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    Soft Serve Society

    2.0 (1 review)
    Closed 12:00 pm - 10:00 PM

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    2 years ago

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    Yoo Moo

    Yoo Moo

    3.5(4 reviews)
    0.9 miChelsea
    ££££

    Not the cheapest fro-yo in London, but absolutely delicious and the portions are quite large…read more It's located on the 3rd floor of Harrods (formerly on the 4th), and the day we were there it was quiet with very few people. The local is light and concemporary, match the brand. My friend and I both had the chocolate flavour and we loved it. Try it with coconut shavings, it's amazing.

    Confession: I paid £7.95 for one serving of frozen yogurt today…read more When my friend and I were waiting for the express elevator at Harrods to take us up to the 4th floor she said, "Hopefully I'm making you go somewhere that fro yo costs £15." She did. Yoo Moo has a £14.80 choice that is garnished with 23 carat gold flakes. All of the sweet treat are named and I had the Spooky Moo. It was a huge bowl of pumpkin pie flavored frozen yogurt topped with chocolate buttons, popping candy, and a big gummy skeleton. The yogurt was sweeter than most I've had in the UK and lacked the tang you get at Frae (which I like). I am a pumpkin pie lover so I was excited about the flavor. My Spooky Moo was yummy, but the serving was too big for me. I ate it all because I paid so much and am still riding a bit of a sugar high. My friend had a vanilla and Belgian chocolate swirl with brownie bites on top and the chocolate yogurt was decadent. Very nice. Bottom line is that the price is a bit crazy and there isn't an "experience" to make up for it. When the waitress asked if my friend and I wanted a loyalty card we actually laughed.

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    Soft Serve Society - icecream - Updated May 2026

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