My husband and I have been working with Edward at the Rolex Boutique, South Coast Plaza, for about a year. From the very beginning, he has been professional, attentive, patient, and genuinely committed to providing exceptional customer service. He took the time to understand our preferences and kept us informed throughout the process. While obtaining the watches we requested required some patience, Edward made the entire experience smooth and enjoyable. Thanks to his dedication and support, my husband and I were able to receive our watches and wear them together on our anniversary, which made the occasion even more special. We truly appreciate everything he did for us. This is actually the first review I have ever written, and I felt compelled to share how wonderful our experience was. I highly recommend Edward to anyone looking for a knowledgeable and trustworthy Rolex sales professional. Thank you, Edward, for your outstanding service and for helping create such a memorable milestone for my husband and me. Choosing the Rolex Boutique at South Coast Plaza was absolutely the right decision read more

Rolex Boutique - Watches Near Me - Costa Mesa, California

I had a fantastic experience at the Rolex Boutique by Bucherer at South Coast Plaza. The boutique itself is beautiful, welcoming, and truly first-class. A special thank you to Thien Vo for helping me purchase my first Rolex. She was professional, knowledgeable, patient, and made the entire experience enjoyable from start to finish. She kept me informed throughout the process and made me feel valued as a customer. I couldn't be happier with my experience and highly recommend both Thien and the Rolex Boutique at South Coast Plaza. Thank you again! read more

Rolex Boutique - My Rolex - Watches Near Me - Costa Mesa, California

Try to go in there to purchase a Rolex They would only talk to me outside of the store and said I must make an appointment. They had zero customers in the store. I will go to the fashion Island store to order my new watch These guys are friggin idiots read more

I'm so pleased with the customer service here. I walked into the store a few months ago to look at different watches. My sales rep Li, was an absolute sweetheart. After looking around I finally made my decision on the Airking. I was put on a waitlist. Last day of June I got the call. They told me it wouldn't be ready till the following day. So July 1st 2026 I drove to the mall with lights and sirens to purchase my new watch. I met with my sales rep Li to take delivery. She showed me everything about the watch including the history behind the airking. It was an absolutely easy purchase and excellent customer service. The best part I wasn't judged in the store because my style of clothes, basically shorts and flip flops. lol anyways, if you're looking for a new Rolex, I highly recommend asking for Li. read more

Came in for a warranty issue on 18238 day date. Just brought the head as it was serviced less than a year ago from Rolex. The person that was taking care of me seemed like she didn't want to deal with me.. handed her the card so she can verify that it is still under warranty but the first question she asked me was where is the bracelet. Do you have any documentation of paying for the services? Etc etc..I honestly think she was thinking that this is a stolen watch and just judged me and was pushing me to go back to the AD I got service from originally. Never had a bad experience at any Rolex including this AD when talking to sales associates but the service dept left a bad taste in my mouth. If I'm struggling with the card can't you just point out scan through nfc? read more

Why not write a review for this place. I went to this particular store a while back and was "lucky" enough to have a SA available to talk to. I mentioned I was interested in a watch to celebrate the soon to be birth of my first son. The SA lady didn't seem at all interested and almost like I was wasting her time. Never did she offer to let me try on any of the watches, even though I expressed interest in some of their "exhibition" pieces. At the end, I ended up registering for the piece I wanted, but I'm almost positive I'll never get a call from here. The cold shoulder was a good enough indication of that. Love the watches. Hate the game. Not really looking to play the game either. But I don't mind letting everyone know that the poor customer service you hear of here is true. read more

Nice boutique with beautiful watches on display. There's often a line outside but you can bypass it if you plan ahead and make an appointment. Most watches are not available for immediate purchase but you might be offered one if you are lucky. Otherwise, you can request to get on the waitlist for the model you would like. Certain models may take years so patience is a virtue. My sales associate offered drinks and chocolate while we browsed and discussed our wishlist. read more

Rolex Boutique - Watches Near Me - Costa Mesa, California

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Getting a third piece through Sara really says everything that needs to be said. At this point, it's beyond just a transaction, it's trust, consistency, and someone who genuinely looks out for you over time. Sara has always been upfront, communicative, and true to her word, and that's rare in this space. Three watches in, and the experience hasn't changed, it's only gotten better. That level of consistency is why I'll continue working with her moving forward. If you're serious about building a collection and want someone who actually values long-term relationships, Sara is the one. This third watch wasn't just another purchase it was a continuation of a relationship that's been amazing from day one. I wouldn't go anywhere else. read more

Worst AD experience i've ever had. Stopped by on Saturday June 27 around 7:40 PM. A woman "helped" and me and in the middle of showing me a sky dweller she walks away and giggles with another man, gossiping about something. She said she would send me a link to register my interest on a few time pieces because her link "wasn't working", and of course, no message ever came through. Second but most importantly: As I was talking about a time piece a friend of mine picked up, another man (sales rep & asian) audibly scoffs at what i'm saying... like wtf. Zero composure or professionalism. I've never experienced this type of blatant disrespect to my face in a "professional" establishment. Highly suggest taking your business elsewhere, 1916 is only a few miles away. read more

I made an appointment to view a couple of different watches. I believe this a store owned by Rolex. I was greeted by Ali Abdunadi. I was escorted to a private room where he showed me the watches I requested. I was able to try them on to see how they looked on my wrist. He also brought me a watch that wasn't on my radar. I ended up purchasing the watch he suggested, because it fit be better that some of the smaller watches. I was given all the time I needed to determine which was right for me in a no pressure environment. I appreciated the professional manner and the patience Ali and Rolex Boutitque/Bucherer provided. I would recommend this authorized dealer to friends and family. read more

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Been in this store around 10-15 times over the past few years. Customer service is non existent. Not helpful, no smile, just a very rude and cold (please get out of the store) attitude. Well, message received. read more

Rolex Boutique - Watches Near Me - Costa Mesa, California

Beautiful store! Beautiful watches! While it's not for the masses, for those that are interested in watch collection, this is definitely one of the top brands to consider and a really nice boutique to buy it. read more

Rolex Boutique - Watches Near Me - Costa Mesa, California

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My husband and I are new to the Rolex brand, and what should have been a meaningful and celebratory milestone instead became a disappointing experience. My husband recently achieved President's Club status at his workplace, and as part of that recognition, his employer awarded him a monetary gift to select a Rolex watch of his choosing, to be formally presented at an upcoming awards ceremony. We approached this purchase with a sense of excitement and significance. Our experience at this Rolex location, however, did not reflect the level of care or professionalism one would expect from a luxury retailer. As first time clients, it would have been both appropriate and beneficial to receive a brief orientation regarding the waitlist process, rather than encountering an implicit assumption that we were already familiar with it. For new clientele, this lack of communication creates an unnecessary barrier to what should be an informed and engaging purchasing experience. More notably, the interpersonal dynamics within the store raised concerns. My husband, who has an extensive background in business sales, and I, with training in performance psychology and social work, are particularly attentive to nuances in customer engagement. During our visit, we observed a discernible difference in the level of attentiveness, warmth, and overall regard extended to us in comparison to other patrons. The interaction lacked the fundamental elements of hospitality and client centered service that are essential in cultivating trust and loyalty, especially in the context of a purchase within the range of fifteen to twenty five thousand dollars or more. The sole exception to this experience was the individual who served us coffee. Her demeanor was warm, attentive, and genuinely welcoming. She demonstrated a level of professionalism and care that stood in stark contrast to the remainder of our interaction and was, without question, the most positive aspect of our visit. Ultimately, what we anticipated would be a memorable and affirming experience instead left a lasting sense of disappointment. For a brand that represents prestige and excellence, the absence of thoughtful customer engagement was both surprising and disheartening. read more

It was our first time entering a Rolex store, and we were very lucky because the staff were extremely kind--especially their SA, Philip Hwang. He made us feel important and allowed us to truly experience and try on the watches that suited us. Since we are first-time buyers, he also suggested models that were appropriate for our age. He is very easy to talk to and very knowledgeable about the different Rolex watches. Overall, if you are a first-timer, I highly recommend looking for him. He will definitely help you with a big smile. We haven't purchased the watch we want yet and we are currently on the waiting list, but we are very happy with our experience. We are praying that soon, our time will come to finally get our Rolex watches. read more

Rolex Boutique - Watches Near Me - Costa Mesa, California

JUAN was the sales associate that helped me resize my Rolex. Very polite and was able to figure out how many links to add back on for me. Would recommend asking for him if you're interested in buying -- he has a no pressure aura to him. Offered me water for the road. Thank you JUAN! read more

Update: Well Rolex Bucherer does not disappoint. At being disappointing. We were invited by the Bucherer Customer Service Manager to talk about our experience and boy was that some of the worst interactions I'd ever experience with what was supposed to be top customer service person at the store. If you think the sales people are bad you should have a sit down with the Manager. He was half assed in his apologies and took more of a defensive role in making excuses to why our encounter was so bad. Instead of listening he just spouted excuses one after another. Oh our guards are contracted, oh this particular sales rep is not good with technology, oh we had corporate training, etc. As a customer I really don't care about excuses, he could of just said thank you for your feed back and I'll have a talk with my staff. Must be wondering why I even bothered going back? Well I have no problem speaking to people in person at their invitation, his response email was exactly the tone he spoke to us in. I just wanted to hear him out and it went exactly as I expected, passive aggressive attitude and him speaking as we were underneath him. Just for kicks we asked him to reconfigure the watch to what we wanted. He did it on his ipad and asked if we wanted to change sales persons? He said that most of his sales people were already working with clients and see who would be willing to take us on (did you catch that?). Most reps already have clients they remember so if you're one of the unmemorable ones guess you go into the imaginary waitlist for however long. Out of all the reps that were standing there no one was willing to take us on as customers except the new guy. He was nice and asked us what configurations we wanted (again). I would've thought the manager would have relayed it to him now I'm 100% convinced that they aren't serious in helping us get a watch. Surely if you piss off the manager you aren't getting a watch from this store. Don't care, they need us more than we need them, there are hundreds of other authorized dealers all around. We tried on watches anyways and when I sat there looking at this Rolex on my wrist, I thought of all the bullshit I had to go through, I realized it was just a watch. The shine of Rolex disappeared and it was just a chunk of metal on my wrist that wasn't even exciting anymore. As someone stated in their post a Timex or Casio does the same job if not better. At the price point you are paying for these watches you should be receiving phenomenal customer service. Which I'm willing to pay for as it SHOULD be part of the whole luxury watch experience. Instead you are met with sales people who think of you as their lowers, get shoved in the "you might get one list". One thing for sure is I will NEVER set foot or purchase from this store ever. I don't care if you call me tomorrow and say you have my watch in stock. I refuse to pay one cent towards any of these peoples salary. read more

Customer service was abysmal. First the rent a cop at the door practically body blocked us before getting the 'nod' to let us in. The woman helping us felt like she was doing us a favor by gracing us with her presence. I felt unwelcome and uncomfortable and wholly judged. She slightly thawed when I had a working knowledge of the watches we were looking at. I shouldn't have to be decked out in designer jewels and handbags for gracious service. None of the watches are even available for purchase but you can get on a wait list. There's no timeline just when they 'become available'. I highly recommend the Rolex jeweler at Brea Mall where they're warm and welcoming to everyone. read more

It's unfortunate, but I am following up on a 5 star review I wrote a while back with 1 star! Since the review and my last Rolex purchase, I have tried multiple times to get in touch with Kathy Pham my rep at Rolex. She has not been responsive and will not even send a courtesy text back letting me know the status of my request.. I am very disappointed and expected to get better customer service after multiple Rolex purchases. She makes this Rolex store look really bad and unprofessional. It's important to have great customer service no matter what the situation. read more

I had a great experience with William today at the Rolex Boutique, South Coast Plaza. I have had a growing interest in the Rolex brand, so I decided to stop by and browse the catalogue of models to see what I liked in person. I did not have an appointment but William was able to accommodate me and let me try on some models. William was very professional, polite, and patient. He was able to answer all of my questions and helped me register for the models that I ultimately decided on. I would highly recommend William as an associate for his excellent customer service. read more

Came in to try on the yacht master watch. My sales person, Steve, was truly patient and amazing. Because of this customer service, I'll definitely be back!! Their yacht master is a beautiful watch worth the value!! read more

this review is mostly for my new sales person. I began last year with a great sales person who really worked well with me. although most models are not in stock, he still explained everything to me. i did purchased 3 (three) pieces with this boutique last year. however my sales person moved to a new place. NOW for this new sales person who came from an omega boutique, is trash. i guess he took over my account. have been there multiple times and talked with him. but now for some reason, not even a single watch is available everytime i go nor from my wishlist. after multiples talks and trying to build a " relationship", i have decided to give up and move on to another boutique. will spend my money somewhere else. read more

We've visited the boutique a few times before, and everyone there is incredibly friendly. This time, we were fortunate enough to find an available timepiece that perfectly matched my preferences. Every time we visit, the entire team is exceptional, but I must give special recognition to Kathy Pham. She's an absolute rockstar! She assists us in finding the ideal piece by providing valuable suggestions and examples. If you're new to Rolex and fine watches, the Costa mesa boutique is the ideal destination for you. read more

Rolex Boutique - Watches Near Me - Costa Mesa, California

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After dreaming about it, I finally purchased my dream Rolex, and the experience was truly exceptional. For me, owning a Rolex is more than just having a watch; it's about owning a piece of history and engineering. And the GMT Master II lives up to its legendary reputation. The meticulous craftsmanship and the heritage make it an unquestionably masterpiece. I highly recommend it to anyone who appreciates fine watchmaking. This was possibly thanks in large part to the fantastic staff at the Rolex boutique at South Coast Plaza. The team there was fantastic. I got the opportunity to meet some amazing people that share the same passion for watches as I do. I was always treated with professionalism and genuine kindness. Over the times I visited, I got to meet some great people like Juan, Edward and Ali, but I have to give special thanks to Kathy Pham, who made my dream come true. She guided me through the purchasing process. The human element of the sale made all the difference. Her attention to detail, from preparing the watch to making sure the papers were in order, was flawless. She made a significant purchase feel like a genuine celebration. I can't thank the team at the Rolex boutique at South Coast Plaza enough. They've earned a customer for life, and I highly recommend them to anyone looking to purchase a Rolex. A heartfelt thank you to Kathy and the rest of the staff for an unforgettable experience. Achieving your dream of owning a Rolex is within reach, Patience and persistence are your keys to making it happen! read more

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I visited the other day with my Husband. We recently moved to OC and was looking for a new AD to work with. We were greeted by Edward and he was very kind, and informative. I tried on few OPs and he helped me choose color and size which I registered for. Great experience overall read more

This place is hit and miss, with misses happening more than hits. If you want to be judged and looked down on, do come here. I was on the waitlist for a certain watch for three years and they finally found the watch I was looking for after walking in and complaining. I had to wait. I was also on a waitlist for another watch over three years and never found it. By chance I went to a sister store up north where they had what I was looking for. They never have inventory and always tell you to put your name on a waitlist, but they never call you back. I think it's time to move on and buy a Casio or a Timex as my Rolex's that I want now may never come in; especially with this place. Go anywhere else just don't visit the store and if you do, you've been warned, expect a horrible experience. You may not notice right now, but three years later as you wait for your watch, you'll remember this. read more

I walked in with my wife to try on some pieces today. Agnieszka greeted us, offered us drinks, showed us watches we were interested in. She is clearly knowledgable in timepieces, professional, and friendly. We had a very pleasant experience and will be back soon! read more

Honored and glad to be a lifetime client of this store. Everything from customer service to watch knowledge is second to none and the team here is exceptional. Working with Agnieszka and Eunice has been an amazing journey as they are always so warm and inviting to me and my family. Not only do they make it feel like home with every visit, but they also are realistic about the expectations and the patience that are needed for these coveted pieces. I'm glad to have celebrated my milestones in life with the team here and I will forever stand by this store and everyone here. Excited to see what comes next and as always much love for the team! read more

Rolex Boutique - Watches Near Me - Costa Mesa, California

Walked into the store on a random afternoon and was looking into getting a Submariner no date for a birthday gift. Was assisted by Juan Moreno, who had great customer service and was very respectful. Notified me that there's no inventory currently aside from a few yellow gold pieces but he can put me on a waitlist when it does become available. I checked out a few more watches in the store and that's when we walked past the Yachtmaster RG 40, I mentioned how much I loved the watch and always wanted one. He told me to wait for a little bit while he checked in the back if it's available and it was! I picked it up that day and absolutely love the watch. Unfortunately didn't get his number or business card but definitely look for Juan when you visit. read more

Rolex Boutique - Watches Near Me - Costa Mesa, California

i have been on a imaginary "waitlist" for a piece for more than 4 years, wish I had a different dealer. Avoid the "car saleman" dealer if you actually want something, youll know what im talking about. read more

Shout out to Frankie for getting a 41 blue datejust time piece that I've been looking for a while. Looking forward to many more, if you need A sale associate, ask for him he will take care of you read more

Since I was picking up something at South Coast Plaza and I hadn't been here since December, I decided to stop by and see if Tian was working (see my previous review). Unfortunately, she wasn't. But a nice lady by the name of Cristina approached me right away. I told her that Tian put me on their "client list" for a Submariner. Right away she asked me if I wanted to try it on again, so why not. But, I knew because of their business model (changed i think around 2020) they weren't going to sell it to me, so this will probably the last time I come in here unless they call me. The way Rolex sells their watches now (especially the high demand ones) is similar to the way Hermes bags and Super Bowl tickets are sold. The Rolex store itself is allocated VERY few watches to sell, so its very highly unlikely you'll be able to buy a watch at the store itself especially at face value. What Rolex did, is they sold their watches to Authorized Dealers (probably at a high markup) and in turn, the Authorized Dealers turns around sell them to consumers at an even higher markup. For example, the Submariner with the date is $10,500 at the Rolex boutique store but they never have any on site to sell. BUT, you can go to an Authorized Dealer and if they have it, it will go for anywhere from $13,500 to $15,000 (I've seen), which in no way I will pay that. So, if you're in the market for a Rolex, you can try the store itself first (might be a waste of time) and put your name on the "client list" but if you want it faster, you'll most likely have to go through an AD and pay a lot more. It just depends how bad you want it. The picture is a Submariner with date that retails for $10,500 but good luck trying to buy one at that price. read more

Rolex Boutique - Watches Near Me - Costa Mesa, California

A massive thank you to the team at Tourneau South Costa Mesa Plaza, and especially to Kathy Pham! After years of looking I was finally able to get the perfect time piece for me. If you are looking for a Rolex visit these guys they are the best. read more

Rolex Boutique - Rolex Time Piece - Watches Near Me - Costa Mesa, California

I just wanted to reach out and say how much I love my new watch- the 2025 Presidential Day-Date in Yellow Gold. It's absolutely stunning, and I can't thank you, Frankie and Christina enough for making the whole experience so enjoyable. Looking forward to my next purchase soon! Can't wait for another great experience! read more

Rolex Boutique - Watches Near Me - Costa Mesa, California

We have been working with Kathy at Rolex for years. She is super amazing and cares so much about her clients' requests.. she takes great care of me and my bf and my friends for the watches we are looking for. Honest opinions and best service. She always works best to get us good watches. I highly recommended her to be your go to sales in Rolex!! She is just better than you can expect!!! Always go extra mile for her clients!!! Hope you meet her in the store!! read more

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I was shopping at South Coast Plaza with a friend and they encouraged me to visit the Rolex boutique after I told them that I've been too intimidated to step into a store to browse. (My Rolex that I own was purchased from a 3rd party so I never had the full in store experience and as I was in search for a new one, so I was really excited to finally be in store in the states). After some additional browsing from other stores we made our last pit stop at Rolex. I saw that the huge line prior was gone so I gently asked the security guard there if they accepted walk ins or was this an appointment only boutique? He rudely responded to me by saying "Wait your turn!" And brushed me off without even looking at me or any further acknowledgment from that point on. I kind of was confused by that interaction and just kind of stepped to the side and stood there next to the display window as I saw other customers prior doing the same. A few moments later an older couple in their mid 40s early 50s approached the store front in which he greeted them with a smile and told them to wait to the side in front of me. When the next sales associate was available they were let in before me. I was genuinely confused and wondered what made it that I was treated so poorly and not respected as a customer. There was no communication from staff and I felt like we were just sidelined for no reason. Wish the experience was better but it is what it is now. read more

My mother recently added a new Rolex to her collection and couldn't be more happier with her purchase. All this was made possible with the help of Agnieska. My mom is very particular and specific with her jewelry. After trying on different models and sizes. Agnieska found that special Rolex that my mom was looking for. I want to personally Thank Agnieska for the outstanding customer service my parents received while visiting the Rolex Boutique at South Coast Plaza. My parents said that Agnieska was vey knowledgeable, pleasant and very helpful to them. I myself have been a very happy customer of this store for many years. I'm looking forward to visiting again soon. read more

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BEWARE!! AWEFUL STAFF!! Multiple times visiting this store. Will NEVER go back. Don't waste your time. If I can give them ZERO stars I would. It's a shame this location has sales associates with SUCH AWEFUL ATTITUDES. There is no service what's so ever. All staff are rude, think highly of themselves, and just have a bad attitude. I went into their store today. I entered a lady approached me and asked what I was looking for, mind you this location will tell you they do not have any items for sale. My question is, if you don't have any watches to sell, then why are you asking me what I was looking for. When I mentioned that I was looking for any Rolex with an aubergine face she sis not respond. I was ignored. Value: what value? Rolex watches are great watches. And part of purchasing a Rolex is the experience. When my husband I purchased our Rolex watches in Honolulu, Hi and at Bhindi in Glendale, we had exceptional service. You will not get the Rolex experience in this location. Go elsewhere. read more

I had an amazing experience with Sara here at south coast plaza. I had walked in several months ago to treat myself for my 30th birthday and buy myself my very first Rolex. Unfortunately, she didn't have the exact watch I wanted, but she was super professional and welcoming to let me know that I will get it soon, and that it's only a matter of time. I was patient and to my surprise she gave me a call months later. When I got into the store (again), she welcomed me with coffee, water and chocolates. I was thrilled at how welcoming and kind she was. It made the experience all that more amazing...she knew it was a special moment for me, and I felt her excitement as much as she felt mine. She made sure to size the watch perfectly to my wrist and gave me all the tips on how to properly care/treat my first Rolex. Also, special shout out to Amy who was a great host. She was super accommodating and made sure I was comfortable at all times. She even offered me a second cup of coffee. Lol! Thank you again Rolex Tourneau South Coast! I will be back and I truly appreciate the experience. read more

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Have owned and purchased various watches over the last 20 yrs, but mostly through the gray market. All my previous rolex purchases have been via gray market dealers across the country. But coming up on my 50th birthday in 2026 - I decided to get my name on the "list" at the local AD with the hopes something happens next year. Made an appointment online which was very easy, but didn't get any confirmation. So I gave them a call, and they confirmed an appointment quickly. Went in on a Friday afternoon and walked in with ease. Was directed to the bar, offered a drink and told my client advisor would be with me shortly. Within 2-3 mins, I was called over by Juan - who asked some initial questions about what I'm looking for, etc. Juan brought out a few models to try on, directed me to various mirrors to see angles - but I've owned, worn enough watches to know what I like and what works for me. Juan was very straightforward on what was realistic and what models actually had a chance. Juan was very knowledgeable on the various models and shared insights without adding his own likes and biases, which was nice. (It didn't feel like he was steering me in any direction and let me do my own discovery and questions.) Ultimately he took my information and my 2 top choices and recorded it into their system. I didn't need a ton of time, but never felt rushed or as if they were trying to get me out of there. It felt like Juan set reasonable expectations despite not giving any timelines, which I knew would be the likely outcome. While it's possible that it may be a while or I may never get the call from them on a allocation, the overall experience was professional, comfortable and represented the Rolex brand well. I would certainly come back, and hopefully get to come back to pick something up some time. read more

Such fast service!! Armen and Sara were amazing! Made it very easy to pick something out and the price was amazing! Thank you guys for an amazing experience! read more