Friendly guy, clean and well kept salon, and otherwise great reviews. Leaving a 1-star because of the crazy amount of hair I've lost since the procedure. My experience was deeply disappointing and damaging. Owner's response to this review lacks accountability and honesty. I've had Brazilians in the past and typically the stylist flat irons the formaldehyde into your hair, then washes the chemical out, then re-straightens it. Instead this time, I was sent home without the process properly finished, just after the formaldehyde was flat ironed into my hair. I WAS SENT HOME WITH FORMALDEHYDE STILL ON MY HAIR. It seemed a little weird but I was relying on the stylist to be the expert. I reached out the next day to ask when I should wash it out and Stylist said "Whenever you like". So, unfortunately, I waited until my next hair appointment to wash it which was 2+ weeks later. Stylist expressed shock but seemed unwilling to admit that what he did was not only negligent but demonstrated unawareness. It's typical and standard for black women to get our hair done biweekly with no washes in between. I'm still a little surprised that he would be shocked that after formaldehyde was left on my hair for 2 plus weeks, there would be damage. Not to be funny but it doesn't seem like rocket science. Formaldehyde is dangerous! Via text he asked that I share that I went to another salon for a flat iron twice after seeing him. Again, demonstrating unawareness. He offered a deep conditioning treatment, but I was wary to return. LONG STORY SHORT IF YOU'RE AFRICAN-AMERICAN, I DO NOT RECOMMEND! STYLIST DOES NOT UNDERSTAND BLACK HAIR. PERIOD. Hopefully this can be a lesson learned. I spent $240 to learn the hard way. read more

Studio 320 - One day's worth of shedding - Blow Dry/Out Services Near Me - El Segundo, California

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Loved the service. Frank was friendly. I arrived an hour before the appointment and Frank was able to accommodate. That was nice of him.

Frank is the best! I've been coming to him for Brazilian blowouts 3 times now and he's consistently wonderful. He's patient, skilled, and super accommodating with my schedule. The treatment also lasts over 3 months! Highly recommend!​​​​​​​​​​​​​​​​ read more

Frank Severino's Brazilian blowout is the absolute best & long lasting! I have been getting through the holiday season, attending parties with no worries when it's time to do my hair ... wanted to thank & sing his praises & will be back to see him in 2 months! Treat yourself & THANK YOU FRANK!!! Happy New Year read more

professional. got scheduled the same week. no issues with process. cool guy. they say when you do it well and it's all that you do you can't go wrong. i will be coming back cause i know he does it right read more

Had a phenomenal experience getting our Brazilian blowouts with Frank. Hands down the results have been incredible thus far! I haven't had a blow out in a few years and this was my daughter's first time, so in my search for a new specialist I was concerned on finding someone that knew exactly what they were doing and the amount of experience they had. Well I am thrilled to have found Frank. His studio is espectacular as well. I am looking forward to keeping him as our preferred specialist. read more

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I've gotten 3 brazilian blowouts in my life, and this has to be the worst one. I'm sorry, but the state of my hair is not cute. If you're gonna come here, you better make sure you have your hair already washed--my hair was "washed", but yet I can literally feel the product from my own products and the brazilian from what is suppose to be a "final" result. I came home from my appointment and literally picked build-up flake out of my hair. And my hair is not straightened, it's simply blown out with the ends left frizzy. Because I stated that I wanted a loosened curl texture, apparently that means my hair can be straightened haphazardly in larger sections despite having fine, thick, and 3c curly hair which must be styled with high heat and good protection for a sleek result. If you can't do all types of hair that's fine, but I sent a picture of my natural hair before setting the appointment and he accepted it so of course I'm thinking that he can accomplish AT LEAST a simple, nicely straightened look. No, he wants to be done as quickly as possible not for the clients benefit but for his OWN. He talked about how he prefers to spend the majority of his time relaxing and it's clear why he tries to finish in under 3 hours. He himself said that he "gets lazy" and wants to spend his time outdoors. Well, go outside then. But don't charge someone for really lazy work. On top of that, the professionalism was completely nonexistent. I'm a 25-year old woman and he kept repeating how he likes to have "fun" with young women and telling me how he loves Asian women like as if I had asked him. I have no idea if it's because I am younger but I felt like I was getting lectured as he told me his views and opinions on things that I simply did not ask, and if I tried to add polite commentary he simply dismissed what I would say and continue with his own thoughts. The service is just not there. If you already have a near-straight hair pattern and simply want to pay for product---no styling, no care--then sure, come here and you'll be done in 2 hours with hair you probably could style yourself. He didn't even clean his station before leaving he wanted to be done so badly! I thought because I saw a diverse range of clients that he could provide basic service that you would expect from a salon but I was wrong. I was late by 20 mins and felt bad so I tipped but if I wasn't I simply would just pay the rate and go. 250 is his charging price WITH A DISCOUNT for first time but I wouldn't have even gone in if I could go back in time. People are willing to pay for a good brazilian. I have paid over 300 for one and it was worth it because I left with sleek, silky hair. This time I just left with heated hair that has product left in it and I'm nervous to find out what my curls will look like when I wash it. Again, if you have any type of thick curly hair DO NOT COME HERE go somewhere where the stylist isn't nervous to simply detangle your hair. read more

Frank did an awesome job with my hair last September, the longest lasting Brazilian Blowout I've had done - scheduled an appt for another one this month before my trip and would highly recommend! read more

Frank has been doing my Brazilian blowouts for a couple years and he's amazing. And fun to talk with too.

Frank is the best at Brazilian blowouts only place I have returned many times and will continue ! read more

Studio 320 - Blow Dry/Out Services Near Me - El Segundo, California

Frankie did a flawless Brazilean blowout on me. I was concerned about damage because my hair is very bleached but it actually made my hair look healthier and silky. The day after you wash it it looks even better!He also recommended a supplement to help my hair grow faster for which I am very grateful. His prices are quite reasonable for this highly coveted treatment and the parking is convenient and free. I couldn't be happier!!! read more

Studio 320 - Blow Dry/Out Services Near Me - El Segundo, California

Had a great experience here, Frank is awesome! This is my second time getting a Brazilian blowout. I got my first one somewhere else a couple of years ago and it does not compare to the experience I had here. Frank is very knowledgeable about how to care for your blowout and gave me numerous tips on how to make it last. I have super thick/wavy/frizzy hair and I'm glad I took a chance on going with Frank. His prices are reasonable and I appreciate that he genuinely cares about his customers. And he works super fast! Thank you so much Frank! read more

Studio 320 - Blow Dry/Out Services Near Me - El Segundo, California

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Frank did such an amazing job!!! He was kind, funny and patient! He does such a good job explaining the process and what to expect! He has such an eye for detail, he made sure every single baby hair was perfectly straight and perfect! He has such a heart for his work and his customers and you can definitely see that in the end result! I can not recommend Frank enough! I would recommend him to anyone that would listen! His work and expertise is unmatched, and don't even get me started on his prices, A steal in comparison to all other places in the area!!! Frank you are an artist! Your work is phenomenal, thank you for the boost of confidence! Go see Frank, you won't regret it!!! read more

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I was in need of a stylist who doesn't charge and arm and a leg but does a great job. Frank is the man. He is super warm, easy to talk to and did a wonderful job. I have finally found a keeper! Parking was very easy and the location makes it convenient. I highly recommend him! read more

Studio 320 - Love my haircut! Thanks Frank! - Blow Dry/Out Services Near Me - El Segundo, California

Thank you so much Frank! What an amazing before and after transformation this was... could be life altering for me because time is my nemesis and this will keep looking pulled together! I'm so happy I found you. I will be back read more

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Tried Frank for the first time ever. I was super pleased with my experience! Frank is a pro! Did a great job in record time! Highly recommend!!! read more

Studio 320 - Great Brazilian Blowout! - Blow Dry/Out Services Near Me - El Segundo, California

Frank is the utmost professional in doing Brazilian blowouts. He has done my hair, and my daughter's, for years. He is extremely knowledgable about the process and the products and is actually an educator for hair stylists who are learning the Brazilian blowout process. He does an amazing job ... my hair shines and still maintains volume and body, lasting for 4-5 months. He's also a very sweet, nice guy. read more

Frank is the best! He is so fast and my hair always looks great! I have been going to him for over 5 years!

I came for a Brazilian blow out and I was satisfied with the results. My hair became smoother, straightener and softer after the treatment. Frank was patient and professional, he was also gave me some tips for taking care my hair. Highly recommend Frank to anyone read more

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This is my second time getting a Brazilian blow out I won't go to no one else. Frank is absolutely amazing he will always be a five star in my eyes I won't go to no one else to touch my hair. He so good I travel from vegas to California every three months to just he him. His customer service is top noche he treats you as a person not just business. He definitely gives you the best opinions on what to do for your hair and how to better it . If your looking for a good hair stylist stop at studio 320 and see frank you won't regret it . read more

I had lost all hope for my hair. I'm mixed and I just thought I would have to deal with the frizz forever. I had what I thought was a keratin treatment, but my hair went straight back its frizzy ways the next day. I texted Frank and he made me feel very comfortable. I knew I was going to be in good hands already. He did my blowout in about 90 minutes and he even did a little trim to make my hair look its best. My hair has never felt so soft or looked so shiny and tame. My hair didn't even have any bends in it the next morning. He is honest about your hair needs and he's really knowledgeable about hair all around. I am very happy with my new hair and I will not trust anyone but him to handle it from now on. read more

Studio 320 - Before - frizzy and dry - Blow Dry/Out Services Near Me - El Segundo, California

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Frank did a Great job! In the beginning I was a bit nervous because my hair is really short and curly; and to be honest I never found someone who did a good work drying and straightening my hair. But this guy found the way to deal with it and do it right! So, I'm very happy with the results!!! Plus he arrived and finished on time. The price is Great too! read more

Studio 320 - Blow Dry/Out Services Near Me - El Segundo, California

Thank you Frank! I am very pleased with my hair. I left your salon with better results of what I envisioned! Frank is AWESOME! I will be seeing Frank again! read more

Used a Groupon deal for a haircut and rinse, it was such a great experience. Loved how my hair turned out and frank was friendly and showed me how to style my hair. It took less than an hour and he styled my hair just like he said he would. read more

Frank is the best stylist Ive had! Im super picky about my hair looking good and Frank is amazing with my color he is quick and gets it right all the time!!! He is KING of Brazilian Blowouts which leave your hair silky for weeks and he does it in record time! Love this guy he has great banter and there is never a dull moment when you are in his chair! read more

Frank was amazing! Really friendly and knew exactly what he was doing. I just washed my hair for the first time today after getting my Brazilian on Monday and my hair frizz is pretty much gone. I Will definitely be going back to him for my next one. read more

Frank was fantastic!! I got there a bit late and he was pretty cool with it. He explained the process, we chit chatted a bit and he got started. He is super easy to talk to, is really nice and does an amazing job!! This was my first Brazilian Blowout and damn am I hooked now! Frank explained after care, answered my questions and didn't try to peddle product like some hairdressers.. All in all I am so glad I called him and got my appointment. I highly recommend going to him for anything and everything hair related :) I honestly can't wait to go back to get some color and another blow out when the time is right :) Thanks again Frank! You turned a very stressful day into a day of making me look and feel beautiful :) read more

Frank is great!! I had my first Brazilian Blowout and I love it!! The end result is amazing. I highly recommend him!!

Frank is amazing! It was my first time getting highlights in my hair and I told him I didn't want anything too crazy and just highlighting the blonde pieces of my hair/adding more blonde here and there. Frank made me feel super comfortable, he's so easy to talk to and friendly! If you go to Studio 320 you definitely will not be dissapointed!!! read more

Frank was great! efficient and knowledgeable. Love how the Brazilian blowout turned out ! Thank you again !

Excellent excellent excellent ! I had my color ,Brazilian blow out and a cut done today by Frank . My color and highlights are by far the most natural looking i have ever seen . He's exceeded my expectations .It was my first Brazilian blow out and it was completed in under 90 minutes . No smell,no throat /eye stinging or burning . I am really happy with how healthy ,beautiful and shiny my hair looks. read more

Frank has made me fall in love with my hair. I searched and searched for someone who would listen to what i actually wanted and who actually could give me that. Frank has exceeded all other hair stylist that I have gone to. My first time going to him he fixed my penny color hair that someone else had done and thought could not be fixed. He not only fixed my hair but gave me an amazing Brazilian blowout for an unreal price. I would recommend him to everyone. You will not be disappointed. I will never go anywhere else even if I move I will come back to Frank to get my hair done. Thank you Frank for always making me feel beautiful. read more

After months of no hair care, I really wanted to get a Brazilian blowout, especially as the weather warms up. With many salons not yet open, I turned to Yelp and came across Frank with outstanding reviews. Happily he had just reopened and was able to fit me into his rapidly-filling schedule. WOW! I am adding my 5 stars -- He did a great job on my hair which is now silky and shiny (and straight!). He's fast and was fine with both of us wearing masks, which was important to me. Thank you, Frank! I'll be back. read more

Wow...such a great job and done in 1-1/2 hours! Excited to have smooth straight hair with my fresh Brazilian Blowout. Thanks a million Frank! read more

Frank is the best! He knows what he is doing, he did an amazing job on my hair. My first time ever doing a Brazilian blow out. He went above and beyond to explain the process and how it works. I found him based on all the good reviews and I am so happy I chose him for my first experience. He is truly a gifted stylist. I highly recommend him, I promise you, that you won't be disappointed. My hair feels soft and I feel prettier !!! read more

My hair stylist moved , so was searching living social and came across this salon. I love my hair color and cut. I will go back!

Amazing! I found Frank through Yelp and I couldnt be more happy. The process of the Brazilian Blowout is so quick and its great that Frank has the most amazing personality. Hes funny and very informative of the process. He is the best at what he does. He went above and beyond and my hair still looks amazing. I will definitely be coming back. I would highly recommend him to anyone who wants a Brazilian Blowout. read more

Frank is amazing! He's down to earth, easy to talk to, and he knows what he's doing. He gave me an amazing Brazilian Blowout in under two hours (and I have a lot of hair) for a great price! He also took the time to give me hair care tips to ensure it lasts as long as possible. I've had blowouts done by a few other stylists, and none of them were able to give me as much information as he did. Will definitely be back and I highly recommend him to anyone considering getting a Brazilian blowout. read more

Frank did an amazing job absolutely loved the experience not mention my hair looks and feels gorgeous!

Years of frizzy, curly "big" hair was expertly colored, cut and tamed by Frank's professional attention. Frank listened to what I was looking for and went to work. Frank's brazilian blowouts are superior to others. A couple hours with Frank and I had perfectly cut, colored, styled and very silky hair. A brazilian blowout that lasted for months. Frank's the best! read more