1. Shopko Optical

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Fitchburg, WI

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Shopko Optical

4.3 (4 reviews)
Open • 8:00 am - 6:00 pm

Services - Shopko Optical

Eye exams

Eyewear fitting

Retinal imaging

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Recommended Reviews - Shopko Optical

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Shopko O.

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3 months ago

Just got my new glasses from this location. Max was very helpful throughout the process, super easy!

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1 year ago

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2 years ago

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Oakley

Oakley

3.3(3 reviews)
5.0 mi

One of the benefit of having a brick and mortar version of a favored online store is that you can…read morereturn the items you don't want right away instead of sending it back, or exchange it for the item you want. Today I was "helped" by Brett. I was trying to return a hoodie that didn't fit. Everything was pretty procedural at first. Then the hiccup came where the was an issue with the return because he had thought we heavily used the hoodie, which we didn't. The only thing we did was put it on inside the house and set it down on the carpet afterwards. He was lecturing me on the fact that he cannot accept the return due to this cosmetic flaw. I informed him this, to which he replied that he can't resell something that's been worn in the store. I told him that we had been long patrons of the band and how we owned dozens of Oakley sunglasses and never had an issue with returning a product that we tried on and did not like. He finally gave in by saying that I had interrupted him as he was not able to compete his lecture that he be making an exception in this case. At the end I feel that he was over compensating for his lack of knowledge and general awareness of customer service by saving face and acting as if he was planning to let me return the merchandise after all. Next time, I'll stick to shipping my returns back instead of being hassled by a self-righteous, myopic store clerk.

This is a decent Oakley store. They make custom glasses and prescriptions. I've been here a few…read moretimes and they have a great variety of glasses some nice dry fit polo shirts and bags. Service is always great.

SEE

SEE

4.6(61 reviews)
4.3 mi•State-Langdon, Capitol
•$$$

My new first stop for glasses when I want something fancy!…read more I'd been shopping for glasses for a few weeks both online and offline. I'd already had simple/subtle/conservative glasses and moderately stylish glasses, and decided I wanted to treat myself to something more over the top. I started at the chain stores, ended up on some websites, found a few that I liked (and bought), none that I loved. At that point, Groupon read my mind (or search history) and started showing me ads for glasses. I ignored most of them, but the ad for SEE kept coming up, so eventually I clicked and took a look at their website. I noted their business model-- they only make a very small number of each custom design, so you're unlikely to EVER run into someone with the same frames. There was one frame in particular I really liked on the website, but even with the Groupon it seemed expensive, and I didnt need any more glasses. I went back to the website the next day to show my wife, and it was gone. I called the store and they said they only had one left in the entire world. I said, I'm coming town to check it out. At the store they have a much wider selection of frames than the website, and a few caught my eye, but my favorite was still the the one from the website. Shawn, the manager, was incredibly helpful and possibly the most knowledgeable person I've encountered when it comes to eyewear. His style of customer service is more terse than some-- "Those dont look good on you" "You cant use that discount code" instead of hemming and hawing or lying. I initially found it slightly offputting, then almost immediately came to appreciate it. He also was able to tell very very quickly what I liked and how to sell me on what would actually be in my best interest to buy, as opposed to just making a sale. Using the Groupon, I was able to get the frames and lenses for less than most other high end eyewear shops, and about double the cheap places. My glasses were ready in about a week and I very much appreciated that Shawn texted me rather than calling. When I went to pick them up, Tyrone was also working, and he also seemed very knowledgeable and helpful (insert Erykah Badu joke here.) I wish I'd thought to use my vision insurance here, as my dollars would go further. As it stands, when my insurance allows for a new pair, I will probably start here. If I dont particularly like anything immediately, I have faith Shawn will be able to pick out something perfect. Bottom line, if you want something high fashion, quality, expensive but not overpriced, this is the place to go.

Lots of super fashionable frames to choose from and good customer service. They definitely have…read moresome more eclectic frames so maybe try something new and different. Location is right on State Street so glad I could support a local business here. Also, they will give you a good discount as they are not a VSP provider and you can still send in your receipt for insurance reimbursement . Overall good experience.

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SEE
SEE
SEE

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Brandon Eyes

Brandon Eyes

4.2(10 reviews)
6.7 mi

Everyone from the people at the front desk to Dr Brandon were really friendly, quick, and helpful…read more I picked the right place to be seen when I was out of town and having eye pain. If I lived here this would be the only place I would go for optometry!

I discovered BrandonEyes through word of mouth and I had an incredibly positive experience, which…read morewill result in a continuation of my patronage. PRODUCT: First, their product selection is second to none. They have styles for anyone's taste - fun, practical, trendy, high fashion, you name it. As a result of their availability, I was able to find a pair of Ogi drill mounts that fit me wonderfully as well as a pair of polarized Kate Spade sunglasses (non-RX). CUSTOMER SERVICE: The optician that assisted me, Ben, has a natural talent for consultative sales. There was absolutely zero pressure involved and he helped me identify two products that genuinely fit my personality, appearance, and lifestyle. I was grateful that he was honest and as a result of his expertise I left with two pairs of eyewear that I can't wear enough. EYE EXAMS: I do not have experience with eye exams provided at Brandon Eyes. I usually purchase from an eyewear boutique in Milwaukee (which is where I live). My prescription from my original Doctor of Optometry was still current, but I wanted to try Brandon Eyes. Needless to say, my prescription was transferred (with no complications) to Brandon Eyes and I was able to buy eyewear. I suggest visiting Brandon Eyes for any eyewear need and ask for Ben, though I am confident that any of the employees will be able to help.

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Fontana Sports Specialties - Women's footwear wall

Fontana Sports Specialties

4.1(30 reviews)
4.3 mi•Capitol
•$$

This is more of a review of Marmot than of Fontana Sports. I bought my first Marmot down jacket…read morehere, and it lasted almost twenty years before the zipper broke. It kept me so warm and toasty in the brutal upper Midwest winters. I discovered the Marmot brand here in the 1990s. Back in the 1990s, Patagonia was not considered as "technical" and as bougie as Marmot and The North Face. Arcteryx either didn't exist or was an obscure brand almost thirty years ago. Now, Patagonia and Arcteryx are off-the-charts insanely priced. Marmot and The North Face are considered "value" brands. In any case, I still buy Marmot; it's better quality and far better value than Patagonia because: 1. Higher down fill power and 2. Higher down fill weight I recently bought a 700-fill down parka from Marmot with 220 grams of down for far less money than a 600-fill down parka with 150 grams of down from Patagonia. I was cold in the Patagonia parka, and it was horribly expensive. I had to return. I also bought coats from Eddie Bauer and from L.L. Bean. Nowhere nearly as warm as Marmot. The Marmot down parka that I recently bought is called the Montreaux Coat, and I've yet to find a warmer coat at such a great price point. It hits my knee, although it's supposed to hit my calf, so that's a bit misleading on their website. It's closer to parka length than coat length. I like that when the zipper broke after almost twenty years of owning my first Marmot down jacket, I called Marmot's Customer Service, they sent me a shipping label, and they said that they would gladly repair the zipper for me, for free. When they couldn't repair the zipper, they just sent me a new Marmot down jacket. So, I wore that complimentary replacement jacket for another ten years before finally buying the Montreaux coat this year almost thirty years after buying my first Marmot down jacket from Fontana Sports.

i still miss the west side store! Every day!!!!! Wonderful store! Ski tuning was wonderful!read more

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Fontana Sports Specialties
Fontana Sports Specialties
Fontana Sports Specialties

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Shopko Optical - optometrists - Updated October 2026

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