1. On The Beach Surf Shop

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Monterey, CA

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On The Beach Surf Shop

4.8 (273 reviews)
Open • 10:00 am - 6:00 pm
Updated 2 months ago

ON THE BEACH SURF SHOP · YELP ASSISTANT

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On The Beach Entrance
Mark C.

Best surf shop on the Monterey -peninsula! The selection of clothing is endless and so well put together by "Karlee". "Mike" at the counter has the best customer service...! Both very Knowledgeable and friendly. We always visits this spot when in town you feel like you're stepping into a surf paradise the minute you walk in!!! "

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Lily B.

This store has an amazing selection of surf items as well as clothing, amazing staff! I had the absolute best service ever by Karly who handled all my needs and even gave me recommendations on where to go to dinner after since I'm just visiting. Her connection was so genuine beyond a sale, super sweet girl! Will definitely be shopping here again if i'm visiting !

Tami D.

This little shop in Monterey is great. When my son needed a new pair of shoes fast, we stopped by here. With the help of a wonderful sale associate, my son tried on about a dozen pairs of shoes and ended up with the most comfortable pair of UGGS. While he looked at footwear, I looked at the women's clothing and found the cutest hoodie. There was a good selection of men's and women's apparel here. The customer service was really great, and there were plenty of nice sales items here too. This was a fun stop while shopping in Monterey!

Girl power!

Great surf shop! We've been going there for years. The staff is always so helpful. I like the ladies clothing section and my husband is a surfer so he has purchased wetsuits, wax and other apparel there regularly. He also buys rash guards and wetsuits for our daughter there too

Perfectly warm kiddos enjoying the ocean.

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3 months ago

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Kelly S.

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13 days ago

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Kelly S.

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2 months ago

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Kelly S.

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1 year ago

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Kelly S.

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1 year ago

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Kelly S.

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7 months ago

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Kelly S.

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1 year ago

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Kelly S.

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1 year ago

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Kelly S.

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1 year ago

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Kelly S.

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2 years ago

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Kelly S.

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4 years ago

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Kelly S.

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2 years ago

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Kelly S.

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3 years ago

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Kelly S.

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4 years ago

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Kelly S.

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2 years ago

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Kelly S.

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4 years ago

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Kelly S.

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3 years ago

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3 years ago

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Kelly S.

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6 years ago

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Kelly S.

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5 years ago

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Kelly S.

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4 years ago

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Kelly S.

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6 years ago

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Kelly S.

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4 years ago

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3 years ago

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Kelly S.

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4 years ago

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5 years ago

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Kelly S.

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10 years ago

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2 years ago

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Kelly S.

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4 years ago

Awesome surf shop with great selection of California clothing for adults & kids! The staff is amazing, super helpful & nice!

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Kelly S.

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3 years ago

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Kelly S.

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4 years ago

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6 years ago

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Kelly S.

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4 years ago

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Kelly S.

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2 years ago

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Kelly S.

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4 years ago

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Kelly S.

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3 years ago

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Kelly S.

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5 years ago

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Kelly S.

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5 years ago

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5 years ago

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Kelly S.

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3 years ago

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Page 1 of 7

Ask the Community - On The Beach Surf Shop

Review Highlights - On The Beach Surf Shop

“Kelly (and the rest of the staff) was incredibly friendly and their selection of rental equipment was great.”

Mentioned in 61 reviews

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3.7(24 reviews)
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I have always despised the big VS. I don't get why people think they are so amazing. The one time I…read morewent to be fitted there it was an awful experience. They just whipped out a tape measure there on the crowded sales floor and pronounced a size, shoved a handful of bras at me and shoved me toward the dressing rooms. NOT so at Soma!! The first time I went in there, after a friend recommended them, I was greeted immediately and warmly. I should mention that I am not your typical "normal" looking woman. I have a lot of tattoos and I have scars, and at that time I still had some body piercings. The gal helping me first asked me some questions about what I wanted in a bra, style, support, etc. then took me back into a dressing room and had me take off my top and measured me correctly. Then she went and picked a bunch of different styles for me to try on. Now THAT is a proper fitting. Once I had found a few that I liked and fit great, I bought them and was very happy. Fast forward about 8 years. I went in there last week to pick up a bra I had seen on sale on the web site but was sold out in my size. Staff were super friendly and again, great experience. I highly recommend going there.

3/7/2026: Shout out to Maggie for helping me get my new bras adjusted correctly. I came in ready to…read moreexchange my new bras because I was sure the sizing was wrong, but nope...I had misadjsuted the straps and the clasp, which I had been doing for decades and had always been dissatisfied with my bras. She explained why my bras hadn't fit correctly (tightening the straps so that they dug into my skin and constantly pulled up the bra causing underboob to fall through the underwire. With this knowledge and bras that she adjusted for ready to wear (haha), my spirits and bustling are uplifted. Thank you, Maggie!

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Soma
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Soma - New Enbliss Bra

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New Enbliss Bra

On The Beach Surf Shop - sportswear - Updated November 2026

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