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    Priority Ford

    2.9 (185 reviews)
    Open • 9:00 am - 8:00 pm
    Updated over 3 months ago

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    A text message the day I dropped my car off for service saying I can text for updates on my vehicle.

    I had a very frustrating experience with the service department at Priority Ford Norfolk. On February 23rd at 1:00 PM I dropped off my 2020 Ford Explorer for a seatbelt recall. This vehicle was purchased from this dealership less than two years ago. At around 3:00 PM that same day I received a text from my service advisor, Kevin, saying I could text him anytime during my service visit for updates. The following morning (Feb 24 at 10:30AM) I asked for a status update and was told the vehicle had not yet gone into the shop. From February 25th through February 27th I sent multiple texts and left voicemails but received no response. I eventually had to call the dealership and get transferred to the service department just to speak with someone. I was told my vehicle was "next" to go into service. After that I could not reach anyone again and waited through the entire weekend without updates. I finally received a message Monday morning (March 2nd) saying the vehicle would be looked at and that a technician had started working on it. My vehicle sat at the dealership for an entire week after the scheduled appointment before even being brought into the shop. During this time I had to rent a vehicle out of pocket for seven days which cost me about $566. I had to return the rental after 7 days because it just became too expensive.  I  went four additional days without a vehicle. I asked the service manager if the dealership would supply me with a loaner vehicle and was simply told "no."  I then asked if they would reimburse me for a rental and again was told "no."   My Explorer was not ready for pickup until Friday, March 6th. Being without a vehicle for nearly two weeks because of a recall repair, while paying hundreds of dollars out of pocket and receiving very little communication, was extremely frustrating and not the level of service I expected from the dealership where I purchased the vehicle. Since this was a manufacturer recall and the vehicle sat for about a week before even entering service, I will likely be sharing this experience in the manufacturer service survey as well.

    I am very disappointed with the service I received at Priority Ford. I dropped my car off at 10:00 AM for a simple oil change, and it ended up taking over five hours to complete. Throughout that entire time, I couldn't get any updates. I tried reaching out to Michael for information, but he would not text me back or communicate at all about how long the service was going to take. A basic oil change should not require that much time, and the complete lack of communication made the experience even more frustrating. Customers deserve timely updates and someone who is willing to respond when they have questions about their vehicle. I hope Priority Ford improves their communication and customer service, because this experience was unacceptable and I will never be coming back to this establishment it's quite clear y'all care more about slacking off then taking care of your customers

    Proof they don't let you know you repair has been finished
    Drew E.

    I would absolutely not recommend taking your vehicle to Priority Ford for service. Every time I went in I was treated like an inconvenience and waited upwards of an hour each time. From them trying to find my keys & paperwork, to not communicating when service has been complete, and not completing quotes for several days to the point I just took my car back even though it wasn't fully repaired. I went in for a TCM (transmission control module) and once they replaced they took it on a test drive and said my car stopped driving. Then said I need a $5000+ repair to replace my clutches. Even though they said it won't drive, I drove it off the lot to AutoZone and ran the codes. Only thing popping up was TCM issues even though they just replaced it! So they either never cleared the code or didn't fix it correctly. Steer clear of Priority Ford! I literally can find one positive thing to say, except that they did offer a military discount that took off $100 from the $1350 repair.

    Ford Escape 2018
    Darrise K.

    They got the job done but anyone with a Ford Escape 2014-2019 if you starter goes out Expect too be without A vehicle for A couple months mine took 2-3 Months before I got it back and my parts and labor were about 1,400$ 1,500$. It's a lot of parts too be removed with our vehicle's due too out Suv's under hood work space being so cramped and merge with some many parts. But Also Company & Business Vehicles go before private vehicles when it comes too service I understand it's A business but we the people need too get too work too get the job and businesses running. But My advisor and Mechanic got things done pretty quick when my car was being worked on and kept me up too date.

    Text message

    One of the reasons I bought my Ford F-150 at Priority Ford because I thought Priority meant excellent service. I owned two Hondas over 15 years purchased from Priority Honda and there service and customer service was excellent, every time, for 15 years. Last month I brought my F150 to Priority for the first state inspection. I called ahead and was told to bring it in early to make sure I could get it done same day. Came in around 9am and they said they were booking for tomorrow at that point. Service tech told me that they don't regulate the amount of state inspectors and that everyone waits more than a day. So I take my F150 to Priority Honda that same day, sit in their movie theater, and it takes them maybe an hour to have it done. May 26th I book an appointment to take care of a recall for a potential brake light flicker which was scheduled for July 14th, 10:00 am. Drop it off at 1000 am and the service advisor tells me it may not be completed until tomorrow. 5:00 pm comes around, I use their service text messaging to request an update. No response that day they close at 7:00 pm. Noon the following day still no update so I send another message asking for an update. I get a reply, "no update as of yet". 1255 pm and 2:28 pm I text to ask for an estimated time of completion. No response. I call around 4:30 pm I'm told that I have a different service advisor but I'm transferred and it goes to voicemail. Left a message and never got a call back. I finally get a text that they will try to have it completed tomorrow. So, now my truck is there Thursday and Friday. I call Saturday to tell them I'm on my way to pick it up completed or not. I meet with the service advisor, who says she was not my service advisor, and takes no responsibility. The shop foreman is there and tells me my service advisor handed him my ticket yesterday on Friday. The advisor that is present asks the foreman if they'd be able to complete it today and he replied he didn't know and they asked if I wanted to leave it. I opted to take it home because I work on Sunday. The service advisor present says that she will escalate this to the service manager on Monday. Let's see if I get a response. I doubt it but I will update my post. I also plan to take this up to Ford Motor Company. I hope Beach Ford can help me out with my recall. Priorities for life does not equal good service for life. There is no way I'd purchase from this dealership again.

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    5 months ago

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    4 years ago

    Sales rep was excellent. Very responsive. My F150 took 5 months to build and 2 months to ship.

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    4 years ago

    Very hard to get in contact with the service department to check on your car. They Continue to call the wrong number for updates on my car.

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    Page 1 of 5

    Ask the Community - Priority Ford

    Review Highlights - Priority Ford

    “Priority Ford was near the back where we first encountered James Simmons.”

    Mentioned in 2 reviews

    Read more highlights

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    This is a buyer beware post. I purchased the truck in August of last year. I have barley driven the…read morething due to issues despite being listed and advertised as a "daily driver". Additionally, listed in the advertisement as you will see below, "warranties available" was listed. When I asked for one I was denied. Now to get to the issues. U-joints for the main drive shaft where almost completely gone. No bearings left and turned oval. Stripped lugs and lug nuts, they tried to keep on with some king of grease. Front diff cover had been smashed by someone and it was leaking, despite being listed as "no leaks". Fuel bowl regulator spring housing was installed wrong and I could see the o-ring, causing diesel fuel to dump into the valley. High pressure oil lines were leaking oil. Frame was cut for starter clearance? Also has some crazy hardware combination. They told me they bought the truck with an 8in lift and down sized it to a 4in lift (to which they gave me a receipt for)WITHOUT ADDRESSING THE FRONT DRIVESHAFT. Which means it was too long. Fully depressed against the u-joint. Put all the force the front suspension is supposed absorb into the transfer case. More about the transfer case later. I had to jack the truck up to get it out it was under so much pressure. They apparently replaced the ball joints on the front. Granted they do look newer than everything else and did provide receipts. But the boots are gone. I'm guessing from shoddy installation. The hubs, which they had to remove to install the ball joints where reinstalled 90 degrees to the right, putting the wire for the abs sensors behind the caliper and causing it to split the wire. Additionally, the snap ring THAT HOLDS THE HUB TO THE AXEL was missing on the drivers side. I'm lucky I saw the wire mistake and decided to fix it. Front tie-rod ball joints were shot and one side not even secured inside the hub. This is responsible for the steering. Remember, listed as a "daily driver". I'm starting to think either they or the person they bought it from sunk it while mudding. Either that or it was in a flood and not reported. The trans cooler was completely clogged with mud as well as the frame and many other places mud should not be. Inside door panels, dash, etc. Hidden by detailers work. The other thing that makes me think it was sunk is the transfer case fluid was chocolate milk. Signaling water was mixed with. Additionally, I'm guess from the lack of attention to detail regarding the front drive shaft, a broken piece of the internals came out with my chocolate frappe fluid. Additionally, I think they knew about this because the drain plug was suspiciously loose. Not to mention, as the dealership you're supposed to go over these vehicles when you selling them. Especially listed as a daily driver. And a "GOOD DAILY" at that! To top it all off they tried to not give me the stock rims in the truck, shown in the listing, in the bed of the truck. The salesmen came up to me and literally lied through his teeth. He said "they're for another truck, they don't even go to this thing". But when driving in my neighborhood I saw the same truck with the same rims, searched on google and realized they're my stock rims...... Which they did give back after asking for a review! hahahaha Good news is I have receipts. I was required to sign an "as-is" agreement, but in the Commonwealth, that's not the end all be all. Refusing me a warranty when it was advertised as having one available is illegal in itself. If google wasn't being a PIA I would have all the photos attached. I will edit later to add them. Including the original listing pulled from their website.

    Priority Ford - car_dealers - Updated October 2026

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