Thank you to Carlos, the gentlemen who helped me find the perfect shoe ever! He worked so hard to…read morefind what I thought would be impossible. He's beyond a knowledgeable shoe fanatic, his passion to help people is evident. As I was there, potential customers came in and tried on stacks of shoes. Some snapped photos. Broke my heart, shared to watch! Manager Carla is also a rockstar !! These two powerhouse's will find you whatever fit and style you want. Sure we pay a bit more, but remember folks, we always pay for services, these awesome, professionals are no different. Shoes were a few bucks higher, but the width, arch & style was exactly what I would dream of! Nailed it! To Carlos and Carla, thank you for everything you do for your customers. Your pride shows with each customer you help!! Love my Brooks!

I love this outlet store. Went for the first time this week and it didn't disappoint. I usually go…read moreto the Boulder Creek location, and it was nice to not have such a long drive. They sell overstock and past styles of luxury shoes. I saved about $326 in four pairs which would have come out to about $466 retail and only $142 at Beck's. I leave about two hours to shop as you have to dig for the gold amongst all the boxes. Great service all around. You won't be disappointed.

This place. So fun. Dare you to leave without a pair of…read moresocks for every human you love. And a new favorite pair of shoes for yourself. Epic piece of Santa Cruz.

I always stop in at Sockshop & Shoe Company when I'm in downtown Santa Cruz. They have a huge…read moreselection of cute and funky women's shoes in brands I love, like Taos, Vionic, Born, Clark's, Birkenstock, Uggs, and more. They also sell men's and kid's shoes. It was a bit crowded today for a Monday afternoon. I saw lots of adorable shoes, but nothing in particular jumped out at me. I got a kick out of checking out the socks with funny sayings on them. I love the way they decorate the shop with various vintage pieces tucked in between the shoes. The huge ceramic vases were made by local artist Mattie Leeds.

Obviously, the go-to experts for 20(?) years. Really care about the right shoe for you…read more Recently, I needed very specific, corner case shoe. We figured it out, and their distributor couldn't get it, even though they carry that brand! Tim just said, "Order it online, we'll catch you again someday." That'll be the very next pair!

Very friendly, knowledgeable staff who take the time to ensure you get the correct shoe for your…read moreneeds. While on vacation stopped by not intending on buying a new pair of road runners but they found me a fit I couldn't refuse. Nice selection and fair prices! Would highly recommend.

We stopped in after brunch on a recent trip and were pleasantly surprised by the bright airiness of…read morethe store and happy to see a well-curated kids section. Ended up getting our little a pair of Vans which he loves and the person who helped us was super kind and patient, figuring out the right size and holding down the entire store. There were lots of people buying and looking and the sole employee did a great job balancing it all, even offering to replace the sneakers with the stretchy laces we bought. The price was amazing great value! They also had a huge selection of sunglasses which I would've looked at closer if my kid didn't keep asking me to play the coin operated arcade machine lol

Was able to find exactly what we were looking for, selection was fantastic! Top notch service,…read moregreat value and prices! My daughter wanted some Dr. Martens 8065 Mary Jane shoes, sold out everywhere, stores, online, with no idea when they'd be restocked. Old School Shoes had them and in her exact size that we were looking for, website was easy to navigate to find the product we were looking for, they also shipped them out same day. Next time we're in Santa Cruz, we'll shop at their store in person!

Always love coming into this shop! I tend to frequent the downtown location because I can't stop…read moredowntown and not go in, but I'm so glad they have this location too. I also really like that this location isn't as hectic as the other. This one is a lot smaller and the selection isn't quite as large, but they still have a lot of options including bigger brand names like UGG and Birkenstock, which was the reason for my most recent visit. They ended up not having the exact shoes I wanted in the color I wanted, but it was so helpful to be able to try them on before making the purchase. Always fun to browse their sock selection, they have a great variety of fun, hiking, and everyday socks. They also have a sale bin that you can often find seasonal socks in, after the season. Customer service is friendly and the associates are helpful!

Fabulous Shop!...got my wife great gifts and myself some Birkenstocks...awesome customer service…read moreand fantastic selection...highly rated!!

Little man is starting cross country, so we came by. Walked in and were immediately greeted and…read morehelped find the right shoes. Good shoes are important, so be aware. They scanned and measured the feet, bringing out a selection to try. He found one he loved and on his first run with them he hit his longest run and said he felt really good.

Best shoe shop ever! It's a private shopper experience…read more They do complimentary foot scans and the results shocked me! I never knew that I was flat footed and compensating with wearing shoes that were too big for me. I will now only buy wide shoes that are a size smaller. They also recommended synthetic socks as well. My life is changed! The shoes aren't cheap but it's worth the investment.

The poster boy for any shoe store with an urban touch is Gary, at Shiekh Shoes in Capitola. He use…read moreto be the assistant manager of Shiekh's in Valley Fair. They gave him his own store (probably to send some color to Santa Cruz) and I have to say... I make the trip to Capitola to buy my shoes all the time. One day this cat will have his own business! He's that good at what he does. I know I like to see him... don't know if he really likes to see me! I'm the cat that always needs a discount and will tell him about it.. Gary, "I can't give you a discount today man." Jamal, "G, I've been coming to you for 6 years now... always buy my shoes from you.. always referring-" G-"ALRIGHT, DAMN... HERE'S YOUR DISCOUNT. I THOUGHT I COULD GET AWAY FROM YOU BY TRANSFERRING STORES?" J-" hell no... not with the discounts you give me." ;0) So if you ever in the area or live in Santa Cruz.. check out G at Sheikh Shoes. Tell him Jamal's cousin's- best friend's- brother Gabe sent you.

Cute shoes you can't find anywhere else and nice customer service. I always drop by when in town…read more Long live the wedge!

Great customer service, fun selection! SO many different styles for my wonky feet! I love…read moreeverything about this store!

Owner is very nice. Cute boutique. I had returned something m, and owner gave me store credit. When…read moreI moved back to SC 1.5 years later, I returned to the store and she still let me use the credit. Really appreciate that! I would shop there again when looking for a gift or something more unique.

I came here a couple weeks ago to get some Christmas shopping done, but also support some Santa…read moreCruz local shops. I walked in and it was pretty small and nobody was at the counter, but I walked around and looked around anyway. I wasn't totally impressed and from what I remember it was VERY overpriced for some of the most simple and basic items that I can get anywhere else for a fraction of the cost. I understand that it was local, but it didn't appeal to me and wasn't unique. I might give this another shot some time down the line.

Quality/Quantity - We are regular customers at your Reno, NV location…read more My wife reminded me that we had a $30 gift card, so we stopped by here. Did not find anything here we wanted or needed. And not that a $30 gift card would make much of a difference for the electric bikes that I was looking at, lol. Guess we have to finish our shopping when we get back to Reno, NV. Atmosphere - Smaller location. Clean and organized. Open 7 days a week from 10am to 6pm, 7pm, or 8pm. See their website. Plenty of parking. Service - Self service, not one employee approached us. Even though I was looking at their $7k electric bikes. Price - Expensive, but that is the cost for quality and service... Owner Comment - Congrats on your success since 1938! I like the COOP concept and the $30 lifetime membership model. We are members. Many of my friends are also loyal customers due to this model. You created a good and strong culture. Keep up the good work.

Quickly and finally visited this particular REI at the southern edge of Santa Cruz. It is a brand…read morespanking new building connected to a Chefs warehouse- I will review that one soon it's spectacular also. I don't know about the low reviews here but this REI has all you need . Bikes, water containers, Hoka shoes, Vuori athlesuire clothing, vehicle accessories you name it. Very clean and organized. They have a customer loyalty program also. Parking Lot seems always seems packed when I visit because it's sharing with Marshalls also. Don't get any help or customer service here yet but there are plenty of employees helping out. It's not a cheap place but it has quality items .