripping head to toe in Katalina merchandise Such a fun, welcoming atmosphere with the cutest pieces. Can't recommend this shop enough!!

Spent the weekend in Capitola and was in the Village browsing the shops. Walked into Katalina's and…read moreimmedately loved the vibe. Music playing from the next spot, it has a courtyard type area outside the door and shares the building with a wine/beer shop. Kat welcomed us in, offered a drink and was just right amount of assistance for us. Lots of cute clothing for all women's sizes, including plus size. There is also an assortment of men's and children's clothing. Found a great pair of jeans that were long enough for my 6' frame. And found a cute pair of beach shorts as I forgot to bring something to wear to the beach. They have a range of prices to meet every budget. I loved everything about this shop. Kat was amazing and fun and welcoming. It was a great overall experience and I will definately be stopping in next time I am in the area. Oh ya! You can shop online as well!

Cutest store. Found a couple really unique pieces that will last a long time. Highly recommend…read morestopping here!

This place is the absolute cutest store ever! I love the vibe. The staff is friendly and nice…read more Recommend 10/10

I came here for a specific sunscreen after a friend recommended. (If curious it's Avasol.) I wanted…read moresomething that had clean ingredients and easy to apply for the kids. There are a ton of clean options and bulk refills for your reusable bottles. I ended up grabbing a chapstick too. It's a great shop and a fun change of the typical shops in the village. The only downside is getting through the village. I would love if they opened earlier in the summer to grab some things before it gets busy.

We need more stores like this in every town: eco-friendly, sustainable, carbon-neutral, and…read moreplastic-free! They sell a variety of household goods, skincare and beauty products, and so much more, with the emphasis on good-for-the-planet and good-for-you. I had run past this shop and driven by many times, always saying to myself that I needed to drop in when it's open (which by the way is 11am-6pm), and finally got a chance to during the Capitola Art & Wine Festival. There's so much more in this store than I expected, and it's a lot bigger inside than it looks from the outside. Not only do they sell a lot of specialty and everyday items from quality and earth conscious brands, they also are a refillery so you can pop in armed with your own bottles/containers to refill with everything from body lotion to laundry detergent! It's awesome! Ethos is also a Certified B Corp, donates some of their proceeds to environmental nonprofits, is locally-owned, and women-owned! So many positive reasons to support and check them out! Do it for your health and for the planet! :)