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    Sweet & Flour

    4.6 (79 reviews)
    ModerateBakeries
    Closed 9:00 am - 4:00 pm

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    Casey S.

    Sweet and Flour is your one-stop shop for amazing baked goods packed with flavor and love. Gina does amazing work with her bakery and I am continually impressed by how consistently great the food is here. Food: we have had two custom cakes made here (one for my birthday and one for my wife's bridal shower) that came out AMAZING. Their day to day foods are incredible and my wife especially loves the coffee. Service: with the changes in COVID they normally drop it off outside, but they are often smiling even before the pandemic and are super nice. Aesthetic: adorable inside with a nice display case and tons of nicknacks on the wall.

    Cool little spot
    Nicholas G.

    Secaucus is one of those areas that I always hear about but don't spend a lot of time. It is a very small bakery that has a few different treats. The choc chip cookies, sprinkle cookies, and brownies all looked delicious. It is a local corner bakery in residential neighborhood and I always like to support those businesses. The chocolate chip cookie was delicious and I would get a cake from here too. Check it out.

    Best angle IMO lol

    This is THE place to order custom cakes! Our family has been spoiled so many times with fun, creative, delicious, and overall beautiful birthday cakes over the years from Sweet & Flour. We can't thank the amazing people in the front and the back who make this happen enough - they're always fast, friendly, and professional & fun at the same time! You can't go wrong ordering a birthday cake here - so if you've already read this review, give it a try! Thank you, Gina, and your team a million times!

    Entrance
    Stephanie G.

    Yum! I saw the good reviews for this place, and I couldn't resist. It lives up to expectations! It's in a residential area, which I thought was a little strange. It seems out all by itself, but at least it's neighborhood quality means no meters and plenty of parking nearby. It's a pretty small bakery compared to some I've seen, so the selection is somewhat small, but they still have some good variety. When I arrived, I was promptly greeted and got a mini cannoli ($1.50), a s'mores cookie ($1.50) and a pineapple and cheese pastry ($3) which I thought was a turnover but rang up as a danish. The prices were really reasonable and they accept credit cards. She asked if I wanted powdered sugar on the cannoli. Um...yes please! The mini cannoli was nice and crunchy with a sweet creamy filling. The pineapple pastry was very flakey, with more pineapple at the ends but a surprisingly sweet nice mix with cheese flavor in the middle. The s'mores cookie I didn't get to until the next day and was worried it might be hard. WRONG. It was super moist and with a glass of milk was heaven with any bite. So despite the somewhat strange location, they have amazing sweets. If I were ordering a cake for an occasion, I would start here.

    My sons wedding beautiful cake and delicious
    Karen D.

    Got my sons wedding cake there strawberries and cream filling. Another for my daughter in law getting her green card, funfetti cake with chocolate mousse. Both were delicious. We also had her cake pops at the wedding. Would recommend highly.

    a paw patrol themed cake
    Keisha M.

    This is our 5th year ordering our daughter's birthday cake from Sweet and Flour. Each year they taste better and better. You will not be disappointed! Thank you Gina for helping us make our daughter's birthday so special

    Where's the sage paaaale green? The pink? The cream? The " cream" she did looks like gray in person

    A 2 star on execution. The taste of treats here are good, however I'm so disappointed to write this but I'm also extremely frustrated that my baby shower is reined pastry wise. I gave an example teddy bear cake for her to follow those exact colors and what she gave me is soo off color wise it would just look retarded to sit her pastries next to my cake. The pastries I placed with her ( cupcakes, cake pops and pretzels) were supposed to match this cake and you can clearly see , either she didn't look back on my cake picture ( the guide) or maybe she doesn't see color well I really don't know what happened. My cake was sage green. Mauve, cream, and baby pink. Idk where she pulled these colors from bc there there pretty much no pink on anything. And everything looks like it's for a Green baby shower. Mind blown.

    L-ittle C.

    This place is gem in Secaucus and I just found out !!! Due to pandemic, cannot have any Big party for my husband birthday but we do not want to waste the cake. Sweet& flour is able to customize the size and flavor that I want which is amazing :)

    This was my second time ordering a cake and cookies from Gina and both times she and her team have exceeded my expectations. Thank you again for my guys 80s cake back in August 2020 & my sons birthday cake just recently!

    a display of cupcakes for a birthday party
    Dianna J.

    Loved the cupcakes they made for my friend's birthday! I sent an email and was called right away to go over the specifics of what we were looking for: color, design, flavor, frosting, everything. They had an easy outdoor pickup process for COVID. The cupcakes came out so well and they were delicious!

    Red velvet mini cupcake
    Lia C.

    I love this place. The interior decor is very cute, bright and open. They change the decor a bit based on the different holidays I absolutely LOOOVEEE the red velvet mini cupcakes. The icing is delicious. The staff are very friendly as well. I do however wish they had more flavor variety of cupcake. I come here about once a month and I will definitely continue to come.

    Eat me!!! Yum
    Amee V.

    They made a wonderful canoli cake for mg friends birthday on last minute notice. Was big and delicous...and beautiful! It wasn't those overly sweet kind of cakes too. A balance of the fresh canoli cream in between vanilla and chocolate cake. I ate much of it...yum. My friend was so stoked. Would def recommend of you want to wow someone for a special occasion.

    6 inch buttercream birthday cake

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    Ask the Community - Sweet & Flour

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    This dessert spot is visually stunning - the desserts look like little works of art. Everything is…read morebeautifully presented, elegant, and honestly almost too pretty to eat. There were also a ton of options to choose from, which made it fun just deciding what to try. Unfortunately, the taste didn't quite live up to the presentation. While everything looked amazing, the flavors were pretty mediocre and didn't stand out as much as expected. Overall, it's a great place if you want a pretty dessert experience or cute photos, but not necessarily the best if you're looking for bold, memorable flavors.

    Delightful little bakery in the mall with delicious pastries and great place to get breakfast…read more Stopped into this pleasant little spot and it quickly became one of the highlights of the day. The display case is packed with beautiful Italian pastries and breads that look (and taste) straight out of a bakery in Italy. I went with the pistachio croissant. It was fresh, flaky, buttery, and not overly sweet, which I really appreciated. Also got a prosciutto sandwich in ciabatta bread. The bread was a bit tough but I guess that's how ciabatta bread works. It tasted great though!. Everything felt fresh and thoughtfully made. Service was friendly and helpful; the staff happily explained the different filled croissants and options when I asked. Will definitely return next time I'm in American Dream Mall!

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    The Hudson Cakery

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    11/10 -- The only custom cake vendor I'll ever use!…read more I have exclusively used Hudson Cakery for all of my custom cake needs since 2022, when I first worked with Jennifer and her team for my baby shower cake and cake pops. Four years and MANY celebrations later, they have become my go-to for every special occasion. We've now used Hudson Cakery for my twins' first, second, and third birthdays, as well as my husband's 40th birthday -- and I genuinely cannot imagine using anyone else! My experience with Jennifer and her team has been nothing short of amazing every single time. Communication is seamless, Jennifer is incredibly responsive and thorough, and she is always so helpful when I have questions or need guidance bringing an idea to life. The cake designs are absolutely unmatched. I typically share reference photos and a general creative vision, and Jennifer & her team always nail every detail and exceed my expectations. Of course, the cakes are also delicious. They offer such a great variety of cake flavors, fillings, and icings, and everything we've ordered has been a hit with both kids and adults. It's rare to find a bakery that delivers on both the artistry AND the taste, but Hudson Cakery truly does both. At this point, Hudson Cakery is a part of all of our biggest celebrations, and I wouldn't have it any other way. I would wholeheartedly recommend Jennifer and her team to anyone looking for a custom cake that is beautiful, unique, and absolutely delicious.

    2026 update: another year, another stunningly designed cake. Not only was it as perfectly decorated…read moreas last year's, but the taste was perfect. I'm eating leftovers of the cake right now while typing this update. Endless compliments on how beautiful the cake was, and most importantly, the birthday boy was happy!

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    Natoli's

    Natoli's

    4.5
    (410 reviews)
    0.1 mi
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    Are these the nicest guys in NJ? Is the bread here going to take your sandwich to the next few…read morelevels? Is the pepperoni a perfect chalice of grease and flavor? Yes, yes, yes! This is a classic deli, walls full of tomatoes, pasta, family photos, and citizen of the year awards. (It only takes one interaction to understand why.) you can sit outside in nice weather, but the chit chat inside makes you feel especially welcome. My only regret is we forgot to get cannolis on the way out. (Probably because the portions are huge.) Not far off the highway so you can keep dad feeling like we're still making good time. We'll be back on our next Northeast haul.

    I ordered delivery from here on a Sunday, took about 45 min, not bad…read more But the food was below mid. I ordered the buffalo wings, garlic knots, a small cheese pizza with vodka sauce instead of marinara & mushrooms, and a cannoli. The wings were not Buffalo, they were a mix between Buffalo and bbq. If I had known, would not have ordered. Did not like the bbq sauce flavor. I also asked for ranch as I despise bleu cheese but alas, I did not get ranch and had to eat my wings plain. Garlic knots were perfect. The pizza tho. Ugh, it was so bad. They made a cheese mushroom pizza with way too much cheese and then put the vodka sauce on top after!!! Like a drunken grandma pie. That's not what I wanted. I asked for, "a cheese pizza with vodka sauce." It was so soggy that it soaked through the bottom of the box. Stayed soggy even after reheating in the oven. I ate half a slice and tossed the rest sadly. I won't be ordering from here again. The cannoli was fine but wouldn't order again either. The only thing I would eat again is the garlic knots. Very disappointing for Jersey pizza.

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    Petite B Bakery

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    4.8
    (52 reviews)
    2.9 mi

    My husband and I ordered delivery from here multiple times. Each time has been better than the…read morelast! We LOVE petite b! Never been inside yet but someday we will visit in person lol. Today we ordered the cheesecake slice ($8), bread pudding ($5.25), carrot cake slice ($8.50), pecan sticky bun ($5.85), egg and cheese sandwich ($10), mushroom Gruyère quiche ($10.50), a small latte hopefully with almond milk or oat milk lol ($5.50 for 12oz), and an iced americano. Delivery is quick for the location we are in. Order is always correct and packaged well. Every single thing that we have had from this bakery has been a 9/10 and 10/10. Highly recommend!! The Canele's are great and the almond croissant omgggg. Yummmm!

    This is my favorite bakery in the area. I've been coming here for years. I am not sure what is…read moregoing on lately, but I have now had three bad experiences with my food. The last three times I've ordered. 1st time- I ordered on Uber eats, an egg and cheese sandwich and they sent it brick cold. I'm not sure why whoever was working would think to not warm up the sandwich. Made no sense. 2nd attempt- I ordered the same egg and cheese sandwich and it was drier than cardboard. I've been getting this sandwich for years. I'm not sure if they forgot to put butter on it but the sandwich is typically never dry. Not sure what happened there. 3rd attempt- At store. The new employees seemed frazzled and you need to repeat your order to them about 10 times because they keep forgetting what you just told them one minute ago. I love this place and I'm only giving this review so that it doesn't go downhill. There are a lot of new cafés opening up in the area and I would hate for them to be left in the dust. The owner is very kind and cares about her customers, so I know she will care about this review and do something about it.

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    Look at this beautiful layers. $3.25 I also bought their baguette  $3.75  Can't wait to taste it
    Look at this beautiful layers. $3.25 I also bought their baguette $3.75 Can't wait to taste it
    8:30am on Saturday.
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    Sweet & Flour - bakeries - Updated August 2026

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