I had one of the worst customer service experiences I've ever encountered at this store…read more I came in to purchase some apparel for my children, and my daughter picked out a shirt that was on clearance. As I was checking out, the cashier informed me that all clearance sales were final. I acknowledged that and told him that was fine. The problem began when the cashier struggled to remove the security sensor from the shirt. After several unsuccessful attempts, he decided to use wire cutters to remove it while it was still attached to the shirt. My husband even pointed out that doing so would likely damage the garment. Despite the warning, the cashier continued and ultimately tore a sizeable hole in the armpit of the shirt. At that point, we understandably told him we no longer wanted the shirt since it had been damaged by an employee during the checkout process. To our disbelief, the cashier insisted that "all sales are final." I explained that the shirt was not damaged when we agreed to purchase it and that the damage occurred because of their employee's actions. A manager was then called over and made the equally absurd statement that clearance items are on sale because they are defective. The shirt was not defective when we selected it--it became defective because their employee damaged it while attempting to remove the security tag. Rather than taking responsibility for their mistake, they told us we either had to find another item of the same price or take the ripped shirt. Their complete lack of accountability and customer service was shocking. In the end, we found another shirt, sparing them from having to refund the $18.95 they seemed so determined not to return. The entire situation could have been resolved with a simple apology and common sense. Instead, we were met with excuses, poor service, and a complete disregard for customer satisfaction. Based on this experience, I will never shop here again and would not recommend this store to anyone.

I discovered this place while I was having lunch at the new MAD YOLKS on 41st avenue. I wanted a…read moreSANTA CRUZ t shirt or hat and was surprised at how the store was stacked with branded real skateboarding supplies and apparel. The store layout is setup really good. From the outside the store doesn't look appealing but once you enter it's like a whole different realm . Customer service is there to help you with any questions. I found a black colored SC windbreaker that I am happy with. I hope it last because the logo doesn't seem like it can take wear and tear . Crazy the shopper in front of me in line was from Berlin , Germany so you know that this town is made for tourists and memories . Tons of variety of boards here on display. I didn't see too many SANTA CRUZ t shirts though you gotta go to the physical boardwalk store and purchase them there or at Capitola mall. I am glad I discovered this place while, there is btw plenty of parking across the street free.

This has been THE skate shop since I was a kid in the early 2000's. Even thou I've moved away years…read moreago, I still make the time to visit when I'm back up North. Best/widest selection, latest and greatest. These guys get it sooner than any of my local shops. Staff is always 100% genuine. Shane helped me today and couldn't be any cooler. Support Local - Bill's Wheels IS skateboarding

Skate or die ! These guys catch my drift. It is hard being discriminated as a skater, stereotypes…read moreabound and friendly respect is hard to come by when you're rolling around on a board having a good time. Fortunately, you've got the folks down at Bills Wheels ready to help you with the shredder lifestyle. The love goes out to everyone (skaters included) at this location.

Legitimately one of the only local skate shops around town. Great selection, great vibes, great…read moreprices.

Love this place. Staff is great, selection is also great. I highly recommend swinging in if you are…read morein Santa Cruz. I've also bought online from them and it always been a great experience. Thanks Skate Works

We came here to get my son. Skateboard. The staff helped us find a good fit one. I ended up getting…read morea board too but did not like the color of the wheels. They were so nice and swapped the wheels for me. My son and I are both happy with our boards

Really cool place, had everything I needed for my bike and skateboard. The customer service was a…read more10/10

Don't feel intimidated going into the skate shop, the people are friendly and helpful just ask for…read morewhat you want, and they'll help you find it. I recently went in to get a deck setup and with the help of Brian I got a sweet set up! I got a 9' and 58mm and I am good to go! Overall a great selection of decks, Creature, Santa Cruz skate virus. I will come to Skate virus do eventually to upgrade some and ride on! Enso forever! Some decks made in Mexico. Solid selection for decks. Can order parts. "Creation is the artist's true function; where there is no creation there is no art." Henri Matisse

Expensive low quality goods. Owners are petulant and arrogant. Many other better options in…read moreCapitola. Shop elsewhere.

Should be 0 stars! Stef called me and verbally harassed me. Told me to "Go fuck myself" and "Go to…read morehell." All this happened because I asked the front desk staff to ask their manager if they could put up my work flyer in the store. Steff proceeded to tell me off then told me my flyers were "some crap" and that she would " Rip down all my flyers in Capitola and throw them in the trash." Not to mention the nasty voicemail she left me... Thanks Steff. I'm a teenager and this woman is an adult. As a local, I know families wouldn't want their kids and teens getting verbally harassed at a local surf shop. I'd avoid going to Free Ride Surf Shop In general. Absolutely terrible experience.

Let me tell you... NHS is the place to go for everything…read moreskateboard. Right here in town! Super fast shipping! Latest gear, great sales!! I just might be their best consumer person!! No, really. They've got it. I always check sales, for real!

Being a homegrown native Santa Cruzian, I love rocking the SC Skateboards apparel. They have a…read moregreat selection on woman's clothing too. When I ordered online, I received my shipment promptly. Go NHS!

Very cool skateboard shop! I came in to buy a complete…read moreskateboard for my Grandson. The person that helped me out was extremely knowledgeable and very helpful, he was able to guide me through the inns and out of selecting a board that would not only be age appropriate but something that he could also grow into and would last long enough with quality parts "without having to buy the top of the line equipment or for that matter buying something that was crap" I settled on a thrasher board with 53 mm wheels and ABCE9 bearings along with NC Boardshop trucks and finished the underside with the Santa Cruz screaming hand and a bones dinosaur sticker. Cuz that's how I roll "get it, roll?" The shop not only carries everything you need to build a board the also sell protection gear, shoes, socks, pants, and shirts as well as sunglasses and even Christmas ornaments, " which I bought, laugh out loud" Total price for the board was $129 which honestly after doing some interweb research is a pretty good deal for a quality skateboard. Overall experience was great and the customer service was fantastic. I highly recommend them if you're looking to buy a board for yourself or your loved ones.

I was trying to put together a folding kick scooter a friend's son had gotten for Christmas when a…read morespring shot out from somewhere. There was no mention of a spring in the manual; nor could I find anything remotely relevant on YouTube. A friend who owns a skateboard shop suggested talking to John at NC board shop. I was sure glad I did. John spent a good 20 minutes figuring out what the part did and getting it back into place. I was so grateful I bought my friend's son a gift certificate - maybe he'll become an NC board shop regular. TL;DR, great service from a really knowledgeable merchant.

Once OTB family, always OTB family. I came home after 30 years and it was like I never left. Kelly…read moreand his crew were so helpful and generous with their time. I have to express my gratitude. Good people. Go there.

Perfect stop after getting (accidentally) soaked in the water for cute warm sweatshirts. The staff…read morewas friendly, it had clean bathrooms, and was family friendly. Highly recommend!

Great store, I was looking for a metal colander and found it right away along with a beautiful…read morecollectible plate at a great price! One of the employees even made a balloon dog for my son, it was incredibly sweet, will def be coming back here!

I had a really unpleasant experience with Lisa. She was extremely rude, seemed to be in a bad mood,…read moreand made the interaction uncomfortable. I accidentally misgendered her once, and I understand that mistakes happen, but the way she handled the situation felt unnecessarily hostile. I left feeling like I was being treated poorly simply for being there. Hopefully this can be a lesson for anyone working in customer service: if you're constantly unhappy with customers, maybe it's worth finding a job that makes you happier and allows you to treat people with more kindness. Even something like being a dog walker might be more fulfilling. Goodwill should be a welcoming place, and I hope management takes customer interactions like this seriously.