Would give this staff 10 stars if I could. I came into the store needing help that was very much out of their job description. They went above and beyond to help, even calling over a second associate, and never even hinted at it being inconvenient. I'm so thankful for them. The store had some beautiful options and was so beautifully laid out with a summer selection of high quality dresses, shirts, etc. Can't wait to go back to actually shop. read more

Great service and super quick! Called ahead to check my size and they picked up right away. If you know what you want just head to the tv and pick your items, add you name and it's ready within 5mins. Check out is easy and quick Street parking can be hit or miss read more

Such a strange experience. The store is super cute! I had a few pieces I wanted to try on before buying online. I walked around the store for a few minutes, and then was strangely approached by one of the saleswoman saying "this is actually a showroom and you can't take anything off the racks" Ok... Then I asked if I could try a few pieces on. It felt like the saleswoman was trying to scare me away by saying I can, but there was a wait. As you can see in the picture, there is literally 0 other customers. I said the wait was fine and handed back the clothes I took off the rack. The lady then said "do you remember where you got your clothes?" At that point I was about to put the clothes back myself. I really love the design and style, but the vibe in store was super weird. I'll stick to buying online from now on. read more

Reformation - Women's Clothing Near Me - Santa Monica, California

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I absolutely love Reformation and buy from them for all occasions especially the important ones. I usually visit the Main Street or Platform location. Today, June 4th, I walked up to the door as one of the employees was closing it and she saw me however she carelessly pointed to a sign on the door then continued locking up and ignoring the fact that I was standing right there waiting. Beyond rude and cold. It would have taken a minute or two to merely open the door and ask if whatever I needed was quick (which ironically I was going to buy a dress without needing to try it on). This lack of customer service is so frustrating. Actually it's a lack of human decency and kindness. Totally disappointed and disgusted in both of these two ladies working today. For more details and info, my last few visits to this location, I was helped by Choeyang and Aamna who both were beyond helpful, sweet and kind. If they were working today then I'm most certain the incident I described above would not have happened. read more

The selection is decent vs other locations. The service is so slow. I waited over 20 min for a fitting room when clearly they had room. The staff needs a brush up on customer service read more

Wow a unique find- so much fun to shop here! Using the monitors to select your items and magically they appear in your dressing room. Staff was very helpful- read more

I came in earlier today looking for a specific shirt I had seen online, and I was helped by an associate, Leany. She helped me right away and was able to help me find the black long sleeve shirt I was looking for! Her customer service skills are a 10/10. She was very accommodating. Will definitely be returning!! read more

I love me some ref. And this location definitely has the best service. They have sales 2x a year that are up to 70 percent off. Plus 260 sample sale sometimes hosts reformation sample sale where the prices are drastically reduced. Sustainable and cute, what could be better? read more

I've been checking out Reformation online and at department stores but never bit the bullet (these are definitely splurge items for me, I buy lots of stuff at Target lol). I'm so glad I went to this location! Firstly, the customer service is great and everything is simple, uncluttered and efficient. Find a piece you like, and someone will arrange to have it brought to a dressing room in your size (or use the touch screen and do it yourself). Each room has a wardrobe and you can add more items/sizes from the room (close the wardrobe for privacy and your clothes will be loaded from the stock room which is on the other side of the wardrobe). They're also very eco friendly and you can trace the resources used to make your items. The clothes run very true to size and the sizing is pretty consistent. They fit so nice against your body and they're so pretty. The store itself is simple but very open and decorated with beautiful flowers. And there's a section with vintage formal wear and wedding dresses! I would've lost my mind if I hadn't gotten married so long ago. So be prepared to spend some money but it was such a positive experience that I can't wait to wear my new dress and hit them up again. I'm going to send my husband there for my birthday, the sizes are so consistent and styles are so pretty so that helps too! read more

Yeah- KAT J really should've given this place a chance :/ because the girls here were sooooo helpful! It was my first time coming back to a reformation with its new tablets and fitting room situations & it was an amazing experience. The girls really were helpful and made me feel comfortable :) bought two outfits for my birthday weekend and I left feeling relieved and super excited for my new pieces! Thanks guys!!!! ALSO- they have so many more sizes lol the sizes on the floor are just to show care what they have but sizes are provided :) read more

Was not planning on buying anything today, but Francys totally educated me on what Reformation is doing for our planet, the kinds of fabrics they use and the impact of fast fashion to our earth. PLUS I walked out with cute dresses! Great customer service she truly makes you feel a part of a greater cause. read more

Any carbon neutral company deserves 5 stars in this day and age but Reformation deserves far more than that for its superior products and the location is Devine. I'm not a woman but I can respect a great product and it's all soft to the touch. If you want nice cloths and a great experience go Reformation Santa Monica! read more

I picked up my dress here today which is going to be my wedding dress and the girls working here made my experience so amazing! Made me feel special and were so excited for me. Truly amazing staff read more

Love the iPad driven shopping experience here but mostly writing this review 1) because I am happy they opened a store on the west side of la 2) because whoever was working at 3 pm on Wednesday May 1 was so super helpful and friendly. I ended up buying online instead of in store (return policy different and better - this seems silly) so I wanted to give her a shout out! read more

Kat J's review isnt exactly accurate. Yes, the store has 1 of each item on a rack so that you can see it in person. BUT this isn't a normal shopping experience- when you're ready, you go to one of the stores iPads and select which items and sizes (theyre not just xs) you want and they add everything to a dressing room (the iPad has their catalog on display). Then when you're in there, you use an iPad to swap out sizes and add anything else that you might want. They dont stick their full inventory on the floor like most stores, it's all in the back. I thought it was a really cool experience and the sales associates we're very friendly and patiently explained how it all worked. I got a jumpsuit and will definitely be returning!! read more

I mean, it would just be nice if they ever answered the phone during store hours. What is going on?? I've been to this location and the staff is nice but they barely have anything in stock as well. Answer your phones! read more

There are only tiny sizes available and barely any inventory but then 4 sales people standing around. I'm not large at all but why would you only put out size 0-4 / XS and Small, that basically makes anyone who isn't one of those sizes feel like they aren't welcome which is absurd. I left and won't come back. read more

Discovered this Brand when I was in San Francisco and happy to find it here. I really love this boutique because it's not so crowded. You can focus for your shopping. If you have some questions, employees can help you and organize your clothes in fitting room (my second love). Highly recommend. read more

Here I am a single dad looking for Christmas gift(s) for my teenage daughter. I happen to be drawn in to Reformation. I was greeted by Hannah and she explained the way the store works. Loved it! When I found something, Hannah was more than helpful in pulling up the item to see. She explained the return policy, in store and online. I am not one to shop, but with Hannah's help it was easy and somewhat enjoyable. A clothing store with great customer service, thank you Hannah. I'll be back. read more

Best shopping experience of my life. The store, fitting rooms, and service is entirely stream lined and stress free. The lighting in the fitting rooms is far from harsh and can be adjusted according to preference. Charging cables in every fitting room. Caroline and Melanie were welcoming and nothing but accommodating. Employees of this company truly believe in this brand and their products. Highly recommend! read more

Love this store! The staff are so great, and made my whole shopping process more fun. Especially Sera, Nikki, and Emma - love those ladies. And the clothes are amazing! read more

I have never had such an amazing experience with a store! Sera, Nikki, and Emma are 3 of a kind. The customer service was above and beyond. Many of the clothing stores on Main Street are not welcoming and you can tell they are on commission, this was not the case at Reformation. You can tell they really love what they are doing and it made the shopping experience so enjoyable! read more

Bought a dress that had make up on it , Sera went above and beyond to get me a new dress to help me out with this situation . You spend a lot on these dresses and it should be in good condition too. Sera was able to sort this out and will be providing me with a new dress soon . I will most certainly return back not only for beautiful quality dresses but to know that if ever a dress has something wrong it , you will be taken care of . Thanks Sera! read more