It has been several months since my last visit and as I drove past it today, I was reminded about my last visit. This is a great bakery with delicious coffee, pastries, breakfasts, lunches, and wonderful bread with an unfortunately horribly rude and condescending owner. I love the food and have been there many times. On the last visit, I drove all the way from my home in Millbury to meet with some friends who live in West Brookfield. We sat down, ordered cappuccinos (very nice), breakfasts, and some pastries. The cafe was not crowded and I set out to do a little paperwork (I was autographing books I have illustrated which I was going to deliver to one of the local schools) while we chatted. We were about to order some more, and in fact, I had planned on buying some of the wonderful breads and pastries to take home with me. Some customers started to trickle in and she promptly told me I had to finish my business and leave so others could have the table. She did this loudly, rudely, and in full earshot of the other customers. Mind you, there were two old ladies chatting at the other big table. They had been there since BEFORE I had arrived. They had not ordered any food at all, only coffees that they slowly sipped while they chatted away. She never told them to hurry up and finish! We had full breakfasts, coffees, and pastry. She embarrassed me in front of my friends and the customers who were witness. In fact, as I left, one said something to me, in regards to the owners rudeness and how disgraceful it was. Sadly, I love that place for its food and wonderful coffee, but I will not go back. It's too bad. I frequently travel through that area. It would be a nice place if not for the rude behavior of the owner. I will not spend my hard earned money at a place that treats customers in such a manner. I may have had a different and more positive review if she had been quietly polite in regards to her concern. If she had asked politely, I would have been more than happy to accommodate her request. I will just keep going west on Route 9 and stop at a place where the food, coffee, and the appreciation for customers is great: The Roadhouse Cafe. read more

I wanted to love this place! I was so happy to find Rose 32 and give them my business. As a small business onwer I like to patrionize smaller businesses and feel I am helping them. I began going on a regular basis (couple times a week) to grab something or sit down for a bit and eat some lunch or breakfast. I began to notice right away that the staff and owner were rather short and rude but just dismissed it. I had brought my laptop to do schoolwork and didn't want to take up much room because they don't have much. It was not packed in there but the girl at the register saw my laptop and asked me to sit outside....it was May and not warm out! Each time I went in the staff and owner were not pleasant one bit but it was tolerable until one day. I brought my mom here for Mother's Day, I have brought several visitor here who come out this way to visit me, and myself have been there quite a bit so it is sad that they have completely lost my business and many others that I bring there. One day I went in with my husband for a snack and coffee/tea. He had to run to a store so I said I would stay behind and drink my tea. As I was sitting waiting the owner came up to me and asked me to move for another customer and that "this is the sort of thing they don't want there." I almost fell over and died! I WAS NOT sitting alone at a table hogging the whole thing. I was kind and courteous to other patrions and only took one chair in the corner near the front door. After that I walked out and stood outside waiting in the cold for about 10 minutes for my husband to get back. I would have rather waited outside than deal with that. When he pulled in he asked why I was outside....Needless to say we have NOT been back. They would always make it a point to tell you they are closing in ten minutes (3:00) and you should get it "To-Go". Let me tell you as someone who worked in food service for years...just because you close at 3:00 does not mean you leave at 3:00. Lock the doors and people can leave after they feel done. You are so incredibly rude! The owner should be ashamed of herself! I don't care how good your products are you are rude and do not care about the people paying for your business. read more

I meant to post this a long time ago, but life got busy. I wrote a review on the horrible customer service I received here and this was the response I received. Carole s. has sent you a message on Yelp: the bakery "if you were not blind you could see how long the line was and how crazy it was and if you opend your eyes and noticed that we are under staffed then you would know it was gunna be along wait and you could have changed your plans to another day knowing you were not going to make it to the musiem on time and i dont think you were waiting for an hour i did mess up and brought the wrong food to the wrong person so what its a mistake and they happen get over it and about other people touching your food what do you think they do whn they make it wave a magical wond and it magicaly comes from the sky no some one in the bakery touched your food while makeing it and i dont think the person that got your order touched your food i think they sat in the parking lot looked in the bag saw the wrong food and came back in there quit your wineing and grow up mistakes happen and get over it you went there on a very busy day exspecting fast service well you know what you were wrong and the hot chocolet is really good and if you want really good service then try comeing on a not so busy day or later like wed thurs or fri not the weekends you sould give the bakery a second chance on a better day not say rude things about distruying a day yes everyone at the bakery is sorry im sorry i messed up and im sorry that your plans were shot i think you sould come and give it a second chance on a not so busy day carole" The reviews that I see reporting on the horrible customer service are correct. If you're in town, go to Lazy Mary's for great food or drive into Ware for some amazing food at Teresa's. I haven't been to Rosé 32 for almost two years now and neither has my family. We don't miss it at all. read more

I was driving past today, and saw this little hidden gem, in a former garage which used to be an eyesoar. Now it houses a wonderful bakery/cafe well worth the trip from the Amherst area! I picked up a loaf of the sourdough bread, and a slice of the vanilla cheesecake with mocha swirl on top. The bread is delicious; I ate 1/4 of it by the time I got home! The cheesecake I had for dessert; creamy, light and fresh. I will go back another day for lunch as their lunch specials looked amazing. They also have a fantastic tea selection from which to choose, including these nice little tea pots which keep the tea hot and allow it to steep the correct amount of time. There is an outside eating area if you choose to not stay inside. I wouldn't be comfortable eating at one of the 2 large tables inside, with people I don't know, but that is just me. I"m guessing that they can probably seat more people inside with their current seating arrangement than if they put in a bunch of small tables. I will have to go back just to try the peaches and cream scones. :) read more

Judging by the amount of cars in the parking lot, I assumed that this would be a good place to stop and eat. The restaurant was packed and I found out why when we received our food. The food was very fresh and the breads were delicious. I had pea soup which was a hearty soup with vegetables that still had some crunch to them. My mom had a turkey club sandwich on 7 grain bread which was again very fresh and tasty. I like the fact that the owners shop locally and use organic products. It made such a difference in the quality of the food. I also liked the idea of chilled water that was stored in the refrigerator in bottles for customers to help themselves to. And...the bakery was devine. Highly recommended. I agree with the other reviewers regarding the seating. The eating area is small and with the amount of customers there when we ate it was uncomfortable. I will definitely eat there again, but I look forward to eating outdoors at our own table. Highly recommend!! read more

Had a delicious salad with local cheese, almonds and dried cranberries. I liked the easy availability of tap water since I'm a cheapskate. The brioche sticky bun was to die for! Wish they'd figure out away to have the daily specials better displayed - just on a little stand that's difficult to see when there's line. read more

Fantastic bread and pastry that remind me of Southern Europe. Love the pastries and make it a point of stopping by every opportunity I get! I read some comments but I can't say much about the owners personality. Frankly I have never had an issue with the product or the service and she has been extremely personable in my presence. The wait staff are extremely polite, professional and attentive. read more

Rose32 Bread is our absolute favorite cafe and bread source. The place is rather small, but totally worth the visit. It is often busy and crowded, but that is due to the outstandingly terrific food they serve! I'd give them 6 stars if I could. read more

hidden gem, bread, pastry and coffee just awesome. sit outside on a warm sunday morning sipping on a latte, priceless!!!!!

We make the hour long trip here in the fall to pick apples and have lunch. Then on to Rose 32 for the best bread, focaccia, sticky buns, croissants, sweet treats. It is so good. And the prices are really inexpensive. It's worth the trip read more

Delicious food and yummy bread. The layout is super efficient and easy to order what you want. Knock out cheesecake.

Have been to Rose 32 numerous times. The coffee, baked items and service have been consistently outstanding! It's hard to believe such a great bakery would land in little Gilbertville. read more

I have been several times now, and the bakery items are top notch--definitely the best in a huge radius! The pastries and treats definitely get 5 stars. The cinnamon roll is full of flaky goodness. I've also had the chocolate croissant, basque cherry tart and apple pie cinnamon roll thing---all heavenly! The bread loaves are the best around, too. Why can't Amherst/Belchertown have a bakery like this?! read more

Great little place in Hardwick! Had the tuna melt for lunch - delicious, and had tried several of their fresh-baked breads during our week long visit - all scrumptious. During our lunch visit, it was very crowded, but they handled our order for 4 adults and 10 kids in stride. we didn't see a kids menu, but the staff alerted us right away that indeed they did have several kid-friendly choices. love that they use local organic cheese (Robinson Farm) on their sandwiches, and even carry blocks of it in the cooler! read more

Been coming to Rose 32 since they opened. The food and baked goods are always fantastic! The staff is always friendly. Even when they're busy the owner always seems to find a moment to greet me by name. Recommend it highly! read more

I've been to Rose 32 many many times as I live in the next town. I've had their pastries and their sandwiches (and soups) and all have been great. The bread and pastries are exceptional. The staff is always friendly whether they are crazy busy or if I just get there when they open (including the owner). I'd recommend this spot to anyone. Interior is nicely done and it always smells great too (good coffee as well!). read more

What a fabulous find. This is a bakery that would be right at home any where in the world. Beautifully done with attention to small details, the place is very comfortable. Look through the double doors at the top end of the counter and you can see the huge round brick oven where they make their breads daily. And the bread is terrifically good. I had eggs, toast, danish, and green tea (they had a high end expresso machine as well). The food was as good as I have eaten anywhere. The staff were courteous and knowledgeable, just a great experience all around. read more

Never had the (dis)pleasure of meeting the owner, I guess, but the staff is friendly, the food is EXCELLENT, and the outdoor dining is dog-friendly, a main reason we go there. I like to take my dog everywhere, and, don't worry, she's very well behaved. :) read more

This bakery is such a saving grace! It is just about half-way between Worcester and Amherst and the perfect place to stop on my way for coffee and a treat on the way to work. I've also bought several delicious desserts for parties and holidays and have always received many compliments. The staff and owners know me by name (such a rarity these days) and the staff, from the back kitchen to the front counter are all amazingly friendly and helpful. I have ordered up lunch to go, breakfast, and all manner of coffee drinks and teas, and breads with consistently delicious results. The atmosphere is beautiful - it feels like a little oasis in the midst of all the small towns between the Pioneer Valley and Central MA. I recommend this bakery to everyone I know who drives through the area. read more

OMG the best little spot out in the middle of nowhere. Fresh French pastries, espresso, and baked goods. So worth the drive out here.

Owner is nasty. If you like you're artisan bread with a side of attitude, this is your place. Pastries look great, are generally tasteless. I wish I could like this place but the woman owner keeps me away. read more

Rose 32 is a hidden gem of Western Massachusetts. You would expect this type of cafe in a city, not tucked away in the suburbs. A huge assortment of pastries - far more than I've seen elsewhere and always fresh. I highly recommend the salmon crostini and the Tuscan tomato soup. Lattes are great too! With a warm atmosphere and a wonderful staff, I feel blessed to have this bakery/cafe at my doorstep! read more

this place is amazing. unfortunately its always packed. its not always easy to get a parking spot. and you're likely to be waiting in line for a bit. but its worth it. everything i've tried here was delicious. read more

Stopped in on a visit to a local boarding school. Wonderful baked bread! Would be great for business and for the kids at the local school if you make birthday cakes and deliver!!!!! read more

I am presently living in Tennesse, but all of my family resides in Massachusettes and that's where I am from. Whenever I go home to visit, my brother always makes a trip to Rose32 to get all sorts of pastries to have while we are there. The pasties are out of this world. ALWAYS fresh and such a variety! Recently we had a death in the family and I wanted to send something that would help out the family after the funeral, like a couple days later. I decided to call Rose32 and had asked if they could make up a gift basket with some of their wonderful sandwiches. I spoke with the owner and explained the situation and told her my brother's name, and she knew him from him being such a "regular customer". :) Anyways, first of all she extended her regards to the family and was very gracious. She also added that since the delivery wouldn't be for three days, as I had asked, she said if there was anything else I needed before that to not hesitate to call. Introduced herself and told me her and her husband were the owners. Very special people. I had read some of these comments, and I was very surprised. I know when you are busy and you run a business, sometimes people take you the wrong way. All I can do is recommend that you take the time to talk with the owner again. I may sometimes come across rude, but I'm not and I will come back and apologize if I sound that way, and people understand. These people are good New England people that care about their neighbors and their community. Take the time and give them a chance to get to know them. I guarantee you will have a different attitude. Thank you Rose 32 for taking care of my family in their time of hurting. Ray and Robin Paris read more

Phenomenal breads! A gem is Central Mass. Can't wait to go back, even though it is about 50 min away from where I live by car.

This is the first time I am providing a bad review. I visited the bakery on Sunday and the food was wonderful along with the good service I received from staff members. You would ask then why a 1 star review. While I was sitting in my seat my mom called me from oversees and we were talking quietly in a foreign language. After a couple of minutes the owner came by shifting aggressively my papers (almost spilling my coffee) and angrily said use one seat please! Now the tables are large, seating 8-10 people and I was alone in my table. After I concluded the call the owner came back and explained her aggressive behavior for the fact I was talking aloud on the phone where their policy is no talking. I didn't reply but here are two things I observed: I didn't see that policy written anywhere, and 5 minutes later someone set next to me and spoke on the phone (in English) and he was not scold as I was. I wish I said something before I left but I didn't. And yes I was hurt, it is hard experiencing racism. read more

The baked goods are always four stars. However, the hours posted here are incorrect. And when I called the business to let them know the hours should be updated, I was taken aback by the unapologetic and impatient tone of the woman who answered, who seemed to be the owner. She said the bakery "doesn't manage the Yelp listing," which was put up "without their permission," and I should get my information from the shop's own website. For better or worse, your Yelp listing is a significant public-facing part of your business, and the many customers who find you through it are not bad people for doing so. Out-of-date information doesn't look nearly as bad for Yelp as it does for you. Please make an effort, as a courtesy to your customers if not to Yelp as a corporation, to ensure the essential information about your business is correct, everywhere online that people are highly likely to find it. Your food is only good if people get to eat it when they drive out to see you. read more

My wife and I discovered Rose32 by accident -- just driving past on the way to Brimfield. We LOVE this place! Any of the negative comments expressed in Yelp seem to be aberrations by a few sourpusses and whiners. We found Rose32 to be a pleasant surprise with sophisticated specials and a fantastic array of creative sandwiches, salads, breads and luscious pastries. The only problem we have is trying to restrain ourselves from ordering one of everything! We found the staff to be pleasant and thorough -- very nice young people doing a fine job. We preferred to sit outside on the patio with the ambiance of a California café -- much better than you would expect in a small Massachusetts town. We think the long line of people waiting to buy something delightful speaks for itself. I only wish we didn't live so far away, because we would love to go to Rose 32 at least once or twice a week otherwise. Go there to see for yourself! read more