Hands down my favorite shop in the village! Kat hosted a sip & shop for us and we had the absolute…read morebest time. She went above and beyond to spoil us, and now we're all dripping head to toe in Katalina merchandise Such a fun, welcoming atmosphere with the cutest pieces. Can't recommend this shop enough!!

Spent the weekend in Capitola and was in the Village browsing the shops. Walked into Katalina's and…read moreimmedately loved the vibe. Music playing from the next spot, it has a courtyard type area outside the door and shares the building with a wine/beer shop. Kat welcomed us in, offered a drink and was just right amount of assistance for us. Lots of cute clothing for all women's sizes, including plus size. There is also an assortment of men's and children's clothing. Found a great pair of jeans that were long enough for my 6' frame. And found a cute pair of beach shorts as I forgot to bring something to wear to the beach. They have a range of prices to meet every budget. I loved everything about this shop. Kat was amazing and fun and welcoming. It was a great overall experience and I will definately be stopping in next time I am in the area. Oh ya! You can shop online as well!

I love swinging by this shop when I am in Scotts Valley. Very well curated and fair prices. In…read moreparticular, I love cruising the sale rack out front. There is always something I find.

Very cute boutique love that is well put together , clean and organize. We have been here a quite…read morea few times . Their selection for the most part is very nice. All and all the ship is very well thought out and put together. They do loose a star because honestly the last three times we've been their the ladies who check us out seem like they are so annoyed to be their . Which what ever it's not like I need assistant fortunately other than paying. If I did I probably would leave because it's so off putting how bothered they seemed that people are in the store . But oh well

Good selection of adult novelty souvenir tee shirts (work safe adult - not *that* kind of "adult")…read moreat acceptable tourist location prices ($26 OTD). They had a few other things such as kid's tees, baby onesies, postcards, etc. But predominantly t-shirts here. Service was helpful and she was far more polite to the non-mask wearing women who walked in after us than I would have been (FYI, I loathe the dumb mask but generally, rules are rules).

1. Don't shop here because the clothes are cheap material and over priced for what you get. Trust…read moreme you can get better quality down the way. Just keep walking! 2 ( and most importantly) The woman they have working AS THE CASHIER is rude AF. She should definitely be fired because her customer service is A-palling . If this is how she treats half of the customers that walked by there good luck getting any business. The woman is terrible. I am SHOCKED at the level of customer service of this place! My son, who was NOT in the establishment waved at a dog inside the store. She yells to him VERY RUDELY "watch out for your ice cream" and so I looked at her and said "he's not inside the store" Her response " I don't care , I don't want it there" EXCUSE ME? Don't talk to me like that or my son and secondly you don't own the sidewalk you idiot. Some people! Seriously, the owners need to reconsider hiring someone else if they want more business. And if she is the owner (which I doubt) good luck staying in business. You have a lot to learn about running one.

Nice location to visit and browse while in SC. Store is clean with a lot of selection that isn't…read moreoverwhelming. Some current inventory with previous seasons. Some additional, some at almost full price - but didn't really check those out. Great deal on a mint green 3/4 zip fleece $23!!! It's one of the few outlets of Patagonia. The other one I've visited was in Reno. Customer service - not so much in terms of hellos and how can I help you - and that's fine.

Always have the best shopping experience here. The staff are actual outdoors people who can provide…read morefunctional advice on the products and helpful tips. They are aligned with the brands ethos and this location has many events through out the year including free repair days for your gear. Such good sales/prices on Patagonia gear here! We shop here all the time and can always find what we need at a good deal.

One of the main reasons I come to Santa Cruz is bc of Berdels. I LOVE IT SOOO MUCH!!! The clothing…read moreis just the best beach / ocean vibe, can't find anything like it anywhere else!!!! The quality of all the clothing items is so good. I've washed my Katin shirts so many times, and they're still like new. My mom and I love going here bc they have the coolest water design shirts, perfect for my brother who owns a dive shop. He always gets complimented on the clothes we get from here! I also love how it is a family owned locally owned business!!! What could be better?! The service is always so nice when we check out, the people will always give us recs to go too. There is a large variety of brands from well known to ones I've only seen here at Berdels. The price of the clothing is comparable to other stores. This is a must when in downtown Santa Cruz!! You have to get a Berdels sweatshirt to really say you were at Santa Cruz!!

Incredible selection that is better than most shops I have been to in the past few years up and…read moredown the coast. And a fantastic sales team. I bought a number of pieces for my daughter and husband and we will be back as soon as we are back in Santa Cruz!!!

My first experience with Jill Alexander, after reading an article in the local newspaper, was to…read moreask her to design a Mother of the Bride dress for me. I am very tall and curvy so finding a formal dress that complemented my figure and felt comfortable was very difficult. Jill designed the perfect custom dress for me and I've been hooked ever since. That first experience was three years ago and I had been making regulars treks to Jill's design studio to check out her new lines and to visit with Jill and the wonderful staff. I was thrilled when Jill opened her retail store in Scotts Valley! The store beautifully displays Jill's fashions and, because Jill's new design studio is in the back of the store, I still get to see Jill on my shopping visits. If you have a curvy figure and you live anywhere in the Santa Cruz Bay Area, stop in for a visit to Jill's store. Even if you don't live in the immediate area, it's worth the drive!

Had a wonderful time finding something to wear to my son's wedding, at this stage in my life it is…read moreall about comfort, thank you for having beautiful comfortable clothing

Great store, I was looking for a metal colander and found it right away along with a beautiful…read morecollectible plate at a great price! One of the employees even made a balloon dog for my son, it was incredibly sweet, will def be coming back here!

Friendly staff and many deals on clothes and other things that are in very good condition. We…read moredonate things to Goodwill regularly.

Shop here fairly frequently since it's one of the clothing stores for the whole family and one of…read morethe only ones that has kids clothes on this side of town. I like to order for in-store pick up online to make shopping with kids a little bit faster. Tricia is often in the store, and is a great employee that provides excellent customer service and recommendations.

Located on the main downtown drag of Santa Cruz. I'm a Gap fan, kind of embarrassed to admit it,…read morebut I'm now at that age, where I enjoy simple clean looking clothes. The only time I'll purchase something is from clearance, or if there is a killer sale going on. This location has difference items compared to the Peninsula. There are times I find something that's not even on the website anymore and cheap! A good chunk of the time, I walk out empty handed, it's fun to look around. The changing rooms are usually locked, you have to request an employee to open it for you. They are fair sized and well lit. I think I've always seen about 2-3 employees working inside?

I have become a very frequent customer of Mario. A true local gem started by Mario's father. I…read morebought a sport coat at a nice outlet but did not realize all the buttons needed to be sewed in. I had tuxedo pants that were 10 years and a few inches ago that Mario expertly tailored to current measurements on short notice. In addition, I gifted my son a fine suit and Mario hit that one out of the park. Finally, I had a full suit purchased at the Livermore Outlets that Mario made look like a custom suit. Mario is a class act, I would drive from all over the state to have Mario work on my undersized wardrobe. I highly recommend this shop!

Mario and his team are the best! I needed a suit for my wedding this past week but I only had about…read more10 days. I had reached out one weekend but they were away from the shop due to an event. I texted the number and Mario was able to set me up with an appointment for the upcoming Tuesday of that week. The process was pretty quick. Mario took my measurements, he explained the rental process, let me look at some designs and ultimately gave me freedom on the color I wanted. Price was what I expected between $250 and $300, including the 2 piece blazer and pants, white shirt, matching vest and two ties to choose from. They could have included shoes as well but I had my own pair. I'm not sure if that would have altered the price. It took about 5 days for it to be ready, as I could have picked it up the following Monday but it was a busy day for me. Mario even let me try it on and make alterations before I walked out ensuring that my suit was the perfect fit for my special day. Overall, the customer service was top notch and I felt like I was able to take my time throughout the experience despite all the stress that comes with getting married. Thank you, Mario for making my special day a day to remember!