I want to be clear. I don't surf, or know surfing, but I do know customer service…read more A skill that has been lacking in the business world is empathy, compassion, and anything beyond making the almighty $. I came in this spot looking for a sticker to mark the occasion. (My wife and I came out to enjoy Ocean Beach on Labor Day weekend) They don't sell stickers, but the guy behind the counter pulled out a bunch, and told me to take one for free!!! They were welcoming, and cool AF!!! Highly recommend any business that prioritizes relationships over money because that is what it's all about!!!

I have always wanted to go to Mollusk surf store! I am visiting San Francisco and we were driving…read morethrough Sunset district and found this fantastic store. This store has custom surf boards and loads of surf clothing and sex wax for your boards. Very nice unusual products in a beautiful store makes my desire to try surfing even more. Right across the street is a grest bookstore and coffee shop and other fun, trendy galleries and places to visit in Sunset. I was very impressed and Dave helped me when I spoke to him at the counter. Fun!!!!

#27 of 2026 27 down,…read more4 more to go to end January with 31 reviews! I'm def loving this newly discovered area of Mill Valley. My husband and I love Hook Fish. One day while I was waiting for him to meet me, I decided to peruse the store next door. It was one of those stores that sold pretty much everything from puzzles and socks to apparel and candles. I ended up leaving with this national parks puzzle my husband and I completed December 2025. Very cool just to walk in and see what they got. Gave me Roxy, Vans, Hot Topic vibes but California centered if you catch my drift. Only thing I wish is they're open past 6pm.

Delicious beers and cider on tap Outdoor seating as well,…read morenice casual ambiance l, Highly recommend with the fish tacos from Hook Fish

really cute cafe right by ocean beach! I got the seasonal pumpkin spice latte and it was pretty…read moregood, the whipped cream on top was delicious. however, upwards of $7 for a pretty average drink was a bit crazy to me. there's barely any seating inside though and no real food, but they have recommendations for other local businesses you can go to. love the overall vibe and aesthetic inside!

For $6.25, the lattes were just fine, nothing exceptional. We got two lattes--one with almond milk…read moreand one with oat milk. I personally don't think my oat milk latte was so good that I'd come back again for it, unless they have something else more special or seasonal available. The baristas were not super welcoming. They did their job but were not very friendly, approachable, or warm. On the bright side, we came on a busy Saturday afternoon and luckily there was barely a line. It was pretty bustling in the store and people seemed like they were enjoying themselves.

This is my go to surf shop. I have taken boards here for repair and bought new and used boards…read morefrom them. I find them always very helpful, friendly and honest. Their prices on boards and gear seem fair too. Also, they are also honest with beginners. I chatted with them about it before because I have seen people out on big days with rental boards where honestly it is unsafe for them to be out, but those people rented from a different shop in town. I really appreciate that they won't rent to beginners when conditions are unsafe for them to be out (both for them and for the rest of us).

Initially came to buy wax, but after surfing for a while I decided to ask questions about…read moreappropriate board sizes for my build. From trying different things out and making progress, I realize my boards are tailored to people larger than me. I want to upgrade my longboard and shortboard so I asked for some guidance on what to look for when I decide to pull the trigger on new boards and Jeremiah did not disappoint. Shared my goals for each type of board and Jeremiah shared his expertise with such a pleasant vibe overall. I took my friend here to rent a wetsuit for her first time in the water too and love that the vibe here is not "too cool for school" and simply pure stoke for surfing with a welcoming attitude, even for those who want to try it out.

Absolute gem of a surf shop and the only one I know of that's convenient to the East Bay area!!…read moreThey are stocked up with all of your NorCal surf needs, from standalone wetsuit hoods to ding repair to soft tops, and the owner and staff are excellent resources for middling surfers like myself haha. Hope the community can support this lovely shop and I can return for an actual board once I'm worthy of one! Oh, and the prices here are more than reasonable. Best value in the Bay Area, plus will happily pay extra to support locally owned businesses over Amazon or chains.

Service was amazing. I am glad I found this little gem in the East Bay. The owner was so…read moreknowledgeable. if you're looking for a wetsuit, boogie board, or surf board, this is the place.

We arrived for our lesson and were greeted at the door, shown in and guided thru the steps to…read morefinish paperwork and get suited up. Our instructor and the staff were friendly, kind, and clear. We had a great lesson and time to practice our skills and enjoy time playing in the ocean. We appreciated being able to use the equipment as long as we wanted to after the lesson was over.

We got surf lessons for myself, my 8yo and a friend. Rod was great with the adults and the kiddo -…read morehe made us feel comfortable and confident in our ability to learn. I went into it assuming I wouldn't stand up - but I did! And, the kid really took to it and got up too! Overall I really commend Rod and NorCal for us having a great experience.

What a great outdoor clothing store. The service here is excellent. They will help you find…read moreanything you need. The prices are a bit high, but that is to be expected these days. It's no more expensive than the higher end stuff at REI. Great selection of jackets.

Shoutout to the workers here--I was looking for a specific product in particular that they didn't…read morecarry, but they were kind enough to share what they knew and direct me to a few other resources, both local and online.

Great surf shop staffed with 1st class people who go the extra mile for their customers. While…read morewe've purchased surf gear and rented several soft tops over the years and the experience has always been first rate, my family's best experience with Live Water occurred over Father's Day weekend when we limped into town with a flat tire. Local service options are limited as Stinson Beach has no gas station, but Neil and the Live Water team jumped to our aid with a myriad of tools and helpful assistance. What a wonderful group of people, and the gear and clothing is great too!

These folks are the best - friendly and quick so we spend minimal time at the shop and maximal time…read moreat the beach.