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    Bills Wheels

    4.4 (82 reviews)
    ModerateSkate Shops
    Closed 10:00 am - 6:00 pm

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    Bill's Wheels!
    Joe V.

    If you live in Santa Cruz, you know of Bill's Wheels. It's a skateboarding staple and also known for showcasing some of the best graffiti. I had the pleasure of being a part of their skateboard launch party event this weekend, with skateboarders, graffiti artists, DJ's, beer and barbecue! Amazing time! Amazing art! Amazing food! Thank you, Bill!

    Santa Cruz Skate Spongebob on the left, and Alien w Spongebob grip tape on the right
    Ron M.

    I needed to get new boards for two of my boys, and decided to try this local Santa Cruz spot. Guys inside were helpful, and put together two full deck setups for my boys at about $120 for all (decks, trucks and wheels). If there is any evidence of global deflation--this is a perfect example. When I was a kid (30 odd years ago), a full skate setup would cost about $100-$110. How have prices barely budged in 30 years? It is nice to know that I can put smiles on my kids faces without breaking the bank. (So long as they don't break these boards...then they're gonna hafta rake a bunch of leaves to earn a new deck...) This local shop had a really big selection, and thankfully all G-rated boards. Nice family safe shop! Helpful staff put the grip tape on cleanly, and importantly tightened the wheels correctly without busting the bearings. Will be coming back here for shoes and clothes likely. Support these guys!

    Legends

    The King of Skateboarding. This shop is sick! Not only do they have a collection of rare skateboards to check out, they have the best of the best skate brands.

    Future Skater girl!
    Jim P.

    I went into Bill's wheels a while back and I've been buying skateboard apparel and Santa Cruz gear. I haven't found any place was such a good selection as them. I had a newborn baby recently and found a cute little outfit for her. And they gave it to me for free. It's a great store and really nice people.

    Shannon L.

    Great prices ! Great large selection of boards shoes and shirts a must stop shop for any skater or trip to Cruz ! Thank you for those just perfect birthday gifts for my fiancé. He loved them all !!!!

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    3 months ago

    Great selection and awesome people! The vibes were good and the staff care about the customers.

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    7 months ago

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    2 years ago

    I went to this place about 2 weeks ago to get my new board and they service was amazing

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    2 years ago

    I've been shopping at bills wheels for five years now and everybody is so helpful and great service friendly and I'm happy to shop there

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    4 years ago

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    4 years ago

    Sick place. Always a good variety of apparel, shoes, and skate gear. Darrien is super friendly and answered all my questions.

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    9 years ago

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    5 years ago

    Good shop they just don't have board sizes marked and not helpful does not know the difference between an 8.5 and a nine smh

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    Page 1 of 3

    Ask the Community - Bills Wheels

    Review Highlights - Bills Wheels

    Shane called back to answers to my questions and we packed up drove there and purchased a complete board.

    Mentioned in 8 reviews

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    Santa Cruz Boardroom - Hats and shirts 10-26-25

    Santa Cruz Boardroom

    4.1(105 reviews)
    2.7 mi
    $$

    I discovered this place while I was having lunch at the new MAD YOLKS on 41st avenue. I wanted a…read moreSANTA CRUZ t shirt or hat and was surprised at how the store was stacked with branded real skateboarding supplies and apparel. The store layout is setup really good. From the outside the store doesn't look appealing but once you enter it's like a whole different realm . Customer service is there to help you with any questions. I found a black colored SC windbreaker that I am happy with. I hope it last because the logo doesn't seem like it can take wear and tear . Crazy the shopper in front of me in line was from Berlin , Germany so you know that this town is made for tourists and memories . Tons of variety of boards here on display. I didn't see too many SANTA CRUZ t shirts though you gotta go to the physical boardwalk store and purchase them there or at Capitola mall. I am glad I discovered this place while, there is btw plenty of parking across the street free.

    We came for the Santa Cruz tshirts and to see about more gear. This shop has so much inventory…read morealong with a plethora of skateboards. It was fun to scope it out and they didn't mind my small children running around. Kids tshirts are $25+, so not an inexpensive purchase. Overall, a solid stop for all your touristy needs. *street parking * located in a little shopping area with some cafes and a Penny Creamery.

    Photos
    Santa Cruz Boardroom
    Santa Cruz Boardroom - First ride on the new board and wheels!

    First ride on the new board and wheels!

    Santa Cruz Boardroom

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    Bills Wheels - skateshops - Updated May 2026

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