Just bought two personalized hats here, great service and quality and OK price. The staff will help…read moreyou get the exact custom hat that you want.

I don't know how such a tiny shop can fill different caps, hats ect on every wall and fixture…read morethroughout the store. This lids is located in the Capitola mall and carries all your cap needs. There is barely room to walk in this shop however the employees do a great job getting caps down to you from the wall. For the past month I have been looking for the official San Francisco 49ers draft day hat with no luck, while I was doing some shopping in the mall I decided to stop by here to see if they had it and to my surprise they did! They had a full wall section of them and it made my day because my search was over. I even got a nice deal on the hat since I am a rewards member. The employee offered assistance, but I said no thanks since I already knew what I was looking for. Overall, if you need a hat to represent your favorite team or beanie ect, get it here.

So many gifts, trinkets, interesting things here! Lovely to shop at for yourself, also for others…read more They decorate where there are so many things to look at so even though it seems like a smaller boutique, you can stay here a long time if you truly browse and shop. You feel welcome here and you feel happy looking around or purchasing.

I had been to Bunny's Shoes in Santa Cruz twice, and they were out of many styles of boots in my…read moresize (anything between 6-7) and I've always gone home empty-handed. When I stopped by this past weekend to be disappointed again, they called the Aptos store which happened to have my size in the boot I liked, and the Aptos staff was able to put it on hold for me. When I arrived, I was pleasantly surprised to find that that the place was more than just a shoe store. It was an entire gift shop, with clothing, puzzles, and quirky items of all kinds on display. I explored the merchandise they had in the store, from unicorn themed books & ornaments to cozy pajamas made of the softest material ever. It was tempting, but I purchased my lovely new black comfortiva boots and was on my way. If you can look past the outrageous pricing, there's much to appreciate about this cute lil shop. A nice variety of unique products and designs, friendly service, and free & easy parking.

Came into the store for my very first surfboard. I was unsure of which models were better than…read moreothers, but thankfully Christie was kind enough to help me out and pick out the best one for me. She was really knowledgeable of the store and the brand. Her kindness and professionalism has created a very welcoming experience for me, and I would definitely recommend her service for future visits.

Nice small shop with parking on the side and at the back…read more Came in on a cloudy day so it was quiet. They have a promo going on - 2 pcs swim wear + slippers or hat for $99. It's a great deal! The young lady was helpful. I like the area because it's on the way to the pleasure point and it's near the other shops, restaurants and coffee shop that I go to.

Stopped in yesterday in search of a pretty sun hat while on a day trip from San Francisco with…read morethree friends. So many hats to choose from! The staff was friendly, super helpful and also patient with my indecisiveness. And I love my new hat from Oceania Imports!

Racist employees. Super uncomfortable shopping experience. Bought a cute bracelet, but never again…read more Also really overpriced compared to other boutiques.

Quality/Quantity - I own too many of these types of shirts…read more.. Yet, I continue to buy them... So sorry, but forgot the friendly sales person's name who owns 34 of these shirts. We hung out (while my wife shopped at all the other stores) and discussed all the shirts we had, lol. It's not a competition, but he wins. He also shared the amazing history of the owner and their businesses. Like the sports theme shirts, but again, I already have too many. And I actually do not wear my sports theme shirts often enough. Have not been going to games or sports bars. Atmosphere - Decent size and location. They also own the business next door. Open 7 days a week from 10am or 10:30am to 6pm. Plenty of metered paid street parking. Service - 6 stars, a really friendly sales person. Very personable. Please take care of the people that take care of you. Price - Reasonably priced. Owner Comment - Congrats on your success since 1975.

IMHO I first walked…read moreinto the shoe store adjacent to Big Kahuna and checked out their latest Vionic styles. Vionics are the only shoes/sandals that I can wear due to my plantar fasciitis issues. Unfortunately, they didn't have my size, but the friendly and helpful clerk clued me into their sister store, Big Kahuna, which had some sale Vionics available! I quickly walked next door! They had a wall full of sandals, including my favorite Vionics to choose from. I quickly picked out any sale sandals in my size, tried them on, and purchased two pair! New Vionics usually run about $89, but I paid $45 and $65 for my two pair! Rest assured, I will make it a point to visit Big Kahuna every time I'm in Capitola!

We had a surprisingly awesome experience here. Generally shops on the beach feel like tourist traps…read moreto us, we know we can get better prices and service elsewhere, we just like window shopping. At free to ride the vibe was different and super welcoming, we had been considering a skim board for a few weeks for my 13 year old daughter but hadn't committed yet. DREW was so amazing that we couldn't say No! From the moment he greated us, he was friendly and genuine and super duper knowledgeable. He helped my kid find the right size board and the left us alone to look at designs. When we decided, he waxes her board and gave her a few pointers. He took his time explaining a few things to her and made sure we were happy and comfortable with our purchase as he filled us in in the return policy. Everyone knows it's the people who make a business, Drew is really making an impact here! We are telling all our friends and we will be back for any beach needs in the future!

Expensive low quality goods. Owners are petulant and arrogant. Many other better options in…read moreCapitola. Shop elsewhere.