It's hard to find shoes that are made in the USA. That is the first thing that brought me to SAS. My last 2 pair of work shoes (not boots) have been Red Wings, which I was happy with, but wanted to try something else.
Store: Traditional show store, clean and nice but boring and old school. Should take a tip from the Red Wing stores. Red Wing sizes you up old school and makes it an experience. My experience here wasn't bad in any way, just felt like a normal shoe store instead of a place that sells nothing but $170+ dollars shoe.
Shoes: The first thing I noticed about the SAS shoes (Ambassador) is how light there are compared to the Red Wings.. I'm talking probably half the weight. Also Red Wing tried to upsell you on their upgraded insoles, because the ones that come with the shoes are worthless if you have any type of arch in your foot.. and they start around $50 in addition to the $200 shoes. SAS shoes came with a very nice, thick, comfortable insole. Can't say enough about the shoes, if they last as long as the Red Wings did I'll be ecstatic. read more