Sweet and Flour is your one-stop shop for amazing baked goods packed with flavor and love. Gina does amazing work with her bakery and I am continually impressed by how consistently great the food is here. Food: we have had two custom cakes made here (one for my birthday and one for my wife's bridal shower) that came out AMAZING. Their day to day foods are incredible and my wife especially loves the coffee. Service: with the changes in COVID they normally drop it off outside, but they are often smiling even before the pandemic and are super nice. Aesthetic: adorable inside with a nice display case and tons of nicknacks on the wall. read more

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I am BLOWN AWAY at how amazing these custom baby shower cookie order came out. Seriously 11/10. I gave Gina a Pinterest picture as inspo and let her do her thing. Not only were the cookies beautiful, but they were so tasty too! They were the perfect favor at my best friend's baby shower, and I highly recommend ordering from sweet & flour for your custom baked good needs. I also asked for a last minute increase in the size of my order from 50 cookies to 75 cookies and Gina was able to get it done perfectly. read more

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Stopped by this bakery to get cupcakes for a birthday. I was excited to find a local bakery in Secaucus with great reviews but the cupcakes were not as tasty as expected. The chocolate frosting was a little off and the cupcake base tasted stale. Maybe I came on an off day but I was disappointed with my purchase. read more

Sweet & Flour - Bakeries Near Me - Secaucus, New Jersey

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Secaucus is one of those areas that I always hear about but don't spend a lot of time. It is a very small bakery that has a few different treats. The choc chip cookies, sprinkle cookies, and brownies all looked delicious. It is a local corner bakery in residential neighborhood and I always like to support those businesses. The chocolate chip cookie was delicious and I would get a cake from here too. Check it out. read more

Sweet & Flour - Cool little spot - Bakeries Near Me - Secaucus, New Jersey

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Disgusting & Horrible customer service ! Do not waste your time or money here. They literally side eye you when you ask questions, Never again read more

This is THE place to order custom cakes! Our family has been spoiled so many times with fun, creative, delicious, and overall beautiful birthday cakes over the years from Sweet & Flour. We can't thank the amazing people in the front and the back who make this happen enough - they're always fast, friendly, and professional & fun at the same time! You can't go wrong ordering a birthday cake here - so if you've already read this review, give it a try! Thank you, Gina, and your team a million times! read more

Sweet & Flour - Best angle IMO lol - Bakeries Near Me - Secaucus, New Jersey

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Customer service is terrible. Gina chooses who's cake they want to do. They don't answer emails, they say they will get back to you on email and they do not. read more

Yum! I saw the good reviews for this place, and I couldn't resist. It lives up to expectations! It's in a residential area, which I thought was a little strange. It seems out all by itself, but at least it's neighborhood quality means no meters and plenty of parking nearby. It's a pretty small bakery compared to some I've seen, so the selection is somewhat small, but they still have some good variety. When I arrived, I was promptly greeted and got a mini cannoli ($1.50), a s'mores cookie ($1.50) and a pineapple and cheese pastry ($3) which I thought was a turnover but rang up as a danish. The prices were really reasonable and they accept credit cards. She asked if I wanted powdered sugar on the cannoli. Um...yes please! The mini cannoli was nice and crunchy with a sweet creamy filling. The pineapple pastry was very flakey, with more pineapple at the ends but a surprisingly sweet nice mix with cheese flavor in the middle. The s'mores cookie I didn't get to until the next day and was worried it might be hard. WRONG. It was super moist and with a glass of milk was heaven with any bite. So despite the somewhat strange location, they have amazing sweets. If I were ordering a cake for an occasion, I would start here. read more

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Got my sons wedding cake there strawberries and cream filling. Another for my daughter in law getting her green card, funfetti cake with chocolate mousse. Both were delicious. We also had her cake pops at the wedding. Would recommend highly. read more

Sweet & Flour - My sons wedding beautiful cake and delicious - Bakeries Near Me - Secaucus, New Jersey

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This is our 5th year ordering our daughter's birthday cake from Sweet and Flour. Each year they taste better and better. You will not be disappointed! Thank you Gina for helping us make our daughter's birthday so special read more

Sweet & Flour - a paw patrol themed cake - Bakeries Near Me - Secaucus, New Jersey

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We are huge fans of Sweet & Flour! Gina and her staff are so easy to work with- and the cakes are both gorgeous and delicious! We have been customers for over 8 years- Sweet & Flour never disappoints! read more

A 2 star on execution. The taste of treats here are good, however I'm so disappointed to write this but I'm also extremely frustrated that my baby shower is reined pastry wise. I gave an example teddy bear cake for her to follow those exact colors and what she gave me is soo off color wise it would just look retarded to sit her pastries next to my cake. The pastries I placed with her ( cupcakes, cake pops and pretzels) were supposed to match this cake and you can clearly see , either she didn't look back on my cake picture ( the guide) or maybe she doesn't see color well I really don't know what happened. My cake was sage green. Mauve, cream, and baby pink. Idk where she pulled these colors from bc there there pretty much no pink on anything. And everything looks like it's for a Green baby shower. Mind blown. read more

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This place is gem in Secaucus and I just found out !!! Due to pandemic, cannot have any Big party for my husband birthday but we do not want to waste the cake. Sweet& flour is able to customize the size and flavor that I want which is amazing :) read more

Sweet & Flour - Bakeries Near Me - Secaucus, New Jersey

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This was my second time ordering a cake and cookies from Gina and both times she and her team have exceeded my expectations. Thank you again for my guys 80s cake back in August 2020 & my sons birthday cake just recently! read more

Sweet & Flour - Bakeries Near Me - Secaucus, New Jersey

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Loved the cupcakes they made for my friend's birthday! I sent an email and was called right away to go over the specifics of what we were looking for: color, design, flavor, frosting, everything. They had an easy outdoor pickup process for COVID. The cupcakes came out so well and they were delicious! read more

Sweet & Flour - a display of cupcakes for a birthday party - Bakeries Near Me - Secaucus, New Jersey

So I tried to order from here. Called they told me to email I did. I responded with all answers they needed and they never got back to me. Just ordered my cake from Baskin Robbins and so happy I did for such a good price. You guys should really be on top of your inquiries or at least say your too busy to make a birthday cake. read more

I love this place. The interior decor is very cute, bright and open. They change the decor a bit based on the different holidays I absolutely LOOOVEEE the red velvet mini cupcakes. The icing is delicious. The staff are very friendly as well. I do however wish they had more flavor variety of cupcake. I come here about once a month and I will definitely continue to come. read more

Sweet & Flour - Red velvet mini cupcake - Bakeries Near Me - Secaucus, New Jersey

Amazing bakery! I first found out about them through a fundraiser and I now look forward to that fundraiser every year. Each pie I've tried is outstanding (if you're a fan of coconut, you HAVE to get the coconut cream pie), loaves are amazing, and the cake pops are out of this world! Typically with fancy bakeries, you have to choose if you want your product to look good or taste good, but you do not have to worry about that with Sweet and Flour! They have amazing creations and everything outstanding. Your guests will rave about these treats for weeks! read more

They made a wonderful canoli cake for mg friends birthday on last minute notice. Was big and delicous...and beautiful! It wasn't those overly sweet kind of cakes too. A balance of the fresh canoli cream in between vanilla and chocolate cake. I ate much of it...yum. My friend was so stoked. Would def recommend of you want to wow someone for a special occasion. read more

Sweet & Flour - Eat me!!! Yum - Bakeries Near Me - Secaucus, New Jersey

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I cannot say enough positive things about this bakery. I have ordered cake pops, cakes, pies for different holidays and every single time they have tasted delicious. They also have amazing chocolate chip cookies and banana bread. The owner is incredibly nice and customer service has always been top notch. If you're looking for a treat for your next event or just have a sweet tooth, highly recommend this bakery! read more

I have driven past this place a million times and have only had their pastries once before and loved them! On my first visit I tried their mini cupcakes which are as delicious as they are adorable. However this time I ordered a birthday cake for my fiance. They were very helpful during the ordering process over the phone, I'm very indecisive and just wanted it to look good. Since they were booked up when I called to order they only offered a simple buttercream cake which was fine by me since it was just for the two of us. They offer cookie crumbs, gold dust, strawberry, chocolate drizzle, you have the choice of a more rustic finish or more polished finish for the outside buttercream. I opted for a 6 inch vanilla cake with chocolate buttercream, the strawberry, chocolate drizzle and rustic style buttercream for his cake to keep it simple. They also wrote "Happy Birthday Neil" on the top in very beautiful writing. Overall I was extremely satisfied with the look of the cake! Not only was the cake beautiful it tasted AMAZING! My mom is a pastry chef so I have had my fair share buttercream frosting and I can truly say this is some of the best I have had. I hate when places say its real buttercream and its so fake, but not here. The buttercream was perfect, not too sweet but also very flavorful and went perfectly with the vanilla cake. The cake itself was very moist and fluffy and tasted amazing. In my opinion, if you are looking for a local bakery for a birthday cake of a just a sweet treat, this is the place to come! read more

Sweet & Flour - 6 inch buttercream birthday cake - Bakeries Near Me - Secaucus, New Jersey

Amazing cake! It was out first time order from Sweet & Flour for my son's 12th birthday party. The cake was not only exactly the way I envisioned it, it was also DELICIOUS! Superb communication via email, zero hassle - Gina was awesome! Thank you for making our son extra happy! Looking forward to ordering more cakes from you! read more

5 stars isn't enough! I needed to order a cake for my mother's birthday but wasn't exactly sure what I wanted. Gina made everything so easy and designed a beautiful cake. The cake was such a hit! Not only was it absolutely beautiful it tasted amazing, it was absolutely perfect! read more

I called Sweet and Flour last minute for a "little man" mustache cake for my sisters baby shower. They were the most accommodating and most helpful bakery. They made the most beautiful cake for the shower I could not have been happier. They cake was absolutely delicious! They had the best customer service! I called them last minute as plans for another cake fell through, so less than two weeks before the shower I was scrambling for a cake. Most of the other bakeries I had called were either unable to make the cake due to time constraints - or wanted to compromise the design. When I found Sweet and Flour they exceeded everything I could have imagined. They were beyond accommodating and made a cake that was more than anything I could have imagined. It was also the most delicious cake eve! I chose a funfetti layer as well as a chocolate and vanilla layer! The chocolate cake was my personal favorite and was so moist! All the flavors were amazing. I would highly recommend ordering any cake to make any occasion special! And I cannot wait to come back! read more

Sweet & Flour - Bakeries Near Me - Secaucus, New Jersey

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I worked with Gina on my sons 1st birthday party and I have no complaints! This place met all of my expectations! My dessert table was to die for! All of my guest were amazed and absolutely loved the delish red velvet and chocolate cupcakes, the woodland cookies and the two tiered dulce leche and strawberries and cream cake! It was a hit and I owe it all to Gina and everyone at Sweet and Flour! Thanks for being so accommodating and for the delicious goodies! I highly recommend them. read more

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Lovely little local bakery with delicious baked goods! I came in a few days ago to pick up some cupcakes and cannolis. I've tried many of their items such as chocolate chip cookies, cakes, vanilla scones, sprinkle cookies, loads and cake pops. They are all so yummy! The owners are so nice and friendly. Super cute shop inside. read more

Picked up some cookies for myself one day- sugar, chocolate chip, and chocolate chocolate chip cookies. They were baked fresh, really soft and chewy, and flavorful. The consistency of each cookie was just wonderful and scrumptious. I am so glad to support a local bakery! read more

Sweet and Flour is full of deliciousness and exceptional service! I found the bakery through Yelp and am so glad I chose it for our gender reveal cake. Gina and Dilion were so easy going and pleasant to work with. I wasn't sure how this all works when it comes to a gender reveal cake, but Gina and Dilion made it as simple as possible and made us a beautiful cake working their magic. We also picked out many of their treats and our family kept complimenting how good everything tasted. I would go back over and over again for those chocolate chip cookies! read more

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Very pleased with Sweet & Flour! I ordered a custom Hello Kitty cake a week before my girlfriend's birthday and it was created on time. Even better, it was absolutely delicious! Will definitely be going here again for any custom baked needs. read more

Sweet & Flour - Custom Hello Kitty cake - Bakeries Near Me - Secaucus, New Jersey

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Best bakery! The owner made my wedding cake and it was not only beautiful but delicious. The shop is super cute and the service is top tier. read more

Sweet and Flour is a super cute bakery that I was thrilled to try from the first time I tasted one of their cakes with cannoli filling! It was delicious! Placing an order with them personally was super easy. Everything was done beautifully and in a timely manner as promised. They are surprisingly inexpensive, compared to other places I have previously inquired at. Loved them! And will be returning soon! read more

Sweet & Flour - Bakeries Near Me - Secaucus, New Jersey

This is the only bakery I get my cakes from. I have been getting custom cakes by Gina for the past 3 years! The cakes always taste amazing and never disappoint. I highly recommend this bakery. The staff are so friendly and welcoming. Do yourself a favor and check this place out if you haven't done so already! read more

Sweet & Flour - Bakeries Near Me - Secaucus, New Jersey

This bakery was just simply amazing! Starting from there great costumer service to delivering a very tasty cake. I couldn't had been any happier to had order from Sweet And Flour. Picture doesn't do any justice. Cake was delicious! read more

Sweet & Flour - Tiffany & Co. - Chocolate Moose - Bakeries Near Me - Secaucus, New Jersey

5 stars!!! Had my babyshower cake done here!! Everyone at the baby shower, commented that the cake wasn't too sweet, moist and delicious. I had the the vanilla bean custard... oh so yummy!!! read more

Sweet & Flour - Bakeries Near Me - Secaucus, New Jersey

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We're from Chicago and my husband is working in New Jersey. My girls and I were going to be in town for hubbys birthday, and I wanted to surprise him with a cake. I found Sweet and Flour here on Yelp, and am I glad I did!! I went in a couple of days before to order and had excellent customer service. I purchased some chocolate chip cookies and a couple of cake pops, and according to my family, they were really good. Hubby said the cookies were really good...almost cake-like...my girls loved the cake pops. The cheesecake (dulce deleche) was so smooth and not overly sweet. If I ever had the need for a bakery in Jersey again, I'd return in a heart beat.....And to all of you lucky people who live near here....go here, and go often!!!!! read more

Sweet & Flour - Bakeries Near Me - Secaucus, New Jersey

This place is simply the best! They've made my daughter's birthday cake every year, and I have never been dissapointed! Very creative, beautiful, and most importantly, delicious. The banana bread and alfajores are among my favorites sweets! read more

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Wonderful bakery that I highly recommend! Both the owners and staff are very friendly and have great customer service. Everything I get from this bakery is always fresh and so delicious! My favorites are the mini cupcakes and the cakepops (they always have the most adorable cakepops!). The custom cakes are always so nicely done with amazing attention to detail. Will definitely be ordering any custom cakes I need from Sweet and Flour! :) read more

Sweet & Flour - The cutest mini chocolate cupcakes! and so delicious! - Bakeries Near Me - Secaucus, New Jersey

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Just celebrated my 30th birthday and I wanted a grand cake for the occasion. Geode cakes have been making a statement this year, especially for weddings. I love the design and wanted the rocks to resemble a sapphire color similar to the birthstone of September. After reaching out to many bakeries within the area I was turned down many times. Either the bakeries charged too high of a price, didn't have all of the ingredients on hand or needed more of a notice to deliver in a timely fashion. One of the bakeries that was not able to produce the cake actually recommended Sweet & Flour. After reaching out they checked if they had all of the proper ingredients, confirmed and made the cake within 96 hours. I chose the Dulce de leche filling and it was scrumptious. I showed them a picture from Instagram for inspiration and I think it came out better than the photo. It truly was a masterpiece and the cake of my dreams. I didn't want to cut it! Thank you! read more

Sweet & Flour - Bakeries Near Me - Secaucus, New Jersey

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I highly recommend this bakery!! Gina is so wonderful to work with. She made a groom's cake for my wedding and very recently made me an amazing birthday cake. Everything was fresh and delicious. From now on, all my specialty cakes will be from here! read more

Sweet & Flour - Groom's cake! - Bakeries Near Me - Secaucus, New Jersey

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Nice little corner bakery. Inside is nicely decorated. Chocolate chip cookie (4.5) was very good. Not too thick or too thin, just right. The banana bread (4) was also very good although it was darker then what I'm used to seeing. Then we tried a cupcake (4). They were small but that's one of the trends for cupcakes -small. My wife liked it but still prefers mr. Cupcakes. And lastly I ordered an (2) alfajor. I asked the girl where it was from and she didn't know. In the world of alfajores I know of two kinds- From Peru and Argentina. It was definitely not from Peru and it was thick like the ones from Argentina. Regardless of where it was from, I didn't enjoy it. The dulce de leche was overpowered by the amount of cookie that it's sandwiched with. read more