Enjoyed our visit. First time visiting since this cafe changed ownership but won't be the last. We ordered the matcha cha cha latte and the banana slit mocha latte. They were both good in different ways. You can definitely taste the tumeric and ginger but it wasn't overwhelming. The banana mocha was rich in flavor but not overly sweet. The cafe was very spacious with seating both inside and out. The staff were friendly and service was fairly quick. Would definitely go back again to try some of their other drinks and food offerings. read more

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Like you, my wife and I woke up and needed to find some coffee. We had a great dinner the night before and we were really looking forward to our day and we wanted to get started properly. Sam's was the answer that we were looking for. We enjoyed both their drip coffee and their espresso as well as one of their cinnamon buns. While we sat there in this pristine environment it was obvious to us that this location had emerged as a favorite in the community as we saw kids on their way to school and multigenerational families enjoying their morning there. So next time we're in town know that we'll be enjoying Sam's General Store. read more

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3.5 STARS *Walks in* *Stop and stare* To some it may be a red flag to have people stop and stare at you but to me, it's kinda a green flag. When you stick out like a sore thumb, sometimes it's a sign that you've stepped into a local's place, not a tourist trap. Sam's General Store is named after the man who started the Gold Rush. They're an artisanal cafe serving specialty coffee and matcha drinks, pastries (from Starter Bakery), breakfast bites, salads, and sandwiches. Their OG location is in Calistoga and their St. Helena location opened in 2025. Online ordering available. D R I N K S * Iced Latte ($6) w/ oat milk (+85 cents) - Add vanilla cold foam + whipped cream (+$1) - Request half-caffeine I couldn't find a small business in Napa Valley that offers a Einspänner but Sam's offers the components so you can make one. The latte was smooth and roasty with the cold foam adding a creamy sweetness and the whipped cream an extra later of richness. Pretty solid. * Iced Strawberry Matcha Latte w/ strawberry foam, extra shot of matcha ($9.25) - Batched made, not hand-whisked - Cannot adjust sweetness It looks nothing like the layered drink on their website and IG. Also, the color was dull, so either the matcha was oxidized or it's poor quality. Sadly, it tasted like a Crumbl cookie in liquid form. Even with the extra shot of matcha, there was no matcha flavor and tasted like an incredibly sweet strawberry milk. I hate wasting money but we tossed it. * NY Lox & Bagel w/ gravlax salmon, cream cheese, pickled red onions, cucumbers & capers ($17) - Served open-faced, no mods available - Bagels are flown in weekly from NY but shop/brand is not specified Deliciously chewy, lightly toasted plain bagel layered with rich, creamy schmear and silky, buttery lox. The fresh tang and crunch from the pickled red onions and pickled cucumbers balanced everything perfectly, adding brightness to each bite. S E R V I C E Transactional - I ordered online and they were just finishing up my order when I arrived. A M B I A N C E Modern, cozy boutique vibe with ample seating. Even on a weekday, all the indoor seating was taken; looks to be a regular gathering place for locals. Front patio and sidewalk seating. Free WiFi. Overall, cute cafe...if you're visiting from a city with great matcha - stick with their coffee! read more

Sams General Store - Lox Bagel ($17), Iced Strawberry Matcha Latte w/ extra matcha ($9.25), Iced Latte w/ oat milk, vanilla cold foam, whip ($7.85) - Sandwiches Near Me - St. Helena, California

Pretty location and spacious too. Tried their iced strawberry matcha and it was delicious! Clean bathrooms as well. read more

Sams General Store - Storefront entrance - Sandwiches Near Me - St. Helena, California

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Great space, good drinks. Pastries were great. Minus 1 star for less than friendly service.

Fantastic breakfast and coffee! Staff was friendly and lovely atmosphere right off Main Street in st Helena

perfect stroll rest stop for craft coffee and a really smooth cold brew, also take a book leave a book, few games and nice bites

Review for 1 visit: Nice enough staff. Got the horchata latte, good! Not too sweet but still sweet. I think she said they don't make their own syrup. Beautiful, modern space. Lots of seating and tables. They had some sandwiches, pastries (not made in house I was told), refrigerated drinks. Decent size drink menu. Would go back if in the area but might not go out of my way for it. read more

Sams General Store - Horchata latte -- good! - Sandwiches Near Me - St. Helena, California

I really didn't expect their matcha latte to be good, but I was actually quite surprised. After placing our order at the register, we went out to the patio, and the staff brought our drinks to our table, which we appreciated. It's such a cute cafe, and we really enjoyed a little sunbath on the patio. Next time I visit, I'll have to try their coffee. read more

Sams General Store - Sandwiches Near Me - St. Helena, California

I stumbled upon this sandwich spot by chance after finding a three-hour parking spot nearby--it worked out perfectly since I was planning to walk around town afterward. I decided to stop in for a quick bite, and I'm so glad I did! The sandwich I got was really good--fresh ingredients and super flavorful. I also tried one of their drinks, and it totally hit the spot. Sometimes the best places are the ones you just happen to find, and this one definitely surprised me. I'd definitely come back next time I'm in the area! read more

Sams General Store - Sandwiches Near Me - St. Helena, California

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Karen Thank you for the great smile and excellent service, Nice place, Coffee sandwiches, bites and more.5 ***** read more

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Had an iced strawberry matcha w oat milk, the oat milk was not good and grainy! The next day I stopped by and got an iced vanilla latte w almond milk, coffee wasn't pulled well, you know when coffee tastes like OFF and sour? Also had bagel & cream cheese which was yummy! & the workers are helpful and nice. Over all cute place but it's a no on the drinks for me. read more

I love Sam's. We have tried the one in Calistoga and was excited to hear that there was a larger location in St Helena. Try the double baked almond croissant! read more

Phenomenal selection and great coffee. Must try the bagels flown in from New York. Also, if you have kiddos great soft serve ice cream. read more

This location (St. Helena) went through a major upgrade. Outdoor decoration with black, white, and yellow decoration is chic and modern. The inside feels calm and welcoming with black, warm wood, and caramel leather accents. The grab and go section had so many delicious selections to choose from and the pastries were also tasty. The breakfast empanada was delicious and the overnight oats were absolutely delightful. They also have soft serve which I will come back to try next time! read more

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When we visit St Helena this is now our go to coffee and sandwich place. Close to the Main Street. Yummy food (love the open face Lox & Bagel). Coffee is a nice brew too. The staff is very helpful and friendly. Nice comfortable setting. read more

They've done a great job remodeling this place. Good coffee! We sat outside, and only had coffee drinks, so I can't attest to the food but it looked really good read more

Typically not the type of to leave reviews however, this particular experience should be recognized. My coworker placed a morning order for two salted caramel lattes: one iced, one hot. Her latte was great! I received the wrong order. Please see attached photo for reference. Called in to request either a refund or a remake to pick-up and was met with attitude over the phone instead of a solution. The employee over the phone said it is customers's responsibility to make sure they pick up the correct order. This would make sense if it was busy however, there were no other drinks at the bar when her name was called out. She then left work to return the coffee that the employee claimed was for a "regular local". Upon arrival the same employee then switched her defense and said it was in fact the correct latte only with oat milk and hazelnut? Which would still be the wrong order. I will say, she did receive a refund, only after the same employee continued to fight her as if to prove her wrong. The picture speaks for itself. As a local and former barista, it's exciting to have a new place to hang out and have a morning coffee, however this experience was very disappointing and a poor example of customer service. read more

Sams General Store - Sandwiches Near Me - St. Helena, California

This is my go to coffee shop. Iced latte with an extra shot of espresso and it's perfection every time. The space is modern, clean and chic with very friendly staff. Love love them! read more

Love Sam's. Wanted something light to eat. Had an Overnight Oats. Like a yogurt parfait. Oats, banana, chia, peanut butter, almond milk, chocolate ganache and cocoa nibs. Absolutely fabulous. Had a spiced chai tea latte. Made perfectly. I like they ask milk choice and don't fill the cup with ice. I didn't ask for light ice - so that made me happy! Add enough to keep it cold. I really liked their spice chai - great flavor. Lots of tables inside and a couple outside. Interior is well designed and attractive. Clean in cafe and where they make drinks. Nice location just off main strip so it isn't so noisy. read more

Sams General Store - Sandwiches Near Me - St. Helena, California

Came in for a cup of coffee... ended up with a Spinach Salad, which ordinarily, I would typically never order. It was delicious. It wasn't just Spinach and a little bit of "stuff"... it was a very generous amount of "stuff". Apples, blue cheese, walnuts, fig... enough for every bite... delicious dressing on side. I just had a drip coffee this time... which was great. Will try a specialty drink next time. Atmosphere is very open and bright... even on this overcast day! They are doing a great job here, staff is nice... can't ask for more. Look forward to coming back to try other items. read more

We were up in St. Helena searching for coffee and we were so happy to stumble upon Sam's! It's a cute and modern place with lots of seating options (big communal tables, small bistro tables by the window, couches, etc). I had a mocha and my husband had a hot chocolate. They had a pastry case full of options and even a couple gluten free items (thank you for giving me that option with my celiac). Both drinks we ordered were delicious and they brought them to us. We chatted with the staff about them opening the new location and you could tell that everyone who worked there was happy to do so. We brought our baby and were pleased that they had changing tables available in both bathrooms (traditional wall folding one in the family stall and a piece of furniture with a big flat top in the regular stall). They even had a community board with local happenings. Definitely coming back! read more

Sams General Store - Cute window seats with bistro tables. Great mocha! - Sandwiches Near Me - St. Helena, California

Discovered this while I was walking around Saint Helena might be the best coffee shop I ever hung out out. It had a great five staff was a 10. I highly recommend this. I must see Eddie Yawitz. read more

Your worker Julian is a very responsible and respectful young man! Great service and food was great!

This coffee shop was very nice but the barista named Madison was incredibly unfriendly. I normally don't feel the need to comment on these types of things - people have bad days, I totally understand that. But Madison was incredibly rude to myself and the others at my table on three separate occasions. read more

Great place! Excellent baked goods and breakfast choices. Service is top notch and your order is delivered to your table. My husband and I were very disappointed when the previous owner closed their doors as we loved coming here as it had a hometown feel. Now fast forward a period of time and Sam's General Store opened. We couldn't wait to go and hoped we would not be disappointed. We definitely were not. The hometown atmosphere remains and the place was given a true makeover that kept with the old tradition but lightened up. It is a stop not to be missed. We were here four times this last week and a half. Unfortunately we return to the east coast tomorrow but we will return to see our grandkids in the near future and will once again stop by for a latte, breakfast treat and to read. Quiches are great too! They also have newspapers available to read. Definitely worth a visit. read more

Yay! I've been waiting for Sam's to open in the Napa Valley Roasters location at the corner of Oak. This is a soft opening with only a handful of morning offerings. The more extended menu will be available the first week in February. Loved the spinach & ricotta quiche with everything bagel crispy crust. Not a fan of the breakfast sandwich's ciabatta bread or the minuscule amount of egg in it. Wil be back to try the full menu next month read more

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I get an iced vanilla latte anytime I try a new coffee shop and I loooooved the one here. Awesome coffee and food. It was very calm and quiet! read more

Delicious quiche and honey latte! Easy to find parking. Good vibes for studying or working out of.

Pastry texture old, hard. Staff just going through the motions, waiting was very long The atmosphere was uncomfortable.

The service as well as the deliciousness of the pastries and food items leaves no other place to go for coffee and gatherings in St Helena

The newest hottest place in town. Professional and friendly service welcome you at the front door. It seems to be the place to be. The tables are full. Everyone is table hopping chatting, smiling sharing stories. It seems to be the center of the community. The center of fun. The pastries all look beautiful. And rave reviews of the coffee. read more

This place mainly caters to the out-of-towners, so it's kind of pricy. Drinks are good. Their salads are also very tasty.

Awesome spot. Had a delicious coffee and sandwich, while enjoying their outdoor seating. Friendly staff too. Look forward to coming back!

The drip coffee is very good and they have a great selection of pastries. Nice place to sit outside with a coffee on a nice day.

Great space with even better coffee! I had the quiche which was excellent. Everyone working there was kind of lots of people studying. Fun spot to go. read more

amazing food, great atmosphere and location. priced well for st helana. this and the station are my go too for sure.