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    Primo's

    3.7 (27 reviews)
    Open 4:00 pm - 12:00 am (Next day)

    Primo's Photos

    PRIMO'S ATMOSPHERE

    What's the vibe?
    Hipster
    Casual
    Good for groups

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    Samantha L.

    I went to Primo's for a few drinks with a friend. We sat at the bar and tried some of their special drinks along with Martini's. The drinks were made well and very reasonably priced for the area. I would definitely come back and would like to try the appetizers. The location is good, and the ambiance is nice.

    people sitting at tables in a dimly lit restaurant
    Roger G.

    Loved the atmosphere and great selection of cocktails! Service was great and will be back again soon

    Storefront
    Mike C.

    A new bar just opened in the Frederick Hotel, and while I don't drink, they are serving an excellent Muffuletta ($12) on Arcade Bakery bread. Also very important, they serve Morgenstern's Ice Cream, including a great exclusive Pistachio Pernod flavor. I tried the Spumoni ($12), which has 3 great scoops and is an excellent dessert. They also have a "Midnight Pasta" ($15) that I will never try because it's only available after midnight.

    Orecchiette with pesto (not many mushrooms) $18
    Gina R.

    Definitely an under the radar spot. Though admittedly our group of 3 grabbed the last table on a Tuesday night so more of an insider's spot. I'm a fan. Service was kind and helpful but slow. We ordered the antipasti platter with pickled veg + marinated red peppers and wow! I'd come back just for this. Pasta on the other hand was just okay. I think I'd be better off buying a box of pasta and pesto at my home. I would have much preferred a smaller portion and better quality. Drinks - enjoyable. Friend has the humble pie and she liked it. Myself and other friend tried the non-alcoholic Italian sodas and loved them. It's nice to see some thoughtful libations without booze. More of these, please! Rhubarb berry was the best one we all agreed. Ambiance - so Italian resort. Here for it alllll the way. All the hanging fixtures reminded me of shells and provided a soft beautiful light. Wooden sliding doors and glass block did a lot for me also. The other room had a cool primary color theme. I'd def have an event here. Final thoughts - cute, very stylish hotel bar. Primo's you are a new favorite spot of mine in TriBeCa.

    Interior
    Sabrina P.

    Really lowkey spot located inside of The Frederick Hotel behind some curtains past the front desk. I got a glass of red wine, Gamay, and it was pretty good. I really liked this place for the atmosphere and cool, old-school vibes. We sat in the corner circle booth and it was nice to be able to have great conversation without having to scream over each other because of the music. The two other guests I was with got multiple cocktails and they were satisfied. I would come back again, it's a great find in TriBeCa!

    two martinis on a table

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    7 years ago

    Stunning design, friendly bartenders and the best anti past around!!!!!

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    7 years ago

    Great food and great service from my server Gabe! 10/10 experience! I would highly recommend Primo's!

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    Valerie

    Valerie

    4.3
    (1.4k reviews)
    3.2 mi
    $$

    Came for Brunch on a Sunday . Great food (try the shrimp &…read moreGrits- different but really good). Live music is fabulous (Danny Lipsitz) and the drinks are perfect. Of all the places to go In New York, Glad we stopped here . The attentive service (Bar and Restaurant) made the experience even better. Great job Valerie's !!

    Came here for a slightly early dinner after a Broadway show with a party of 4 on a Sunday evening…read more We had a reservation, but it didn't seem like we would have needed one, but I suppose better safe than sorry. The ambiance feels straight of the golden age, which is an aesthetic I'm certainly a sucker for. Even their robust cocktail menu fits the bill and is one of the prettiest menus I've ever had the joy of perusing. Staff was able to sit us a little bit ahead of our reservation which was also much appreciated. Wait staff was also very helpful and attentive, I don't think I've ever had my water glass so topped off! Starting off with cocktails, this place is a gin bar through and through and you'd be making a mistake if you didn't try one of their many options. I went with the 10,000 words, which you simply just give a spirit of your choice (I picked gin of course) and whether you antes) wanted your drink shaken or stirred and the bartender does the rest, so a bit of a surprise! I wound up with their version of The Last Word which was delightfully citrusy but I was hoping I'd wind up with something a little more adventurous app things considered. My girlfriend got the blackberry G&T, which was not only very pleasing to look at but delicious to boot. For food, we started with splitting some zucchini blossoms and beef cheek bao buns (both come in portions of 3). Both were tasty, but I love a good bao bun and these were so light and pillowy, I could have just went for an order of those for my main course. For the entree I went for the roasted half chicken, perhaps the most unassuming choice on the menu but this was maybe the best roast chicken I've ever had. Prepared perfectly, cooked to perfection, excellent portion size, and the kicker of it all was the stunning gravy that I was tempted to lick my plate for. Chicken is very easy to screw up, and they nailed it on all fronts here. My girlfriend went for the Valerie Signature burger with white cheddar and this thing did not mess around! A very rich patty, cooked to her temperature of choice served alongside some garlic truffle fries that made an American classic feel just a little more elevated. Our experience was delightful and I'd love to comeback here again, especially to check out more of the cocktail menu and soak in more of that golden age aura the place gives.

    Photos
    Valerie
    Valerie
    Valerie

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    Paradise Lost

    Paradise Lost

    4.4
    (171 reviews)
    1.3 mi

    Thank goodness we FOUND paradise LOST. You ring the doorbell, and are buzzed in to be put on the…read morelist. For my group of 2, it was approximately a 25 minute wait on a Saturday at 7. We jumped over to the bar right beside and drank some girly drinks before getting the notification our table was ready. As with nearly every establishment in NYC, it is very close quarters in paradise lost. We stood at a table while waiting for seats at the bar to become available. Which, we didn't mind. I could see how this might be a little harder to get a seat for a bigger group if you aren't there before 6. It seemed that once a group got a big table, they camped out. The drinks were strong and creative. Friendly bartenders, good music, and yummy options for bar snacks. Also, the bathroom is a nice touch. Given the hell theming for the bar, the bathroom is a 180 and while using the Lou, you can listen to the bible being recited. Theres also a spooky surprise if you press the button in the bathroom. Speaking of the bathroom, it is at the bottom of some decently narrow stairs. So, try and stay sober enough for stairs or you may fall. Go to this bar. You will have fun.

    Paradise Lost is a speakeasy tiki bar located on 2nd Ave in the East Village. A friend & I went…read morethere after having dinner at Spicy Moon a few blocks away. We wanted to have after-dinner cocktails in a chill space, so we searched on our phones & saw Paradise Lost address via Google. We proceeded to walk down & was unable to find the establishment due to their being no front sign. After walking back & forth a few times, we saw another group walking towards the door & they confirmed the place. We walked inside the front door pressed a "doorbell" & lo & behold we gained entry after the previous group went inside. Definitely an incognito entrance. Once inside that door there is someone to greet you, & take your information. There is a forest/ grass/ jungle-looking foyer/ hallway we walked down to get to the next door. Before we knew it, we were near the "Paradise Lost No Vacancy" neon sign w/ an arrow pointing towards the snake-shaped knob door. It gets opened & a supercool speakeasy awaits.... Paradise Lost has mixed style table / seating arrangements throughout the place. A bar seating section, booth-style seating area, lounge- style seating area, etc. We got there a little after 7pm, so the afterwork crowd was in full swing. Paradise Lost has interesting atmosphere. At times a Gothic / Medieval Vibe, meets place w/ shipwreck decor, meets eleganct /club vibe w/ beautiful ceiling lighting, etc. Music played in the background. Staff are friendly, energetic, & attentive. We were pleasantly overwhelmed w/ the vast selection of tiki cocktails that were on the menu. Paradise Lost also have an intimate selection of snacks/ food menu items. This included Popcorn, Tater Tots, Devilled Eggs Rangoon Dip, etc. We ordered some cocktails served in unique tiki mugs & a bucket of popcorn to munch on w/ our drinks. The popcorn is flavored w/ Sea Buckthorn & Browm Butter, which gave it an special flavor profile. Our cocktails were well-prepared & nice & strong. Paradise Lost has individual unisex bathroom stalls & a communal vanity & sink area. The bathroom stalls have spooky voices coming from a speaker as you use the bathroom. I was so humorously taken aback, it had me laughing when I came out...Definitely a different thing to experience in the bathroom - lol. Before we left we watched one of the bartenders do a cocktail "fire" presentation for some patrons in a booth seated area. Wow.... Paradise Lost accepts walk-ins only, no reservations. Paradise Lost accepts groups of 8 or less, unless you are requesting to book the space for a private event. Ages 21+ paradiselost.nyc @paradiselostnyc Paradise Lost is open everyday - 5pm-2am.

    Photos
    Amazing atmosphere!
    Amazing atmosphere!
    Beware the shark!
    Beware the shark!
    Damned Dumplings ($10) and Kappa Krab Roll ($15)

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    Damned Dumplings ($10) and Kappa Krab Roll ($15)
    Lillie's Victorian Establishment

    Lillie's Victorian Establishment

    3.9
    (2.1k reviews)
    3.4 mi
    $$
    Locally owned & operated
    Free WiFi

    I almost missed it at first, it's a bit tucked away, but finding Lillie's feels like discovering a…read morehidden gem. The moment you step inside, you're transported to the Victorian era, with ornate details and charming décor that make the entire space feel like an experience in itself. We stopped in before a show without a reservation and, while the dining room was full, we were able to grab seats at the bar. Honestly, I think it worked out for the best--the bar felt more spacious than the table seating and had a relaxed, unhurried atmosphere for a Wednesday afternoon. The mocktails were as creative as they were delicious, and the cocktail menu offered plenty of tempting options as well. The bartenders were attentive, friendly, and impressively efficient, striking that perfect balance of great service without constantly interrupting your conversation. We shared the sliders and the summer salad, and both were generously portioned and perfect for splitting. Between the beautiful setting, excellent drinks, and seamless service, this is definitely a place I'll be returning to.

    Located near Theater District NYC. The perfect pre-broadway show dinner and drinks or if you're in…read moreTimes Square. Defiantly make a reservation for this one but you might get lucky to just walk in. Super stunning atmosphere and took amazing photos inside. Drinks where fabulous and a great wine selection. I would recommend their lobster ravioli and we shared their tuna tartar. Good idea to get to this place early as service was a bit slower. We waited 25 minuets for our second round of drinks and ultimately had to cancel them as we had our show to attend.

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    Lillie's Victorian Establishment
    Lillie's Victorian Establishment
    Lillie's Victorian Establishment

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    The Woo Woo

    The Woo Woo

    4.4
    (346 reviews)
    3.3 mi
    $$

    If you love great cocktails, this hidden speakeasy is an absolute must-visit! From entering with a…read moresecret passcode to the very last sip, the entire experience is incredible. It has easily earned a spot as one of my favorite bars of all time. The underground space flawlessly captures a raw, seedy, 1980s rock 'n' roll vibe, with eclectic decor that extends beautifully to the themed menus and custom glassware. Sitting at the bar was a highlight--the bartenders were fantastic, clearly proud of their craft, and they even humorously indulged my game of trying to guess the ingredients of each drink they mixed. The cocktail lineup is phenomenal. A few absolute highlights: the Purple Rain with its purple ice and peppercorn, the flambéed Dirty Dancing, a brilliant espresso martini riff called Flick The Bean, and Pure Temptation--which has glassware you just have to see for yourself. Don't miss this place if you're in NYC!

    The Woo Woo is loud and touristy--and honestly, that kind of sums it up…read more They market it as a speakeasy, which... technically yes. You need a password (easy to find online), and you go through a hidden door down a staircase. But it feels more like a novelty than anything else. NYC has way more iconic speakeasies, so this isn't somewhere I'd go out of my way for more than once. Nothing wrong with the vibe--it's Times Square, so you already know what you're getting--but it's definitely a one-and-done kind of spot. The drinks are good and super fun, but they're very extra (smoke, presentation, all that), so between that and how packed it gets, it can take a while just to get one cocktail. Didn't try the food. Overall, go for the pics and TikToks--it's perfect for that. I'd recommend checking it out once, but I don't really see it being a repeat spot.

    Photos
    Buffalo Chicken Spring Rolls
    Buffalo Chicken Spring Rolls
    A speakeasy bar in the basement
    A speakeasy bar in the basement
    The end of the bar. Pay no attention to that small TV.

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    The end of the bar. Pay no attention to that small TV.
    Attaboy

    Attaboy

    4.1
    (874 reviews)
    0.9 mi
    $$

    Have I found a new favorite bar?! I've heard nothing but good things about this place, and it still…read moreexceeded my expectations. The vibe is super chill, fun, and welcoming. The concept is simple: tell the bartenders what type of liquor and flavors you enjoy, and they create a custom cocktail just for you. I think it helps to go in with a few ideas, but if you give them some creative freedom, they can really surprise you. I honestly cannot remember all the ingredients in my drinks, but I do remember loving every sip. Such a unique spot and a fun experience. Definitely small inside so you may have to wait awhile. I only wish I lived closer!

    Attaboy has my heart and soul, especially after crafting, curating and creating my dream drink that…read morewill live forever in the memory of my taste buds unable to be erased from my brain's footprints. Our friends raved about this place and we of course were excited (and a bit skeptical at first) to try it. The concept: no menu + no lights + a few questions = the ultimate cocktail experience. The speakeasy vibe and the dark ambiance really makes this place feel even more exclusive. With just a few tables and the bar setting, you're in for an experience you won't forget (unless you answer the wrong questions and really end up with a drink you don't like HA). This wasn't my case. Of course I described my two favorite things: Negroni + mezcal. The obvious answer would be a mezcal Negroni, but that's not why one comes to a place like Attaboy. Our amazing curator came by to ask us all a few questions, write down a few words in the napkins, and mix up the perfect drink that our master bartender crafts, curates and creates. My drink came as I couldn't possibly imagine. It looked like a Negroni smelled like Oaxaca, with all the smoke simmering up and preparing my sensory experience, leading to the best first sip. Ladies and gentleman, I introduce you to The Devil's Backbone. A perfectly balanced drink I'll never forget, one that is sipped slowly and enjoyed thoroughly. It's sexy, it's smoky it's sipped. Attaboy gave the best mixology experience and we can't wait to be back. Pro tip: be sure to be as vocal as possible, even with ice, so you don't end up with a tiki drink if that's not your vibe.

    Photos
    Small space but good vibes
    Small space but good vibes
    Paper plane
    Paper plane
    Interior bar seat

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    Interior bar seat
    The Press Room

    The Press Room

    4.7
    (15 reviews)
    0.5 mi

    I usually go to Alamo Drafthouse in Brooklyn to watch movies but I got an invitation to a Soirée…read morehere for the movie, Wicked. I didn't know what to expect but I loved the Broadway show and I'm always down for immersive events. So I arrived at the Press Room and saw that there was a bar with a couple of tables surrounding it. It seems to be where the kitchen is for all the wonderful food that Alamo provides during the in-dining movie experience. I had to approach the bartender to find out where exactly this party was and he instructed me to look beyond the large curtain to the side just as if I were searching for the Wizard of Oz. As I tugged myself behind the curtain, I walked into a decent-sized room and with balloons and the words, "Welcome to Emerald City" in the front of the room with a DJ playing today's hits and of course, songs from the Wizard Broadway show. At first, I thought this was going to be a dance party but soon realized that it was going to be a craft party instead. There was a station for making your own broom, one to make a friendship bracelet, and another one for letter writing along with sealed wax to use on the envelope with different stamps. I sipped away an Old-Fashioned in my souvenir Wicked cup while singing along to the Wicked soundtrack and making a friendship bracelet for my daughter. This experience was relaxing and joyful so now I know my type of party consists of a craft night. Close to the end of the night, I participated in a Wicked costume contest. I lost but nevertheless, I had a good time. Ended the night with an order of burger before heading home to show off my creations. I can't wait to check out their other events and come here again!

    It's an enjoyable bar. It's slightly hidden away inside of an office building two flights down via…read morethe escalator next to the Alamo Drafthouse. Nice selection of alcohol, friendly bartenders and attentive service. Since it was tucked away it wasn't as crowded and I was able to spend an hour catching up with my friend and it wasn't overly crowded or loud.

    Photos
    Menu 8/17/23
    Menu 8/17/23
    Menu 8/17/23
    Menu 8/17/23
    The Press Room

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    Apotheke

    Apotheke

    3.8
    (1.6k reviews)
    0.6 mi
    $$$

    Apotheke was one of my first experiences with a hidden speakeasy a number of years ago, and it…read morestill remains the OG in my vast encyclopedia of experiences. :) Strolling down Chinatown's busy and gritty Doyers Street, looking for any sign of Apotheke is a fond memory, then finally figuring out where it was, and entering through the mysterious and otherworldly threshold resulted a transformative experience that made me feel like I time traveled. Mood lighting, comfortable seating, great drinks in a cozy and Victorian-inspired space are the perfect blend of unique and. I always felt like I was part of something special the few times enjoyed creative, delicious, and strong libations from the pros at the bar. While it has always been pricey, I do feel like the excellent service ambiance, and drink quality warrant this, but may prevent more folks from becoming regulars so to speak. I love the clever and compact bathroom design, too. IYKYK Long live Apotheke!

    Fifteen years later and Apotheke is still one of my favorites!…read more You will walk past this hidden speakeasy several times before finding it. I could tell you to look for the blue beaker sign that says "Chemist" but the better tell is the random guy sitting on a stool outside. He'll be the only person on the street, so no worries about missing him! The menu has changed over the years, but the quality has not. The bartenders are social and personable. And the prices are in line for the area. My bestie and I loved the vibe. One of the best speakeasies she's had the pleasure of experiencing. Don't miss out on this place!

    Photos
    The bar
    The bar
    Live Band
    Live Band
    Beautiful bar

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    Beautiful bar

    Primo's - bars - Updated July 2026

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