Legitimately the best spot for ube desserts in Hoboken easily! Was kinda confused of the location at first since their store front looked different on Google Maps. Super small spot but looked like a professional bakery lol. Staff was very kind and we basically had one of each ube item they had on the menu. Everything was delicious and you can tell it was fresh ingredients only. They're quite popular already so if you haven't tried them out I'd highly suggest doing so! read more

See all

Ordered: Classic Chocolate Chip Cookie ($3.75) Banana Pudding Cookie ($4.25) Matcha w White Chocolate Chip Cookie ($4.75) Ube (Purple Yam) Cookie ($4.25) Brownie w Chocolate Chips ($3.50) Aya's take: I tried Baking Mama for the first time at Hey Coffee People (also in Hoboken) and have been meaning to check out their actual bakery for a while now. It's super tiny inside and only 3-5 people can comfortably stand to order. We got a few cookies and were on our way! Their cookies are all in the ~$4 range which is pretty fair for these specialty flavors and good quality cookies. My favorites in order were the Classic Chocolate Chip Cookie, the Banana Pudding Cookie, the Matcha w White Chocolate Chip Cookie, and lastly, the Ube Cookie. The Classic Chocolate Chip Cookie was gooey, sweet, and decadent in all the right ways. I'm a sucker for banana so I very much enjoyed the Banana Pudding Cookie. You taste actual banana! This is 10x better than the one Magnolia Bakery has! The Matcha w White Chocolate Chip Cookie had a gentle bitterness/umami flavor that was offset by the sweetness of the white chocolate chips. The Ube Cookie was also good but surprisingly the ube didn't shine through as much here. All in all, you will not have a bad bite here and it's all a matter of preference. So glad I finally stopped by! read more

Baking Mama - Brownie w Chocolate Chips ($3.50) - Bakeries Near Me - Hoboken, New Jersey

See all

I stopped by here after a run to grab a few cookies, and honestly, they might be the best in the neighborhood. I tried the seasonal gingerbread and the sea salt chocolate chip this time around. The gingerbread had that perfect warm spice, and the sea salt on the chocolate chip really elevates the flavor to a whole new level. I've also had their Ube and Red Velvet cookies in the past - both are absolute standouts. It's hard to pick a favorite because they are all consistently delicious. It's the perfect local establishment - friendly staff, great mix of classic and seasonal options, and you can tell everything is made with love :) read more

Baking Mama - Cookies - Bakeries Near Me - Hoboken, New Jersey

See all

I just came to say that i had the pleasure of trying one of their cookies at the taste of Jersey City event on Thursday! I had the chilli Mango cookie and i was INCREDIBLE!!! It reminded me of a mango with Tajin sprinkled on it!!! So good!!! The chucks of dried mango were a nice surprise inside the cookie!! I have to come by and get a few!!! Delicious!!! read more

A very cute family owned business. The people at the front are very welcoming. They have a lot of different options for sweets ranging from cupcakes, to cookies to cinnamin buns. I got the matcha cookie which was good and not too overly sweet. The cookies are more on the soft side, so if that's your thing, I really recommend. The cinnamon bun was probably the best thing I got. It had a good cinnamon flavor and the bun itself was very well cooked, not too chewy but soft. read more

Have heard amazing reviews about this bakery! It's so cute and I love their flavors. My fiance has always purchased cookies and they are been perfect. I just always have the "ehhhh" experiences. I had their carrot cake cupcake and it was dry and not as flavorful as carrot cake usually is. There was no spice to it. Today I got the carrot cake bread. Naturally I would get the end piece. Majority of it was dry as well so I really only ate a few bites of it. Still lacks the all spice component of the carrot Cake. Seems to be a great cookie place! Wish I had better experiences read more

Baking Mama is a small (and I do mean small) bakery in downtown Hoboken. I was pleasantly surprised by their wide variety of Ube items, from cookies to cupcakes. The woman at the counter was courteous, especially describing the cupcakes since they didn't have signs telling you what they were. They're your standard-sized cupcakes, and while I enjoyed the Ube cupcake, I wasn't blown away by the flavor. The Ube cookie had more Ube flavor to me. read more

Baking Mama - Ube cupcake - Bakeries Near Me - Hoboken, New Jersey

See all

Voted best chocolate chip cookie in NJ? I had to check out this cute little shop in downtown Hoboken-close to the PATH. Well, it lives up to the hype, a very delicious chocolate chip cookie that's just soft and chewy enough with great chocolate chip, buttery flavor. I also tried the red velvet and mint chip cookie--red velvet being the favorite out of the two but both baked well and delicious! The cake pop was ok, and the cinnamon bun left a lot to be desired as it was dry and not as flavorful as the cookies. The guy helping me out was friendly and wanted to make sure I received the cake pop flavor I wanted to try he triple checked to make sure I grabbed the right one-I really appreciate that type is customer service!! Definitely will be back for those cookies!! read more

See all

I think it's time to write an update to one of my favorite little Hoboken bakeries. Still 5 stars, still so delicious. Most recently I stopped in specifically for the chocolate peppermint cookies, otherwise known as "It's Raining Mint, Hallelujah!" I picked up 4 of them and they were gone by the end of the day. So delicious and chocolatey with just the right amount of peppermint. I also stopped in over the summer when I saw that Yelp rated them the best chocolate chip cookie in NJ and got a bunch of different cookies: chocolate chip, sea salt chocolate chip, ube, and a few others. All were so perfect with a cup of milk. The shop is tiny so you'll be getting your sweet treats to go. Everyone inside is so kind and friendly, you will definitely be greeted with a very warm welcome, maybe even from the Baking Mama herself! Couldn't recommend cookies and all other sweets from this shop enough. read more

See all

Adorable small bake shop on Hudson street mainly selling cookies and cupcakes including bite size tiny cupcakes. Purchased the Ube - purple yam cookies and will return for the cupcakes. Small shop that smells wonderful with bakes goods to tempt anyone. read more

See all

So I ordered 8 cookies, 2 Chocolate Chip, 2 Salted Chocolate Chip, 2 Oatmeal Raisin, 2 Double Chocolate Chip. Cookie with those kind of swirls, that's classic chocolate chip, one above that is salted version, oatmeal is one above double chocolate. Let's start with Oatmeal, it's not an overwhelming taste, it has a nice balance of oatmeal to sharp sweetness of raisin. Double Chocolate Chip is a surprising one, it has a nice sweet taste to start, but strong bitter chocolate taste towards end, it's a awesome blend of sweet and bitter chocolate that you would want in double chocolate compared to just same kind of chocolate flavoring! It just enhances the flavor more. Next is classic chocolate chip, and what can I say! It's a really good, delightful cookie. The salted version is actually my 2nd favorite cookie from here(my favorite being oatmeal even though I love chocolate) due to the added extra element of saltiness with sweetness of the cookie! Overall, the cookies are amazing and must get in Newark! It was wonderful time trying all food I can and with this being last thing I try before I head home! Side note: the cookies are somewhat gooey, aren't insanely gooey but I prefer my cookies that way! read more

Baking Mama - 8 Pieces of Assorted Cookies - Bakeries Near Me - Hoboken, New Jersey

See all

So hard to find lol. Circled the block a million times for parking and locating this place. I dont know why I expected it to be bigger inside with a huge display case. But regardless, the chocolate chip cookie was to die for. Melts in your mouth. So soft and full of chocolate. Just perfect! Also, tried an oatmeal raisin cookie but that missed the mark tremendously. Didn't taste like any oats were in the cookie. It was like I bit into a plain cookie and then a random raisin here and there. Something was missing. read more

See all

Their sign says best chocolate chip cookie in New Jersey...I'm not sure it's the best, but it was definitely great! We only tried the chocolate chip but looking forward to trying other flavors! read more

Baking Mama - Chocolate chip cookie - Bakeries Near Me - Hoboken, New Jersey

Friendly people. Oreo chocolate chip cookie and regular chocolate chip cookies tasted amazing.

Loved their red velvet cupcake, which I received as a gift! Even though it sat in my fridge for a few days, it was still rich and moist when I ate it. My favorite part was the extra large dollop of frosting on top. A decadent treat! My boyfriend warmed up the chocolate cupcake in the microwave and loved that too. read more

I've been going to Baking Mama for years. There is something to be said for small, family owned businesses. I also appreciate small menus. They know what they do well and stick to it. Thank you Baking Mama for always delivering the best red velvet cake for our wedding anniversary! Thank you so much! read more

The chocolate chip is too sweet for my taste. The ube cookie has a beautiful color but I am not tasting even just a hint of ube flavor. It may be delicious for some and I respect that. read more

Baking Mama - Saving it for someone at home who might enjoy it. - Bakeries Near Me - Hoboken, New Jersey

Excellent! They accommodated a red velvet birthday cake order the day before my pickup day... actually they took my order 15 min prior to closing on a Friday for Saturday pick up. The cake was moist and chocolatey as it should be... totally worth the 30min drive from Teaneck, NJ. They added a piece of fondant and pipped a bday message on top. My 5year old niece loved the cake... especially the fondant :) I highly recommend the crinkle cookie, aka brownie cookie. Chewy and soft at the same time. The bakery is so cute, and looks like a bakery from Europe. I will be back for future cake orders!!! read more

See all

I am absolutely positive when I say that Baking Mama makes the best cookies in Hoboken. Their baked goods are no joke. Every time I've picked up from here (I've never gotten delivery), the bakes good are fresh and delicious. A good friend of mine is GF...and the GF cookies here are the best around. I've also had their cupcakes, macarons, and banana pudding here. All excellent! This is such a great small business to support. Whenever I interact with the people here, I always leave with a smile on my face. My one critique...the hours! They have cut their hours and the store closes earlier, and I just can't get to the store anymore. I wish they were open later, even one or two days a week. Regardless, this is a fantastic family and business to support. They're a great addition to the Hoboken bakery scene, and despite their small size, they confidently hold up to the bigger competitors - especially that one bakery that was on TV that is a now a franchise. They COULD NEVER. They WISH they had cakes and cookies like Baking Mama! read more

I heard about Baking Mama via social media and decided to stop by over the weekend to pick up cookies for a friend's birthday. They don't have their prices posted on their website so I wasn't sure what to expect cost wise. The shop is really small inside and they have a very small display. Luckily I wasn't ordering much and was able to get everything I wanted. For $18, I got 7 cookies (1 for myself) and a mini red velvet cupcake, so wasn't too bad. Flavors purchased were classic chocolate chip, sea salt choc chip, red velvet, double chocolate and birthday cake. I only sampled the chocolate chip and it was delicious - soft and gooey in the middle and crisp around the edges. I get why their chocolate chip cookie is so highly rated! If only their location was closer to my apartment - I would come by here more! read more

I recently tried Baking Mama again and for items besides their famed cookies. First, we had a custom carrot cake made for my cousin's 80th birthday, which was even delivered to the restaurant at the other end of town. The carrot cake was phenomenal! The moist, fluffy spiced cake was layered and topped with a buttercream frosting, which I actually preferred over cream cheese anyway. Then, a week later, I picked up a bunch of cupcakes for a family event, and these were all similarly fabulous. The cake and frosting on each were light, fresh, and delicious. You could tell the ingredients were top-notch, and they were a huge hit among the guests. Baking Mama satisfied my sweet tooth yet again, and I was thrilled to share the tasty treats with others! read more

I am in shock. How could I live and walk the streets of Hoboken daily for 5 years and miss this absolute GEM??? I just discovered the best cookie I ever ate at a bakery in Hoboken that I never noticed before. Clearly I need to be more observant! 'Baking Mama', on Hudson near Newark. Chocolate chip sea salt cookie. Order it, you won't regret it....it is moist, melt in your mouth, chocolate, sea salt,cookie divinity. So moist, ingredients so fresh, the outside crispy and the inside moist as can be, the flavors are perfectly balanced. How did they do that? Baker wife-and-husband team, Tina and Dominick, are superb bakers, warm and kind. It's a lovely bakery (you feel like you have entered their home, their hearth). They make cookies, cupcakes, macarons, and more!! It's a true labor of love and you can taste that in every bite!!! Thank you for this soul food!! read more

Baking Mama - Bakeries Near Me - Hoboken, New Jersey

See all

Amazing cookies and brownies! We even gave them as a gift and our friend was blown away by how delicious they were!

Stopped in for my first time the other day. Staff was friendly and the shop is quaint. Ordered a few cookies to go for my family. They have an excellent assortment of ube flavored products and I got the ube cookie, along with a traditional chocolate chip and the Oreo cookie. While the chocolate chip and Oreo were good, the ube cookie was top notch! It was so delicious- the flavor, color and texture were on point. I literally want to come back to order a dozen of those cookies and try some of the other ube treats. Definitely worth a visit if you haven't been before! read more

This little spot is in a perfect location when you're walking from the path and needing a treat. I stopped in wanting a good chocolate chip cookie (despite my diet) and walked out with three different yummy treats. When you walk in it's very small and the treats are right in front of you. Behind that the owner was hard at work baking goodies. Everything looked and smelled great but I took home a chocolate chip cookie with sea salt, an Ube Cookie (purple sweet potato), and a leche flan. Let me just say I'll be back on cheat day. All were excellent and that leche flan was the best tasting flan I've had in a while. Definitely a place to stop in and try a pastry you've never had before. I was eyeing the Cassava cake so I'll be back for that. read more

Macaroons are not my favorite but my wife loves them here so we came here! The chocolate macaroons were a fan favorite at the party we brought them too. I also liked the other flavors they had going on. The macaroons were a little hard on the exterior for my liking but still quality. The cookies were calling my name when I was in the bakery but that is for next time. They were very friendly too which is always a plus. Check it out! read more

See all

Baking Mama does birthday parties!! My niece's was awesome!! We decorated 4 cupcakes! They had so many types of sprinkles and candies to decorate with! The owners are so sweet and helpful! Here's some pictures from her party!! Huge THANK YOU to them for their beautiful space and their yummy delicious cupcakes!! We all had so much fun! Definitely book your child's next party here! read more

See all

I have Baking Mama bookmarked for a long time and always wanted to try it. However, the timing never worked out. Finally, I decided to go on a Saturday afternoon. Not sure if they just opened up for the day, the owner and her husband were doing some prep work when I entered. The store was very tiny with an L shaped counter, some storage area in the back, and a table with 2 chairs. I wasn't sure what to order because everything seemed at least a day old. Finally, I saw some cookies laying on the table behind the counter and decided to give it a try. The choco chip with sea salt cookie wasn't bad. It was warm and chewy. My husband wanted to try their vanilla cupcake, which was such a mistake. The cake part was pretty dry and hard. The frosting was crunchy outside and too sweet. It was definitely not fresh. I really wanted to like this place and to support the local business but it just didn't cut it. read more

Baking Mama - Choco Chip with Seasalt - not bad - Bakeries Near Me - Hoboken, New Jersey

See all

I like to call myself a chocolate chip Cookie Monster, so when I saw "best" in the reviews, I said "WHAT" I must try. And honestly passing the shop I thought cupcakes not cookies before reading Yelp. Anyways, long story short I went in wanting cookies but came out LOVING the red velvet cupcake. I started with a mini and said MHM MHM MHM, I'll take the regular size. I'd share a picture but it's already in my tummy. So soft and yummy and the frosting wasn't overly cream cheesy. The original cc cookies was delicious, right amount of crisp on the edge but a little too soft in the center for me, non the less well done baker! Anyone looking for their bakers fix and good smells, I encourage stop in and try a little of this and that. I'll be back for sure. read more

Some of the best cupcakes I have ever had. I ordered a bunch of cupcakes and macaroons for a friends birthday. I placed the order via email and the team was responsive with my pickup time confirmation. Their red velvet chocolate cupcake was my favorite! I definitely recommend this place for parties or even just for a great baked good! read more

I don't write reviews often but baking mama is by far, the best bakery in hoboken. The birthday cake cookie and chocolate chip cookies are my favorite. They are absolutely amazing and the price is very reasonable in comparison to other local cookie shops (insomnia cookies, cookie connect, etc.) not only is it priced right but the cookies are FAR better. I recently did an order for 12 cookies to bring to a family friend. Dominic and his wife made the entire ordering and pick up process an absolute breeze. all I had to do was email my order. I'll be doing more orders throughout the holiday season since the cookies I brought to a family friend are still being talked about weeks later. I love going to the shop downtown on Hudson st. Everything about baking mama is perfect. Highly recommend.. thank you Dominic and baking mama!!!! read more

The cookies I had were ok (peanut butter & double chocolate). Not bad by any means, but makes me wonder if I got the wrong thing? Hype seemed pretty strong from all the reviews. I'd say the ones I had were little too dry and crumbly for a cookie that wasn't trying to be a crispy, but on the plus side not overly sweet. Also, the peanut butter flavor was a bit too subtle. Maybe the cakes are more impressive? Hoboken is very much a baking heavy city, and as far as cookies go, I believe there are other options that really hit you with a stronger wow factor. Maybe I'll give it another shot down the road. read more

Five stars doesn't do Baking Mama justice. This little bakery is my favorite in New Jersey. I stopped in on Friday afternoon to pick up cookies for my parents who were visiting. We talked about these cookies all weekend. If we had enough time, I wish we were able to stop back to get them some to take home. Things to know: They are following strict COVID guidelines so be sure to have your mask on hand. Only one customer is permitted in the store at a time. Service is very prompt so you won't be waiting long. They have the cases of cookies, banana pudding and cupcakes immediately inside the entrance and the staff is so friendly! What to get: at one time they were voted best chocolate chip cookies in NJ and it's clear why. The cookies are so soft you'd think they just came out of the oven. The day I stopped they had anything from chocolate chip, to birthday cake with vanilla chips, to salted caramel, to red velvet. I got a variety to try and let me tell you, I ate the birthday cake cookie on my walk home. If cookies are your thing they have a selection of cupcakes and banana pudding that looked incredible. I know we have so many options when it comes to bakeries in Hoboken, but this one takes the cake. I can't see myself going anywhere else for cookies. read more

I walk by this shop frequently but today was the first time I've seen it open. I was in search of gluten free goodies and for gf options they had red velvet cupcakes, French macaroons and this flan-type of cake. They had GF cookies but they were not baked. I went for the gf red velvet cupcake, it was $3.50 which seems to be the average price for a gf cupcake. It was definitely very fresh and moist, the frosting was amazing but something about the base was a little off. The shop is cute and the family that runs the place was very nice. I'll be back to try their gf cookies. Update: I made another trip to Baking Mama today and got two of their gluten free chocolate chip with oats cookies. They were $1.80 each. I was expecting a soft, sweet cookie but unfortunately they were a bit hard and there was a strong taste of baking soda. I'm glad this shop offers gluten free options but I think I'll stick with Bluestone Lane in Hoboken for my gf treats, you can't go wrong with any of their pastries! read more

See all

Talk about a sweet treat in Hoboken! Baking Mama is the quintessential family owned bakery that infuses love and care into every morsel they sell. Though small in size, this storefront is big on flavor. Its like a big warm cookie gave you a hug when you walk in. They have a great variety of sweets from macaroons, to cookies, to cupcakes, to cakes, and brownies, everything you could want from a family owned bakery. Pricing is reasonable and doesn't make you feel sad when you check out. Quality is on point! Im usually a cake product hater, but man o man that cupcake they gave me was good! The worst part of my birthday is usually having to eat cake when people bring one for me, but if it was from here, I'd be a.o.k with that. Their cake products are moist and delicious. Oh! and their macaroons are the best in town, and trust me, I have tried almost every one in the area. Tasty bakery items coupled with the sweetest people on earth running the bakery equals the perfect bake shop combination. Do yourself and favor and pay them a visit. read more

See all

Amazing! My boyfriend and I stopped in and ordered two lattes with almond milk. We also tried the vanilla cupcake with chocolate frosting, a double chocolate chip cookie, red velvet cookie and a chocolate crinkle. The lattes were pretty good, but we've had better. Top of our middle tier. The cupcake was great! The chocolate frosting was very rich. The red velvet cookie was yummy too. Nice color and texture. All of the cookies were baked perfectly! Crunchy edges and soft center. I love them! I'd say overall everything was 9/10. Delicious! And I love that they have gluten free options! Baking mama herself was there and she offers classes for making her French macaroons. She's awesome! The prices aren't bad either. Worth it! read more

Baking Mama - Chocolate frosting vanilla cupcake, chocolate crinkle on top, and double chocolate cookie on right..YUM - Bakeries Near Me - Hoboken, New Jersey

See all

Oh mama. You put so many in danger. I stuffed my banana pudding in my backpack to enjoy on the plane. My bag was flagged at Newark's TSA precheck. After thorough examination and consultation with the shift leader, it was determined my pudding was threatening. I was given the option of eating it next to the agents so that I didn't have to wait back in line. Between bites the loud agent would advise, "Everything out of your pockets and no pudding allowed". When he asked me how it was I told him it was light and airy, unlike the traditional rich and silky puddings I'm accustomed too. Call me dangerous but I would buy again. read more

Baking Mama - TSA precheck lets you keep your shoes on but does not trust the pudding! - Bakeries Near Me - Hoboken, New Jersey

See all

This bakery is cute and quaint, but not as spectacular as I had heard. There weren't as many options I would have expected for a Saturday afternoon. I got the dulce de leche cupcake and it was really dense and hard to finish. Not a dry cupcake, but not great. The macaron was good. read more

See all

Best cookies! I wish I took photos but I posted a video on my Instagram! The owner is so sweet and I will def be back for more!! The chocolate chip with salt is my favorite! read more

My weaknesses are brownies and cookies, and the Baking Mama has created the ultimate guilty pleasure: the Crinkle! I was in need of a sweet pick-me-up and found Baking Mama on Yelp and I'm sooooooo happy that I did! I met the Baking Mama herself and she is just as warm and sweet as her desserts! Even though I was super indecisive about which cookies to get, she was super patient and helpful. I ended up getting a Crinkle and I think the heavens were smiling upon me because they were fresh out of the oven and still super warm. It's basically an ooey gooey moist chocolatey brownie in a cookie form - so it has ever so slightly crispy edges. Needless to say, it is perfection and you HAVE TO GET IT. And you better hope that it's fresh outta the oven too because it's seriously next level perfection!! I was super indecisive and also sucked into the affordable prices of $1.65 / cookie so I ended up getting a SECOND cookie. The spicy chocolate cookie had a nice kick, but no joke - the Crinkle is where it's at and everything pales in comparison! The next time I'm back, I'm going to load up on ALL the Crinkles so you better hope we don't cross paths or else you're outta luck! read more

See all