Recently visited it this location and was immediately greeted with smiles and offered help with my request. The associate even gave me a lesson, even though the store was closing in 45 minutes she took time to help me with all of my questions gave me recommendations and even did color matches to ensure that I had everything I needed. Truly outstanding customer service!!! read more

Awesome!! I love going into Sephora but sometimes it's overwhelming. Nothing like shopping online.

I never liked this Sephora, due to being tested rude and products that were opened and used. BUT guys.... ITS SHUTTING DOWN!!! Right now they have the best discounts on It cosmetics, Lancôme, Fenty, Makeup forever, Tart, etc... things are 25% - 75% off. Most things are sold out but there's still stuff left. I bought a few things yesterday from Olaplex hairline for a discounted price. I also got a little goody bag with samples. Get it while they still have supplies... read more

The three stars is only because during my recent visit, somone was actually on the floor and available to help me. I would give her five stars, being that there were so many customers she had to help. However, this is my third or fourth visit and they were still understaffed, even close to the holidays. read more

Sephora - Cosmetics & Beauty Supply Near Me - Sterling, Virginia

See all

Two stars because the store is clean and somewhat organized. Minus three stars because there is zero customer service. It seems that even in an empty store, no one can be bothered to assist you, or even offer or acknowledge you. I just wanted advice on a shade of concealer-- which they didn't have the color I needed in. Unfortunately, this is not the first time I've experienced this here and is why I only come in store if I have to for convenience of location to see a product in person. Very sad, the Sephora brand as a whole is great but ones in the JC Penny store(s) just lack. I will continue to order online. read more

Rude employees. Sent this email to Corporate Sephora. Yesterday on January 23, 2021 just after 6pm, my wife and I arrived at the Sephora located in the JcPenny at the Dulles Town Center, 21030 Dulles Town Cir, Sterling, VA 20166. The entrance into the Sephora had been roped off due to COVID to manage the number of guests in the store. We 100% understanding of the policy. We were behind two other couples waiting for entrance into the store. After about 10 minutes or so I noticed the store seemed kind of empty and my wife and I were curious as to why no one was being allowed into the store. So, my wife went to the side entrance which was also roped off as well to get closer to the employee to inquire why no one was being let in. There was only one employee working to our knowledge. When asked, the female employee was extremely rude to my wife cited that if she had "more than four people in MY store it would get shut down." To paint a clear picture there were three customers, presumably a family unit as they were all in the same spot and then the one rude female employee. I find her remarks to be highly unbelievable. I understand COVID policies, social distancing and wearing a mask. But let's follow the science here. This store was more than capable of supporting up to 20 customers with social distancing. But is that really an issue if we are all wearing masks?? I mean science states that if you wear a mask and I wear a mask.... well whatever you get where I'm going with this. So why was this extremely rude female employee being so drastic? Very unsatisfied with her treatment to my wife and her snarky response, I decided to come back January 24th at a random time to see if there were only four people in the store. And to my utmost shock, I was surprised to see that there were more than FOUR people in the store! There were 10!! Can you believe it?? So clearly this was not Corporate Sephora policy. This was more like a lazy rude female employee claiming to be the manager or owner of the store and not willing or wanting to handle more customers. Is this how Sephora treats their customers/guests? I don't want coupons or some special offer. I would like a response to this complaint. And even better I would like for the store manager of this particular Sephora to respond to this complaint and then hang this complaint in there break room so it can be a talking point about piss poor customer service and how it's not okay to be a rude bitch! read more

They should really fire every staff member here and start over. I was just in the store 30 minutes ago. No help whatsoever. I asked for assistance multiple times and instead of showing me where a product was, the staff just pointed and said "over there". I also felt racially profiled, as the staff was hovering around me-the only black person on the store. read more

Messy, disorganized, under staffed. Had to return something bc it was the wrong color stocked in the wrong spot- had to wait in line for over 20 minutes both times. I won't be back. read more

Had the best experience with Alejandra this morning. My Tarte palette has been sitting untouched bc I had no idea how to use it. She walked me through how to do an awesome Smokey eye. For being the only one working, she did a great job making sure everyone was helped!! I even bought a few new things that she introduced me to - the Benefit gel push eye liner is awesome!! Thanks for all your help Alejandra!! read more

Sephora - Smokey eye using Tarte In Bloom palette - Cosmetics & Beauty Supply Near Me - Sterling, Virginia

Even if I'm shopping at Dulles Town Center, I'll drive to Reston Sephora because of how bad this one is. The workers I've dealt with here act as if they're doing you the biggest favor in the world after you ask them for help. I've never had an employee actually ask me if I need help with anything. There's always just a bad attitude overall. Everything is usually out of stock, and the products in the store are messy and out of place. This location also doesn't sell a lot of the brands, which is expected because it's not a full separate location. I'm usually willing to try with stores a few times before writing them off, but I've had way too many bad experiences here. Horrible customer service. read more

I absolutely love Sephora, they have every thing you could ever want, Makeup, lotion, fragrance, highlights, lipstick. Absolutely everything there is in the makeup world and at a reasonable price with samples and makeup bags. Truly a great find. read more

See all

This "Sephora inside JC Penney" is.... well.... different. I've been here many times, both pre-COVID and during the pandemic, hoping to find something good to say about it. I agree with the recent reviews stating the staff needs training/education. This time I went to return a gift with gift receipt that a girlfriend gave to me. The associate (the only one working at 3pm) was helpful, however was limited with the computerized system that could not scan/read the barcode on the gift receipt (from a REAL Sephora) or tell her the purchased price of the retail item. Not her fault. I WAS able to get a credit onto my card and of course turned around to purchase a different item, which, by the way, I was happy to find that this location carries Tatcha and Supergoop sunscreens. On a side note, if you want a store credit/gift card, it'd be in the form of a JC Penney merchandise credit, NOT Sephora. They don't carry a lot, many of the shelves are empty, even their own SEPHORA LINE of items ! (nothing was discounted) but their brand inventory has changed to reflect what's trending and popular out there. I should've asked for her name, and if they're closing, but didn't. I will be pleasantly surprised if it is still there in a few months prior to the holidays, but don't think I can buy gifts for my friends as they will reflect a gift receipt from JCP. As for the star ratings...it certainly is not a 5-star shop compared to others that I have experienced in other cities/malls, but it's not as low as the 1-star rating I expected to give it prior to walking in. Long story short, I'll give it 2-stars since it did carry what I was looking for and I did see much better & modernized brands in stock than last year. read more

Small location and they were out of a lot of colors. The sales associate was friendly and check out was a breeze. I personally think the location is an issue. It's located inside JC Penny's and it feels like a duty free shop in an airport. read more

This is the worst Sephora I have ever been in. I was there on 1/13/18 and the place looked like it had been ransacked. There was barely any inventory and all of the sampling sections looked like 3 year old had a party there. I will not go there again. read more

I'm writing this review much after my visit. The lovely young lady amber (or Amanda) I believe was Ana amazing help. She was obviously tired and the only one on the floor but her hospitality was amazing. She deserves ten stars for her amazing kindness and ability to fight through being tired to be lovely. I am usually very intimidated at Sephora's because I don't wear much make up. She even gave me a sample bag that I LOVE! I've found a new facial moisturizer because of her. I live in Reston now and despite being right beside one, I will make sure to only go to the Sephora to see her. OUTSTANDING JOB read more

PSA: An employee from Sephora in Sterling, VA notified me that they're instructed to not wash their Beauty Studio brushes on a daily basis. If you plan on getting your makeup done there, I advise you to choose another location. read more

The store is always out of current trending products. Staff is polite by protocol but never seem to be interested in helping. Testers are damaged or worn out. Never pleasing experience. read more

Brianna was very helpful and friendly. I needed a brow pencil and she showed me how to use it and gave me a tutorial and recommendations on benefits Hoola bronzer. She recommended benefits's beyond mascara and although I told her I normally use smash box and too faced, I did pick up the sample and must say I am impressed;) read more

Guy's don't come here looking for a gift for your wives or girlfriends, this place is a complete and utter joke. I came prepared to buy my wife some perfume (Prada) and an makeup kit (Urban Decay) she's been asking about. No sales staff and nobody to guide you. I guess it's better just know what you want and go and pay nowadays. Also, apparently the line to the registers means nothing in these stores as I was jumped in front of by women who "just need to get a gift card." Sales staff could careless that I was next, they were too busy trying to capture emails from customers buying lipstick to fulfill their quota for the month. I walked out without buying anything. No wonder malls are dead and people buy online. read more

I came here last week looking for new foundation. A lady who works here helped me and she was very sweet! She had dark brownish hair. She usually is there and the only one during the mornings when the mall first opens. She found the perfect shade for my skin tone using the scanner thingy they have. After scanning my skin tone she showed me all the foundation that would be great with my skin tone on the computer/ipad. I picked the Kat Von D lock it powder foundation. She did my foundation with the Kat Von D featherweight primer. She did a awesome job! I've never had my foundation look that great. I bought both the products the powder foundation and primer for about $70 it was well worth it. read more

Sephora - Kat Von D lock it powder foundation and featherweight primer - Cosmetics & Beauty Supply Near Me - Sterling, Virginia

One of the worst Sephora's ever. I would stay far far away. They have low inventory and the staff are rude as can be. They know nothing about customer service and this one girl should be fired. I would stick to the one in reston, they are friendly, knowledgeable about the product and treat their guest with great service. I've already called Sephora head quarters and filed a complaint with this person and this store. read more

Very poor customer service. Brought back a defective product and they wouldn't exchange it. Alejandra was extremely rude and unprofessional during the entire process. Store policy is one thing but treating the customer poorly with an attitude is another. read more

I came to this location on Friday 2/9/18 thinking I knew exactly what I wanted to help fix my very dry skin. I was in the store testing the product I thought I knew was perfect for me when I realized, it was not what I wanted. Alejandra approached me shortly after and asked if I needed any help, I did, a lot of help. She showed me products that would work best with my skin and informed me what I have been using is meant more for oily skin, oops but good to know. The products I bought have been amazing, in just the few short days I have been using them I have seen a huge difference. Alejandra did a fantastic job helping me pick out what was right for me, and she even showed me things I would have never thought I needed, but I needed and it has made a huge difference. The staff and store here are fantastic! read more

Poor service. Employees weren't efficient with color matching nor answering question. Vague answers, didn't give many suggestion and seemed uninterested. I feel there should be a sense of passion to beauty in order to sell it. Or at least product knowledge. read more

I visit Sephora in Dulles Town Center today for the last time. I think I have given this store plenty of chances and I have bought few times, but sadly I'm done. DO NOT bother to come to this place to buy anything because this store NEVER has anything. Today I was ready to buy a concealer, Becca translucent powder, a brush for the translucent powder, a Benefit eyebrow kit and the lipstick from the new Cherry palette from Urban Decay. And got out of the store with only sample. This store is constantly dirty, messy, sample palettes are always absolutely destroyed, sample lipsticks are gone to the bottom. Everything looks grimy. Is pretty depressing. Most of the time the girls are friendly , but that's all. Not to much knowledge, lack of suggestions or even desire to sell! I don't understand. Really do not drive this way just for this store. Chances are you won't find what you are looking for. read more

This Sephora for months now has been messy, understocked. The stations to clean off makeup are gross -- dirty, trash everywhere, no cleaning solution or cotton pads. Very disappointing. I started coming to this location last year & it wasn't like that. Very sad. read more

I went in today for a foundation and needed to be color matched .. Rebecca was AWSOME she showed me different products and was very helpful.. Cons this place does not have all the brands and were out of stock with some products read more

Terrible experience - do not waste your time coming to this location! I came here to exchange an item and was told that they couldn't honor the price that I actually paid because it was on sale. Incase they've forgotten an exchange is exchanging one item for the SAME THING in a different shade. The cashier was very cold and unhelpful, she didn't offer a discount (as I know they are able to - I heard her offer this to someone else in line) nor did she offer to order my item and have it shipped to me after the ordeal took place. read more

Went to the store on Saturday 9/16 around 5 o'clock to look at the new Fenty collection and as a person who seldom wears make up, of course I had questions. There were 3 people working - one at the register, one doing make up and one on the floor. The one on the floor, who had blonde hair, did not once ask if I needed help with anything and didn't even acknowledge that I walked into the store. After about 10 minutes of waiting, I saw she was standing by the counter so I went and asked if I could get some help. She replied 'what?' so I asked again if I could get some help. She mumbled something and then proceeded to walk away from me. If I could give this particular store no stars I definitely would. The costumer service was horrible and the worker was very rude. DON'T SHOP HERE. read more

This was the first and last time I will go to this Sephora. I buy all my makeup at Sephora, and this location is the worst I've ever been to. They have a very limited selection to begin with (because it's inside JCPenney), and they were either out of stock or the packages were damaged/open on most products. Complete waste of time. read more

Update-- 1 of the items purchased had already been open and half was broken off (eyeliner pencil) --- they sell absolute crap here.

90% of the girls there know nothing about make up, or how to apply it for that matter. One girl looked like elvira with 2 pounds of foundation on. I went in looking for a particular shade of lipstick and the only girl working at the time had no idea where to direct me. The urban decay eye shadow I was looking for was out of stock and almost all of the testers were either dried up, looked like someone ate half of it, or were not even there. Terrible presentation. read more

The vampire looking lady with the freakishly long eyelashes is beyond rude! I politely asked for help and she gave me such attitude. There was a couple that entered the sephora to ask for directions and she just snapped saying "the only place I know in this mall is sephora so you can ask someone else!" read more

Yikes! It was my first time visiting this Sephora while visiting Leesburg/Dulles and wow; rude employees, very messy store, and nothing.. NOTHING stocked up. Asked for a travel size product but the employee was uninterested. Did look for me - a solid three seconds -, and then turned around to her coworkers and ignored me. Do not recommend going to this store. Avoid and go to Ulta! read more

This Sephora is the worst one I have ever been to. The first few times I went, I thought maybe it was just that I went in on "off" days or something but the last two times I visited it became clear that the store is dirty and unkempt because of a long period of it being neglected. At the front of the store there was a sample of something in a glass bottle that was smashed. Pieces of glass were scattered all over the white pedestal display and all over the floor. I mentioned it to a salesperson and she did not even appear to be concerned. The counters are dirty and there are a lot of testers missing. The people working in this store look bored and unhappy to be there. I am not impressed at all! read more

This location is a disaster. Why is it inside a decaying department store? Testers displays are empty and/or destroyed and dirty. There is a very limited selection of available products and most of the times they have ran out of whatever you are looking for. Employes rarely acknowledge you when you get in the store. Why doesn't Sephora rent one of the many empty spaces in the mall? I rather go to Tyson's if I want to visit a brick and mortar Sephora. Otherwise, I'd stick to buying online. read more

This location of Sephora is usually out of stock of a lot of items and is poorly staffed. Most staff that are there are nice and helpful ... but there is usually only 1 (!) or 2 staff there at a time. This can be difficult for them to provide the "Sephora experience" of being able to ask for advice, samples, etc. There have been more than a few times I have just left because I was not able to get help in a timely fashion. read more

So extremely disappointed! I love Sephora but will never go to this location again and honestly may just start going directly to the brand to purchase what I need. Customer service training is needed ASAP! read more

They have improved! Place is cleaner and more selection. The girl that helped me, Gabby was sweet as well.

Awful Service! Never Again! Had gone to Sephora in Dulles Town Center, the employees were all gossiping loudly with one another while checking me out at the same itme. One particular extremely rude employee was especially apathetic and condescending when I'd asked her a question about preferable primers, glared at me before responding "...okay?" & giving a random (wrong) answer to appease me. This same employee was so distracted when checking me out that she screwed up the transaction and had to have me swipe my card again, resulting in my card getting DOUBLE CHARGED. Nearly $140 total coming out of my account all for some foundation and primer! After going back the next day they said that they couldn't help until the transaction fully processed even though the money was already removed from my account. After all the back and forth with the bank and Sephora throughout the week, a manager had told me to come back with my receipt to have the purchase refunded. Got to Sephora only to be told that this manager was not in the store anymore and my transaction could NOT be refunded!! But I should call them back in about 40 minutes to speak with her when she returns from break. Called back an hour later only to be told that she was still not there! Was put on hold four times and transferred to four different people before being told that I should just wait and see if the transaction refunds on its own. Terrible customer service, 0 out of 10 stars!! The last time I will ever shop at this Sephora! read more