Cancel

    Open app

    Search

    Rolex Boutique

    4.1 (379 reviews)
    Ultra High-EndWatches
    Open 10:00 am - 9:00 pm
    Updated over 3 months ago

    Rolex Boutique Photos

    You might also consider

    Recommended Reviews - Rolex Boutique

    Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
    Yelp app icon
    Browse more easily on the app
    Review Feed Illustration

    Reviews With Photos

    This is the store front located in South Coast Plaza.
    John F.

    I made an appointment to view a couple of different watches. I believe this a store owned by Rolex. I was greeted by Ali Abdunadi. I was escorted to a private room where he showed me the watches I requested. I was able to try them on to see how they looked on my wrist. He also brought me a watch that wasn't on my radar. I ended up purchasing the watch he suggested, because it fit be better that some of the smaller watches. I was given all the time I needed to determine which was right for me in a no pressure environment. I appreciated the professional manner and the patience Ali and Rolex Boutitque/Bucherer provided. I would recommend this authorized dealer to friends and family.

    Brady P.

    Been in this store around 10-15 times over the past few years. Customer service is non existent. Not helpful, no smile, just a very rude and cold (please get out of the store) attitude. Well, message received.

    Edward C.

    Beautiful store! Beautiful watches! While it's not for the masses, for those that are interested in watch collection, this is definitely one of the top brands to consider and a really nice boutique to buy it.

    Paulo R.

    It was our first time entering a Rolex store, and we were very lucky because the staff were extremely kind--especially their SA, Philip Hwang. He made us feel important and allowed us to truly experience and try on the watches that suited us. Since we are first-time buyers, he also suggested models that were appropriate for our age. He is very easy to talk to and very knowledgeable about the different Rolex watches. Overall, if you are a first-timer, I highly recommend looking for him. He will definitely help you with a big smile. We haven't purchased the watch we want yet and we are currently on the waiting list, but we are very happy with our experience. We are praying that soon, our time will come to finally get our Rolex watches.

    Brizeida D.

    We've visited the boutique a few times before, and everyone there is incredibly friendly. This time, we were fortunate enough to find an available timepiece that perfectly matched my preferences. Every time we visit, the entire team is exceptional, but I must give special recognition to Kathy Pham. She's an absolute rockstar! She assists us in finding the ideal piece by providing valuable suggestions and examples. If you're new to Rolex and fine watches, the Costa mesa boutique is the ideal destination for you.

    On wrist
    Fernando C.

    After dreaming about it, I finally purchased my dream Rolex, and the experience was truly exceptional. For me, owning a Rolex is more than just having a watch; it's about owning a piece of history and engineering. And the GMT Master II lives up to its legendary reputation. The meticulous craftsmanship and the heritage make it an unquestionably masterpiece. I highly recommend it to anyone who appreciates fine watchmaking. This was possibly thanks in large part to the fantastic staff at the Rolex boutique at South Coast Plaza. The team there was fantastic. I got the opportunity to meet some amazing people that share the same passion for watches as I do. I was always treated with professionalism and genuine kindness. Over the times I visited, I got to meet some great people like Juan, Edward and Ali, but I have to give special thanks to Kathy Pham, who made my dream come true. She guided me through the purchasing process. The human element of the sale made all the difference. Her attention to detail, from preparing the watch to making sure the papers were in order, was flawless. She made a significant purchase feel like a genuine celebration. I can't thank the team at the Rolex boutique at South Coast Plaza enough. They've earned a customer for life, and I highly recommend them to anyone looking to purchase a Rolex. A heartfelt thank you to Kathy and the rest of the staff for an unforgettable experience. Achieving your dream of owning a Rolex is within reach, Patience and persistence are your keys to making it happen!

    Bryant C.

    Honored and glad to be a lifetime client of this store. Everything from customer service to watch knowledge is second to none and the team here is exceptional. Working with Agnieszka and Eunice has been an amazing journey as they are always so warm and inviting to me and my family. Not only do they make it feel like home with every visit, but they also are realistic about the expectations and the patience that are needed for these coveted pieces. I'm glad to have celebrated my milestones in life with the team here and I will forever stand by this store and everyone here. Excited to see what comes next and as always much love for the team!

    Kevin He Zhong Q.

    Walked into the store on a random afternoon and was looking into getting a Submariner no date for a birthday gift. Was assisted by Juan Moreno, who had great customer service and was very respectful. Notified me that there's no inventory currently aside from a few yellow gold pieces but he can put me on a waitlist when it does become available. I checked out a few more watches in the store and that's when we walked past the Yachtmaster RG 40, I mentioned how much I loved the watch and always wanted one. He told me to wait for a little bit while he checked in the back if it's available and it was! I picked it up that day and absolutely love the watch. Unfortunately didn't get his number or business card but definitely look for Juan when you visit.

    Enrico A.

    Since I was picking up something at South Coast Plaza and I hadn't been here since December, I decided to stop by and see if Tian was working (see my previous review). Unfortunately, she wasn't. But a nice lady by the name of Cristina approached me right away. I told her that Tian put me on their "client list" for a Submariner. Right away she asked me if I wanted to try it on again, so why not. But, I knew because of their business model (changed i think around 2020) they weren't going to sell it to me, so this will probably the last time I come in here unless they call me. The way Rolex sells their watches now (especially the high demand ones) is similar to the way Hermes bags and Super Bowl tickets are sold. The Rolex store itself is allocated VERY few watches to sell, so its very highly unlikely you'll be able to buy a watch at the store itself especially at face value. What Rolex did, is they sold their watches to Authorized Dealers (probably at a high markup) and in turn, the Authorized Dealers turns around sell them to consumers at an even higher markup. For example, the Submariner with the date is $10,500 at the Rolex boutique store but they never have any on site to sell. BUT, you can go to an Authorized Dealer and if they have it, it will go for anywhere from $13,500 to $15,000 (I've seen), which in no way I will pay that. So, if you're in the market for a Rolex, you can try the store itself first (might be a waste of time) and put your name on the "client list" but if you want it faster, you'll most likely have to go through an AD and pay a lot more. It just depends how bad you want it. The picture is a Submariner with date that retails for $10,500 but good luck trying to buy one at that price.

    Rolex Time Piece
    Carlos A.

    A massive thank you to the team at Tourneau South Costa Mesa Plaza, and especially to Kathy Pham! After years of looking I was finally able to get the perfect time piece for me. If you are looking for a Rolex visit these guys they are the best.

    Dat N.

    I just wanted to reach out and say how much I love my new watch- the 2025 Presidential Day-Date in Yellow Gold. It's absolutely stunning, and I can't thank you, Frankie and Christina enough for making the whole experience so enjoyable. Looking forward to my next purchase soon! Can't wait for another great experience!

    See all

    24 days ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    19 days ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 2
    Thanks 0
    Love this 0
    Oh no 1

    3 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0
    Photo of B Y.
    5
    27
    13

    1 day ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 days ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0
    Photo of Tim B.
    0
    112
    1

    3 days ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Beach M.
    52
    146
    33

    5 days ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0
    Photo of John F.
    1
    62
    66

    29 days ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of TyTy N.
    12
    14
    0

    2 days ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Brady P.
    130
    80
    32

    4 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 1
    Thanks 2
    Love this 0
    Oh no 2

    5 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    4 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Mike D.
    0
    193
    171

    4 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 3
    Thanks 2
    Love this 0
    Oh no 2

    7 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0

    9 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    2 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    1 year ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 1
    Thanks 1
    Love this 1
    Oh no 0

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 1
    Thanks 1
    Love this 1
    Oh no 0

    1 year ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 2
    Thanks 2
    Love this 0
    Oh no 0

    7 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0
    Photo of Dat N.
    0
    11
    1

    7 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Mags C.
    0
    16
    71

    8 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 1

    10 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 3
    Thanks 3
    Love this 1
    Oh no 1

    8 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    1 year ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 5
    Thanks 5
    Love this 1
    Oh no 2
    Photo of Melvin J.
    426
    54
    153

    1 year ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0

    6 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    10 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    1 year ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 1
    Thanks 2
    Love this 1
    Oh no 0

    1 year ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 6
    Thanks 4
    Love this 4
    Oh no 1
    Photo of Timothy Y.
    121
    14
    17

    1 year ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 1
    Love this 0
    Oh no 0
    Photo of Andrew T.
    272
    23
    2

    1 year ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 1
    Thanks 1
    Love this 1
    Oh no 0
    Photo of Gene L.
    0
    37
    17

    9 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0
    Photo of Jay
    0
    7
    11

    5 months ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 2
    Thanks 3
    Love this 1
    Oh no 1

    1 year ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 2
    Love this 0
    Oh no 0

    1 year ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    1 year ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Michael B.
    1
    252
    413

    1 year ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 2
    Thanks 3
    Love this 0
    Oh no 1
    Photo of Ian H.
    749
    4
    0

    1 year ago

    Business owner information

    Photo of Customer Service

    Customer Service

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    Page 1 of 10

    Rolex Boutique Reviews in Other Languages

    Ask the Community - Rolex Boutique

    Any tips when is the best time to go to this store and ask for a watch? Any tips as well how to communicate with them. It will be my first time in a luxury store I really wanted to buy my future husband a Rolex. Please help

    I just went in during the day. Everyone there seems really nice and helpful. I was just asked what I was interested in and the salesperson showed me the watches and put me on a request card. I just filled it out and got the call. It's really that… Read more

    Hi. Is it better to walk in to be in line for interest list or is it okay to call them or message the website? Thank you!

    Go in.

    Hi. I will be a first time buyer and wanted to buy datejust 36 or oyster perpetual 41. This is for my fiancé, a wedding gift this coming Dec, will it hard to buy this from this store? Is it possible for me to buy it even if I don't have any history?

    This was our 1st purchase from this AD

    Do they sell preowned Rolex's?

    They do not. But the Torneau multi brand store does. That's also in the mall next to Macys? Or close to it. Hope that helps!

    Can they remove a link on a band?

    Yes. I would call ahead to make sure the tech is there though. Not everyone that works there to do that but each boutique has a service tech that typically works 9 to 5-ish.

    View All 7 Questions

    Review Highlights - Rolex Boutique

    Some months later, I got a call from Li-Ying letting me know that the model I was interested in was in stock.

    Mentioned in 21 reviews

    Read more highlights

    You might also consider

    Tourneau - Manny in the back - resizing my watch with the quickness!

    Tourneau

    3.4(171 reviews)
    0.1 mi
    $$$$

    Shout out to John O'Hare, Viry Galvan, Sucely Manrique and Michelle Cornejo!…read more Had my Rolex serviced here at Tourneau and it was a great experience. Awesome customer service, awesome communication and awesome work on my timepiece. Took about 4 months to complete, some advice...if you have any aftermarket pieces on your watch (IE aftermarket diamond bezel) give the team a heads up. You'll more than likely need to remove the aftermarket piece before they'll start the work. I finally had a chance to wear my timepiece out for my birthday festivities and she's running like a champ ;) Again THANK YOU TEAM TOURNEAU!

    My BF had been looking to get a new watch for a while and he settled on a specific Tudor that he…read morewanted. However all the places he checked did not have the model/color combination he wanted and they didn't know when they would get them. We were told they could be backordered for months. When we came here, Ricardo was able to help us order it and have it arrive in store for pickup the next week. We put a deposit down, then came the next week as promised to pick it up. He was polite, informative, and friendly plus most importantly he was able to deliver like he promised. A couple of the other salesmen there didn't want to give us the time of day when we came to pick up the watch, but Ricardo was on point. We were also able to go right up to the service store and get the watch fitted, and the folks in the service store were friendly and quick.

    Photos
    Tourneau - Breitling Bentley SuperSport ~ $11K - 1/1,000 L.E.

    Breitling Bentley SuperSport ~ $11K - 1/1,000 L.E.

    Tourneau
    Tourneau

    See all

    Time Center - Rolex $60,000, a tourist was killed 4 her Rolex , it's not safe in California wearing expensive watches n jewels.

    Time Center

    4.1(184 reviews)
    4.0 mi
    $

    After getting ripped off in Little Saigon over the years I decided to try a real big outfit. Let me…read moreexplain, all the batteries sold in Little Saigon were reasonably priced $8 to$10 but they only lasted 6 months instead of 1 year, I even had them dead during my trips so even if I bring 2 watches it was very annoying so here I am at Time center. This store has been in business over 40 years, the owners are from Thailand so I know this is really legitimate not like many fly by night outfits! It's $12 for a regular watch n $20 for the Tagheur watch battery. It took 30 minutes so we went to Sprouts market. We browse around the store they had beautiful designer watches n even cuckoo clocks! We have a dead cuckoo but I'm not sure I want it fixed the bird drove me crazy n it's too expensive to get it fixed. So this is a one stop for all your watches n grandpa clocks need. I'm at lax my flight is 3 hours! Gosh Schumer stop the shutdown already!, it'll be midnight by the time I get to Miami I'm hoboing here! But I'll have time for another review.

    I'm very impressed with both the quality of the watches and the level of customer service here. The…read morestaff was attentive, kind, and genuinely helpful throughout my visit. They made the experience enjoyable and stress-free, which I really appreciated. The watch I purchased feels elegant, classy, and high quality, and I've already received so many compliments on it. It's not easy finding a store that combines professionalism, great pricing, and excellent service so well. I'll definitely be coming back in the future

    Photos
    Time Center - Breitling aerospace repair

    Breitling aerospace repair

    Time Center - Damaged watch

    Damaged watch

    Time Center

    See all

    The 1916 Company - Speedmaster moonwatch professional

    The 1916 Company

    4.1(253 reviews)
    5.2 mi
    $$$$

    If you are in the market for a Rolex in Southern California, I cannot recommend this location at…read moreNewport Fashion Island highly enough. As long-time Rolex owners and collectors--not flippers--we've built a small personal collection over the years, including a two-tone Datejust with a champagne dial and diamond numerals, a rhodium dial Yacht-Master, and a two-tone blue Submariner. In 2024, we spent months searching for two additional pieces: a two-tone 31mm Datejust with a green dial and diamond numerals for my fiancée Kim, and a stainless steel Submariner "Starbucks" for myself. Most dealers simply added us to waitlists with little to no communication. Everything changed when we met Shiva in the fall of 2024. She was professional, transparent, and truly followed through. On July 30th, 2025, she reached out to let us know Kim's 31mm Datejust had arrived, and the experience was seamless from start to finish. Then on February 23rd, 2026, we received the message every Rolex enthusiast hopes for: "Hi Tony, Happy Monday! Hope all is well. The wait is over -- I do have a Green Sub reserved for you." We made the 2.5-hour drive again, and once more, the process was effortless and exactly how a luxury experience should feel. We are currently waiting on a GMT-Master II "Batgirl," and based on our experience so far, we have complete confidence that call will come. The only downside? I haven't taken the Starbucks Submariner off since the day I picked it up. An exceptional experience from start to finish.

    We came here with a small group of friends. We had also just finished eating at a private event at…read moreJoey's and just wanted to walk around. So we found the 1916 company as we were strolling along. We had some gelato from BACIO di latte to finish but, a very nice man who seemed to look like a professor said it's alright to bring in the gelato... That was so very kind of him to allow us to bring in our gelatos! AFTER ALL, we're in our 40s and will most likely not spill ;) They have a very WIDE SELECTION of watches and jewelry. But, guess what got our attention? ROLEX: They have a very nice collection here. I love how spacious and luxurious this store is as compared to the one in Las Vegas and Costa Mesa. This store was also not as crowded or busy so you can shop around privately and peacefully... My husband is looking for a new Breitling watch. He's not in a hurry though and will take his time looking until he's found the Breitling of his dreams... SERVICE is excellent and so is the inventory... The 1916 Company is still ROCKN in 2026!!!!!!!

    Photos
    The 1916 Company - Rolex Datejust 31 Two-tone Rosegold, Pearl Dial

    Rolex Datejust 31 Two-tone Rosegold, Pearl Dial

    The 1916 Company
    The 1916 Company - Datejust 31 Everose Gold

    See all

    Datejust 31 Everose Gold

    Rolex Boutique - watches - Updated May 2026

    Loading...
    Loading...
    Loading...