Rainbow Grocery is one of my favorite places in South Fork because my parents used to stop here before we headed to our yearly, favorite camping spot which I will never disclose for their peace and respect. It's near the cutoff on the way to Creede on Highway 160 which had some gnarly potholes as of August 9, 2024. I thought CDOT was supposed to have those repaired this summer?! Lol. This place has really nice staff members. My favorite buys: + fuel + ice + last-minute groceries + fishing licenses + fishing gear / bait + some hunting gear / tools It's still got the same old rainbow sign. Nostalgia is cool when it reminds me of my family trips when I got to skip school for two weeks. Perks of being an 80s baby. read more

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I have shopped at Rainbow Grocery for many years. Unfortunately with new ownership it has changed. The shelves aren't stocked, freezers are empty, the selection is slim at best. You can't even find a loaf of bread. I shop at the store in a neighboring town which seems to have undergone a renovation. Anyway go in and see for yourself.... read more

Great little small town grocery store! Friendly staff & had plenty of the items that we needed without driving to a bigger town. I will be back because of the quality of products & the wonderful people that work here! read more

Rainbo Not a typical grocery store. What are you looking for? They got it more than likely. Fishing gear to food and essentials. Michaela was great, her and Greg helped us get our fishing license. I love the kind of customer service that they gave us. Thank you for working and we will return to see you all. I WOULD RECOMMEND. read more

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Old-style grocery and service counter selling fishing and hunting licenses and gear. Very well stocked, but suffering the same lack of service personnel as the rest of the country read more

Rainbow Grocery is where our intrepid Earthwatch explorers stopped for gasoline and provisions before heading out into the San Juan Rift. When you pull in, the grocery store is on your left and their Conoco station is on the right. The grocery store also has fishing supplies and various other hardware. However, if you want beer or wine, Wolf Creek Liquor is just down the frontage road. Folks here are friendly and were very helpful to us regarding local sites and directions. read more

Rainbow Grocery - Grocery Near Me - South Fork, Colorado

Great place to shop. Worked for the company for a few years. They care about the community

It had been 33 years since my last journey to south fork the rainbow has always been on my list of tall tales. The place has everything the people at the check out were always pleasant I thought one of the ladies was just great will leave it at that. Fishing license and that area clean friendly and helpful I just love the small town yet full of tourists with the influx being processed quickly next year I will be better prepared as there is a ton of options for you just a wonderful establishment read more

We go here every year on our way into Creede, CO and I think this place is awesome. in fact in the past several years we decided this was a better value for last minute provisions than Alamosa. This is basically the Walmart of the area, it has the most to offer. The first floor is your basic grocery store with a fishing gear area, a place to get your fishing license and the best knife selection in the area! The second floor is hardware, games, automotive and a cool variety of camping gear. My husband could spend hours looking around! Next lot over they have a gas station with a sandwich shop so it's as one stop shopping as you get in the area. Because it's the hottest spot in town, parking can get scarce. Never had trouble finding a spot but usually it's difficult to get out. If there was easier parking and slightly lower prices it would be a five star, hands down! There's something for everyone, so whether you ran low on milk or you want a really cool Case knife, it's a great place! read more

Treat Locals in Community Badly I really wanted to like these guys... I wanted to want to buy local. Rather than being a connector and community builder, there's lots of petty small town politics. I'm a buy local advocate,and I shop at the nearby Dollar General because Rainbow Grocery hurts the community rather than tries to build it up. read more

Love Love Love this little store and the folks in it. They were so helpful and friendly. They had everything that was on my list and then some. It's been there for over 4 decades and it's not fancy but it works. From milk, eggs, butter, meat etc. They have pretty much anything you might need except gourmet things. And no need for gourmet when you have fresh trout. read more

Love my Rainbow! You've almost always come through with everything I've needed. I'll forgive you the phyllo-dough. Maybe when you fix your cooler read more

Just not your average grocery store, Rainbow Grocery is a gem of little grocery store to find, especially if you're into fly-fishing. Great spot to pick up anything needed for your fly-fishing gear at an honest price. Sure they care a good deal of grocery items for a small town. Upstairs they carry hardware items all the way to birthday cards. Here the folks are friendly! If you're in southern Colorado and fly-fishing, here is a place you cannot miss. read more

They charged me to fill 5 20 gallon propane bottles when 4 of them were still half full. He says they only charge by the gallon for RVs. What? I paid and then called the manager two days later. He said that was the owners rule and it was posted. I said ok I didn't see it but does that make it legal or moral? He said probably not but that's our rule. read more

A must stop for your food and fishing needs. Great selection of flies and spin fishing gear. Really helpful with the hot spots and local conditions. They always point you in the right direction! read more

Half of the gas pumps don't work, their food is extremely overpriced and a lot of their produce is rotten. The card slot doesn't work on the gas pumps, sometimes it doesn't stop pumping and gas overflows on the ground. read more

I travel at various times of the year. Colorado and specifically the South Fork area is one of my favorites. I travel in different parts of Texas New Mexico Arizona Colorado etc and rely on local businesses i.e. grocery stores, or supermarkets I find as a source for day to day essentials . I do appreciate the great variety of items available at Rainbow Grocery especially being located in a smaller town. As a convenience in most of these stores in most places I use my debit card for such purchases and usually in these businesses have the convenient option to select a few dollars cash back which saves me time and having to separately find an atm. Unfortunately, despite being the "go-to" store for most things in South Fork (as far as I can tell).This isn't an option that is prompted when I use my debit card. (Unless I missed something on many different occasions) .Yes it is the most minor of inconveniences, however it has caused me to reconsider how often I use this establishment. I now make only the most essential minimum purchases here and do the bulk of my necessary shopping when I take day trips to nearby larger towns, which feature a certain "big box" store. read more

Love this store! Its an emporium of everything you could ever need! The fresh local mini deli rocks!

I like this grocery store, but my family went to go get fishing licenses here and the blonde woman working at the counter was so rude to us for no reason. She didn't offer any information about fishing licenses and she acted really annoyed that we were there and asking her questions. She also kept giving us a weird dirty look. I usually try my best to be polite even with rude people, but this woman was just so off putting. read more

They sell bad ground beef. My wife and I just stayed in South Fork for the weekend and this was the only grocery store we saw. We bought some ground beef to cook at the place we stayed only to find that it was spoiled the day after we bought it. We drove back to town to get more. The packaging said it was packaged that day and the sell by day was 2 days later. We got the grill going and opened the meat only to again find many many grey spots and a gross odor. I feel bad for the people that only have this grocery store. read more