Amazing selection, welcoming and informative staff. There's something special here for everyone on…read moreyour list. They offer a variety of beautiful clothing, footwear, accessories and neat items you won't find anywhere else. I came in looking to purchase a jacket for myself and left with items for my sister, niece and a coworker. Reasonable prices, for unique items I wouldn't have found elsewhere. I even picked up an eclectic collection of boxed matches for myself. Beautiful shop, I recommend you stop in and take a look at all of the beautiful offerings. You won't be disappointed.

This is a fun place to drive by and check out their window display. In fact, I need to be careful…read morethat I don't go too slow and have somebody hit my car while checking out their pretty stuff in their window. So, I decided to go inside and check out what they have these days. There's a lot of eye candy in their shop. Besides new items, they also have gently used. What they have to offer doesn't look like it comes from a box store.  They have clothing for men and women. There's a nice selection of cowboy and cowgirl boots. The store has a southwestern feel to it. Besides clothing, they have bolos and earrings too. I love their soft, fringed leather bags.  I talked with the owner, who was very friendly. She has had the store for over a decade. There is parking on the street.

Jennifer and the team were great! Jennifer was so helpful and had great suggestions and tips…read more Worked off what I said I was looking for and helped me find suits that fit my body type. So many great options in the (super cute!) store.

Dropped around $400 on one set and bottoms. They have high prices and that is up to you how you…read morewould like to proceed, I will say their quality is very good and durable I have a few pieces from here I have had for years. They have great customer service very helpful and if you like being payed attention to when you shop then you'll love them. Happy with my purchase even if my pockets hurt they have great quality and customer service

A very awesome wonderful shop.Run by a very wonderful awesome owner Spring.The shop has a lot of…read morewonderful stuff and is very inexpensive.I recommend checking this place out.

I love Springygirl! A few weeks ago my boyfriend and I went to the symphony, and I had a short,…read morebackless dress picked out to wear. The weather that weekend was terrible, so I stopped by Springygirl hoping to find a nice peacoat to complete my outfit and keep me warm. I explained to Spring (the shop owner) the occasion I was shopping for, and she immediately started pulling coats for me to try. I ended up finding two really lovely coats and couldn't pick between them, so I bought them both! I also found a pair of sparkly high heels and gorgeous blingy earrings. I couldn't believe my luck, it was literally a one-stop shop. Springygirl also has tons of adorable vintage styles, bags and accessories. I highly recommend that you check out this shop. I got two jackets, shoes, and earrings for what I would have paid for the coat alone at a department store. Thrift is the way to go. :)

Most of us do not associate the word asylum with anything particularly positive. But this asylum is…read moreindeed sweet and lovely. You will find items here for gifts or for home decor and use. The store is elegantly appointed and well-organized. Parking is on the street or in a near-by lot.

I absolutely love this store! I'm a local and whenever I visit I always find something I love…read more We've been shopping there since my daughter was in a stroller and now she's 15. She's always called it the mermaid store. The store has an amazing vibe. The owner is always warm and welcoming. Everything is made very well and good quality. The price point is normal, like what you would find at Nordstroms. And she has great things for gifts. I highly recommend stopping in and feeling the good vibes and look at beautiful things!

We had a great time wandering around Santa Cruz last week, and one of the cute little shops we…read morevisited was Bunny's. It's not all shoes, but you know places with shoes where you always find something adorable that you can't resist, because the management does such a great job curating the place? That's Bunny's. There are pretty dresses on the wall, stuff on shelves all around, and tables with jeans and all kinds of things. Really, you end up looking all over, because the place is so eclectic. The prices were reasonable, and be sure to check in on Yelp, you might get a couple like we did!

I had such a great experience at Bunny's today. The sales person Liz was there to get me what I…read moreneeded when I came in and did not have time to figure it all out on my own. She brought me options that I didn't think of when I told her what I was looking for. I am feeling good in what I bought as I head out for an event this evening. You do not get this king of help at larger stores and that is why I shop local! Thank You Liz!

The team here has been a pleasure to deal with. I grew up in Santa Cruz but sadly, no longer live…read morethere. I saw a few shirts on the PW social media feed that I *had* to have so I called up to see if they would hook me up. Jessica was super helpful and sought out the T-shirts by my description from IG posts, and saw the transaction through even though it took a couple of tries for my card to cooperate. Not long later, everything arrived just as I ordered it! On the other end- I needed to exchange one of the shirts and Elfin was key in making that go as smoothly as possible. They even texted me photos of the shirt display so that I could select the best color. Sure enough, the perfect exchange was made, and they even included some Pacific Wave stickers! So great! I wish I lived there so that I could impulse buy their sick designs on the regular!

My family and I love this store, their clothing and the staff. We had a complicated exchange (as we…read moredon't live in the area) however Elfin and his staff were great at accommodating our exchange and working with us to get my daughter the right fit for her hoodie. All their clothing is good quality and super cool. Highly recommend visiting when in the Santa Cruz area.

I went on a treasure hunt during the beginning of Shelter in Place for two articles of clothing…read morefrom a hard to find Scandinavian brand called Just Female, as couch shopping and traveling were all that one could do for awhile. I was pleased to find one half of the outfit online at Cameron Marks Boutique. I giddily added to my cart and it was at my door before I knew it, and carefully packaged and shipped. Love supporting small, curated boutiques who source interesting things, and Cameron Marks seems to fit that bill. The other half of my outfit came from a shop in Toronto, Canada, so I definitely think I'll be visiting Cameron Marks first as I live in the Bay Area. Thank you for getting me out of my yoga pants and into something a bit more fashionable.

Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this…read more Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.

Well organized and clean store. True vintage, quality textiles, and friendly service from Isabelle.read more

wonderful customer service and cute clothes! Bought a super cute shirt! Recommend stopping byread more