Mme is my go-to shop for unique pieces for gifts and my closet. Elise, the owner is amazing.read more

If I never buy a clothing piece other than at MMe, it just won't matter. Everything I have…read morepurchased there is in my "I will never discard and I will wear till I'm 90" pile. Somewhat classic with a bohemian twist, very Santa Cruzian. Only negative, is that I walk by the shop at least 2x a week. And I literally have to run past otherwise I am pulled in and even with the "I'll just go in to look attitude"....well I usually walk out with a treasure. I am a Mme groupee. Elise is a delight. Oh, and the pieces are just great for any size, even us curvy girls.

A great Boutique with lots of selections to choose from! The service is exceptional, and they can…read morehelp you put together out that will last forever!

The quality was excellent. I loved what I bought as a matter of fact I went back the next day and…read morebought one item in another color and ordered a belt and another color in the pants I bought the day before. They were lovely!

Expensive low quality goods. Owners are petulant and arrogant. Many other better options in…read moreCapitola. Shop elsewhere.

Should be 0 stars! Stef called me and verbally harassed me. Told me to "Go fuck myself" and "Go to…read morehell." All this happened because I asked the front desk staff to ask their manager if they could put up my work flyer in the store. Steff proceeded to tell me off then told me my flyers were "some crap" and that she would " Rip down all my flyers in Capitola and throw them in the trash." Not to mention the nasty voicemail she left me... Thanks Steff. I'm a teenager and this woman is an adult. As a local, I know families wouldn't want their kids and teens getting verbally harassed at a local surf shop. I'd avoid going to Free Ride Surf Shop In general. Absolutely terrible experience.

I am so impressed with this particular Rip curl store. I purchased items at a Rip Curl Store and…read morethey did not work out so I returned them receiving a gift card. I saw the wetsuit I wanted online and attempted to purchase it with my gift card. It would not work. Upon calling A customer service number I found online, they were very helpful but unfortunately I had an in-store gift card and to purchase items online you need an online gift card. Very frustrating considering it was a bigger item I purchased. Anyways I went to the Rip curl store on the west side and they did not want to help me at all. The girl at the register was very nice but upon calling their store manager they were told they could not help me. I called the customer service number back and despite his efforts he was not able to help me resolve this. He said to go into another retail store and perhaps they will be more helpful. I went into the Rip curl store on 41st Ave. and I was immediately blown away with the helpful attitudes of the staff. Keenan I hope I am spelling his name correctly did an incredible job. He got my phone number and said he would talk to the regional manager and get back to me. I received a call that afternoon. He said to come down and they would take care of me. I went today and Keenan did just as he said he would. I am so impressed with his customer service skills and his attention to detail as well as his eagerness to want to make a situation right. Those are all things that any employer would want to have and an employee and Rip curl is very lucky to have Keenan on their staff. Now I am so excited that I can buy the wetsuit I need to get out in the ocean and paddleboard! I highly recommend the Rip curl store on 41st Ave., and if you go in there be sure to ask for Keenan because he will treat you right. Thanks again!

Walked in because I saw a sweatshirt my daughter wanted. Two associates saw us come in, no welcome…read morein or can I help you. The guy sitting on the counter top completely unprofessional. I was ready to spend money but with the poor customer service, I'll take my else where.

I did some post Xmas shopping here and purchased several items at 50% off…read more This is the best gourmet shop in Santa Cruz County. I highly recommend shopping here, Jennifer, the owner, is an expert on all items she carries. If you are into high end olive oil or balsamic vinegars this is the place to purchase

My husband & I recently stopped by to make some purchases for relatives and ourselves…read more We purchased two Dolce & Gabana panetone, Stollen bread, Gragnano noodles, candies, Runamok syrup, and a wonderful Italian season salt. We have pass experience in purchasing these items and they are top of the line. The Gragnano pasta is the best in Italy, so to find it here is special. The panetone is incredibly delicious as is the stollen German bread. I highly recommend shopping at Jones & Bones if you want special gourmet items for yourself or as a special gift for someone. Jennifer will help guide you and educate you on the descriptions of the items and how they are made.

I've always seen this boutique, but I actually haven't gone into it. This particular day I decided…read moreto go adventure In..... I was surprised with how many cute items they had in different textures of fabrics. They still had some winter apparel granted it's Santa Cruz so it's usually a bit foggy or colder, but they had a huge denim section!! They also had three sales racks with some pretty good items. The items on the sales racks were up to 40% off. Perhaps it's the time of the year between winter to spring, but a lot of their clothes were muted colors. I really liked their denim selection and the different style styles though. I believe there were two people working one lady was helping another customer and somebody came out from the back but didn't say anything to me so maybe she was a friend or something just hanging out? I'm not too sure. I wasn't really looking to buy anything but wanted to check out what they offered and I liked their selection. The different shirts were anywhere from $40-$60 and the sweaters were about the same. I didn't check the price on the denim but they did carry love stitch!! I love that brand!! I will definitely check them out from time to time when I visit pleasure point!!

Love this store, it's super cute and has high quality clothing, great for gifting, I also love the…read morecomplimentary gift wraping. The staff and owner are super friendly and helpful.

This is a gently used higher quality women's fashion store in the capitola mercantile thingy just…read moreoff the capitola esplanade. The mercantile mart thingy has it's private parking lot of it's own. There is also the nearby beach parking but be warned in summer both of those options-along with any street parking will fill up quickly. As in 10 am is too late quickly. Luckily there are some more extensive lots not too far away-that one over behind the police station never seems to be full and since this is the esplanade it's a very nice two block ish walk. This is a smaller store yet carefully curated. This isn't a thrift store as such but a higher end resale shop. There may or may not be super trendy brands but there will be great looking fashion. Strong selection of accessories of course and on my visit a better the average selection of boots. The stock rotates all the time so of course what you see on your visit may be completely different. Even so you still might consider a browse as you never know what might be in that day. Pricing is fair. It's totally possible to put together a very sophisticated outfit for less then a hundred dollars, and of course getting those few small things to complete your look can be done for much less, All in an very valuable source for the fashion conscious.

Location is ideal, merchandise good quality and priced reasonably but the owners are absolutely…read moreremarkable. So pleasant and personable. Thank you for a great experience Terri

The owner Devon is the best ! He is always friendly and…read moreknowledgeable. I love the artwork on his sweatshirts and his wife is the very talented artist who created the gorgeous capitola heart wave

I had a very pleasant experience at this shop! I went in looking for a toe ring and there was such…read morea cute variety. The owner was very friendly and helpful when finding the perfect size. I will be returning when I'm back in the area to get another one!

I've been here twice now over the past few months, and have had similar experiences both times…read more I haven't fished in years and my fiancé wanted to get into the sport with me. I went in by myself with just a couple questions on how best to get her started. The gentleman behind the counter immediately seemed defensive and automatically assumed I wanted to sign up for lessons, and said,"This is a pro shop, we don't do anything like lessons here". I explained to him that I was not after lessons, just some tips for a beginner to the sport. The entire time I was in the shop, I had to probe extremely hard to get any kind of answers out of him, who was very short and crass with me the entire time. Apparently, this pro shop is not the place for people with questions even regarding the sport. Just go in, buy your gear and leave is what they want. 1star for good selection, but I would give zero to how rude he was, even to a local.

A great, well stocked tackle shop the obviously caters more to ocean fishing, but with plenty of…read moregear for any fishing adventure. I needed some gear for an upcoming catfish trip. Solid selection of everything from jigs to poles, the one issue was the prices were a bit high, by about 50 cents per bag of hooks and sinks. Doesn't sound like much unless you're buying 5 bags of 4 different sizes after a big trip of losing gear to the trees at Lake Del Valle. Still, a great local shop with some great advice from the salesmen.

Just updating that I again brought my old wetsuits in again about 3 months ago…read more- and got them repaired again for the second time by Blown Out - and was stoked again - as the quality of the work they do here at Blown Out is outstanding. What a great option. The repairs last a while too....

Ishtar and Oliver, the owners of Blown Out Surf Shack were wonderfully helpful in getting my…read morestepson Javin into the surf. Javin has physical disabilities and needs a special wetsuit to allow him to be comfortable in the chilly waters of Santa Cruz, California. Ishtar set us up perfectly with wetsuit modifications that allowed Javin to shred the knar in perfect comfort! Her kindness in working with my wife to get the wetsuit right is sooo appreciated! Her understanding of our needs and problem solving abilities really made our trip. Gratitude forever! Adam Crom