Cancel

    Open app

    Search

    Sweet & Flour

    4.6 (78 reviews)
    ModerateBakeries
    Open 9:00 am - 4:00 pm

    Sweet & Flour Photos

    You might also consider

    More like Sweet & Flour

    Recommended Reviews - Sweet & Flour

    Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
    Yelp app icon
    Browse more easily on the app
    Review Feed Illustration

    Reviews With Photos

    Cool little spot
    Nicholas G.

    Secaucus is one of those areas that I always hear about but don't spend a lot of time. It is a very small bakery that has a few different treats. The choc chip cookies, sprinkle cookies, and brownies all looked delicious. It is a local corner bakery in residential neighborhood and I always like to support those businesses. The chocolate chip cookie was delicious and I would get a cake from here too. Check it out.

    Best angle IMO lol

    This is THE place to order custom cakes! Our family has been spoiled so many times with fun, creative, delicious, and overall beautiful birthday cakes over the years from Sweet & Flour. We can't thank the amazing people in the front and the back who make this happen enough - they're always fast, friendly, and professional & fun at the same time! You can't go wrong ordering a birthday cake here - so if you've already read this review, give it a try! Thank you, Gina, and your team a million times!

    Entrance
    Stephanie G.

    Yum! I saw the good reviews for this place, and I couldn't resist. It lives up to expectations! It's in a residential area, which I thought was a little strange. It seems out all by itself, but at least it's neighborhood quality means no meters and plenty of parking nearby. It's a pretty small bakery compared to some I've seen, so the selection is somewhat small, but they still have some good variety. When I arrived, I was promptly greeted and got a mini cannoli ($1.50), a s'mores cookie ($1.50) and a pineapple and cheese pastry ($3) which I thought was a turnover but rang up as a danish. The prices were really reasonable and they accept credit cards. She asked if I wanted powdered sugar on the cannoli. Um...yes please! The mini cannoli was nice and crunchy with a sweet creamy filling. The pineapple pastry was very flakey, with more pineapple at the ends but a surprisingly sweet nice mix with cheese flavor in the middle. The s'mores cookie I didn't get to until the next day and was worried it might be hard. WRONG. It was super moist and with a glass of milk was heaven with any bite. So despite the somewhat strange location, they have amazing sweets. If I were ordering a cake for an occasion, I would start here.

    My sons wedding beautiful cake and delicious
    Karen D.

    Got my sons wedding cake there strawberries and cream filling. Another for my daughter in law getting her green card, funfetti cake with chocolate mousse. Both were delicious. We also had her cake pops at the wedding. Would recommend highly.

    a paw patrol themed cake
    Keisha M.

    This is our 5th year ordering our daughter's birthday cake from Sweet and Flour. Each year they taste better and better. You will not be disappointed! Thank you Gina for helping us make our daughter's birthday so special

    Where's the sage paaaale green? The pink? The cream? The " cream" she did looks like gray in person

    A 2 star on execution. The taste of treats here are good, however I'm so disappointed to write this but I'm also extremely frustrated that my baby shower is reined pastry wise. I gave an example teddy bear cake for her to follow those exact colors and what she gave me is soo off color wise it would just look retarded to sit her pastries next to my cake. The pastries I placed with her ( cupcakes, cake pops and pretzels) were supposed to match this cake and you can clearly see , either she didn't look back on my cake picture ( the guide) or maybe she doesn't see color well I really don't know what happened. My cake was sage green. Mauve, cream, and baby pink. Idk where she pulled these colors from bc there there pretty much no pink on anything. And everything looks like it's for a Green baby shower. Mind blown.

    L-ittle C.

    This place is gem in Secaucus and I just found out !!! Due to pandemic, cannot have any Big party for my husband birthday but we do not want to waste the cake. Sweet& flour is able to customize the size and flavor that I want which is amazing :)

    This was my second time ordering a cake and cookies from Gina and both times she and her team have exceeded my expectations. Thank you again for my guys 80s cake back in August 2020 & my sons birthday cake just recently!

    a display of cupcakes for a birthday party
    Dianna J.

    Loved the cupcakes they made for my friend's birthday! I sent an email and was called right away to go over the specifics of what we were looking for: color, design, flavor, frosting, everything. They had an easy outdoor pickup process for COVID. The cupcakes came out so well and they were delicious!

    Red velvet mini cupcake
    Lia C.

    I love this place. The interior decor is very cute, bright and open. They change the decor a bit based on the different holidays I absolutely LOOOVEEE the red velvet mini cupcakes. The icing is delicious. The staff are very friendly as well. I do however wish they had more flavor variety of cupcake. I come here about once a month and I will definitely continue to come.

    Eat me!!! Yum
    Amee V.

    They made a wonderful canoli cake for mg friends birthday on last minute notice. Was big and delicous...and beautiful! It wasn't those overly sweet kind of cakes too. A balance of the fresh canoli cream in between vanilla and chocolate cake. I ate much of it...yum. My friend was so stoked. Would def recommend of you want to wow someone for a special occasion.

    6 inch buttercream birthday cake

    See all

    6 years ago

    Helpful 1
    Thanks 0
    Love this 2
    Oh no 0
    Photo of Krista L.
    345
    46
    8

    2 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 6
    Thanks 0
    Love this 6
    Oh no 0

    1 year ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Business owner information

    Photo of Gina P.

    Gina P.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    9 years ago

    Helpful 20
    Thanks 0
    Love this 17
    Oh no 0

    5 years ago

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    4 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Jay K.
    0
    20
    5

    5 years ago

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0
    Photo of L-ittle C.
    100
    29
    33

    5 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Dianna J.
    139
    17
    23

    5 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    5 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Lia C.
    4
    15
    16

    9 years ago

    Helpful 3
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 4
    Thanks 0
    Love this 4
    Oh no 0
    Photo of Amee V.
    12
    18
    3

    9 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    5 years ago

    Helpful 2
    Thanks 0
    Love this 1
    Oh no 0

    10 years ago

    Business owner information

    Photo of Gina P.

    Gina P.

    Helpful 3
    Thanks 0
    Love this 2
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0

    9 years ago

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    10 years ago

    Business owner information

    Photo of Gina P.

    Gina P.

    Helpful 2
    Thanks 0
    Love this 2
    Oh no 0

    7 years ago

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0
    Photo of Nina S.
    3
    88
    185

    5 years ago

    Helpful 1
    Thanks 0
    Love this 2
    Oh no 0
    Photo of Nancy C.
    6
    101
    45

    5 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    10 years ago

    Business owner information

    Photo of Gina P.

    Gina P.

    Helpful 0
    Thanks 0
    Love this 2
    Oh no 0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0

    9 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    9 years ago

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    10 years ago

    Business owner information

    Photo of Gina P.

    Gina P.

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    10 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Liz O.
    1
    11
    3

    11 years ago

    Helpful 3
    Thanks 0
    Love this 3
    Oh no 0

    8 years ago

    Helpful 1
    Thanks 0
    Love this 2
    Oh no 0

    11 years ago

    Helpful 3
    Thanks 0
    Love this 2
    Oh no 0
    Photo of Food L.
    9
    145
    0

    11 years ago

    Helpful 2
    Thanks 0
    Love this 0
    Oh no 0

    Page 1 of 2

    Ask the Community - Sweet & Flour

    You might also consider

    Verify this business for free

    People searched for Bakeries 73,069 times last month within 10 miles of this business.

    Verify this business

    Rosetta Bakery

    Rosetta Bakery

    3.9
    (74 reviews)
    1.1 mi
    $$

    Delightful little bakery in the mall with delicious pastries and great place to get breakfast…read more Stopped into this pleasant little spot and it quickly became one of the highlights of the day. The display case is packed with beautiful Italian pastries and breads that look (and taste) straight out of a bakery in Italy. I went with the pistachio croissant. It was fresh, flaky, buttery, and not overly sweet, which I really appreciated. Also got a prosciutto sandwich in ciabatta bread. The bread was a bit tough but I guess that's how ciabatta bread works. It tasted great though!. Everything felt fresh and thoughtfully made. Service was friendly and helpful; the staff happily explained the different filled croissants and options when I asked. Will definitely return next time I'm in American Dream Mall!

    This dessert spot is visually stunning - the desserts look like little works of art. Everything is…read morebeautifully presented, elegant, and honestly almost too pretty to eat. There were also a ton of options to choose from, which made it fun just deciding what to try. Unfortunately, the taste didn't quite live up to the presentation. While everything looked amazing, the flavors were pretty mediocre and didn't stand out as much as expected. Overall, it's a great place if you want a pretty dessert experience or cute photos, but not necessarily the best if you're looking for bold, memorable flavors.

    Photos
    Rosetta Bakery
    Nutella donut
    Nutella donut
    Rosetta Bakery

    See all

    Natoli's

    Natoli's

    4.5
    (405 reviews)
    0.1 mi
    $

    Steve came in to demonstrate pizza making for our kids at school. He is absolutely adorable! The…read morekids loved it. The teachers loved it! I think it was out best 'outing' we ever had! Thank you so much for being so kind and keeping us smiling the whole time! When the moon hits your eye like a big PIZZA PIE The pizza was delicious!

    Holy shmoly, I love this place. I am not usually in this part of town, so I honestly was not sure…read morehow I would be received when I walked through the door. But the staff was incredibly welcoming right from the start, and that alone earns them five stars. You never know what to expect in a new neighborhood, but they set the tone immediately. The vibe of the restaurant is very comfortable. It is the kind of spot you walk into after a long day or a productive day and you just know you are about to eat something good. It feels like a family run place, even if it is not actually run by family. It has that warmth. You can tell it is an important part of the neighborhood. I even noticed pictures of community members on the wall, which says a lot. Now, the food. There is hot food, cold food, and plenty of items you can take home. I ordered a chicken parmesan sandwich, and let me tell you, it was the size of a skinny football. I am not exaggerating. It took me almost a day and a half to finish it. It tasted exceptional, and I actually had to stop myself from eating the whole thing in one sitting so I would not slip into a food coma. One tip, eat it while it is hot. That is when it is at its peak power. My friend agreed with me about the overall vibe and quality. If I am ever in the neighborhood again, I will gladly go out of my way just to try more of their dishes. You do not find spots like this easily. New York City has great food, but a place with this combination of warmth, quality, portion size, and charm is rare. In another city, this could easily be a reservation only spot packed every night. Here, it fits perfectly in the community. Great job to everyone there. Keep up the good work. Cheers.

    Photos
    Natoli's
    Natoli's
    Natoli's

    See all

    Petite B Bakery

    Petite B Bakery

    4.8
    (50 reviews)
    2.9 mi

    Been going to this bakery since we moved to this town. Excellent pastries and sweets also savories…read more The only bakery I go to that's in the vicinity. I especially like their cruffins and croissants (almond, chocolate).

    This is my favorite bakery in the area. I've been coming here for years. I am not sure what is…read moregoing on lately, but I have now had three bad experiences with my food. The last three times I've ordered. 1st time- I ordered on Uber eats, an egg and cheese sandwich and they sent it brick cold. I'm not sure why whoever was working would think to not warm up the sandwich. Made no sense. 2nd attempt- I ordered the same egg and cheese sandwich and it was drier than cardboard. I've been getting this sandwich for years. I'm not sure if they forgot to put butter on it but the sandwich is typically never dry. Not sure what happened there. 3rd attempt- At store. The new employees seemed frazzled and you need to repeat your order to them about 10 times because they keep forgetting what you just told them one minute ago. I love this place and I'm only giving this review so that it doesn't go downhill. There are a lot of new cafés opening up in the area and I would hate for them to be left in the dust. The owner is very kind and cares about her customers, so I know she will care about this review and do something about it.

    Photos
    Look at this beautiful layers. $3.25 I also bought their baguette  $3.75  Can't wait to taste it
    Look at this beautiful layers. $3.25 I also bought their baguette $3.75 Can't wait to taste it
    8:30am on Saturday.
    8:30am on Saturday.
    Petite B Bakery

    See all

    Sweet & Flour - bakeries - Updated July 2026

    Loading...
    Loading...
    Loading...