Not only are the prices higher than online, but the sales associates are less than pleasant. The girl who brought my clothes from the back not only walked into my dressing room when i was clearly in there changing, then 2 minutes later tried to rush me out of there to clear the fitting room when I was getting dressed (the store wasn't closing for another HOUR). Rude and unprofessional. Don't waste your time here. I regret my purchase. read more

I walked in a few months ago to look for some new outfits and no one acknowledged me at all. Staff were acknowledging other folks coming in after me so it was kind of odd. They have a very small selection of clothes so I left without trying anything on. I do like shopping Reformation online so I'll stick to that. read more

Unfortunately did not have a good experience here. Super cute clothes and very clean but I work at the hospital up the block, I came in my scrubs and obviously looking very tired after my shift but wanted to treat myself. I felt because I wasn't dressed up, none of the women in the store greeted me but clearly saw me and the store wasn't even busy. It was something i noticed but didn't bother me too much in the moment. As i continued to browse other people walked in and they greeted them and asked if they could help them out with anything. No one asked me if I needed help or anything even after passing by me and making eye contact, again maybe a few people in the store but not busy or crowded. I felt unwelcomed and honestly judged. A very uncomfortable experience which is unfortunate because i did want to purchase a few items but decided not to after feeling the way I did. I feel this staff only pays attention to a certain type of people who are basically looking like their aesthetic and it's very disappointing. I do hope they come across this review and make some changes. read more

I went back to Reformateur to buy a cashmere sweater, and once again, the experience was downright miserable. The sales staff are haughty, icy, and make it painfully clear they have no interest in helping you. Their attitude is cold and dismissive, as if doing their job--or offering the slightest bit of service--is beneath them. For the outrageous prices this brand charges, you'd expect courtesy, professionalism, and real customer care. Instead, you walk into a boutique where you feel unwelcome, ignored, and treated with arrogance. The staff are absolutely not up to the standard of the clothes or the prices. Reformateur tries to sell itself as a luxury brand, but with service this hostile, it's nothing more than an unpleasant and disappointing façade. read more

Be careful! The prices in this store are higher than online and they won't adjust anything. Just try on in store and buy online if you like it! Edit to respond: I did reach out to customer service on your website and talked with two people who ended up denying my problem and stating there was no solution they would offer. Really disappointed in the lack of customer service, especially given how much I've spent here over the years. It's not cool to charge some customers more than others just because they want to come in stores to shop. read more

Terrible customer service. I called the Fillmore location asking if they had any jobs available. I was slapped with a few seconds of silence then she hung up. I tried calling back multiple times and was hit with the voicemail every time. Not surprised that a lot of people complain about the poor customer service. Cute clothes but a poor representation of the brand. read more

I really loved my experience here. The dressing rooms were dope! They have little iPads with all their inventory where you can select pieces you want to try and they will bring them to you! Everyone working was so kind and I even found a new fit! 10/10 experience. Highly recommend going here. read more

Reformation - Avocado set! - Women's Clothing Near Me - San Francisco, California

Beautiful, clean, aesthetic in-store feel. I went with in feeling almost at my wits end- trying to find a gift for my mom.... and I came out with two beautiful and unique pieces! That my mother truly loves, the feel and look especially!! This was all thanks to the outstanding guest service of stylist: Sadie (whom is quite stylish her self!). All this to say: THIS Reformation location is a MUST. Make sure to ask for Sadie! read more

Walked around the store and made eye contact with two different sales associates, no greeting, no inquiries. A white woman walks in - gets greeted and asked to be helped. Repeat. The same white woman gets asked 2 min later if she can be helped. Meanwhile, me, an Asian woman.... Might as well have been invisible. You're in SF. Surely you've interacted with an Asian person before? If you need me, I'll be saving my shopping trips for the South Coast (as in, Southern California) location where POC actually exist. read more

The service at this location is very hit or miss. It's usually pretty bad, but today I actually had a great experience and found the new sales associates friendly and helpful. What's frustrating is the total lack of sizes and styles. This is the fourth time I've visited this location and found a bunch of stuff I like only for them to not have my size in anything. They seem to always be sold out of the middle sizes (sizes 6-8 and mediums). It's also a shame so many great pieces are only available in black or white in store while colors are online. It feels like this location has become a place for testing sizes, and they expect customers to purchase the color they actually want online.. but if that's the case, please stock all sizes! read more

don't waste your time. Waiting 45 minutes for a dressing room is ridiculous. we watched a total of 20 people walk out in seven minutes with money in hand waiting to spend. People were turned away because they had to go get the clothing from somewhere else and then you had to wait for a dressing room. Worst set up ever. read more

Because of covid they are only letting 4 people in the store at a time. I waited 35 minutes with my boyfriend to be let into the store. We had a lunch reservation so I was rushing and quickly tried on clothes. Once I finished trying things on my boyfriend let me know I still had some time left, so I started browsing again and was going to try on jeans. We had been in the store probably 8 minutes total and an employee came up to me and said "hi are you looking for anything specific?" And I said "nope just looking around!" And she said "well just so you know we have other customers waiting outside." UM EXCUSE ME? I would have said something to her but I was so taken aback. I had been waiting so long for my turn and then was being rushed out of the store. As I was leaving I told another employee what happened and she just said "sorry have a nice day!" If you want to shop at reformation just do it at Nordstrom. They are much nicer there. read more

Had an awful experience here. Waited 30 minutes for a dressing room only to have them tell me after waiting that I had been "bumped from the list". They then gave the items I had asked to try on to another customer. After finally getting into a dressing room, not one of the dresses I tried on was in a size I asked for. I went into the store 90% sure of the dress I wanted to purchase and just needed to confirm which size fit best and left never wanting to shop at Reformation again. Customer service was so bad and I was made to feel unwelcome. read more

If you are having a shitty day and you want to hammer the last nails into your coffin so that tomorrow is for SURE a better day - this is your place gurllll! The staff here is full of surprises, you never know if they will completely ignore you or offer you bad service! One thing is for sure you will leave $300 poorer (the clothes are cuuute) with lower self esteem! read more

I want to say a big thank you to Olivia and Eva !!! Given the interesting model of the reformation store, where the sizes of styles will be collected for you by an associate rather than shopping a super cluttered retail space, it can be a little hard to navigate what your looking for. Olivia immediately helped me with picking out some pieces to try sizes for based on some of the full length dresses I was ordering for a wedding from the online store. Great job laddies making the store so welcoming and personalized. read more

I was so excited to finally visit a brick and mortar store for the first time on Oct 4th and I was really disappointed. I was met with two employees who barely looked up from their phones. I was half heartedly greeted after saying hi myself, neither one engaged with me, i had to repeat myself several times when asking questions, when i would get a response it was one word, and they were so stuck starring at their phones and not looking at me that they didn't see me finally just leave. I was so excited and ready to spend a lot of money but ended up not even trying on a single garment. :( it was a bad look for a company i love and respect read more

I came into the Fillmore location this morning stressed and in need of a perfect summer top, and Takouhi was so helpful with finding exactly what I was looking for! I will be definitely coming back to shop for more. read more

Terrible customer service. Went in there with my sister and gf and the girl working the front was unnecessarily rude towards us. Dresses were pretty tho. Hopefully workers like this don't ruin your experience but the blatant disregard for customer service was both insulting and disappointing to say the least. read more

I love ref but this particular store suckssss. During the pandemic, I especially try to be nice to everyone but the staff is so rude. Go to the one on Valencia, they are much nicer. read more

Poor return policy. In store purchases would not refund your money to your original payment method. Which means once you give them your money, they never come back. I would not purchase any of Reformation product in my life time. There are thousands of good products in the world which allow me to return/exchange. read more

Thank you LAUREN!!! Lauren went out of her way to help pull multiple sizes for me and even helped get a stain out of a dress I wanted to purchase. She was so kind and patient and knowledgeable about all the stores offerings. Thanks to her, along with the beautiful pieces, I'll definitely be back read more

I stopped in after hearing great things about their cashmere. The store is a showroom style and somewhat confusing at first, but Blithe was really kind and helped me choose three sweaters I love. THANK YOU! read more

The staff is super hit or miss. I love reformation and I live super close to the Fillmore location. I was super excited to be so close but the staff is unfortunately not the best. I've gone in a few times which is why I'm writing a review. I feel that it's a consistently bad shopping experience. They can be very rude and short. I get it's a high end(ish) establishment but I think they take it a bit too far. I want to support the brand but some of the girls working there make going in an uncomfortable experience. I guess I'll just shop online if I want something there. read more

5 STARS! LAUREN was such a great sales representative and helped me find the perfect outfit missing in my closet! Thank you for the help lauren and Audrey! read more

This place is fantastic. The clothes are beautiful and the shopping experience is cutting edge, seamless, and hard to beat. Instead of selecting clothes from a rack and trying them on like you normally do, you pick out the clothes you like and one of the employees sets up a room for you. All requests can be made via touch screen iPad such that you never have to leave the room and you can select different lighting to match your clothes. The store and dressing rooms in particular are gorgeous and really spacious. The customer service is impeccable as you're addressed by your first name and the checkout process is very quick. The clothes are really expensive though! Also no full refunds but 14 day eligibility for store credit. read more

Oh mannn, the girl at the cash register looked like she hated her job so much and couldn't wait to quit. I was really excited to visit the store in-person as I usually just shop online, but was very disappointed. The customer service is awful. Once I walked in, I wasn't even greeted by the cashier even though there were only 2 customers in the store. She barely  looked away from her phone when I asked for help and reluctantly assisted me in returning something. (Girl, if you are not a people person you should definitely not be working in sales/customer service). The clothes selection was OK, not as large as I would have expected but you can try on some of the clothes so you get an idea of what size will work for you when you shop online. Also, the brand is on the pricey side $$$, a regular, Forever 21-looking sundress will cost over $200, so be mindful of that before making the trip to check out the store. read more

Would give zero stars if I could due to racial profiling. I walked into the store over the weekend and felt profiled the moment I walked in. I was not greeted by any of the 3 employees I saw making their rounds although they all made eye contact with me and to top it off every individual in the space was greeted and attended to besides myself. Rather disheartening to say the least. read more

I came in to look at some pieces that I had seen online, and while the styles I was looking for weren't in store I found the ladies working there to be super helpful. Olivia styled me in some super chic outfits and I was really happy with the quality of the clothing and customer service. Thanks Olivia, Skylar, and Samantha! read more

The staff at this location is rude rude rude. They know nothing about anything and when I had to ask for help, yes had to ask, the girl working just pointed me to a screen. No help. No product knowledge. Why is this place still open!!! read more

Lauren was amazing, She was so helpful when picking out my New Years top! She suggested the lucrezia and it was perfect!

Really bad customer service. The staff were rude and not interested letting people to try the clothes. When I asked a question about a dress, they were being inpatient and had very bad attitude. read more

Really disappointed with my experience shopping here today. I recently moved to SF from Seattle. I was super excited to check this place out. But unfortunately the girls who work here are really unhappy. Why would Reformation keep staff who treat their customers so poorly? Or maybe it's a management, company wide issue? I'm shocked as I've purchased this brand many times at Nordstrom in Seattle, and I love the clothes. The girls who work here ruin the whole vibe of the store. Maybe the other location in sf is better ? read more

The staff here is the worse. Given the decline in retail storefronts, I would expect a little more enthusiasm from the employees instead of a glare when you ask for help. read more

Officially the stupidest and most inefficient way to set up dressing rooms. It's set up as a show room, so the bulk of the stock is downstairs. Fine, nbd. However they make you wait when there are empty rooms because they're supposedly being held for people who are "coming back"rather than letting people who are physically waiting and willing to purchase items right then and there. All in all, don't waste your time or effort here for staff who are too busy being "hipster, sustainable cool" and less focused on actually delivering decent service. Walk down the block and go to Frame or Paige where they'll treat you like a human. read more

Wtf?! This store is ridiculous. First of all the customer service is terrible and you buy something and it does on sale the next day before you even receive it from ordering online and they won't price adjust. According to them they just don't price adjust. Then you go into the store and they are beyond terrible. Not friendly at all, actually they just don't even respond when you speak to them and roll their eyes. I have to say I love the dressI ordered, but based on my experience with their customer service I will never buy a thing from this brand again. read more

Be careful. The return policy is different from online (14 days vs. 4 weeks). Store is not flexible and won't even give store credit.

I rarrrrrely give a low review but I was so surprised by my recent experience at this Fillmore location that I had to add a yelp review. I bought a sweater a few weeks ago which ended up being itchy and I wanted to return it- it's made in China (which they later told me that they have partnerships with certain "sustainable" overseas manufacturers) , and poorly made, unlike a lot of the other items I have bought from this amazing brand. I saw in fine print that you can get a full refund if unworn within 14 days. Wrong! Be careful of their return policy- exchanges Only. That's okay- pretty strict, but okay. It was the attitude of the 3 women in the store that evening which amazed me- not in a good way. I came in and said hello! They did not even make eye contact or smile. Maybe they all had a disagreement or something before I walked in, but it was cold, to say the least. I was so surprised. Anyways, just wanted to share since customer service these days is very important as more and more people are starting to buy items online. I have no desire to return to this location again. read more

Really beautiful space and a great addition to Fillmore st. as it's younger and trendier compared to the other flagship stores on the street. Esther is really helpful and helped me find the perfect tops that would fit my body type! read more

Really fun and easy store to shop in! When you walk in, you go to a big touch screen and scroll through the products listed on the website. When you choose a size and a style and add it to your cart, you have effectively started your "dressing room". This means that the items in your cart will be brought up to you in person and placed in a physical changing room when you are ready to try on items. There are only one or two physical items for you to look at in the store in person, but they have all the sizes you need downstairs and will bring them up to you. In the changing room, if you don't like the sizes or want something else, you have your own personal tablet that you can use to add more items to your cart. Someone will bring up these new items to you really quickly. This is a very efficient store and it's really cool to see the convergence between tech and brick and mortar functioning in harmony! read more