Cinnamon Bay Clothing in Aptos is such a gem! The selection is incredible -- beautiful,…read morehigh-quality clothing, the most unique jewelry, and so many special gifts you won't find anywhere else. Everything is thoughtfully curated and absolutely gorgeous. We adore the owner and the heart she pours into this store. If you're in Aptos, this is a must-visit!

Cinnamon Bay is one of those small boutiques that always seems to have that something special you…read moredidn't know you needed until you saw it there. The customer service is outstanding - just an all-around great shopping experience!

The day before my daughter's wedding, we went in to panic mode as we realized the dress she was…read moreprepared to wear would not work. (Leaving out details on purpose.) While a friend was prepared to drive her dress over last minute we decided to make a stop at our favorite neighborhood consignment shop. When we walked in and asked Amber if they had a wedding dress, we were so relieved when she said there was one in back. It took our breath away as she carried it out!! When my daughter was in the dressing room, Amber astutely whispered the price but told us to just let her try it on. We're so thankful because our frugal daughter wouldn't have even put it on. We just had manicures so Amber helped button up the almost perfect fitting dress. My daughter looked like a beautiful bride! As we walked out the stores two ladies from our incredible community were there and offered to help pay for the dress. I didn't feel like I could accept such an offer and Amber recognized it needed facilitating. Again, her discretion as well as the ladies' went in to play as they worked out a donation toward the dress. Amber even contributed as well! I just had to share this experience to show Jet Set is not just another store, it's part of our community and the greater good... it's part of our lives! This isn't the first time we found just the piece we needed at the right time, but it's certainly the moment that will forever stick. Three cheers to Jet Set and our close community making good things happen in our lives!

The pieces here are limited and I messaged the owner before hand on Instagram to confirm there…read morewould be pieces in my size. I got there and there were about 4 to choose from. The shop keeper assured me if I went to their other location in Santa Cruz there would be more but getting stuck on highway 1 traffic was not in the plan for that day. Overall, it would be nice to have a larger more diverse selection. Most pieces looked like they were for people 45+

Absolutely love that we have this store in Aptos. Adorable space with cute clothes, great quality…read moreand price points are very fair. Highly recommend for a clothing pick me up or gift!

Literally my favorite boutique in Aptos. The cutest clothes and accessories, and the most friendly…read morestaff! Definitely worth a visit.

This was a lovely store that had so much to offer. This cute shop was packed full of clothing, home…read moredecor, and other wonderful items. After reading previous review reviews, I was a little apprehensive, walking in knowing what many others had experienced with their customer service. I will say when I walked in there was somebody who promptly greeted me and my husband, when we walked in and made some small talk. As we peruse the store, I did experience a little of what other people were saying as the employee seemed to keep popping up to chat with us as we per the store. I can understand why some customers may think that it may come off as the employees are watching you while you shop. I don't think that was what was happening at all. I think they were trying to definitely just be more friendly and welcoming, but I think they do need to tone down how many times they pop up while you are walking around the store. All of the items they have to offer are a fabulous quality and definitely a great spot to pick up gifts for others. When I'm in the area, I will definitely pop in and shop again.

I was disappointed when I came in to the store on Friday evening 9/4. When I walked through the…read moredoors the two workers were walking side by side, looked right at me, and walked past with no acknowledgement or verbal greeting. Throughout my time in the store that remained the same with no offer of help or welcome. It was off putting and unfortunate that this was the service in a beautiful store.

I had been to Bunny's Shoes in Santa Cruz twice, and they were out of many styles of boots in my…read moresize (anything between 6-7) and I've always gone home empty-handed. When I stopped by this past weekend to be disappointed again, they called the Aptos store which happened to have my size in the boot I liked, and the Aptos staff was able to put it on hold for me. When I arrived, I was pleasantly surprised to find that that the place was more than just a shoe store. It was an entire gift shop, with clothing, puzzles, and quirky items of all kinds on display. I explored the merchandise they had in the store, from unicorn themed books & ornaments to cozy pajamas made of the softest material ever. It was tempting, but I purchased my lovely new black comfortiva boots and was on my way. If you can look past the outrageous pricing, there's much to appreciate about this cute lil shop. A nice variety of unique products and designs, friendly service, and free & easy parking.

So many gifts, trinkets, interesting things here! Lovely to shop at for yourself, also for others…read more They decorate where there are so many things to look at so even though it seems like a smaller boutique, you can stay here a long time if you truly browse and shop. You feel welcome here and you feel happy looking around or purchasing.

I am consistently asked by strangers and colleagues/friends of mine when I wear outfits from Forget…read moreMe Not. I love the "wash and wear" clothing and look forward to each season's fashions! don't miss it if you are ever in the Santa Cruz area-worth a stop!

So snotty. My goddaughter and I had a girls date - mani-pedi, shopping and ice cream at Seacliff…read more FMN sales woman was so unpleasant-it added a sour note to an otherwise great day.

Aptos' local apparel shop featuring all original designs for all ages at great prices…read more Family run by friendly locals who always provide great customer service. Located just across Soquel Ave from the entrance to Nicene Marks by Aptos village county park. The products are well made, not the cheap stuff you'd find at the other Santa Cruz county tourist traps. I've bought a sweater and some shirts and they're all high quality silk screen prints that have held up over time. Highly recommended, come stop by and support local businesses.

The best one stop shop! There are absolutely nothing but good things to say about the owner, Kati…read more She is the most welcoming, encouraging, and caring human out there. It's incredibly apparent how much intention she pours into her business and the people who support it. Go spend all your money there!!!!

I've been in a few times in search of an outfit for various events. This time I went in, the owner…read morehappened to be there. I was in the dressing room and overheard her make several comments about other women's bodies. I almost bought a dress until I heard her tell her own employee her "butt was getting tiny," to which the employee said she hasn't been able to work out after surgery. it was odd. This woman would be an HR nightmare in any other place of work. I won't be back, I'm not putting money in the pocket of someone who presents herself like that. No thanks!

If you have children in your life, this is definitely a store to shop for them at. So many cute…read morehigh-quality children's toys, books and other goodies. We went and looking to see if they had a squirrel jelly cat, and got to explore all of the wonderful openings they have.

Super adorable age appropriate gifts that are precious and well made. They have bro's bows which is…read morea kid based company, the nuff book which is about self esteem and really cute old school kids jewelry boxes and books. They have the cute mouses that you can get at Neimans or Nordstrom's and a plethora of adorable toddler clothes. In a shopping center next too adorable home store, coffee shop and yummy catering/ bakery. Definitely worth the stop and support. I did.

A great Boutique with lots of selections to choose from! The service is exceptional, and they can…read morehelp you put together out that will last forever!

The quality was excellent. I loved what I bought as a matter of fact I went back the next day and…read morebought one item in another color and ordered a belt and another color in the pants I bought the day before. They were lovely!