Alex Croft is a true artist and an absolute miracle worker for hair! I first found her at Mane and…read moreshe is still listed on their website, but I know you can also book her specifically through the salonlofts website.
I first went to Alex because someone else at Mane did my hair and the cut and color were really choppy. I didn't feel comfortable having the same person fix it; I wasn't even sure it could be fixed. Alex patiently talked me through my expectations and was clear on what I didn't like before starting. She also talked me through why things probably went wrong the first time. Then somehow she made everything smooth and beautiful without making it look over-processed or too short, and also managed to keep the dimensionality.
The next time, I was stupid enough to once again go somewhere else (closer to my home; seemingly cheaper). They cut corners to make it go faster and as a result the color was just weird, inconsistent, and unflattering. (Oh, and it actually did end up being more expensive in the end too!) I went back to Alex and again, she patiently talked to me about everything, explained what probably went wrong at the other place, and somehow, once again, she made it beautiful!
As you can see, I'm probably a picky pain-in-the-ass type of client with expectations that are unreasonably high. That said, Alex always exceeds them.
By the third time, I had learned my lesson. I was not going to go to anyone but Alex in the future.
When I sought her out the third time, I found her solo at Salon Lofts. For me, the lofts are such a better experience than the salon. There's none of the fakeness or mandated upselling that typically accompany a salon setting, but you still have all the amenities and the "chatting to your best friend" relaxed vibe.
The third time I went, I hadn't had my hair colored in over 2 years due to covid, so it was the first time I got to see what she would do with a blank(ish) slate. We had a long discussion about what I liked and wanted, making sure we saw things the same way and were clear on wants and expectations. I left the tone up to her to decide what would flatter my skin tone.
I have so much fun hanging out with her whenever she does my hair, and she is also such a thoughtful colorist. She used less strong developer on the places it was going to be sitting longer, middle for the middle, and stronger for the end bit so everything developed at the same rate. That's genius. She used a combination of balyage and foils to be able to accomplish the look I wanted with my hair type. Knowing I can tend to go way too long before getting my hair redone, she purposely blended out the roots and gave me a root melt that would allow the hair to grow out more smoothly.
The end result was just so gorgeous! The tone was perfect for my skin, somehow making my eyes look brighter and bluer and my skin look healthier and more glowing. I don't even know how she does it! Seriously, even if I move out of state I think I will come back to get my hair done by her.
I went home and my husband couldn't stop gushing about how beautiful it was. He'll usually say, "You look so beautiful!" but this time, he was gushing about the artistry. It was hilariously adorable, but seriously the work was that skillful! He was saying, "Wow it just makes your eyes and your skin pop! Such a beautiful color! I've never seen anything like it. And how did she blend it so smoothly? She is really an artist!" I could hardly get out the door because he wouldn't stop admiring it.
Then, the very next week, I got a job offer and negotiated the salary 15% higher than the offer! I'm 99% sure my hair looking so good helped me get the job, and now I can afford to get it updated more often! Yayyyy.
Every time I've gone to her, I go for some kind of blonde, it's always a slightly different kind of blonde, but it turns out amazing and flattering every time.
Go to Alex if you want a guarantee that they will spend the time and care to make your hair the best that it can be. You'll absolutely love your hair.