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Rocco's Doughnut Company

4.3 (99 reviews)
Open • 6:30 am - 1:00 pm
Updated 3 weeks ago

Order Rocco's Doughnut Company Takeout or Delivery

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Maple Blueberry Muffin Streusel
Kayla B.

Solid cake donuts with unique flavors. SO big though and SO rich like I couldn't finish it which is never a deal breaker- just something to keep in mind. Service was nice :)

Boston Cream, Chocolate Frosted with Sprinkles, Apple Fritter and Cookies N' Cream donuts.

Donuts are a bit pricey ($4 to $5 each), but totally worth it. Each donut is massive. Definitely a worthwhile treat!

Dan R.

"What a wicked game you play, to make me feel this way What a wicked thing to do, to let me dream of you" (Chris Isaak) Thank You Wicked Bites - Part One of Two If you live in my part of the country, and if your cable system carries New England Sports Network (NESN) you may have come across the show "Wicked Bites". It's a very fun show that has their three hosts crisscross around the region checking out local bars and restaurants. A recent segment highlighted Rocco's Doughnuts in Westboro, and the place looked so cool we kind of decided we'd stop there whenever the opportunity presented itself to do so. Yesterday's trip to Boston enabled us to stop there on the way home. They have some massive donuts there, similar to the kind we see at Donut Crazy. The varieties are outrageous, as their April choices prove - with Fruity Pebbles, Maple Bacon, Fluffernutter Twist, Funfetti Cake Batter, and Chocolate Chip Whoopie Pie among others. Our selections from their March menu included Two Blueberry Crunch, a Sweet Roll, and a Blueberry Glazed. The store closes at 1:00 and since we were there a little after 12, selection was somewhat limited. Quality and quantity wise, the donuts are fantastic. They were huge, super flavorful, with great cake, icings and toppings. Our server was very personable and helpful. A la Carte pricing is $3.50-$4.50 each, Boxes of 12 are $38, boxes of 6 are $20, and a box of 4 is $14.

Mallory W.

After a couple of years I feel I need to update my review. While Rocco's donuts are still high quality donuts, always cooked well and with a beautiful structure, their flavors have become really underwhelming. While Chocolate Taco or Samoa or Pina Colada or whatever SOUND amazing, the actual intensity of the flavoring is so weak. Nine times out of ten I feel like I'm eating just a chocolate donut or just a risen donut. It's a shame, because I never feel like I'm getting anything different now. I'm not sure what happened. I'll still order from there, but not as often.

Sharing half of two flavors with my dad!
Kitty S.

Really delicious donuts! Plenty to choose from even at 10:30 am on a Sunday. We got a box of 4, and chose the carrot cake, maple bacon, strawberry Nutella, and chocolate chip whoopie pie. The flavors were excellent, the donuts were fluffy and fresh, and the size was huge. Staff were friendly and patient even with a bit of a line, excellent service. The shop is clean and spacious, with a good amount of parking. I look forward to coming here again next time I visit the area!

Donut tray
Megan H.

We gifted a donut tray and it is amazinggg! So fresh! Fun flavors! Just amazing. Not your typical donuts. Also loved that they were quadrants so you could easily try a bunch of flavors! This was a huge hit!

Friday around 12:30 PM
Jo C.

We've been here a few times when we crave for gourmet donuts. They are usually generous with the amount of topping they put in each donut. However, the reason why I gave it 3 stars was because we ordered the highly promoted Strawberry and cream donut and there was literally one small slice of strawberry in the entire donut, not even a whole strawberry. I'll still come back occasionally when I'm craving for a gourmet donut and when they have new limited edition flavors. Tip: You have to go early because they are quite popular and donuts are normally sold out well before their closing time. They also have two locations, Millbury and Westborough. The Westborough location has a parking plaza which is a an asset compared to the few parking spots at the Milbury location.

Twix, rainbow, fruity pebbles, maple bacon
K B.

Best yeast risen donut I have ever tried! The maple bacon was perfect and not too sweet!

Fresh right out! Chocolate glazed, maple bacon, lemon filled donut, and Boston cream.
Eric D.

Thank you Rocco's Westborough and the staff for being open and offering curbside pickup during tough times. I'm glad the demand for these delicious donuts remain high. The online order experience worked out great, and same as you arrive to pickup the order. For folks who haven't tried their pickup order yet, you place an order on their site, and they will arrange a date for pickup. As you arrive, you text a certain number to let them know you have arrived and someone will bring your order out to Easy peasy. Enjoy the donuts. Cheers and be well.

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Large and delish! Best donuts anywhere in the state! A bit pricey, but definitely worth every cent. The staff are friendly and helpful.

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Ask the Community - Rocco's Doughnut Company

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Great breakfast sandwiches and great diner vibes…read more Service is a A1 And the variety of donut selection is good Sunday brunch is packed so I usually get it to go

Visited this place for the 1st time last weekend with my boyfriend. We saw that this place had a…read more4.8 rating and said why not try it? Well, it's a very disappointing place... I ordered the Boston Benedict (pictured) and my boyfriend got 2 eggs, toast, and sausage (not pictured) we waited about 20-30 minutes for our food or more and we even came after the breakfast rush hour. We also got 1 glazed donut to try and it was raw and greasy! Our drinks also came in plastic cups? You know like the plastic paper Dixie cups lol... The ambiance was awkward and dirty, we could visibly see the grill which was caked with black charred gunk. We watched the cook continuously drop egg shells all over the floor from our seat and overall just dirty. Again, we witnessed all this until we got our food, I received my meal first and my boyfriend waited an additional 10-15 minutes for his meal so I was basically finished before he even got to eat. The only "decent" thing about this place is the dirt cheap prices but that also means dirt cheap ingredients as we could see all the products used by the cook as well. Unless you want to sit in a dirty atmosphere and eat raw donuts I would not suggest going here!! Save your stomach and go elsewhere.

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4.7(63 reviews)
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Great coffee Delicious bakery products, including a fine…read moreselection of gluten free products. Friendly and helpful service team !

A "qualified 4."…read more Been a while, and I work in the area again, so an update after a couple years and a few morning visits. - Still a great vibe, with comfy seats for resting, eating, working, or playing checkers (which they provide), plus a view into the roasting area. - Still good coffee, with two rotating original roasts available daily (one lighter, one darker). - No longer are donut collabs with Donut Stand a Thursday thing. As for food: -- Cranberry Orange Scone: Superb. Slightly sweet, a little biscuity, with good moistness and understated glaze that lets the base shine. Sometimes warm. -- Chocolate Croissant: I doubt this is made in house. Flaky, yes, but something's off. Seems like a prefab product from the freezer section. You can do much better than this. -- Rugelach: Very rich with potent Nutella flavor. A little greasy, but in a good way. Small but packs a flavor wallop. -- Cinnamon Bun: Decent. Nice moist glaze and a somewhat dry winding dough. -- Brioche Bun: A small round braided number similar to a pain swisse but also a Scandinavian bun, with custard and chocolate chips. Innovative, but dry and rubbery. Good coffee and good atmosphere, but a mixed bag on the morning treats, with some hits and misses. Order what works for you and you should be happy, especially when comparing against similar places in the immediate area or distant 'burbs. Just don't expect Boston quality and you'll be fine.

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Rocco's Doughnut Company - donuts - Updated November 2026

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