Service was awesome and there were so many styles and colors to choose from at a very good price. I will definitely come back to shop.

Great local shop with all of the history. Great selection. Make it a point support your local shops in the community. They make a difference. read more

Top notch service. They carry the best names in Surf apparel as well as their own merchandise. The best part? You're supporting local business! read more

Love Surf Hut ! OG spot in IB & the owner Jesus and workers are very friendly and welcoming . Will definitely be coming more often, especially that summer has started ! read more

Great selection of all related beach merchandise. Everything from Sun Sunscreens, Surf boards, Fun T-shirt's even UGGs etc; Reasonable prices and big variety of items. Great service with local charm and attention to detail. It's no brainer this is the place to shop and to contribute locally. read more

This is the Best surf shop ever! Great customer service and well stocked inventory! I Would definitely make the 2 hour drive out here to shop again! read more

I was looking for pink nose sunblock, they were the only store online or brick and mortar that had the color I needed. Awesome customer service, they got my purchase to me in 2 days, just in time for my trip to Moorea, French Polynesia read more

I went in there for my sons 4th b day and the fellas did an amazing job at helping us feel welcomed. I have three boys and they are wild but the team seemed unfazed by their energy. I tried walking into another shop and was not welcome. I asked some friends about a Muslim friendly shop and was referred to this shop which surprisingly I've been shopping at since I was a kid. The boys are happy with their board and have not let them go since they got them. I tried calling to get the names of the guys that helped me but I wasn't able to get a hold of anyone. To the gentleman with the injured wrist thank you kind sir. Your ability to listen to rambling boys without walking away is amazing. Your attentiveness and welcoming persona made our shopping experience unforgettable as I had hoped. I appreciate you boys and will drive as far as I need to get ALL my gear from you. read more

Surf Hut - Boys and their boards - Surf Shop Near Me - Imperial Beach, California

Awesome atmosphere, very personal service, and great gear! Perfect for locals and visitors to IB! HIGHLY RECOMMENDED!! read more

Surf Hut - Surf Shop Near Me - Imperial Beach, California

Surf hut! Nice store with plentiful of selections to choose from. I went to their store specifically for Skateboard parts. They had the LOWEST price around the area. To add more icing to the cake. Their staff are friendly and helpful. Bring your business to Surf hut, I know I will. Give them a try I know you will be pleased. read more

Surf Hut - Stickers! - Surf Shop Near Me - Imperial Beach, California

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Jesus has been a fixture of Imperial Beach for decades. Looks like he is grooming his son to take over the business. I've been shopping here since the 1990s. Keep IB Strong! read more

Our favorite shop of all time. Jesus, the owner, is one of the best human beings I've ever met. The shop has everything you could ever want and usually the prices are lower than you can find in the internet. We typically buy wetsuits, surfboards, flip flops, beach toys, t-shirts and sweatshirts, hats and swimsuits here. If we need something specific, Jesus is happy to help us find it and get it delivered to the shop. Good vibes, good products. Check the hours before you go, sometimes they switch. read more

Came in for some skate stuff, young man with the brown long hair was a great help. Customer service all around was beyond expectations. Def recommend the shop. Finished building the board Recommended the wheels, new bushings, and was missing one piece of the hardware; didn't notice he put it on until I got home. Above and beyond customer service read more

Surf Hut - Surf Shop Near Me - Imperial Beach, California

Jesus is a fixture in the IB community, I remember as a kid getting free stickers and wax from them when we were bored and unsupervised he gave us something to do and with such kindness! I love that Surf hut is still around for my kids to shop at and see how small business are so important for our community! Thanks for always having such a solid store and your amazing customer service. read more

I've been frequenting surf hut since 94; Jessie is one of the nicest people I have come to meet. You can almost always bet you will see him at the shop. He is always in such great spirits and never fails to ask how the family is doing if they're not with you. It's always great to visit the shop; you leave there with a sense of happiness and appreciation for the good people who are still out there. Visit the shop and say hi to Jesus; you'll see exactly what I mean. read more

I absolutely love this shop! Jesus and his employees are so nice, friendly and helpful. I live down the street and have shopped here several times over the years. They have helped me give the BEST presents! It is a small but very popular business so I suggest going in with the aloha spirit, be patient and understanding. They really want to give each customer a great experience and if there are a lot of people in the shop it may take a while but it is totally worth it! read more

The owner Jesse is the nicest guy around, along with his staff they are always there to help you with all your needs!

We stopped by this store a couple of times and had a great experience. The store assistant was always very helpful and knowledgeable. We also saw a great sale deal on foam boards and will get them soon as we move into a new place in the area. read more

Greatest customer service and selection in all of Imperial Brach. Even my husband came back to the beach telling me what a great experience he had interacting with the employees. If you know my husband that says so much. He doesn't compliment ease. We came in looking for a few shirts, flip flops and maybe some stickers and found it all. We've been in multiple times this trip already for hats as well as other things as well. I love a place that makes you feel so welcome and not pressured to hurry and find what you need. I loved the laid back feel. My nephew has also rented surf boards from here many times . Prices were really great for being a shop right on the beach. My daughter was really loving the shop dog. He has quite the personality. Thanks for such a wonderful experience. read more

Third time I stopped in here. Love the vibe, the local focus, selection and staff. Great shop you'll feel welcome shopping in. I did not even spend much money today, just bought some speed cream, and they still treated me like I was the only customer in the shop and I wasn't. You can go to the big chains, or you can support local... what do you want to do? I'll probably stop in here and throw a couple bucks these guys way each time. Keep up the good work. read more

I've shopped here since 2006. The workers are always chill and cool to talk to. I never understood why some surfers I knew back then didn't like the place. They're probably too much of a stiff. Anyhoo I bought an extra shop board for a friend as a present since he's been wanting one. The new layout will be a big changer since the front will become the rear. read more

Surf Hut - Bought an extra deck for a friend - Surf Shop Near Me - Imperial Beach, California

I needed to buy some board shorts and found this place on yelp .. definitely glad I stopped by and I ended up buying a ton of items .. the customer service was amazing so friendly and not fake or overly friendly just genuine .. I went into another store in Coronado and not one employee said anything to me .. so stop here and buy a few things they are awesome !! I love my board shorts and soft sweatshirt only wish I would have bought more in the other colors ... read more

Totally needed new flip flops and decided why not shop locally and they were totally closing up shop and he let me in to buy what I needed thanks for being awesome. Local is always awesome read more

Every trip back home. (Imperial Beach). I make a stop in and purchase. From beach sandals to tee shirts, and pullovers. Great service! Always busy! read more

This store has been a constant in my life. Consistently providing amazing customer service. Always has the best selection of beach wear. The place I can always count on finding the best local gear to take back to Michigan. I really appreciate their renewed presence on social media. Feel like I'm in the know. Also, beyond excited about their new online store!! read more

Great surf shop and completely packed to the rim with anything you would need to surf or just look like you surf (haha).

I don't think I'll go back to that store. I am a delivery driver for Amazon and I parked right outside the store to take my lunch. I finished eating early so I just walked in and looked around to kill some time. I went straight to the back because that's where all the adult clothes are and I was looking around for maybe like couple minutes. I walked back towards the front because I wanted to ask the employee if they had a clearance rack. While walking towards the front a female employee was already walking towards me and she asked me if I needed help with anything. I asked her about the clearance rack and she pointed me in the right direction. I was just looking around browsing through clothes towards the back of the store and every time I looked the female employee was there. Mind you the store was full of people and I was the only Mexican person in the store lol I was the only one looking around all the way in the back and she kept being back there as well just standing around. The worst part is every time I was looking through a T-shirt rack I can see her from the corner of my eye she kept looking at me. Every time I looked up she kept checking the time on her watch. Mind you again the store is full of people towards the front and I'm in the back and her focus is on me and only me. i'm not trying to pull the race card or anything but I'm not sure if she probably thought I was trying to steal or something but it's common sense I'm in my Amazon uniform and my van is parked right outside the surf shop lol I could be wrong maybe it was all just a coincidence but it really didn't feel like it. I was really uncomfortable just trying to shop while on my lunch and I still get spied on. She wasn't really trying to hide it either she was making it known that she was watching me. Not sure what it could've been but yea, she kept watch on me the whole time I was in there and didn't say anything. Great store though, not so sure about that employee lol read more

Great atmosphere and great boards! The owner is super cool. I recently got a GO FISH Rob Machado surf board and an Ellington board 11yrs ago and she's still going strong! Highly recommend for anything from surf boards to skateboards or clothes! read more

If you need a good wetsuit for the wintertime Jesus will answer ur questions. Him and his worker are very knowledgeable on surfing,skating, bodyboarding and other apperrals. They do rentals too on wetsuits and surfboards. One thing about this shop is that they have friendly atmosphere. And if u want discounts Jesus is the one to ask. U can put things on layaway to, like Kmart. All in all their service in the shop is very friendly. They have wall to wall action sports stuff. All the 3 S. It's close on Sundays though. Shop hour is 11-7 thru M-F. Saturday I think it's 10-6. read more

Finally a surf shop minus the "tude"!!!! love it... super friendly guy, think he owns the place, always a big smile on his face.... We bought a used board for our lil son and some wetsuits... and this guy threw in extras like wax and all that.. love this place... definitely will keep the business flowing to this place. helpful and takes the time to explain... it's worth the drive to IB.... read more

Hit and miss/ultimately laid back customer service but a shop that covers the bases so well it still warrants a 4. If there has been one constant pillar in my life it has to be the Hut. Going 12 years back into the way back machine when I'd return almost on the daily, always trying to weasel my way into getting a new blank deck or new threads on the cheap, I couldn't get enough of this place. Fast forward umpteen years and while I no longer ride I still swing by for shoes and the occasional hoodie or T. Service hasn't changed a bit, but what can you expect from a shop plopped right smack owlen the edge of the beach. Dudes are laid back and don't really acknowledge your presence outside of a mild 'heey', but hey they're just just hanging out like they were 12 years ago and that's fine with me. read more

They do not provide a detail/item recipe and some how they always charging more of what the Item show in the sticker. I am local and I love the convenience of the store but watch out. Make sure they do not overcharge you!!! read more

I love this shop. I keep looking around at other shops but I keep coming back here. Jesus is the man. He can answer ANY question and carries quality merch. I LOOK at other shop, but BUY here. read more

Awesome surf shop. Went in to get a new leash, came out with a vest (really hard to find on my size), two sets of fins (great deals), shoes for my wife, sunglasses, the exact leash I was looking for... Had to run away before I spent all my money. As I told the owner, it was great to find a place with such a wide array of options. Most shops just get what they sell best. Here they had all sizes and styles. I will be going back for all my surf needs! read more

Surf hut is my number one favorite surf shop in all of San Diego. Jesus is a great shop owner and his staff is very helpful and kind without being snobby and unapproachable like many surf shops I've been too. Great selection of surf gear- high selection of wetsuits, surfboards, bodyboards, fins, skateboards and wheels- to all the daygo clothing you need. One stop shop for everything ocean minded. The staff is very knowledgeable and has always been able to help or guide me to find answers to surf related questions. May the force be with you. read more

In 40 years of surfing in San Diego, this is definitely one of the most friendly, helpful surf shops in San Diego !!! The owner, Jesus, doesn't probably even know my name, but stops whatever he's doing to say hello every time he sees me. Always great deals on surfboards, wetsuits, clothing, and everything else surf related. They totally hooked me up getting an O'neill wetsuit repaired that I bought somewhere else. They drove it to the factory and picked it up for me free of charge, even though they knew I didn't buy it from them (WOW). (Totally puzzled that someone would accuse them of being racist against Asians. They're a Christian surf surf shop (closed on Sundays) and they're into martial arts, as evidenced by the sticker on their front door ... might have been something else, including just an "off" day, people have them. Sometimes they go out of their way to say "hello" to IB locals or return customers ... maybe that's what happened. ... but racist, not even!!! ) I usually show up in a dress shirt and a tie (because I'm stopping in during a lunch break), but they've never given me any kind of "you're an old kook, and can't surf as well as we do" vibe. I love this place. Thanks Jesus for always making me feel welcome and hooking me up with good deals!!! Great family owned, local surf shop !!! read more

I was lucky enough to work for Jesus at the SurfHut during the summers of 1985-1987. Jesus is an honest business man and has given back to the community since day one. Thank you for all the teaching and experience! read more

Very cool community base surf shop. Every town needs one of these... You'll be stoked to go in here.

Every time I have come in here the owner and employees have always been super great! The pricing on stuff is a wide variety as well. They have sales where I got some shirts for only 5$! And they were a good quality. Over all very friendly staff and great quality products. Good job! read more

Awesome surf shop. The staff here knows what they're talking about and are very helpful. Zack was great helping me pick a surfboard and a wetsuit. I look forward to coming back! read more