Best shoe shop ever! It's a private shopper experience…read more They do complimentary foot scans and the results shocked me! I never knew that I was flat footed and compensating with wearing shoes that were too big for me. I will now only buy wide shoes that are a size smaller. They also recommended synthetic socks as well. My life is changed! The shoes aren't cheap but it's worth the investment.

Little man is starting cross country, so we came by. Walked in and were immediately greeted and…read morehelped find the right shoes. Good shoes are important, so be aware. They scanned and measured the feet, bringing out a selection to try. He found one he loved and on his first run with them he hit his longest run and said he felt really good.

Always love coming into this shop! I tend to frequent the downtown location because I can't stop…read moredowntown and not go in, but I'm so glad they have this location too. I also really like that this location isn't as hectic as the other. This one is a lot smaller and the selection isn't quite as large, but they still have a lot of options including bigger brand names like UGG and Birkenstock, which was the reason for my most recent visit. They ended up not having the exact shoes I wanted in the color I wanted, but it was so helpful to be able to try them on before making the purchase. Always fun to browse their sock selection, they have a great variety of fun, hiking, and everyday socks. They also have a sale bin that you can often find seasonal socks in, after the season. Customer service is friendly and the associates are helpful!

Fabulous Shop!...got my wife great gifts and myself some Birkenstocks...awesome customer service…read moreand fantastic selection...highly rated!!

I had been to Bunny's Shoes in Santa Cruz twice, and they were out of many styles of boots in my…read moresize (anything between 6-7) and I've always gone home empty-handed. When I stopped by this past weekend to be disappointed again, they called the Aptos store which happened to have my size in the boot I liked, and the Aptos staff was able to put it on hold for me. When I arrived, I was pleasantly surprised to find that that the place was more than just a shoe store. It was an entire gift shop, with clothing, puzzles, and quirky items of all kinds on display. I explored the merchandise they had in the store, from unicorn themed books & ornaments to cozy pajamas made of the softest material ever. It was tempting, but I purchased my lovely new black comfortiva boots and was on my way. If you can look past the outrageous pricing, there's much to appreciate about this cute lil shop. A nice variety of unique products and designs, friendly service, and free & easy parking.

So many gifts, trinkets, interesting things here! Lovely to shop at for yourself, also for others…read more They decorate where there are so many things to look at so even though it seems like a smaller boutique, you can stay here a long time if you truly browse and shop. You feel welcome here and you feel happy looking around or purchasing.

If you are guy have the $$$$...this is your place to find clothes that are casual, sophisticated,…read more and cool. You just can't go wrong here, and everything will make you look your best and handsome! I came here with my husband, and we picked out some clothes that are now his favorites and in regular rotation, such as Robert Graham jacket and shirts. A BIG plus is that the staff is attentive, gives advice, and will measure you and do alterations (takes maybe a week).

The Aptos store is the one place that I always get outstanding Service, Quality, Style and…read moreTailoring.

Loved the sales associate!!! But the owner wouldn't honor a…read moregift certificate I had from her other store that was closed.... Wish I would have been notified of its closure so that I could have used it! So it doesn't feel good to spend money there now! She made out!

No stars for this place…read more Fabulous shoes in a small space. Unfortunately could not get the sales associate to acknowledge my existence. No greeting no May I help you. Perhaps it was because I didn't look like her typical clientele? Wondering if it was because I am Mexican and didn't fit her idea of someone who could drop $500 for a pair of shoes. The joke is on her - I can and I do. Just not at the Shoe Fetish in Aptos. Carmel - here I come.

Love this shop! Always stop in when I'm close by to check out new items. Friendly and helpful…read moresalesperson. Fashion items not your ordinary styles, and most do not break the bank! Will be stopping in again soon!

Middle age woman's clothing store that has nice items but not always a wide selection to choose…read morefrom. Store owner is very, very friendly and very helpful. You might go here if you're looking for a pretty standard item that is slightly different than what you might find in a large department store. The shop is located near a great deli so if you don't find what you're looking for, go splurge on a great lunch!

What a great establishment! I went in to buy a pair of flip flops and met lifetime friends! Amy the…read morestore owner and her daughter and grand daughter were incredible, we talked like we have known each other forever. I will commend the store for a WONDERFUL selection of sandals, fair prices and amazing customer service.. We will be sure to stop in every time we are in Capitola.

Amazing store, amazing selection and the owner, Amy is super kind and helpful! I highly recommendread more

What an amazing cute clothing shop for children.The shop has been around 36 years.Lots of cute…read moreoutfits to choose from.They also sell some toys like plushes. There is street parking

I like to support local businesses, but not at these prices. Outrageously expensive. $145 for a one…read moreyear-old's cotton overalls and T-shirt.

Thank you to Carlos, the gentlemen who helped me find the perfect shoe ever! He worked so hard to…read morefind what I thought would be impossible. He's beyond a knowledgeable shoe fanatic, his passion to help people is evident. As I was there, potential customers came in and tried on stacks of shoes. Some snapped photos. Broke my heart, shared to watch! Manager Carla is also a rockstar !! These two powerhouse's will find you whatever fit and style you want. Sure we pay a bit more, but remember folks, we always pay for services, these awesome, professionals are no different. Shoes were a few bucks higher, but the width, arch & style was exactly what I would dream of! Nailed it! To Carlos and Carla, thank you for everything you do for your customers. Your pride shows with each customer you help!! Love my Brooks!

I love this outlet store. Went for the first time this week and it didn't disappoint. I usually go…read moreto the Boulder Creek location, and it was nice to not have such a long drive. They sell overstock and past styles of luxury shoes. I saved about $326 in four pairs which would have come out to about $466 retail and only $142 at Beck's. I leave about two hours to shop as you have to dig for the gold amongst all the boxes. Great service all around. You won't be disappointed.

Great customer service, fun selection! SO many different styles for my wonky feet! I love…read moreeverything about this store!

Whew! Tiny shoe store! Packed with shoes and people! Not wheelchair accessible…read more We got out of there really quickly. The other yelpers are right-too packed and too small of a place to shop. The shoes aren't really my style anyways. But to be fair I saw some cute socks. They had two bench inside but it was too crowded that all I wanted was to be out of there. Glanced at some shoes and they're overpriced and they look uncomfortable. The guy that welcomed us was very friendly though and I guess roughly would've been a good help if I tried on some shoes-I guess I'll never know.