You wanna talk "Local Surf Shop", Surf Hut is it. Locally owned surf shop that is not a mall chain store. Serving the local South Bay and surf community since forever. You can pick up rental boards of all shapes and sizes, and wetsuits as well. Plus the personalized service is great. From finding what you need in store to helping with special orders. Jesse and the crew always treat me and my family like one of their own. Stick your head in the shop if you're in the area and always feel welcomed. It's the true "Surf Shop" experience. read more

Supper friendly and amazing! I came in after work t pick up some wax for my board. Always Really helpful !

After looking around San Diego for a while trying to find a good deal on surfboards, my friend recommended this shop to me. I stopped by and was immediately impressed with the sheer amount of product and the staff's knowledge. They knew what kind of board I was looking for before I did. I got a great new board, wetsuit, roof rack, wax, everything for a great price. They have warranties on the wetsuit (along with the manufacturer's) as well. They have a huge selection of sunglasses, clothes, and footwear as well. This store is massive. My surf store for life. read more

Great stuff and great people. They carry quality surfboards & gear and are very helpful when it comes to questions from noobs (like myself). Their prices are very reasonable and I would definitely recommend stopping by to get fully outiftted for first-timers. read more

Went today and they were closed with a sign on the door saying they had a pipe break. Ugh!!

My birthday is tomorrow and I showed up to this shop to buy a wetsuit so I can hit the surf early. The shop was closed, but luckily Jesse, the owner was there to open up the shop for me. It was just the two of us and my son going through the store looking for the right suit. This is definitely the best surf shop in San Diego. Great selections, and wonderful service. If you read this Jesse, thank you so much for opening your shop up for me, you're the man! read more

I've been coming here for years and it's the only place I go for my surfing gear. The clerks are always amazing and it's been here so long they feel like family. They have super awesome deals and will let me order things if they don't have exactly what I am looking for, for free pickup. I definitely recommend this place for all surf, skate, bodyboard, and good old beach day stuff. read more

I've been going to SurfHut since I was about 14 (28 now) and it's literally the only place I go to get wetsuits, boards, shoes, etc. I've known Jesus for a long time now, and all I can say is that he's the most generous and friendliest person I know. The staff is very attentive, knowledgeable, and friendly. They carry a ton of stuff there and if they don't have something, Jesus orders it. Awesome place. read more

We were down in IB for a "paddle out" memorial for my uncle. I don't surf, and traffic put us behind a bit, but the folks at Surf Hut were so efficient. We were in and out in a flash. Very professional and friendly staff. read more

Not a good place to go if you are shopping for beach wear its more geared towards surfers :(

Great shop! Excellent service. Asked for help, didn't get any up sell advice, honest opinion on what I needed. Definitely one of the better shops. read more

What would IB be without Surf Hut?! A vast space of emptiness with a pier that's what! Been shopping here since I was a young lad for kicks and shirts.Bought a few wetsuits here and have had my fair share of free wax from Jesus.Small shop with great people. read more

My parents bought me my first professional skateboard from the Surf Hut when it was at its old location on Palm Ave. I was in the second grade. After meeting Jesus I think my parents became a bit more supportive of my skateboarding endeavors, because he is just a super friendly, kind and caring enthusiast of board sports. The Surf Hut has always been the hub for young Imperial Beach skaters and surfers. When it was flat, you hung out at the Hut. Every curb and every bench within a few hundred yards of the Hut was covered with tons of wax, which Jesus usually gave to us for free. Some of us got jobs there as soon as we were old enough to work, The parking garage had a really really waxy curb that was super low that was super fun to grind. I'm pretty sure I landed my first kick flip, nollie, and all the basics within the vicinity of the shop, or in the clearly labeled "No Skateboarding Allowed" parking garage behind it. I don't know how he tolerated us for so many years. So cheers Jesus! Thanks for letting me thumb through your shop even though I had no money, and thanks for all the free wax and free stickers. Before too long my son (crossed fingers) will want a skateboard and if so, I can't think of a better reason to fly down there from Washington State and set him up proper. read more

Like everyone else, I have been coming here for over 15 years and had nothing but the best service from Jesus. Sometimes the "kids" working there don't really know much, but they do know how to put a skateboard together, but they are generally nice. read more

One of the best surf shops around! The owner Jesus is the man.. I go in there all the time to buy things or to just look around and every time everyone is super cool. Go in there if you need any thing for surf or skate! I bought a killer wet suit for a little over a hundred bucks and I love it. I use to live in O.B. and when I went to the shops over there the attitude was to much for me. I.B. & Surf Hut are S.D.'s little secret spot! Say Hi to Jesus when you go there.. read more

I know Surf Hut has been around for a few decades. They are remodeling now and I am excited to see the final makeover. If you're looking for a wet suit (adults or children's) this is your spot. They also have an amazing sunblock display! Their staff is downright laid back, helpful and courteous. I got my sons spring suits here. We picked up a beach paddle ball set while we were there. Thanks for all the help with our big purchase Surf Hut! read more

Had a great experience here last week! Wow the place is huge and has everything for those who enjoy the water and waves! Picked up two great rash guards for my daughters! They rent surf boards too! Big display of sunglasses, shoes, shirts, hats, wetsuits, boards and more! Thanks for the great customer service. read more

I don't ever write reviews but the owner of this shop is by far the BEST I've ever run into! Super friendly, stopped what he was working on to help me pick out a wetsuit and knew exactly what I was needing. Great prices and they have great assortment of products in this shop. read more

Jesse is the man. Very helpful and knowledgeable. His shop has everything you need!

First time buying a wetsuit, and the staff was awesome. Helped me the entire time. The prices were reasonable compared to other places. Plus, you're shopping local- it's always cool to support. Seriously really nice employees. read more

Like dood posted above, what would I.B be without Surf Hut - SO TRUE. Jesus has been there for as long as I remember, which is about 17 years ago. Only thing is, Jesus can keep expanding the shop but it will always be cluttered! Hahaha. read more

Great customer service, friendly staff willing to go the extra mile. As our neighborhood surf shop we have stopped in several times and actually purchased the flip flops we wore in our wedding. Highly recommend going for any and all of your beach needs! read more

Been coming here and getting all my beach/sponge gear since the late 90's. Jesus has always been so chill and helpful. Support your local surf shop. read more

Unbelievably helpful place! Jesus is very knowledgeable, I honestly just wanted to hangout with him all day! Tons of merch in the store & great deals on board rentals! Favorite stuf shop in SoCal! read more

Love this place! How many surf shops or retail stores have been around 25 years? There must be a reason! Many, many, years ago I bought my first skate here. They were always patient and helpful with helping me invest my hard earned allowance. They always stocked the best brands and gear from skate to surf, which I appreciated. These days I don't get down there as much, but will always stop in when I visit my old stopping grounds. read more

By far the absolute BEST Nixon watches for sale. And the owner Jesus is awesome! Never seen him upset always so friendly. Nice selection in shoes and sun glasses too! Plenty of surf gear, and cool to grab IB gear. Nice to have surf hut! Thanks again Jesus for being awesome bro! read more

This place is the BEST surf shop around! Jesse and his crew are eager to help and serve in anyway possible. Tons of merchandise too. If you want it, this place has it! read more

I always have and always will go to Surf Hut for all my surf/bodyboard/skate needs. I've been a loyal customer for 15+ years because Jesus (the owner) is just a one-of-a-kind generous, helpful, knowledgable dude. He's the REAL mayor of IB. read more

This has been my go-to surf shop for years. Jesus really takes care of his customers and all of his merchandise is competitively priced.

Love this place been coming here since a kid. Friendly staff they have everything you need.

Seems like a chill shop.. Although the workers seem to be neglectful of their customers and very talkative amongst themselves.. They didn't even try up selling.. Also, they seemed a bit racist because when a non- Asian couple walked in they got all smiles and hellos. All but one.. An older dude.. He was very attentive and very kind. Cool shop but needs to work on customer service skills. Heads up.. If any of those workers are reading this.. If you see a couple with children during tax season, they probably got a fat ass check to spend on their kids.. Guess we'll spend our money elsewhere. read more

The owner was super nice and friendly. Rented some surfboards and suit and had a good time.

Super cool staff and fully stocked surf shop with everything. Good prices too!!!

Super nice staff. My buddies and I are in the area for the week and we wanted to try skateboarding. The owner was great and pointed us in the right direction. We've been having tons of fun skating around. He's very honest and doesn't try to up sell you. I would definitely recommend this place. read more

This place rocks! I recently moved close to the shop so have been buying odds and ends over the last 2 months.(shirts,wax, shorts) .Last week I came in as he was closing to buy a new wetsuit..I said i would come back he insisted for me to stay and help me find the perfect wet suit..I ended up buying that day and surfing 20 min later. Great business, Great Owner, Great Selection! read more

This place is awesome. You might think that they would mark up all the prices because of where they are located, but they don't!! Their prices are often the same or very close to what you can find elsewhere. Not to mention by shopping here, you are shopping local and supporting the local economy. The owner is extremely friendly, happy and helpful. The kids who work there are great too! My family loves shopping here. They do carry quite a bit of merchandise, so don't be afraid to ask them for help finding something! read more

I love Jesus, he's a great guy. However, he is a LITTLE bit pricey on some stuff. I can buy my skateboard accessories around the corner at Ollie Angel for way less. But, as it's a local shop, I buy by UGGS and stuff like that here. read more

I went to the IB Surf Hut yesterday to get surf lessons for my 6 year old son. The staff was super friendly. They put us in touch with Ron Smith. I could not have asked for a better instructor. Ron was great, my son was up on the board on his second wave and never looked back. We are from NJ and visit SD a few times a year. When we return in August we will be in the Hut again for sure. The smiles on my boys face was priceless, thanks again Ron! read more

The Surf Hut is by far the best surf shop...anywhere in California. Jesus (owner) is the coolest and most customer friendly shop owner you will find. The prices are already better than anywhere else. You are a kook to go anywhere else! read more

Place is awesome. Unlike most beach stores in SD, this place is genuine and people that work there are great. Not overpriced with bargain basement crap; excellent products at a good price. read more