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    Priority Ford

    2.8 (179 reviews)
    Closed 9:00 am - 8:00 pm
    Updated 1 month ago

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    Carol S.

    Priority has really stepped up their service. I just picked up my car after what was an unexpected very positive experience. The 2014 Ford Focus with 18,329 miles was a vehicle I had inherited from my Uncle. It drives well & is comfortable. So I've kept it for in town driving. Suddenly one day recently it became possessed by demons. Surely that could be the only reason for such bizarre behavior. After a nervous drive to a station that could read the error codes, I learned that the problem was either the Transmission Control Computer Module or the Transmission. Knowing this was a common issue for the 2011-2015 generation of this model, I began with Ford. My messaging with Ford Customer Relations was not positive. After numerous exchanges I was told no warranty & to take the vehicle to my dealer. So I was prepared for a battle with Ford over this extraordinarily low mileage vehicle, The first person I reached by phone at Priority was very pleasant, understanding & promised to have Amanda contact me as soon as she was between customers. Amanda called in a prompt manner. She told me to bring the car in for an 8am appointment the following day. When I arrived I was told that because the "Check Engine" light went off after the station read the codes, we would have to wait until it came on again. Amanda told that me when this happened to bring the car right in with no appointment needed. My son was visiting and took the car out on a drive around town. The demons took charge of the vehicle again while on I-264. He made it to Priority & left the car with keys in the after hours box. And I........ I awaited bad news on Monday morning. This morning I received a call from Amanda that my vehicle was done. It was the Transmission Control Computer Module. Ford covered it. I could have kissed her feet when I heard that. What had begun a bad experience with Ford Customer Relations ended with a very positive experience. Thank you Priority and especially Amanda.

    I am very disappointed with the service I received at Priority Ford. I dropped my car off at 10:00 AM for a simple oil change, and it ended up taking over five hours to complete. Throughout that entire time, I couldn't get any updates. I tried reaching out to Michael for information, but he would not text me back or communicate at all about how long the service was going to take. A basic oil change should not require that much time, and the complete lack of communication made the experience even more frustrating. Customers deserve timely updates and someone who is willing to respond when they have questions about their vehicle. I hope Priority Ford improves their communication and customer service, because this experience was unacceptable and I will never be coming back to this establishment it's quite clear y'all care more about slacking off then taking care of your customers

    Proof they don't let you know you repair has been finished
    Drew E.

    I would absolutely not recommend taking your vehicle to Priority Ford for service. Every time I went in I was treated like an inconvenience and waited upwards of an hour each time. From them trying to find my keys & paperwork, to not communicating when service has been complete, and not completing quotes for several days to the point I just took my car back even though it wasn't fully repaired. I went in for a TCM (transmission control module) and once they replaced they took it on a test drive and said my car stopped driving. Then said I need a $5000+ repair to replace my clutches. Even though they said it won't drive, I drove it off the lot to AutoZone and ran the codes. Only thing popping up was TCM issues even though they just replaced it! So they either never cleared the code or didn't fix it correctly. Steer clear of Priority Ford! I literally can find one positive thing to say, except that they did offer a military discount that took off $100 from the $1350 repair.

    Ford Escape 2018
    Darrise K.

    They got the job done but anyone with a Ford Escape 2014-2019 if you starter goes out Expect too be without A vehicle for A couple months mine took 2-3 Months before I got it back and my parts and labor were about 1,400$ 1,500$. It's a lot of parts too be removed with our vehicle's due too out Suv's under hood work space being so cramped and merge with some many parts. But Also Company & Business Vehicles go before private vehicles when it comes too service I understand it's A business but we the people need too get too work too get the job and businesses running. But My advisor and Mechanic got things done pretty quick when my car was being worked on and kept me up too date.

    Text message

    One of the reasons I bought my Ford F-150 at Priority Ford because I thought Priority meant excellent service. I owned two Hondas over 15 years purchased from Priority Honda and there service and customer service was excellent, every time, for 15 years. Last month I brought my F150 to Priority for the first state inspection. I called ahead and was told to bring it in early to make sure I could get it done same day. Came in around 9am and they said they were booking for tomorrow at that point. Service tech told me that they don't regulate the amount of state inspectors and that everyone waits more than a day. So I take my F150 to Priority Honda that same day, sit in their movie theater, and it takes them maybe an hour to have it done. May 26th I book an appointment to take care of a recall for a potential brake light flicker which was scheduled for July 14th, 10:00 am. Drop it off at 1000 am and the service advisor tells me it may not be completed until tomorrow. 5:00 pm comes around, I use their service text messaging to request an update. No response that day they close at 7:00 pm. Noon the following day still no update so I send another message asking for an update. I get a reply, "no update as of yet". 1255 pm and 2:28 pm I text to ask for an estimated time of completion. No response. I call around 4:30 pm I'm told that I have a different service advisor but I'm transferred and it goes to voicemail. Left a message and never got a call back. I finally get a text that they will try to have it completed tomorrow. So, now my truck is there Thursday and Friday. I call Saturday to tell them I'm on my way to pick it up completed or not. I meet with the service advisor, who says she was not my service advisor, and takes no responsibility. The shop foreman is there and tells me my service advisor handed him my ticket yesterday on Friday. The advisor that is present asks the foreman if they'd be able to complete it today and he replied he didn't know and they asked if I wanted to leave it. I opted to take it home because I work on Sunday. The service advisor present says that she will escalate this to the service manager on Monday. Let's see if I get a response. I doubt it but I will update my post. I also plan to take this up to Ford Motor Company. I hope Beach Ford can help me out with my recall. Priorities for life does not equal good service for life. There is no way I'd purchase from this dealership again.

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    13 days ago

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    4 years ago

    Sales rep was excellent. Very responsive. My F150 took 5 months to build and 2 months to ship.

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    4 years ago

    Very hard to get in contact with the service department to check on your car. They Continue to call the wrong number for updates on my car.

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    Page 1 of 5

    Ask the Community - Priority Ford

    Review Highlights - Priority Ford

    Priority Ford was near the back where we first encountered James Simmons.

    Mentioned in 2 reviews

    Read more highlights

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    518 Auto Sales

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    I want to start by saying that we have been dealing with 518 Auto for years, and it has always been…read moreour go-to place since they first opened. We have typically worked directly with Kyle, the owner, especially because our children drive these vehicles and he truly values safety. This time, however, we worked with Mark. Things started off well. I made it clear that the vehicle was for my son, and initially, Mark seemed attentive. He even asked for a Yelp review while I was signing the paperwork, but I prefer to wait until the entire process is completed before leaving a review. Unfortunately, after the paperwork was signed, the experience went downhill. The vehicle needed servicing because the battery would not start. Mark informed my son that a part had to be ordered and that the car would be ready on Monday or Tuesday. Monday passed, and on Tuesday (1/13/26), Mark texted my son stating the vehicle would be ready at 1:00 PM. When my son and husband arrived on Tuesday, things became frustrating. They were told that the temporary tags Ms. Hall had prepared were misplaced. My husband also noticed that Mark seemed more focused on selling cars to other customers rather than assisting the customer who was standing right in front of him. It felt as though my son and his vehicle were no longer a priority since the paperwork was signed. When the car was finally started, it became clear that there was no gas in the vehicle. Mark continued running the car despite this and stated he was too busy to get gas, yet the car could not be moved off the lot. The car eventually ran out of gas right there. Mark then said he would send someone to get gas. After waiting for some time, someone arrived with a gas can, filled the vehicle, and Mark said everything was fine. However, once my husband got into the car to finally leave, he realized that the windows and radio were not working. Because of this, we were unable to even check the heating and cooling to see how it worked. My husband went back inside to inform Mark, but instead of addressing the issue, Mark told him hold on, made a phone call, spoke briefly to others, stated he was leaving, and walked out leaving my husband standing in the parking lot without any explanation. Before my husband could become more upset, AJ stepped in thankfully. I want to sincerely thank AJ, Alex, Ms. Hall, and Scott for stepping up and helping us through this situation. Their efforts did not go unnoticed. They worked together as a team to help resolve the issue. While we are still waiting for the vehicle to be fully serviced, AJ and Scott went above and beyond by providing us with a loaner car in the meantime. Because of them, our confidence in 518 Auto has not been completely lost, and we truly appreciate their professionalism and support.

    Only giving 1 star because can't do 0. bought a car and the day i went to drive off with it the…read moretransmission went! Didn't even leave the lot yet. MARK the sales guy was making it seem like he was going to try to help with the situation and figure something out. The guy never tried to reach out and was dodging me as much as he could. This place and guy is terrible.

    Banister Nissan of Norfolk

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    recently purchased a Kicks from this banister dealership. the invoice showed a large sum for a…read morewarranty. I told them I would decline the warranty but they said that wasn't an option. we have owned 3 Maximus, 2 pathfinders and a versa.... and now the kicks.....this has put such a bad taste in my mouth I won't be replacing my pathfinder,which we are ready to replace, with another Nissan. sad how one bad apple spoils the barrel.

    First, I have bought 5 total vehicles from Banister and have had several family in friends, 4 in…read moreall, buy from Banister on my recommendation. I've always been happy with them but my recent sales experience is bad. I was flat out lied to and none of the the discounts or KBB values were honored. I was in a pickle and needed a vehicle so I signed a good deal but was lied to on additional discounts I was eligible for even when I showed them the discounts. 1. $1000 buyer down payment assistance not honored 2. I was charged $899 for the Banister Lifetime Warranty which is supposed to be no charge to customer 3. I showed an email and text showing $2500 over KBB for trade, they didn't honor it! None of this was honored, none. I didn't raise a stink because I thought I was getting a good deal yet I was actually told false information. Now, I know it was false and contacted them, to date no reply, nothing at all...crickets! I am highly disappointed in Banister. This is my fifth purchase from Banister, four from Chesapeake and one from Norfolk. This will be my last and will no longer recommend them.

    Trimax Auto

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    I purchased a 2018 Golf GTI from this dealer from out of state. I was too far to see the vehicle…read moremyself, but Justin was more than willing to do a virtual tour and put the vehicle up on a lift so i could inspect the underside of the car from my home. This was my first experience trying to purchase a vehicle that I could not see first hand for myself. Justin made it a seamless, easy, and confidence inspiring experience. From what I could gather, his dealership maintains, inspects, and corrects their vehicles to the best of their ability before selling them to the public and that is nothing but honorable, trustworthy, and respectable business practice. Justin is straight, to the point, and no fluff as any good mechanic should be. He took care of me and even left a little cash in the car upon delivery so I could go get it cleaned up after its long trip (had it delivered a few states over) so it could look nice and new for the first impression to friends and family. Justin absolutely does his best to deliver a quality product to his customers. Not all used cars can be perfect on the spot, but he makes up for that variable with a solid business ethic, customer service, and a love for the community. I would recommend his dealership to anyone.

    I have lived in the Tidewater area, most now call Hampton Roads, for over 50 years. I have bought…read morecars from Hall, Perry Buick, Phillips Olds, Beach Ford, Family Motors along with purchasing vehicles from all kinds of buy here pay here lots from the Virginia Beach oceanfront to downtown Norfolk lining Virginia Beach Blvd, from all kinds of buy here pay here lots lining Military Hwy/Tidewater Drive to Suffolk, and I am here to say Trimax Group, Inc. is, BYFAR, the best car buying experience I have EVER had. They had the exact kind of vehicle I was looking for when I started my car shopping. I went and talked to Justin, drove the vehicle, and bought it with no pressure just answers to my questions. As I know quite a bit about vehicles and what to look for in a vehicle, of all the car lots I went to find a vehicle, (about 25 and two weeks of researching online), I ended up at Trimax. Not only did I feel no pressure, I felt like a valued customer. I bought a LR4 from Trimax about 8 months ago. FOR THE FIRST TIME after 60+ years THAT I HAVE EVER BOUGHT A VEHICLE I STILL HAVE HAD TO DO NOTHING TO THE VEHICLE. There is no undisclosed oil leak, the transmission hasn't started slipping, haven't had to replace the battery, spark plugs, air filter, didn't have to replace any tires or buy a spare, and haven't had a knock of any kind start happening. I transport three grandchildren to medical appointments with TOTAL CONFIDENCE AND PEACE OF MIND because of the fantastic job they did bringing this vehicle up to speed. I could not pen words to express my deep appreciation for mechanics who clearly take what they do to a new level. I normally remove any sticker on my vehicle from the dealership I bought the vehicle from. For the first time, I WILL NOT REMOVE TRIMAX's sticker. You want a solid ride. You want to get more than what you pay for. These guys are it. TRIMAX GUYS ARE THE BEST OF THE BEST! LOOK NO FURTHER, YOU HAVE FOUND THE ULTIMATE.

    Surfside Auto Company

    Surfside Auto Company

    (21 reviews)

    If I could give them ZERO STARS I Would!!! If you buy from here take the Vehicle to a mechanic to…read moreget inspected before giving them a dime! They are liars and DO NOT back their vehicles! They sold my son a Toyota Tundra for $15K and within an hour of leaving the lot ALL the dash lights came on. They allowed him to bring it back for their "Mechanic" to repair and basically claimed to have fixed the issue, but refused to provide any paperwork showing what was done (AKA they reset the codes). Long story short the lights came back on the dash and when my son took it to Toyota he was informed that the Transmission needed to be replaced at a price point of $7K amongst other issues including an Exhaust Leak and extensive rust that we couldn't see. Surfside's Sales Rep and Owner refused to accept any responsibility. Play by play so you can decide if this is a Company you want to do business with: Purchased an 07 Toyota Tundra for $15,500 on 2.24.24 at 10:30AM within hours of leaving dealership Numerous dash lights popped up, Contacted Kevin with Surfside Auto Dealership via text and sent Video of the Dash Lights and he said it sounds like a sensor so run the codes and they will fix it. 2.24.24 at 6:58PM Sent Kevin with Surfside Auto Dealership the printout from Auto Zone indicating the Transmission Assembly & Torque Converter would need to be replaced. 2.25.24 Dealership was closed so on 2.26.24 Dropped off truck to Kevin with Surfside Auto Dealership for dash lights repair - Have Video of him saying they would take care of the issue (to large to upload) 2.28.24 Contacted Kevin with Surfside Auto Dealership via text to check on status and he stated the truck will be ready for pickup tomorrow afternoon. It had a stability sensor and transmission cooling sensor causing the dash lights. 2.29.24 Kevin with Surfside Auto Dealership text to say the truck is ready to be picked up and is operating perfectly 3.10.24 Contacted Kevin with Surfside Auto Dealership via text to let him know the dash lights were back on and he said the sensor wire must have a short and there is nothing wrong with the transmission for sure, but he will schedule another appointment for the truck to be dropped off. After getting the run around on another appointment, dropped truck off to Kevin with Surfside Auto Dealership on 3.15.24. On 3.21.24 the truck was still sitting in their parking lot so I called and was told it would be looked at tomorrow 3.22.24. 3.23.24 Kevin with Surfside Auto Dealership text to say the truck is back at their dealership, but the dash light is still flashing. There is no short that he can find or sensor issues. He then stated via text "The Owners have said that there is nothing we can do and it was fine when test driven and purchased." 3.26.24 Dropped the truck off to Toyota Dealership for a proper Diagnosis - Toyota Mechanic stated Transmission needs to be replaced (see video and Toyota Diagnosis paperwork uploaded to box.com) Transmission replacement Quote $7,320.35 Also, asked Kevin if the fan blower for AC that was listed on the paperwork when truck was purchased was in an and he stated it was on backorder - NEVER HEARD ANOTHER WORD!!

    Kevin was the worst dealer I ever experienced he sold me a 2013 Chevrolet equinox the process was…read moreeasy to purchase the vehicle and that should have been a red flags right then I got this car and two days later it was jerking, popping up engine lights and all. Find out it needs a new catalytic converter and a lot of new sensors that's about $10,000 worth of work. Kevin sold me a dump and I've been stuck with this vehicle for almost a year now when I purchased the vehicle, he never communicated with me after telling him that the vehicle had issues I called. I emailed he never offered me full coverage on the vehicle and when I try to get full coverage, they told me it was too late. I should've been offered it at the sale. I'm just stuck with trash. Worst DealerShip ever will never do business with them again.

    Knapp Auto Sales - The check engine light came on 5 days after purchase

    Knapp Auto Sales

    (12 reviews)

    These guys sold me a 2006 Subaru forester in October 2025. Told me it wasn't leaking oil and they…read moreweren't telling the truth. They said it was because the oil wasn't cleaned up after changing a gasket. I took it to a separate mechanic and just stopped dealing with them. I wasted $6000 so just be careful. Used car dealerships are scammy because they're pawning off the POS they bought onto you. Guarantee these guys got the Subaru forester for nothing and I'm the sucker who gave them thousands for it lol. Whatever, avoiding these guys from now on. I will say this though, two weeks after I bought the car the catalytic converter failed and they went in half on the cost of the repair. That was actually pretty cool and why I gave them two stars but I specifically asked them if the car was leaking oil and they told me flat out it wasn't and they knew it wasn't true after it sat on their lift for an afternoon. I'm just done dealing with used car dealerships in general. These guys were THE LAST ones I ever buy a car from. It's private sellers or new cars for me. Not to mention the leaking oil, the evap system started leaking (probably a simple gas cap), the power steering pump failed, the AC compressor wasn't working properly, and a whole other list of issues with this car. I knew better but my girl was sooo excited. Hopefully the car will make it to October and I'll buy another car when I can't get this thing to pass an inspection ever again.

    knapp auto sales review…read more 2002 toyota frontier for sale went to their virginia beach, va location and had a very pleasant and quick sale on the above vehicle. the truck was very clean, had no dings and ran great. purchase was a very quick transaction without any waiting and i was out of there in under an hour. truck is running great! thanks to all of the courteous personnel that helped with this purchase. you were great! debbie harvey

    Priority Ford - car_dealers - Updated May 2026

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